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Sales Representative Average Salary in Thailand 2021

How much money does a Sales Representative make in Thailand?

Average Monthly Salary
63,100 THB
( 758,000 THB yearly)


A person working as a Sales Representative in Thailand typically earns around 63,100 THB per month. Salaries range from 29,000 THB (lowest) to 100,000 THB (highest).

This is the average monthly salary including housing, transport, and other benefits. Sales Representative salaries vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.

Sales Representative Salary Distribution in Thailand

Median and salary distribution monthly Thailand Sales Representative
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The median, the maximum, the minimum, and the range

  • Salary Range

    Sales Representative salaries in Thailand range from 29,000 THB per month (minimum salary) to 100,000 THB per month (maximum salary).

  • Median Salary

    The median salary is 68,200 THB per month, which means that half (50%) of people working as Sales Representative(s) are earning less than 68,200 THB while the other half are earning more than 68,200 THB. The median represents the middle salary value. Generally speaking, you would want to be on the right side of the graph with the group earning more than the median salary.

  • Percentiles

    Closely related to the median are two values: the 25th and the 75th percentiles. Reading from the salary distribution diagram, 25% of Sales Representative(s) are earning less than 43,700 THB while 75% of them are earning more than 43,700 THB. Also from the diagram, 75% of Sales Representative(s) are earning less than 91,000 THB while 25% are earning more than 91,000 THB.

What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both of the average and the median then you are doing very well. If your salary is lower than both, then many people are earning more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary

Sales Representative Salary Comparison by Years of Experience

How does experience and age affect your pay?

Salary comparison by years of experience monthly Thailand Sales Representative
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The experience level is the most important factor in determining the salary. Naturally the more years of experience the higher your wage. We broke down Sales Representative salaries by experience level and this is what we found.

A Sales Representative with less than two years of experience makes approximately 33,000 THB per month.

While someone with an experience level between two and five years is expected to earn 44,000 THB per month, 34% more than someone with less than two year's experience.

Moving forward, an experience level between five and ten years lands a salary of 65,100 THB per month, 48% more than someone with two to five years of experience.

On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Additionally, Sales Representative(s) whose expertise span anywhere between ten and fifteen years get a salary equivalent to 79,300 THB per month, 22% more than someone with five to ten years of experience.

If the experience level is between fifteen and twenty years, then the expected wage is 86,500 THB per month, 9% more than someone with ten to fifteen years of experience.

Lastly, employees with more than twenty years of professional experience get a salary of 93,600 THB per month, 8% more than people with fifteen to twenty years of experience.

Sales Representative average salary change by experience in Thailand

0 - 2 Years
33,000 THB
2 - 5 Years+34%
44,000 THB
5 - 10 Years+48%
65,100 THB
10 - 15 Years+22%
79,300 THB
15 - 20 Years+9%
86,500 THB
20+ Years+8%
93,600 THB
Percentage increase and decrease are relative to the previous value

Typical Salary Progress for Most Careers

Salary Comparison By Experience Level
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Sales Representative Salary Comparison By Education

How do education levels affect salaries?

Displayed below is the average salary difference between different Sales Representative(s) who have the same experience but different education levels.

Salary comparison by education level monthly Thailand Sales Representative
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We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down Sales Representative salaries by education level in order to make a comparison.

When the education level is High School, the average salary of a Sales Representative is 37,600 THB per month.

While someone with a Certificate or Diploma gets a salary of 59,000 THB per month, 57% more than someone having a High School degree.

A Bachelor's Degree gets its holder an average salary of 98,900 THB per month, 68% more than someone with a Certificate or Diploma.

Sales Representative average salary difference by education level in Thailand

High School
37,600 THB
Certificate or Diploma+57%
59,000 THB
Bachelor's Degree+68%
98,900 THB
Percentage increase and decrease are relative to the previous value

Typical Salary Difference by Education for Most Careers

Salary Comparison By Education Level
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Sales Representative Salary Comparison By Gender

Salary comparison by gender monthly Thailand Sales Representative
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? Male Sales Representative employees in Thailand earn 13% less than their female counterparts on average.

58,700 THB
67,500 THB
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Thailand for all Careers

Salary comparison by gender monthly Thailand
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Sales Representative Average Annual Salary Increment Percentage in Thailand

How much are annual salary increments in Thailand for Sales Representative(s)? How often do employees get salary raises?

Sales Representative

Sales Representative(s) in Thailand are likely to observe a salary increase of approximately 11% every 16 months. The national average annual increment for all professions combined is 8% granted to employees every 17 months.

