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Advertising / Graphic Design / Events Average Salaries in Dakar 2024

How much money does a person working in Advertising / Graphic Design / Events make in Dakar?


Average Monthly Salary
353,000 XOF
( 4,240,000 XOF yearly)

LOW
167,000
XOF
AVERAGE
353,000
XOF
HIGH
639,000
XOF
All salary figures displayed here are per month except when noted otherwise.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

A person working in Advertising / Graphic Design / Events in Dakar typically earns around 353,000 XOF. Salaries range from 167,000 XOF (lowest average) to 639,000 XOF (highest average, actual maximum salary is higher).


Salary Variance

The provided figure represents the median compensation that encompasses housing, transportation, and other perks. The salaries within the Advertising / Graphic Design / Events domain in Dakar exhibit significant discrepancies across various professions. In case you seek information about the remuneration of a specific position, please refer to the salaries listed below for respective job titles.

Salaries for specific jobs

Job TitleAverage Salary
Advertising / Graphic Design / Events
Advertisement Fraud Analyst370,000 XOF
Advertising Account Executive423,000 XOF
Advertising Account Manager440,000 XOF
Advertising Account Planner215,000 XOF
Advertising and Promotions Manager610,000 XOF
Advertising Coordinator282,000 XOF
Advertising Data Analyst402,000 XOF
Advertising Manager606,000 XOF
Advertising Operations Manager594,000 XOF
Advertising Sales Director626,000 XOF
Advertising Strategic Planner394,000 XOF
Advertising Team Leader334,000 XOF
Animation Director496,000 XOF
Animator251,000 XOF
Art Director367,000 XOF
Art Manager375,000 XOF
Artificial Intelligence Advertising Analyst418,000 XOF
Artist301,000 XOF
Artworker228,000 XOF
Assistant Art Director278,000 XOF
Audio and Video Equipment Technician214,000 XOF
Audio Engineer253,000 XOF
Audiosual Technician205,000 XOF
Branding Consultant471,000 XOF
Broadcast Administrator392,000 XOF
Catering Sales225,000 XOF
Catering Trainer278,000 XOF
Color Consultant246,000 XOF
Commercial and Industrial Designer213,000 XOF
Conference Organiser272,000 XOF
Content and Media Production Lead437,000 XOF
CopyWriter242,000 XOF
Creative Content Strategist458,000 XOF
Creative Designer279,000 XOF
Creative Director377,000 XOF
Creative Technologist440,000 XOF
Crowd Management Specialist380,000 XOF
Design Strategist385,000 XOF
Designer 200,000 XOF
Desktop Publisher183,000 XOF
Digital Campaign Manager396,000 XOF
Digital Media Manager439,000 XOF
Digital Media Strategist432,000 XOF
Director of Events634,000 XOF
Director of Graphic Design347,000 XOF
Director of Social Media Marketing476,000 XOF
Event Experience Designer418,000 XOF
Event Security Specialist347,000 XOF
Event Technology Consultant344,000 XOF
Event Technology Integration Specialist344,000 XOF
Events and Promotions Manager571,000 XOF
Events Director598,000 XOF
Exhibit Designer308,000 XOF
Exhibit Display Coordinator287,000 XOF
Exhibit Display Manager368,000 XOF
Experiential Designer343,000 XOF
Finisher199,000 XOF
Gamification Specialist392,000 XOF
Graphic Artist221,000 XOF
Graphic Design Specialist258,000 XOF
Graphic Designer241,000 XOF
Graphics Artist223,000 XOF
Graphics Design Supervisor313,000 XOF
Group Creative Director402,000 XOF
Imagery Analyst214,000 XOF
Imaging Technologist205,000 XOF
Immersive Storyteller335,000 XOF
Interaction Designer183,000 XOF
Lead Generation Specialist446,000 XOF
Media Analyst293,000 XOF
Media Executive367,000 XOF
Media Planner304,000 XOF
Media Production Coordinator288,000 XOF
Media Production Manager500,000 XOF
Media Project Manager472,000 XOF
Media Relations Representative398,000 XOF
Media Sales Executive468,000 XOF
Meeting and Event Planner275,000 XOF
Mobile Advertising Specialist458,000 XOF
Motion Graphic Artist294,000 XOF
Motion Graphics Designer312,000 XOF
Multimedia Artist232,000 XOF
Multimedia Specialist205,000 XOF
NFT Designer253,000 XOF
NFT Specialist290,000 XOF
Photographer197,000 XOF
PPC Campaign Manager378,000 XOF
Print Production Manager412,000 XOF
Product and Brand Manager571,000 XOF
Sales Promotion Manager555,000 XOF
Search Engine Optimization Specialist (SEO)253,000 XOF
Sketch Artist248,000 XOF
Social Media Event Strategist319,000 XOF
Social Media Executive473,000 XOF
Social Media Graphic Designer265,000 XOF
Social Media Manager455,000 XOF
Social Media Marketing Manager487,000 XOF
Social Media Strategist465,000 XOF
Special Events Supervisor353,000 XOF
Technical Typist167,000 XOF
User Experience UX Designer257,000 XOF
UX Designer211,000 XOF
Virtual / Augmented Reality Advertiser339,000 XOF
Virtual / Augmented Reality Event Producer299,000 XOF
Virtual / Augmented Reality Showroom Designer273,000 XOF
Virtual Events Planner316,000 XOF
Virtual Trade Show Manager282,000 XOF
Voice Search Optimization Specialist370,000 XOF
Web Accessibility Designer299,000 XOF
Web3 Designer283,000 XOF
Webinar Designer293,000 XOF


Advertising / Graphic Design / Events Jobs Pay Scale and Salaries in Dakar

Median and salary distribution Dakar Advertising / Graphic Design / Events monthly
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Salary Structure and Pay Scale Comparison

5% of people earn
363,000 XOF or more
10% of people earn
315,000 to 363,000 XOF
20% of people earn
209,000 XOF or less
65% of people earn
209,000 to 315,000 XOF
Minimum Salary
167,000 XOF
Median
332,000 XOF
Maximum
639,000 XOF




Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

All salary figures displayed here are per month except when noted otherwise.
  • Salary Range, Minimum Wage, and Starting Salary

    Salaries in Advertising / Graphic Design / Events in Dakar range from 167,000 XOF (starting average salary) to 639,000 XOF (maximum average salary, actual maximum is higher). To clarify, the number presented is not the legally mandated minimum wage. Rather, it represents the lowest figure reported in a salary survey that involved thousands of participants and professionals from across the entire country.

  • Median Salary

    The median income in the field of Advertising / Graphic Design / Events is 332,000 XOF, implying that half of the workforce in Dakar earns less than this figure, and the other half earns more. It represents the central value of salaries. As a rule of thumb, you would prefer to be part of the group earning above the median wage, situated on the right-hand side of the salary distribution chart.

  • Percentiles and Salary Scale

    Two values that are highly correlated with the median are the 25th and 75th percentiles. By examining the salary distribution diagram, it is possible to determine that 25% of individuals employed in Advertising / Graphic Design / Events in Dakar earn less than 269,000 XOF, while 75% of them earn more. Additionally, the diagram reveals that 75% of individuals earn less than 389,000 XOF, while 25% earn more than that.

  • Pay Scale Structure

    Data was regrouped into brackets to provide a better understanding of what salaries can be expected. This approach was deemed more accurate than relying solely on the average salary, as it offers greater insights into the distribution of salaries in the field of Advertising / Graphic Design / Events in Dakar. The analysis revealed that roughly 65% of all reported salaries fell within the range of 209,000 XOF to 315,000 XOF. Approximately 20% of salaries were below the 209,000 XOF mark, while 10% ranged from 315,000 XOF to 363,000 XOF. Only 5% of individuals earned a gross salary of 363,000 XOF or higher.

Salary Comparison by Years of Experience

How does a person's salary progress over time?

Salary Comparison By Experience Level
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The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage.

Generally speaking, employees in Advertising / Graphic Design / Events in Dakar having experience from two to five years earn on average 32% more than freshers and juniors across all industries and disciplines.

Professionals with experience of more than five years tend to earn on average 36% more than those with five years or less of work experience.

