Digital Marketing Manager Average Salary in Taiwan 2024

How much money does a person working as Digital Marketing Manager make in Taiwan?

Average Monthly Salary

174,000 TWD

( 2,090,000 TWD yearly)

LOW
83,600
TWD AVERAGE
174,000
TWD HIGH
273,000
TWD

Digital Marketing Manager Pay Scale and Salaries in Taiwan

Salary Structure and Pay Scale Comparison

5% of people earn
163,000 TWD or more

10% of people earn
143,000 to 163,000 TWD

20% of people earn
101,000 TWD or less

65% of people earn
101,000 to 143,000 TWD

Minimum Salary 83,600 TWD

Median 164,000 TWD

Maximum 273,000 TWD

Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

• Salary Range, Minimum Wage, and Starting Salary

  Salaries for the position Digital Marketing Manager in Taiwan range from 83,600 TWD (starting salary) to 273,000 TWD (maximum salary). It should be noted that the given figure is not the legally mandated minimum wage; rather, it represents the lowest figure reported in a salary survey that included thousands of participants and professionals from all regions of the country.

• Median Salary

  With a median salary of 164,000 TWD, half of the professionals who work as Digital Marketing Manager in Taiwan earn less than this amount, and the other half earn more. The median salary denotes the middle value of salaries. Ideally, you would want to belong to the group earning more than the median salary, located on the right side of the salary distribution graph.

• Percentiles and Salary Scale

  The median is closely associated with two other values known as the 25th and 75th percentiles. By examining the salary distribution chart, it can be determined that 25% of professionals employed as Digital Marketing Manager in Taiwan earn less than 133,000 TWD, while 75% earn more. Similarly, the chart shows that 75% earn less than 188,000 TWD while 25% earn more.

• Pay Scale Structure

  To provide a better understanding of expected salaries, we categorized the frequently occurring salaries into different ranges. This approach provides a more precise representation of salary distribution for the job title Digital Marketing Manager in Taiwan compared to simply calculating the average. The majority of reported salaries, approximately 65%, fall within the range of 101,000 TWD to 143,000 TWD. About 20% of salaries are below the 101,000 TWD mark, while 10% fall within the range of 143,000 TWD to 163,000 TWD. Only 5% of individuals have salaries exceeding 163,000 TWD.

Salary Comparison by Years of Experience / Digital Marketing Manager / Taiwan

How do experience and age affect pay?

The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage. We broke down salaries by experience level for people working as Digital Marketing Manager and this is what we found.

Employees with less than two years of experience earn approximately 97,800 TWD.

While someone with an experience level between two and five years is expected to earn 139,000 TWD, 42% more than someone with less than two year's experience.

Moving forward, an experience level between five and ten years lands a salary of 182,000 TWD, 31% more than someone with two to five years of experience.

Additionally, professionals whose expertise span anywhere between ten and fifteen years get a salary equivalent to 224,000 TWD, 23% more than someone with five to ten years of experience.

If the experience level is between fifteen and twenty years, then the expected wage is 238,000 TWD, 6% more than someone with ten to fifteen years of experience.

Lastly, employees with more than twenty years of professional experience get a salary of 261,000 TWD, 10% more than people with fifteen to twenty years of experience.

Typical Salary Progress for Most Careers

Salary Comparison By Education / Digital Marketing Manager / Taiwan

How do education levels affect salaries?

Displayed below is the average salary variance between different education levels of professionals working as Digital Marketing Manager.

We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down salaries by education level for the position Digital Marketing Manager in order to make a comparison.

Level 1: High School

Employees at this education level have an average salary of 122,000 TWD.

Level 2: Certificate or Diploma

At this level, the average salary becomes 141,000 TWD, 16% more than the previous level.

Level 3: Bachelor's Degree

At this level, the average salary becomes 205,000 TWD, 46% more than the previous level.

Level 4: Master's Degree

At this level, the average salary becomes 253,000 TWD, 23% more than the previous level.

Typical Salary Difference by Education for Most Careers

Salary and Compensation Comparison By Gender / Digital Marketing Manager / Taiwan

Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? For the people who work as Digital Marketing Manager in Taiwan, the average difference between the salary of male and female employees is 9%.

Salary Comparison By Gender in Taiwan for all Careers

Average Annual Salary Increment Percentage / Digital Marketing Manager / Taiwan

How much are annual salary increments in Taiwan for individuals working as Digital Marketing Manager? How often do employees get salary raises?

Individuals working as Digital Marketing Manager in Taiwan are likely to observe a salary increase of approximately 9% every 28 months. The national average annual increment for all professions combined is 5% granted to employees every 28 months.

Taiwan / All Professions

The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency

Worldwide Salary Raises: All Countries and All Jobs

Bonus and Incentive Rates / Digital Marketing Manager / Taiwan

How much and how often are bonuses being awarded?

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35% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 65% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.

Received Bonus		65%
No Bonus		35%

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus, where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.

What makes a position worthy of good bonuses and a high salary?

Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Average Hourly Wage / Digital Marketing Manager / Taiwan

1,000 TWD per hour

The average hourly wage (pay per hour) for individuals working as Digital Marketing Manager in Taiwan is 1,000 TWD.This is the rate they get paid for every worked hour.

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for people working as Digital Marketing Manager in Taiwan is 480 TWD. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Salary comparison with similar jobs

Marketing		-100%
Account Handler	106,000 TWD	-39%
Affiliate Manager	138,000 TWD	-21%
Affiliate Marketing Manager	197,000 TWD	+13%
Affiliate Marketing Specialist	130,000 TWD	-25%
Analytics Specialist	106,000 TWD	-39%
Assistant Brand Manager	154,000 TWD	-12%
Assistant Product Manager	168,000 TWD	-4%
Associate Marketing Manager	170,000 TWD	-2%
Associate Product Manager	163,000 TWD	-6%
Blockchain Marketing Specialist	158,000 TWD	-9%
Brand Ambassador	207,000 TWD	+19%
Brand Director	239,000 TWD	+37%
Brand Executive	213,000 TWD	+22%
Brand Manager	223,000 TWD	+28%
Business Analytics Specialist	105,000 TWD	-40%
Business Channel Manager	150,000 TWD	-14%
Business Intelligence Team Leader	162,000 TWD	-7%
Campaign Specialist	142,000 TWD	-18%
Chief Content Officer	176,000 TWD	+1%
Chief Digital Marketing Officer	241,000 TWD	+38%
Chief Marketing Officer	232,000 TWD	+33%
Chief Product Officer	223,000 TWD	+28%
Communications Officer	73,600 TWD	-58%
Content Manager	129,000 TWD	-26%
Content Marketing Strategist	144,000 TWD	-17%
Copy Editer	93,400 TWD	-46%
Copy Writer	85,500 TWD	-51%
Creative Marketing Lead	141,000 TWD	-19%
Creative Writer	88,700 TWD	-49%
Digital Marketer	129,000 TWD	-26%
Digital Marketing Manager	174,000 TWD	-0%
Digital Marketing Specialist	129,000 TWD	-26%
Digital Marketing Strategist	174,000 TWD	-0%
Digital Media Specialist	153,000 TWD	-12%
Director of Marketing	240,000 TWD	+38%
Director of Research	175,000 TWD	+0%
Email Marketing Specialist	128,000 TWD	-27%
eMarketing Manager	191,000 TWD	+10%
Event Marketing	172,000 TWD	-1%
Experiential Marketing Manager	223,000 TWD	+28%
Gamification Marketer	107,000 TWD	-39%
Head of Executive Search	209,000 TWD	+20%
Internet Marketer	119,000 TWD	-32%
Key Affiliate Manager	176,000 TWD	+1%
Localization Manager	161,000 TWD	-8%
Market Development Executive	184,000 TWD	+6%
Market Development Manager	185,000 TWD	+6%
Market Research Analyst	153,000 TWD	-12%
Market Research Manager	168,000 TWD	-4%
Market Segmentation Director	181,000 TWD	+4%
Marketing Account Supervisor	143,000 TWD	-18%
Marketing Administrator	115,000 TWD	-34%
Marketing Advisor	139,000 TWD	-20%
Marketing Analyst	143,000 TWD	-18%
Marketing and Communications Officer	84,200 TWD	-52%
Marketing and Sales Head	243,000 TWD	+40%
Marketing Assistant	79,700 TWD	-54%
Marketing Associate	75,800 TWD	-56%
Marketing Automation Specialist	144,000 TWD	-17%
Marketing Communications Manager	164,000 TWD	-6%
Marketing Consultant	182,000 TWD	+4%
Marketing Coordinator	73,400 TWD	-58%
Marketing Data Analyst	135,000 TWD	-22%
Marketing Director	240,000 TWD	+38%
Marketing Distribution Executive	179,000 TWD	+3%
Marketing Executive	189,000 TWD	+9%
Marketing Manager	248,000 TWD	+42%
Marketing Officer	80,800 TWD	-54%
Marketing Segment Manager	165,000 TWD	-5%
Marketing Specialist	121,000 TWD	-31%
Marketing Supervisor	138,000 TWD	-21%
Marketing Vice President	187,000 TWD	+7%
Marketing Writer	92,700 TWD	-47%
Mobile Marketing Specialist	164,000 TWD	-6%
Online Marketing Analyst	128,000 TWD	-27%
Online Marketing Manager	161,000 TWD	-8%
Optimization Manager	159,000 TWD	-9%
Outbound Sales	111,000 TWD	-36%
Outreach Coordinator	96,200 TWD	-45%
Outreach Specialist	127,000 TWD	-27%
Podcast Specialist	134,000 TWD	-23%
Product Development	160,000 TWD	-8%
Product Manager	193,000 TWD	+11%
Product Marketing Engineer	101,000 TWD	-42%
Product Marketing Executive	175,000 TWD	+0%
Product Marketing Manager	175,000 TWD	+0%
Product Researcher	93,100 TWD	-47%
Product Strategist	141,000 TWD	-19%
Product Strategy Researcher	134,000 TWD	-23%
Product Training Specialist	112,000 TWD	-36%
Project Manager	144,000 TWD	-17%
Publications Coordinator	84,200 TWD	-52%
Research Executive	162,000 TWD	-7%
Sales and Marketing Assistant	70,500 TWD	-60%
Sales and Marketing Coordinator	79,800 TWD	-54%
Sales and Marketing Director	231,000 TWD	+33%
Sales Director	228,000 TWD	+31%
Sales Management Support	82,200 TWD	-53%
Sales Manager	222,000 TWD	+27%
Search Marketing Strategist	192,000 TWD	+10%
Social Media Administrator	130,000 TWD	-25%
Social Media Specialist	127,000 TWD	-27%
Spaceman Analyst	69,400 TWD	-60%
Sponsorship Consultant	120,000 TWD	-31%
Team Leader	134,000 TWD	-23%
Telemarketer	68,200 TWD	-61%
TikTok marketer	160,000 TWD	-8%
Trade Marketing Executive	177,000 TWD	+2%
Trade Marketing Manager	184,000 TWD	+6%
Trade Marketing Professional	146,000 TWD	-16%
Trade Marketing Specialist	104,000 TWD	-40%
Video Marketing Specialist	161,000 TWD	-8%
Web Analytics Manager	150,000 TWD	-14%
Web Content Manager	150,000 TWD	-14%
Webinar Marketing Specialist	143,000 TWD	-18%

Salary Comparison By City

Government vs Private Sector Salary Comparison

Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Taiwan is 7% on average across all career fields.

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary for the job title Digital Marketing Manager in Taiwan?

A good and competitive compensation would range anywhere between 164,000 TWD and 188,000 TWD. This is a very rough estimate. Experience and education play a very huge part in the final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

Base / Basic Salary

The base salary for a careers like Digital Marketing Manager in Taiwan ranges from 83,600 TWD to 133,000 TWD. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.