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Advertising Manager Average Salary in Thailand 2024

How much money does a person working as Advertising Manager make in Thailand?


Average Monthly Salary
165,000 THB
( 1,990,000 THB yearly)

LOW
81,100
THB
AVERAGE
165,000
THB
HIGH
258,000
THB
All salary figures displayed here are per month except when noted otherwise.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

A person working as Advertising Manager in Thailand typically earns around 165,000 THB. Salaries range from 81,100 THB (lowest) to 258,000 THB (highest).


Salary Variance

This is the average salary including housing, transport, and other benefits. Advertising Manager salaries in Thailand vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.



Advertising Manager Pay Scale and Salaries in Thailand

Median and salary distribution Thailand Advertising Manager monthly
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Salary Structure and Pay Scale Comparison

5% of people earn
153,000 THB or more
10% of people earn
136,000 to 153,000 THB
20% of people earn
96,200 THB or less
65% of people earn
96,200 to 136,000 THB
Minimum Salary
81,100 THB
Median
154,000 THB
Maximum
258,000 THB




Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

All salary figures displayed here are per month except when noted otherwise.
  • Salary Range, Minimum Wage, and Starting Salary

    Salaries for the position Advertising Manager in Thailand range from 81,100 THB (starting salary) to 258,000 THB (maximum salary). It should be noted that the given figure is not the legally mandated minimum wage; rather, it represents the lowest figure reported in a salary survey that included thousands of participants and professionals from all regions of the country.

  • Median Salary

    With a median salary of 154,000 THB, half of the professionals who work as Advertising Manager in Thailand earn less than this amount, and the other half earn more. The median salary denotes the middle value of salaries. Ideally, you would want to belong to the group earning more than the median salary, located on the right side of the salary distribution graph.

  • Percentiles and Salary Scale

    The median is closely associated with two other values known as the 25th and 75th percentiles. By examining the salary distribution chart, it can be determined that 25% of professionals employed as Advertising Manager in Thailand earn less than 126,000 THB, while 75% earn more. Similarly, the chart shows that 75% earn less than 176,000 THB while 25% earn more.

  • Pay Scale Structure

    To provide a better understanding of expected salaries, we categorized the frequently occurring salaries into different ranges. This approach provides a more precise representation of salary distribution for the job title Advertising Manager in Thailand compared to simply calculating the average. The majority of reported salaries, approximately 65%, fall within the range of 96,200 THB to 136,000 THB. About 20% of salaries are below the 96,200 THB mark, while 10% fall within the range of 136,000 THB to 153,000 THB. Only 5% of individuals have salaries exceeding 153,000 THB.

Salary Comparison by Years of Experience / Advertising Manager / Thailand

How do experience and age affect pay?

0 - 2 Years
96,100 THB
2 - 5 Years+29%
124,000 THB
5 - 10 Years+38%
171,000 THB
10 - 15 Years+24%
211,000 THB
15 - 20 Years+7%
226,000 THB
20+ Years+7%
241,000 THB
Percentage increase and decrease are relative to the previous value
Salary comparison by years of experience monthly Thailand Advertising Manager
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The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage. We broke down salaries by experience level for people working as Advertising Manager and this is what we found.


All salary figures displayed here are per month except when noted otherwise.

Employees with less than two years of experience earn approximately 96,100 THB.

While someone with an experience level between two and five years is expected to earn 124,000 THB, 29% more than someone with less than two year's experience.

Moving forward, an experience level between five and ten years lands a salary of 171,000 THB, 38% more than someone with two to five years of experience.

Additionally, professionals whose expertise span anywhere between ten and fifteen years get a salary equivalent to 211,000 THB, 24% more than someone with five to ten years of experience.

If the experience level is between fifteen and twenty years, then the expected wage is 226,000 THB, 7% more than someone with ten to fifteen years of experience.

Lastly, employees with more than twenty years of professional experience get a salary of 241,000 THB, 7% more than people with fifteen to twenty years of experience.

On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Typical Salary Progress for Most Careers

Salary Comparison By Experience Level
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Salary Comparison By Education / Advertising Manager / Thailand

How do education levels affect salaries?

Displayed below is the average salary variance between different education levels of professionals working as Advertising Manager.