As you hit the ten years mark, the salary increases by 21% and an additional 14% for those who have crossed the 15 years mark.

Those figures are presented as guidelines only. The numbers become more significant if you consider one job title at a time.


Change in salary based on experience varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of many different jobs. To view accurate figures, choose a specific job title.
On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.


Salary Comparison By Education

How does the education level affect your salary?

Salary Comparison By Education
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Change in salary based on education varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of multiple jobs. To view accurate figures, choose a specific job title.

It is well known that higher education equals a bigger salary, but how much more money can a degree add to your income?

We compared the salaries of professionals at the same level but with different college degree levels across many jobs in Advertising / Graphic Design / Events in Dakar, below are our findings.

Workers with a certificate or diploma earn on average 17% more than their peers who only reached the high school level.

Employees who earned a Bachelor's Degree earn 24% more than those who only managed to attain a certificate or diploma.

Professionals who attained a Master's Degree are awarded salaries that are 29% more than those with a Bachelor's Degree.

Finally, PhD holders earn 23% more than Master's Degree holders on average while doing the same job.


Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Senegal costs anywhere from 1,760,000 XOF to 5,270,000 XOF and lasts approximately two years. That is quite an investment.

Employees can't expect any salary increases during the study period, assuming they already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support this tactic. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

The decision really depends on the situation and experience among many other factors. Putting all variables aside, if a person can afford the costs of higher education then the return on investment is definitely worth it. Degree costs can be recovered roughly in a year or so.



Salary and Compensation Comparison By Gender / Advertising / Graphic Design / Events / Dakar

Salary comparison by gender Senegal Advertising / Graphic Design / Events monthly
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? In the field of Advertising / Graphic Design / Events in Senegal, the average difference between the salary of male and female employees is 11%.

Male
351,000 XOF
Female-10%
317,000 XOF
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Senegal for all Careers

Salary comparison by gender monthly Senegal
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Average Annual Salary Increment Percentage / Advertising / Graphic Design / Events / Dakar

How much are annual salary increments in Dakar for individuals working in Advertising / Graphic Design / Events? How often do employees get salary raises?

Professionals working in Advertising / Graphic Design / Events in Senegal are likely to observe a salary increase of approximately % every months. The national average annual increment for all professions combined is 5% granted to employees every 28 months.

Annual Salary Increment Rate Senegal Advertising / Graphic Design / Events
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Senegal / All Professions

Annual Salary Increment Rate Senegal
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The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency

The average salary increase in one year (12 months) in Senegal is 2%.

Worldwide Salary Raises: All Countries and All Jobs

World Average Annual Salary Increment
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Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.

Bonus and Incentive Rates / Advertising / Graphic Design / Events / Senegal

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Senegal Advertising / Graphic Design / Events
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100% of surveyed staff in Advertising / Graphic Design / Events reported that they haven't received any bonuses or incentives in the previous year while % said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from % to % of their annual salary.

Received Bonus
%
No Bonus
100%

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus, where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.


What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

Example:
A graphics designer working for a graphics designing company.

Example:
A graphic designer in the marketing department of a hospital.


Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Hourly Average Wage / Advertising / Graphic Design / Events / Dakar


2,040 XOF per hour

The average hourly wage (pay per hour) in Advertising / Graphic Design / Events in Dakar is 2,040 XOF.This is the rate they get paid for every worked hour.


Hourly Wage = Annual Salary / ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for people working in Advertising / Graphic Design / Events in Dakar is 960 XOF. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Salary Comparison By City

CityAverage Salary
Dakar353,000 XOF

Government vs Private Sector Salary Comparison

Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Senegal is 14% on average across all career fields.

Private Sector
334,000 XOF
Public Sector+14%
380,000 XOF
Percentage increase and decrease are relative to the previous value

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary in Advertising / Graphic Design / Events in Dakar?

A good and competitive compensation would range anywhere between 332,000 XOF and 389,000 XOF. This is a very rough estimate. Experience and education play a very huge part in the final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

Base / Basic Salary

The base salary for jobs in Advertising / Graphic Design / Events in Dakar ranges from 167,000 XOF to 269,000 XOF. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.


What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary


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