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Marketing Average Salaries in United Arab Emirates 2020

How much money does a person working in Marketing make in United Arab Emirates?


Average Monthly Salary
17,900 AED
( 215,000 AED yearly)

LOW
10,100
AED
AVERAGE
17,900
AED
HIGH
26,300
AED

A person working in Marketing in United Arab Emirates typically earns around 17,900 AED per month. Salaries range from 10,100 AED (lowest average) to 26,300 AED (highest average, actual maximum salary is higher).

This is the average monthly salary including housing, transport, and other benefits. Salaries vary drastically between different Marketing careers. If you are interested in the salary of a particular job, see below for salaries for specific job titles.

Salaries for specific jobs

Job TitleAverage Salary
Account Handler14,700 AED
Affiliate Manager17,000 AED
Analytics Specialist13,600 AED
Assistant Brand Manager18,000 AED
Assistant Product Manager19,100 AED
Brand Ambassador24,000 AED
Brand Manager26,500 AED
Campaign Specialist16,000 AED
Chief Marketing Officer 27,300 AED
Communications Officer12,100 AED
Content Marketing Strategist16,100 AED
Creative Marketing Lead16,000 AED
Creative Writer13,000 AED
Digital Marketing Manager21,100 AED
Event Marketing19,600 AED
Localization Manager19,300 AED
Market Development Manager22,200 AED
Market Research Analyst18,000 AED
Market Research Manager20,100 AED
Market Segmentation Director20,800 AED
Marketing Advisor16,200 AED
Marketing Analyst15,700 AED
Marketing Assistant11,800 AED
Marketing Associate11,600 AED
Marketing Communications Manager18,500 AED
Marketing Consultant19,600 AED
Marketing Coordinator11,000 AED
Marketing Distribution Executive21,200 AED
Marketing Executive23,800 AED
Marketing Manager26,300 AED
Marketing Officer13,800 AED
Marketing Specialist15,200 AED
Marketing Writer12,600 AED
Online Marketing Analyst14,900 AED
Optimization Manager17,300 AED
Outbound Sales14,200 AED
Outreach Coordinator13,900 AED
Outreach Specialist15,400 AED
Product Development18,600 AED
Product Marketing Manager20,700 AED
Product Researcher12,700 AED
Product Training Specialist14,300 AED
Project Manager17,100 AED
Publications Coordinator11,800 AED
Research Executive18,300 AED
Sales and Marketing Assistant11,300 AED
Sales Management Support13,600 AED
Search Marketing Strategist22,800 AED
Social Media Specialist15,600 AED
Spaceman Analyst12,800 AED
Sponsorship Consultant13,800 AED
Team Leader15,600 AED
Telemarketer10,400 AED
Trade Marketing Manager21,300 AED
Trade Marketing Professional16,900 AED
Web Analytics Manager16,400 AED
Web Content Manager16,700 AED

Marketing Jobs Salary Distribution in United Arab Emirates

Median and salary distribution monthly United Arab Emirates Marketing
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The median, the maximum, the minimum, and the range

  • Salary Range

    Marketing salaries in United Arab Emirates range from 10,100 AED per month (minimum average salary) to 26,300 AED per month (maximum average salary, actual maximum is higher).

  • Median Salary

    The median salary is 19,300 AED per month, which means that half (50%) of people working in Marketing are earning less than 19,300 AED while the other half are earning more than 19,300 AED. The median represents the middle salary value. Generally speaking, you would want to be on the right side of the graph with the group earning more than the median salary.

  • Percentiles

    Closely related to the median are two values: the 25th and the 75th percentiles. Reading from the salary distribution diagram, 25% of people working in Marketing are earning less than 13,300 AED while 75% of them are earning more than 13,300 AED. Also from the diagram, 75% of people working in Marketing are earning less than 24,600 AED while 25% are earning more than 24,600 AED.


What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both of the average and the median then you are doing very well. If your salary is lower than both, then many people are earning more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary

Salary Comparison by Years of Experience

How does a person's salary progress over time?

Salary Comparison By Experience Level
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The experience level is the most important factor in determining the salary. Naturally the more years of experience the higher the wage.

Generally speaking, employees having experience from two to five years earn on average 32% more than freshers and juniors across all industries and disciplines.

Professionals with experience of more than five years tend to earn on average 36% more than those with five years or less of work experience.


Change in salary based on experience varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of many different jobs. To view accurate figures, choose a specific job title.

As you hit the ten years mark, the salary increases by 21% and an additional 14% for those who have crossed the 15 years mark.

Those figures are presented as guidelines only. The numbers become more significant if you consider one job title at a time.

On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Salary Comparison By Education

How does the education level affect your salary?

Salary Comparison By Education
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It is well known that higher education equals a bigger salary, but how much more money can a degree add to your income? We compared the salaries of professionals at the same level but with different college degrees levels across many jobs, below are our findings.


Change in salary based on education varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of multiple jobs. To view accurate figures, choose a specific job title.

