Social Media Specialist Average Salary in United Kingdom 2024
How much money does a person working as Social Media Specialist make in United Kingdom?
LOW
31,700
GBP AVERAGE
68,900
GBP HIGH
110,000
GBP
A person working as Social Media Specialist in United Kingdom typically earns around 68,900 GBP. Salaries range from 31,700 GBP (lowest) to 110,000 GBP (highest).
Salary Variance
This is the average salary including housing, transport, and other benefits. Social Media Specialist salaries in United Kingdom vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.
Social Media Specialist Pay Scale and Salaries in United Kingdom
Salary Structure and Pay Scale Comparison
65,400 GBP or more
57,300 to 65,400 GBP
39,500 GBP or less
39,500 to 57,300 GBP
 31,700 GBP |
65,900 GBP |
110,000 GBP |
Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range
Salary Range, Minimum Wage, and Starting Salary
Salaries for the position Social Media Specialist in United Kingdom range from 31,700 GBP (starting salary) to 110,000 GBP (maximum salary). It should be noted that the given figure is not the legally mandated minimum wage; rather, it represents the lowest figure reported in a salary survey that included thousands of participants and professionals from all regions of the country.
Median Salary
With a median salary of 65,900 GBP, half of the professionals who work as Social Media Specialist in United Kingdom earn less than this amount, and the other half earn more. The median salary denotes the middle value of salaries. Ideally, you would want to belong to the group earning more than the median salary, located on the right side of the salary distribution graph.
Percentiles and Salary Scale
The median is closely associated with two other values known as the 25th and 75th percentiles. By examining the salary distribution chart, it can be determined that 25% of professionals employed as Social Media Specialist in United Kingdom earn less than 53,100 GBP, while 75% earn more. Similarly, the chart shows that 75% earn less than 75,900 GBP while 25% earn more.
Pay Scale Structure
To provide a better understanding of expected salaries, we categorized the frequently occurring salaries into different ranges. This approach provides a more precise representation of salary distribution for the job title Social Media Specialist in United Kingdom compared to simply calculating the average. The majority of reported salaries, approximately 65%, fall within the range of 39,500 GBP to 57,300 GBP. About 20% of salaries are below the 39,500 GBP mark, while 10% fall within the range of 57,300 GBP to 65,400 GBP. Only 5% of individuals have salaries exceeding 65,400 GBP.
Salary Comparison by Years of Experience / Social Media Specialist / United Kingdom
How do experience and age affect pay?
| 0 - 2 Years | 36,000 GBP | |
| 2 - 5 Years | +34% | 48,100 GBP |
| 5 - 10 Years | +48% | 71,100 GBP |
| 10 - 15 Years | +22% | 86,600 GBP |
| 15 - 20 Years | +9% | 94,400 GBP |
| 20+ Years | +8% | 102,000 GBP |
The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage. We broke down salaries by experience level for people working as Social Media Specialist and this is what we found.
Employees with less than two years of experience earn approximately 36,000 GBP.
While someone with an experience level between two and five years is expected to earn 48,100 GBP, 34% more than someone with less than two year's experience.
Moving forward, an experience level between five and ten years lands a salary of 71,100 GBP, 48% more than someone with two to five years of experience.
Additionally, professionals whose expertise span anywhere between ten and fifteen years get a salary equivalent to 86,600 GBP, 22% more than someone with five to ten years of experience.
If the experience level is between fifteen and twenty years, then the expected wage is 94,400 GBP, 9% more than someone with ten to fifteen years of experience.
Lastly, employees with more than twenty years of professional experience get a salary of 102,000 GBP, 8% more than people with fifteen to twenty years of experience.
Typical Salary Progress for Most Careers
Salary Comparison By Education / Social Media Specialist / United Kingdom
How do education levels affect salaries?
Displayed below is the average salary variance between different education levels of professionals working as Social Media Specialist.
| High School | 44,200 GBP | |
| Certificate or Diploma | +18% | 52,000 GBP |
| Bachelor's Degree | +45% | 75,300 GBP |
| Master's Degree | +31% | 98,700 GBP |
We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down salaries by education level for the position Social Media Specialist in order to make a comparison.
Level 1: High School
Employees at this education level have an average salary of 44,200 GBP.
Level 2: Certificate or Diploma
At this level, the average salary becomes 52,000 GBP, 18% more than the previous level.
Level 3: Bachelor's Degree
At this level, the average salary becomes 75,300 GBP, 45% more than the previous level.
Level 4: Master's Degree
At this level, the average salary becomes 98,700 GBP, 31% more than the previous level.
Is a Master's degree or an MBA worth it? Should you pursue higher education?
A Master's degree program or any post-graduate program in United Kingdom costs anywhere from 29,700 GBP to 89,100 GBP and lasts approximately two years. That is quite an investment.
