A person working as a Sales Representative in Thailand typically earns around 63,100 THB per month. Salaries range from 29,000 THB (lowest) to 100,000 THB (highest).
This is the average monthly salary including housing, transport, and other benefits. Sales Representative salaries vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.
Sales Representative salaries in Thailand range from 29,000 THB per month (minimum salary) to 100,000 THB per month (maximum salary).
The median salary is 68,200 THB per month, which means that half (50%) of people working as Sales Representative(s) are earning less than 68,200 THB while the other half are earning more than 68,200 THB. The median represents the middle salary value. Generally speaking, you would want to be on the right side of the graph with the group earning more than the median salary.
Closely related to the median are two values: the 25th and the 75th percentiles. Reading from the salary distribution diagram, 25% of Sales Representative(s) are earning less than 43,700 THB while 75% of them are earning more than 43,700 THB. Also from the diagram, 75% of Sales Representative(s) are earning less than 91,000 THB while 25% are earning more than 91,000 THB.
Both are indicators. If your salary is higher than both of the average and the median then you are doing very well. If your salary is lower than both, then many people are earning more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary
The experience level is the most important factor in determining the salary. Naturally the more years of experience the higher your wage. We broke down Sales Representative salaries by experience level and this is what we found.
A Sales Representative with less than two years of experience makes approximately 33,000 THB per month.
While someone with an experience level between two and five years is expected to earn 44,000 THB per month, 34% more than someone with less than two year's experience.
Moving forward, an experience level between five and ten years lands a salary of 65,100 THB per month, 48% more than someone with two to five years of experience.
Additionally, Sales Representative(s) whose expertise span anywhere between ten and fifteen years get a salary equivalent to 79,300 THB per month, 22% more than someone with five to ten years of experience.
If the experience level is between fifteen and twenty years, then the expected wage is 86,500 THB per month, 9% more than someone with ten to fifteen years of experience.
Lastly, employees with more than twenty years of professional experience get a salary of 93,600 THB per month, 8% more than people with fifteen to twenty years of experience.
0 - 2 Years | 33,000 THB | |
2 - 5 Years | +34% | 44,000 THB |
5 - 10 Years | +48% | 65,100 THB |
10 - 15 Years | +22% | 79,300 THB |
15 - 20 Years | +9% | 86,500 THB |
20+ Years | +8% | 93,600 THB |
We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down Sales Representative salaries by education level in order to make a comparison.
When the education level is High School, the average salary of a Sales Representative is 37,600 THB per month.
While someone with a Certificate or Diploma gets a salary of 59,000 THB per month, 57% more than someone having a High School degree.
A Bachelor's Degree gets its holder an average salary of 98,900 THB per month, 68% more than someone with a Certificate or Diploma.
High School | 37,600 THB | |
Certificate or Diploma | +57% | 59,000 THB |
Bachelor's Degree | +68% | 98,900 THB |
Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? Male Sales Representative employees in Thailand earn 13% less than their female counterparts on average.
Male | 58,700 THB | |
Female | +15% | 67,500 THB |
Sales Representative(s) in Thailand are likely to observe a salary increase of approximately 11% every 16 months. The national average annual increment for all professions combined is 8% granted to employees every 17 months.
The term 'Annual Salary Increase' usually refers to the increase in 12 calendar month period, but because it is rarely that people get their salaries reviewed exactly on the one year mark, it is more meaningful to know the frequency and the rate at the time of the increase.
The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 ÷ Increase Frequency
Banking | 8% | |
Energy | 7% | |
Information Technology | 6% | |
Healthcare | 5% | |
Travel | 4% | |
Construction | 3% | |
Education | 2% |
Listed above are the average annual increase rates for each industry in Thailand for the year 2020. Companies within thriving industries tend to provide higher and more frequent raises. Exceptions do exist, but generally speaking, the situation of any company is closely related to the economic situation in the country or region. These figures tend to change frequently.
A Sales Representative is considered to be a high bonus-based job due to the generally limited involvement in direct revenue generation, with exceptions of course. The people who get the highest bonuses are usually somehow involved in the revenue generation cycle.
17% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 83% said that they received at least one form of monetary bonus.
Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.