Workers with a certificate or diploma earn on average 17% more than their peers who only reached the high school level.

Employees who earned a Bachelor's Degree earn 24% more than those who only managed to attain a cerificate or diploma.

Professionals who attained a Master's Degree are awarded salaries that are 29% more than those with a Bachelor's Degree.

Finally, PhD holders earn 23% more than Master's Degree holders on average while doing the same job.


Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in United Arab Emirates costs anywhere from 76,300 UAE Dirham(s) to 229,000 UAE Dirham(s) and lasts approximately two years. That is quite an investment.

You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch into a higher paying job. The numbers seem to support this tactic. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

The decision really depends on your situation and experience among many other factors. Putting all variables aside, if you can afford the costs of higher education then the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.

Marketing Salary Comparison By Gender

Salary comparison by gender monthly United Arab Emirates Marketing
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? Male employees earn 13% more than their female counterparts.

Female
16,800 AED
Male+13%
19,000 AED
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in United Arab Emirates for all Careers

Salary comparison by gender monthly United Arab Emirates
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Marketing Average Annual Salary Increment Percentage in United Arab Emirates

How much are annual salary increments in United Arab Emirates for Marketing professionals? How often do employees get salary raises?

Marketing

Marketing professionals in United Arab Emirates are likely to observe a salary increase of approximately 10% every 15 months. The national average annual increment for all professions combined is 8% granted to employees every 17 months.

Annual Salary Increment Rate United Arab Emirates Marketing
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

United Arab Emirates / All Professions

Annual Salary Increment Rate United Arab Emirates
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The term 'Annual Salary Increase' usually refers to the increase in 12 calendar month period, but because it is rarely that people get their salaries reviewed exactly on the one year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 ÷ Increase Frequency

The average salary increase in one year (12 months) in United Arab Emirates is 6%.

Annual Increment Rate By Industry 2019

Banking
2%
Energy
4%
Information Technology
6%
Healthcare
8%
Travel
1%
Construction
3%
Education
5%

Listed above are the average annual increase rates for each industry in United Arab Emirates for the year 2019. Companies within thriving industries tend to provide higher and more frequent raises. Exceptions do exist, but generally speaking, the situation of any company is closely related to the economic situation in the country or region. These figures tend to change frequently.


Worldwide Salary Raises: All Countries and All Jobs

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Marketing Bonus and Incentive Rates in United Arab Emirates

How much and how often are bonuses being awarded?Annual Salary Bonus Rate United Arab Emirates Marketing
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Marketing is considered to be a high bonus-based field due to the generally limited involvement in direct revenue generation, with exceptions of course. The people who get the highest bonuses are usually somehow involved in the revenue generation cycle.

18% of surveyed staff in Marketing reported that they haven't received any bonuses or incentives in the previous year while 82% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.

Received Bonus
82%
No Bonus
18%

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.


What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

Example:
A graphics designer working for a graphics designing company.

Example:
A graphic designer in the marketing department of a hospital.


Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Government vs Private Sector Salary Comparison

Public vs private sector salaries monthly United Arab Emirates
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Where can you get paid more, working for a private company or for the government? Public sector employees in United Arab Emirates earn 6% more than their private sector counterparts.

Private Sector
14,700 AED
Public Sector+6%
15,700 AED
Percentage increase and decrease are relative to the previous value

Marketing Salary Forecast and Trend in United Arab Emirates

How do Marketing salaries change over time? Listed below is a chart that shows the average salary in recent years.

Salary trends and forecast monthly United Arab Emirates Marketing
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Average Salary 2016
15,500 AED
Average Salary 2017+4%
16,000 AED
Average Salary 2018+4%
16,600 AED
Average Salary 2019+4%
17,300 AED
Percentage increase and decrease are relative to the previous value

Marketing salaries in United Arab Emirates are rising in the year 2020 based on recent submitted salaries and reports. As displayed in the chart, salaries in 2019 are 4% higher than those of 2018. The trend suggests a slow yet continuous increase in pay in 2021 and future years. These numbers may vary from industry to another.

Marketing Hourly Average Wage in United Arab Emirates


100 AED per hour

The average hourly wage (pay per hour) in United Arab Emirates is 100 AED. This means that the average person in United Arab Emirates earns approximately 100 AED for every worked hour.


Hourly Wage = Annual Salary ÷ ( 52 x 5 x 8 )

The hourly wage is the salary paid in one worked hour. Usually jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fix amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

Marketing VS Other Jobs

Salary Comparison Between Marketing and Marketing monthly United Arab Emirates
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The average salary for Marketing is 17% more than that of All Jobs.

Salary Comparison By City

CityAverage Salary
Abu Dhabi19,100 AED
Ajman17,600 AED
Al Ain18,100 AED
Dubai19,700 AED
Fujairah16,500 AED
Ras Al Khaimah17,100 AED
Sharjah18,700 AED
Um Al Quiwain16,000 AED
17800 - 162

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