High School
120,000 THB
Certificate or Diploma+15%
138,000 THB
Bachelor's Degree+35%
186,000 THB
Master's Degree+26%
233,000 THB
Percentage increase and decrease are relative to the previous value
Salary comparison by education level monthly Thailand Advertising Manager
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We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down salaries by education level for the position Advertising Manager in order to make a comparison.


Level 1: High School

Employees at this education level have an average salary of 120,000 THB.


Level 2: Certificate or Diploma

At this level, the average salary becomes 138,000 THB, 15% more than the previous level.


Level 3: Bachelor's Degree

At this level, the average salary becomes 186,000 THB, 35% more than the previous level.


Level 4: Master's Degree

At this level, the average salary becomes 233,000 THB, 26% more than the previous level.



Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Thailand costs anywhere from 486,000 THB to 1,460,000 THB and lasts approximately two years. That is quite an investment.

You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support the theory. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.


Typical Salary Difference by Education for Most Careers

Salary Comparison By Education Level
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Salary and Compensation Comparison By Gender / Advertising Manager / Thailand

Salary comparison by gender Thailand Advertising Manager monthly
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? For the people who work as Advertising Manager in Thailand, the average difference between the salary of male and female employees is 9%.

Male
172,000 THB
Female-9%
157,000 THB
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Thailand for all Careers

Salary comparison by gender monthly Thailand
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Average Annual Salary Increment Percentage / Advertising Manager / Thailand

How much are annual salary increments in Thailand for individuals working as Advertising Manager? How often do employees get salary raises?

Individuals working as Advertising Manager in Thailand are likely to observe a salary increase of approximately 12% every 19 months. The national average annual increment for all professions combined is 8% granted to employees every 17 months.

Annual Salary Increment Rate Thailand Advertising Manager
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Thailand / All Professions

Annual Salary Increment Rate Thailand
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The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency

The average salary increase in one year (12 months) in Thailand is 6%.

Worldwide Salary Raises: All Countries and All Jobs

World Average Annual Salary Increment
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Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.



Bonus and Incentive Rates / Advertising Manager / Thailand

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Thailand Advertising Manager
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17% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 83% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.

Received Bonus
83%
No Bonus
17%

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus, where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.


What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

Example:
A graphics designer working for a graphics designing company.

Example:
A graphic designer in the marketing department of a hospital.


Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Average Hourly Wage / Advertising Manager / Thailand


950 THB per hour

The average hourly wage (pay per hour) for individuals working as Advertising Manager in Thailand is 950 THB.This is the rate they get paid for every worked hour.


Hourly Wage = Annual Salary / ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for people working as Advertising Manager in Thailand is 470 THB. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Salary comparison with similar jobs