You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.
Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support the theory. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.
If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.
Typical Salary Difference by Education for Most Careers
Salary and Compensation Comparison By Gender / Social Media Specialist / United Kingdom
Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? For the people who work as Social Media Specialist in United Kingdom, the average difference between the salary of male and female employees is 5%.
| Male | 70,600 GBP | |
| Female | -5% | 67,300 GBP |
Salary Comparison By Gender in United Kingdom for all Careers
Average Annual Salary Increment Percentage / Social Media Specialist / United Kingdom
How much are annual salary increments in United Kingdom for individuals working as Social Media Specialist? How often do employees get salary raises?
Individuals working as Social Media Specialist in United Kingdom are likely to observe a salary increase of approximately 12% every 15 months. The national average annual increment for all professions combined is 9% granted to employees every 15 months.
United Kingdom / All Professions
The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.
How to calculate the salary increment percentage?
The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency
Worldwide Salary Raises: All Countries and All Jobs
Salary Packages and Schemes
Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.
Bonus and Incentive Rates / Social Media Specialist / United Kingdom
How much and how often are bonuses being awarded?
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39% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 61% said that they received at least one form of monetary bonus.
Those who got bonuses reported rates ranging from 2% to 7% of their annual salary.
| Received Bonus | 61% | |
| No Bonus | 39% |
Types of Bonuses Considered
Individual Performance-Based BonusesThe most standard form of bonus, where the employee is awarded based on their exceptional performance.
Company Performance BonusesOccasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.
Goal-Based BonusesGranted upon achieving an important goal or milestone.
Holiday / End of Year BonusesThese types of bonuses are given without a reason and usually resemble an appreciation token.
Bonuses Are Not Commissions!
People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.
What makes a position worthy of good bonuses and a high salary?
The main two types of jobs | |
| Revenue Generators | Supporting Cast |
Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business. | Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations. |
Example: | Example: |
Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.
Bonus Comparison by Seniority Level
Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.
Average Hourly Wage / Social Media Specialist / United Kingdom
33 GBP per hourThe average hourly wage (pay per hour) for individuals working as Social Media Specialist in United Kingdom is 33 GBP.This is the rate they get paid for every worked hour.
About The Hourly Pay Rate
The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.
What is the minimum hourly rate of pay?
The minimum pay rate per hour for people working as Social Media Specialist in United Kingdom is 15 GBP. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.
Salary comparison with similar jobs
| Job Title | Average Salary |
| Marketing |  -100% | |
| Account Handler | 56,700 GBP | -18% |
| Affiliate Manager | 75,700 GBP |  +10% |
| Affiliate Marketing Manager | 112,000 GBP | +62% |
| Affiliate Marketing Specialist | 67,500 GBP | -2% |
| Analytics Specialist | 55,100 GBP | -20% |
| Assistant Brand Manager | 85,300 GBP | +24% |
| Assistant Product Manager | 92,800 GBP | +35% |
| Associate Marketing Manager | 88,300 GBP | +28% |
| Associate Product Manager | 92,000 GBP | +33% |
| Blockchain Marketing Specialist | 81,900 GBP | +19% |
| Brand Ambassador | 113,000 GBP | +64% |
| Brand Director | 139,000 GBP | +100% |
| Brand Executive | 113,000 GBP | +64% |
| Brand Manager | 115,000 GBP | +67% |
| Business Analytics Specialist | 59,200 GBP | -14% |
| Business Channel Manager | 81,200 GBP | +18% |
| Business Intelligence Team Leader | 88,500 GBP | +28% |
| Campaign Specialist | 72,500 GBP | +5% |
| Chief Content Officer | 99,400 GBP | +44% |
| Chief Digital Marketing Officer | 121,000 GBP | +76% |
| Chief Marketing Officer | 124,000 GBP | +80% |
| Chief Product Officer | 122,000 GBP | +77% |
| Communications Officer | 39,600 GBP | -43% |
| Content Manager | 64,900 GBP | -6% |
| Content Marketing Strategist | 78,500 GBP | +14% |
| Copy Editer | 49,700 GBP | -28% |
| Copy Writer | 46,200 GBP | -33% |
| Creative Marketing Lead | 78,800 GBP | +14% |
| Creative Writer | 50,300 GBP | -27% |
| Digital Marketer | 68,100 GBP | -1% |
| Digital Marketing Manager | 94,100 GBP | +36% |
| Digital Marketing Specialist | 73,100 GBP | +6% |
| Digital Marketing Strategist | 94,600 GBP | +37% |
| Digital Media Specialist | 83,100 GBP | +21% |
| Director of Marketing | 125,000 GBP | +81% |
| Director of Research | 90,900 GBP | +32% |
| