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Sales Retail and Wholesale Average Salaries in Taiwan 2024

How much money does a person working in Sales Retail and Wholesale make in Taiwan?


Average Monthly Salary
143,000 TWD
( 1,720,000 TWD yearly)

LOW
48,100
TWD
AVERAGE
143,000
TWD
HIGH
279,000
TWD
All salary figures displayed here are per month except when noted otherwise.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

A person working in Sales Retail and Wholesale in Taiwan typically earns around 143,000 TWD. Salaries range from 48,100 TWD (lowest average) to 279,000 TWD (highest average, actual maximum salary is higher).


Salary Variance

The provided figure represents the median compensation that encompasses housing, transportation, and other perks. The salaries within the Sales Retail and Wholesale domain in Taiwan exhibit significant discrepancies across various professions. In case you seek information about the remuneration of a specific position, please refer to the salaries listed below for respective job titles.

Salaries for specific jobs

Job TitleAverage Salary
Sales Retail and Wholesale
Account Manager155,000 TWD
Account Officer81,800 TWD
Area Manager171,000 TWD
Area Sales Director279,000 TWD
Area Sales Manager212,000 TWD
Assisstant Store Supervisor92,200 TWD
Assistant Department Manager105,000 TWD
Assistant Retail Store Manager116,000 TWD
Branch Manager161,000 TWD
Branch Supervisor142,000 TWD
Cashier48,900 TWD
Cashier Manager113,000 TWD
Commercial Sales Manager224,000 TWD
Conversion Rate Optimization Specialist176,000 TWD
Corporate Sales Manager185,000 TWD
Data-driven Sales Analyst144,000 TWD
Depot Manager149,000 TWD
Depot Supervisor139,000 TWD
Deputy Sales Manager146,000 TWD
Direct-to-Consumer Sales Executive189,000 TWD
Director of Sales263,000 TWD
Distribution Director177,000 TWD
District Leader130,000 TWD
District Manager166,000 TWD
District Sales Manager171,000 TWD
E-commerce Consultant156,000 TWD
External Sales Account Manager152,000 TWD
Field Sales Representative107,000 TWD
Furniture Sales Associate76,800 TWD
Global Wholesale Manager292,000 TWD
Head Cashier101,000 TWD
Head of Direct Sales195,000 TWD
Head of Retail198,000 TWD
Head Teller102,000 TWD
Inside Sales85,400 TWD
Inside Sales Account Manager128,000 TWD
Inside Sales Engineer91,600 TWD
Inside Sales Executive137,000 TWD
Inside Sales Representative89,800 TWD
Internal Sales Manager159,000 TWD
Inventory Manager144,000 TWD
Key Account Manager156,000 TWD
Medical Device Sales127,000 TWD
Medical Device Sales Representative116,000 TWD
Merchandiser99,800 TWD
Mobile App Sales Representative126,000 TWD
National Account Manager218,000 TWD
National Customer Solution Specialist179,000 TWD
National Sales Manager270,000 TWD
Omni-Channel Sales Coordinator133,000 TWD
Online Crafts Merchant117,000 TWD
Online Marketplace Manager165,000 TWD
Outside Sales Representative105,000 TWD
Parts Salesperson85,400 TWD
Personalization Strategist167,000 TWD
Project Development Manager175,000 TWD
Project Manager172,000 TWD
Project Sales Executive163,000 TWD
Purchasing and Sales Executive230,000 TWD
Quotation Engineer88,900 TWD
Regional Sales Director293,000 TWD
Regional Sales Manager286,000 TWD
Relationship Manager176,000 TWD
Retail Merchandiser67,000 TWD
Retail Operations Manager161,000 TWD
Retail Sales Associate127,000 TWD
Retail Sales Representative93,500 TWD
Retail Salesperson87,500 TWD
Retail Store Manager166,000 TWD
Retail Store Sales Person86,800 TWD
Revenue Manager159,000 TWD
Sales Account Manager180,000 TWD
Sales Admin Executive219,000 TWD
Sales Administration Manager195,000 TWD
Sales Analyst154,000 TWD
Sales Assistant64,900 TWD
Sales Associate86,900 TWD
Sales Consultant127,000 TWD
Sales Coordinator96,200 TWD
Sales Development Representative107,000 TWD
Sales Director255,000 TWD
Sales Engineer96,600 TWD
Sales Executive163,000 TWD
Sales Manager239,000 TWD
Sales Officer87,300 TWD
Sales Planner136,000 TWD
Sales Planning Analyst144,000 TWD
Sales Representative82,300 TWD
Sales Service Associate82,200 TWD
Sales Specialist130,000 TWD
Sales Supervisor139,000 TWD
Sales Support63,400 TWD
Sales Support Manager140,000 TWD
Sales Team Leader139,000 TWD
Sales Trainer149,000 TWD
Securities Sales Agent146,000 TWD
Shipper / Receiver63,300 TWD
Shop Manager155,000 TWD
Social Media Sales Manager190,000 TWD
Store Development Administrator111,000 TWD
Store Manager174,000 TWD
Subscription Box Curator150,000 TWD
Supply Chain Sustainability Manager170,000 TWD
Territory Sales Manager212,000 TWD
Territory Sales Representative120,000 TWD
Trade Marketing Officer142,000 TWD
Treasury Officer143,000 TWD
Vice President Sales200,000 TWD
Visual Merchandiser79,600 TWD
Voice Commerce Specialist135,000 TWD
Wholesale Data Analyst148,000 TWD
Wholesale Inventory Manager171,000 TWD
Wholesale Marketing Manager185,000 TWD
Wholesale Operations Manager213,000 TWD
Wholesale Sales Representative135,000 TWD


Sales Retail and Wholesale Jobs Pay Scale and Salaries in Taiwan

Median and salary distribution Taiwan Sales Retail and Wholesale monthly
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Salary Structure and Pay Scale Comparison

5% of people earn
142,000 TWD or more
10% of people earn
119,000 to 142,000 TWD
20% of people earn
67,200 TWD or less
65% of people earn
67,200 to 119,000 TWD
Minimum Salary
48,100 TWD
Median
130,000 TWD
Maximum
279,000 TWD




Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

All salary figures displayed here are per month except when noted otherwise.
  • Salary Range, Minimum Wage, and Starting Salary

    Salaries in Sales Retail and Wholesale in Taiwan range from 48,100 TWD (starting average salary) to 279,000 TWD (maximum average salary, actual maximum is higher). To clarify, the number presented is not the legally mandated minimum wage. Rather, it represents the lowest figure reported in a salary survey that involved thousands of participants and professionals from across the entire country.

  • Median Salary

    The median income in the field of Sales Retail and Wholesale is 130,000 TWD, implying that half of the workforce in Taiwan earns less than this figure, and the other half earns more. It represents the central value of salaries. As a rule of thumb, you would prefer to be part of the group earning above the median wage, situated on the right-hand side of the salary distribution chart.

  • Percentiles and Salary Scale

    Two values that are highly correlated with the median are the 25th and 75th percentiles. By examining the salary distribution diagram, it is possible to determine that 25% of individuals employed in Sales Retail and Wholesale in Taiwan earn less than 98,500 TWD, while 75% of them earn more. Additionally, the diagram reveals that 75% of individuals earn less than 158,000 TWD, while 25% earn more than that.

  • Pay Scale Structure

    Data was regrouped into brackets to provide a better understanding of what salaries can be expected. This approach was deemed more accurate than relying solely on the average salary, as it offers greater insights into the distribution of salaries in the field of Sales Retail and Wholesale in Taiwan. The analysis revealed that roughly 65% of all reported salaries fell within the range of 67,200 TWD to 119,000 TWD. Approximately 20% of salaries were below the 67,200 TWD mark, while 10% ranged from 119,000 TWD to 142,000 TWD. Only 5% of individuals earned a gross salary of 142,000 TWD or higher.

Salary Comparison by Years of Experience

How does a person's salary progress over time?

Salary Comparison By Experience Level
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The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage.

Generally speaking, employees in Sales Retail and Wholesale in Taiwan having experience from two to five years earn on average 32% more than freshers and juniors across all industries and disciplines.

Professionals with experience of more than five years tend to earn on average 36% more than those with five years or less of work experience.