Job TitleAverage Salary
Advertising / Graphic Design / Events-100%
Advertisement Fraud Analyst106,000 THB-36%
Advertising Account Executive109,000 THB-34%
Advertising Account Manager126,000 THB-24%
Advertising Account Planner62,800 THB-62%
Advertising and Promotions Manager156,000 THB-6%
Advertising Coordinator80,800 THB-51%
Advertising Data Analyst110,000 THB-34%
Advertising Manager165,000 THB-0%
Advertising Operations Manager167,000 THB+1%
Advertising Sales Director163,000 THB-1%
Advertising Strategic Planner108,000 THB-35%
Advertising Team Leader98,400 THB-41%
Animation Director133,000 THB-20%
Animator69,200 THB-58%
Art Director96,600 THB-42%
Art Manager99,600 THB-40%
Artificial Intelligence Advertising Analyst109,000 THB-34%
Artist84,200 THB-49%
Artworker58,000 THB-65%
Assistant Art Director77,300 THB-53%
Audio and Video Equipment Technician57,400 THB-65%
Audio Engineer71,900 THB-57%
Audiosual Technician60,600 THB-63%
Branding Consultant132,000 THB-20%
Broadcast Administrator99,900 THB-40%
Catering Sales62,000 THB-63%
Catering Trainer73,200 THB-56%
Color Consultant65,200 THB-61%
Commercial and Industrial Designer56,800 THB-66%
Conference Organiser73,800 THB-55%
Content and Media Production Lead112,000 THB-32%
CopyWriter65,200 THB-61%
Creative Content Strategist122,000 THB-26%
Creative Designer77,700 THB-53%
Creative Director97,100 THB-41%
Creative Technologist123,000 THB-26%
Crowd Management Specialist95,000 THB-43%
Design Strategist107,000 THB-35%
Designer 54,200 THB-67%
Desktop Publisher48,500 THB-71%
Digital Campaign Manager108,000 THB-35%
Digital Media Manager122,000 THB-26%
Digital Media Strategist117,000 THB-29%
Director of Events159,000 THB-4%
Director of Graphic Design94,100 THB-43%
Director of Social Media Marketing123,000 THB-26%
Event Experience Designer111,000 THB-33%
Event Security Specialist97,000 THB-41%
Event Technology Consultant101,000 THB-39%
Event Technology Integration Specialist87,500 THB-47%
Events and Promotions Manager164,000 THB-1%
Events Director159,000 THB-4%
Exhibit Designer79,100 THB-52%
Exhibit Display Coordinator78,500 THB-53%
Exhibit Display Manager106,000 THB-36%
Experiential Designer89,400 THB-46%
Finisher53,400 THB-68%
Gamification Specialist101,000 THB-39%
Graphic Artist65,300 THB-61%
Graphic Design Specialist71,000 THB-57%
Graphic Designer60,200 THB-64%
Graphics Artist63,100 THB-62%
Graphics Design Supervisor86,700 THB-48%
Group Creative Director112,000 THB-32%
Imagery Analyst55,700 THB-66%
Imaging Technologist56,500 THB-66%
Immersive Storyteller89,700 THB-46%
Interaction Designer48,500 THB-71%
Lead Generation Specialist127,000 THB-23%
Media Analyst78,400 THB-53%
Media Executive104,000 THB-37%
Media Planner80,100 THB-52%
Media Production Coordinator77,300 THB-53%
Media Production Manager128,000 THB-23%
Media Project Manager134,000 THB-19%
Media Relations Representative109,000 THB-34%
Media Sales Executive133,000 THB-20%
Meeting and Event Planner78,500 THB-53%
Mobile Advertising Specialist122,000 THB-26%
Motion Graphic Artist80,200 THB-52%
Motion Graphics Designer81,400 THB-51%
Multimedia Artist64,300 THB-61%
Multimedia Specialist56,500 THB-66%
NFT Designer73,600 THB-56%
NFT Specialist80,400 THB-51%
Photographer54,700 THB-67%
PPC Campaign Manager99,600 THB-40%
Print Production Manager110,000 THB-34%
Product and Brand Manager160,000 THB-3%
Sales Promotion Manager150,000 THB-9%
Search Engine Optimization Specialist (SEO)67,700 THB-59%
Sketch Artist69,200 THB-58%
Social Media Event Strategist90,300 THB-45%
Social Media Executive124,000 THB-25%
Social Media Graphic Designer71,700 THB-57%
Social Media Manager126,000 THB-24%
Social Media Marketing Manager131,000 THB-21%
Social Media Strategist130,000 THB-21%
Special Events Supervisor99,100 THB-40%
Technical Typist43,300 THB-74%
User Experience UX Designer71,500 THB-57%
UX Designer59,800 THB-64%
Virtual / Augmented Reality Advertiser92,000 THB-44%
Virtual / Augmented Reality Event Producer79,900 THB-52%
Virtual / Augmented Reality Showroom Designer79,600 THB-52%
Virtual Events Planner82,800 THB-50%
Virtual Trade Show Manager75,600 THB-54%
Voice Search Optimization Specialist96,300 THB-42%
Web Accessibility Designer81,100 THB-51%
Web3 Designer73,800 THB-55%
Webinar Designer80,700 THB-51%

Government vs Private Sector Salary Comparison

Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Thailand is 7% on average across all career fields.

Private Sector
94,300 THB
Public Sector+7%
101,000 THB
Percentage increase and decrease are relative to the previous value

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary for the job title Advertising Manager in Thailand?

A good and competitive compensation would range anywhere between 154,000 THB and 176,000 THB. This is a very rough estimate. Experience and education play a very huge part in the final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

Base / Basic Salary

The base salary for a careers like Advertising Manager in Thailand ranges from 81,100 THB to 126,000 THB. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.


What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary


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