Annual Salary Increment Rate Thailand Sales Representative
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Thailand / All Professions

The term 'Annual Salary Increase' usually refers to the increase in 12 calendar month period, but because it is rarely that people get their salaries reviewed exactly on the one year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 ÷ Increase Frequency

The average salary increase in one year (12 months) in Thailand is 6%.

Annual Increment Rate By Industry 2020

Information Technology

Listed above are the average annual increase rates for each industry in Thailand for the year 2020. Companies within thriving industries tend to provide higher and more frequent raises. Exceptions do exist, but generally speaking, the situation of any company is closely related to the economic situation in the country or region. These figures tend to change frequently.

Worldwide Salary Raises: All Countries and All Jobs

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Sales Representative Bonus and Incentive Rates in Thailand

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Thailand Sales Representative
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A Sales Representative is considered to be a high bonus-based job due to the generally limited involvement in direct revenue generation, with exceptions of course. The people who get the highest bonuses are usually somehow involved in the revenue generation cycle.

17% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 83% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.

Received Bonus
No Bonus

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.

What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

A graphics designer working for a graphics designing company.

A graphic designer in the marketing department of a hospital.

Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Sales Representative Average Hourly Wage in Thailand

360 THB per hour

The average hourly wage (pay per hour) in Thailand is 360 THB. This means that the average Sales Representative in Thailand earns approximately 360 THB for every worked hour.

Hourly Wage = Annual Salary ÷ ( 52 x 5 x 8 )

The hourly wage is the salary paid in one worked hour. Usually jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fix amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

Sales Representative VS Other Jobs

Salary Comparison Between Sales Representative and Sales Retail and Wholesale monthly Thailand
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The average salary for Sales Representative is 40% less than that of Sales Retail and Wholesale. Also, Sales Retail and Wholesale salaries are 9% more than those of All Jobs.

Salary comparison with similar jobs

Job TitleAverage Salary
Account Officer61,900 THB-2%
Area Sales Manager167,000 THB+160%
Assistant Department Manager75,200 THB+19%
Assistant Retail Store Manager86,800 THB+38%
Branch Manager121,000 THB+92%
Cashier36,800 THB-42%
Cashier Manager85,100 THB+35%
Depot Manager118,000 THB+87%
Deputy Sales Manager107,000 THB+69%
Distribution Director130,000 THB+110%
Global Wholesale Manager216,000 THB+240%
Head Cashier77,700 THB+23%
Head of Retail143,000 THB+130%
Head Teller78,900 THB+25%
Inside Sales Executive108,000 THB+71%
Inside Sales Representative67,900 THB+8%
Inventory Manager108,000 THB+71%
Key Account Manager115,000 THB+82%
Medical Device Sales87,700 THB+39%
National Customer Solution Specialist132,000 THB+110%
Parts Salesperson66,000 THB+5%
Project Development Manager123,000 THB+95%
Project Manager124,000 THB+96%
Purchasing and Sales Executive177,000 THB+180%
Quotation Engineer63,000 THB-0%
Relationship Manager139,000 THB+120%
Retail Operations Manager119,000 THB+89%
Retail Sales Associate92,300 THB+46%
Retail Store Manager126,000 THB+100%
Revenue Manager121,000 THB+92%
Sales Account Manager132,000 THB+110%
Sales Admin Executive155,000 THB+150%
Sales Assistant49,200 THB-22%
Sales Associate62,900 THB-0%
Sales Consultant96,800 THB+53%
Sales Coordinator70,100 THB+11%
Sales Development Representative78,900 THB+25%
Sales Engineer71,400 THB+13%
Sales Executive131,000 THB+110%
Sales Manager165,000 THB+160%
Sales Officer68,900 THB+9%
Sales Planning Analyst103,000 THB+63%
Sales Representative63,100 THB-0%
Sales Specialist93,200 THB+48%
Sales Support46,600 THB-26%
Sales Team Leader105,000 THB+66%
Sales Trainer120,000 THB+90%
Securities Sales Agent107,000 THB+69%
Shipper / Receiver46,400 THB-26%
Shop Manager115,000 THB+82%
Store Development Administrator84,600 THB+34%
Trade Marketing Officer112,000 THB+77%
Treasury Officer104,000 THB+65%
Vice President Sales158,000 THB+150%
Visual Merchandiser57,800 THB-8%

Salary Comparison By City

CityAverage Salary
Bangkok (Krung Thep)71,200 THB
Chiang Mai69,700 THB

Government vs Private Sector Salary Comparison

Where can you get paid more, working for a private company or for the government? Public sector employees in Thailand earn 7% more than their private sector counterparts on average across all sectors.

Private Sector
94,000 THB
Public Sector+7%
100,000 THB
Percentage increase and decrease are relative to the previous value

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