Received Bonus | 83% | |
No Bonus | 17% |
The most standard form of bonus where the employee is awarded based on their exceptional performance.
Company Performance BonusesOccasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.
Goal-Based BonusesGranted upon achieving an important goal or milestone.
Holiday / End of Year BonusesThese types of bonuses are given without a reason and usually resemble an appreciation token.
People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.
The main two types of jobs | |
Revenue Generators | Supporting Cast |
Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business. | Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations. |
Example: | Example: |
Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.
Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.
The hourly wage is the salary paid in one worked hour. Usually jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fix amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.
The average salary for Sales Representative is 40% less than that of Sales Retail and Wholesale. Also, Sales Retail and Wholesale salaries are 9% more than those of All Jobs.
Job Title | Average Salary |
Account Officer | 61,900 THB | ![]() |
Area Sales Manager | 167,000 THB | ![]() |
Assistant Department Manager | 75,200 THB | ![]() |
Assistant Retail Store Manager | 86,800 THB | ![]() |
Branch Manager | 121,000 THB | ![]() |
Cashier | 36,800 THB | ![]() |
Cashier Manager | 85,100 THB | ![]() |
Depot Manager | 118,000 THB | ![]() |
Deputy Sales Manager | 107,000 THB | ![]() |
Distribution Director | 130,000 THB | ![]() |
Global Wholesale Manager | 216,000 THB | ![]() |
Head Cashier | 77,700 THB | ![]() |
Head of Retail | 143,000 THB | ![]() |
Head Teller | 78,900 THB | ![]() |
Inside Sales Executive | 108,000 THB | ![]() |
Inside Sales Representative | 67,900 THB | ![]() |
Inventory Manager | 108,000 THB | ![]() |
Key Account Manager | 115,000 THB | ![]() |
Medical Device Sales | 87,700 THB | ![]() |
National Customer Solution Specialist | 132,000 THB | ![]() |
Parts Salesperson | 66,000 THB | ![]() |
Project Development Manager | 123,000 THB | ![]() |
Project Manager | 124,000 THB | ![]() |
Purchasing and Sales Executive | 177,000 THB | ![]() |
Quotation Engineer | 63,000 THB | ![]() |
Relationship Manager | 139,000 THB | ![]() |
Retail Operations Manager | 119,000 THB | ![]() |
Retail Sales Associate | 92,300 THB | ![]() |
Retail Store Manager | 126,000 THB | ![]() |
Revenue Manager | 121,000 THB | ![]() |
Sales Account Manager | 132,000 THB | ![]() |
Sales Admin Executive | 155,000 THB | ![]() |
Sales Assistant | 49,200 THB | ![]() |
Sales Associate | 62,900 THB | ![]() |
Sales Consultant | 96,800 THB | ![]() |
Sales Coordinator | 70,100 THB | ![]() |
Sales Development Representative | 78,900 THB | ![]() |
Sales Engineer | 71,400 THB | ![]() |
Sales Executive | 131,000 THB | ![]() |
Sales Manager | 165,000 THB | ![]() |
Sales Officer | 68,900 THB | ![]() |
Sales Planning Analyst | 103,000 THB | ![]() |
Sales Representative | 63,100 THB | ![]() |
Sales Specialist | 93,200 THB | ![]() |
Sales Support | 46,600 THB | ![]() |
Sales Team Leader | 105,000 THB | ![]() |
Sales Trainer | 120,000 THB | ![]() |
Securities Sales Agent | 107,000 THB | ![]() |
Shipper / Receiver | 46,400 THB | ![]() |
Shop Manager | 115,000 THB | ![]() |
Store Development Administrator | 84,600 THB | ![]() |
Trade Marketing Officer | 112,000 THB | ![]() |
Treasury Officer | 104,000 THB | ![]() |
Vice President Sales | 158,000 THB | ![]() |
Visual Merchandiser | 57,800 THB | ![]() |
City | Average Salary |
Bangkok (Krung Thep) | 71,200 THB |
Chiang Mai | 69,700 THB |
Where can you get paid more, working for a private company or for the government? Public sector employees in Thailand earn 7% more than their private sector counterparts on average across all sectors.
Private Sector | 94,000 THB | |
Public Sector | +7% | 100,000 THB |