As you hit the ten years mark, the salary increases by 21% and an additional 14% for those who have crossed the 15 years mark.

Those figures are presented as guidelines only. The numbers become more significant if you consider one job title at a time.


Change in salary based on experience varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of many different jobs. To view accurate figures, choose a specific job title.
On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.


Salary Comparison By Education

How does the education level affect your salary?

Salary Comparison By Education
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Change in salary based on education varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of multiple jobs. To view accurate figures, choose a specific job title.

It is well known that higher education equals a bigger salary, but how much more money can a degree add to your income?

We compared the salaries of professionals at the same level but with different college degree levels across many jobs in Sales Retail and Wholesale in Taiwan, below are our findings.

Workers with a certificate or diploma earn on average 17% more than their peers who only reached the high school level.

Employees who earned a Bachelor's Degree earn 24% more than those who only managed to attain a certificate or diploma.

Professionals who attained a Master's Degree are awarded salaries that are 29% more than those with a Bachelor's Degree.

Finally, PhD holders earn 23% more than Master's Degree holders on average while doing the same job.


Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Taiwan costs anywhere from 649,000 TWD to 1,950,000 TWD and lasts approximately two years. That is quite an investment.

Employees can't expect any salary increases during the study period, assuming they already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support this tactic. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

The decision really depends on the situation and experience among many other factors. Putting all variables aside, if a person can afford the costs of higher education then the return on investment is definitely worth it. Degree costs can be recovered roughly in a year or so.



Salary and Compensation Comparison By Gender / Sales Retail and Wholesale / Taiwan

Salary comparison by gender Taiwan Sales Retail and Wholesale monthly
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? In the field of Sales Retail and Wholesale in Taiwan, the average difference between the salary of male and female employees is 11%.

Male
149,000 TWD
Female-10%
134,000 TWD
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Taiwan for all Careers

Salary comparison by gender monthly Taiwan
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Average Annual Salary Increment Percentage / Sales Retail and Wholesale / Taiwan

How much are annual salary increments in Taiwan for individuals working in Sales Retail and Wholesale? How often do employees get salary raises?

Professionals working in Sales Retail and Wholesale in Taiwan are likely to observe a salary increase of approximately 7% every 26 months. The national average annual increment for all professions combined is 5% granted to employees every 28 months.

Annual Salary Increment Rate Taiwan Sales Retail and Wholesale
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Taiwan / All Professions

Annual Salary Increment Rate Taiwan
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The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency

The average salary increase in one year (12 months) in Taiwan is 2%.

Worldwide Salary Raises: All Countries and All Jobs

World Average Annual Salary Increment
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Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.

Bonus and Incentive Rates / Sales Retail and Wholesale / Taiwan

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Taiwan Sales Retail and Wholesale
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39% of surveyed staff in Sales Retail and Wholesale reported that they haven't received any bonuses or incentives in the previous year while 61% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.

Received Bonus
61%
No Bonus
39%

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus, where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.


What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

Example:
A graphics designer working for a graphics designing company.

Example:
A graphic designer in the marketing department of a hospital.


Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Hourly Average Wage / Sales Retail and Wholesale / Taiwan


830 TWD per hour

The average hourly wage (pay per hour) in Sales Retail and Wholesale in Taiwan is 830 TWD.This is the rate they get paid for every worked hour.


Hourly Wage = Annual Salary / ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for people working in Sales Retail and Wholesale in Taiwan is 280 TWD. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Salary Comparison By City

CityAverage Salary
Kaohsiung161,000 TWD
Taichung150,000 TWD
Tainan134,000 TWD
Taipei144,000 TWD

Government vs Private Sector Salary Comparison

Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Taiwan is 7% on average across all career fields.

Private Sector
125,000 TWD
Public Sector+7%
134,000 TWD
Percentage increase and decrease are relative to the previous value

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary in Sales Retail and Wholesale in Taiwan?

A good and competitive compensation would range anywhere between 130,000 TWD and 158,000 TWD. This is a very rough estimate. Experience and education play a very huge part in the final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

Base / Basic Salary

The base salary for jobs in Sales Retail and Wholesale in Taiwan ranges from 48,100 TWD to 98,500 TWD. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.


What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary


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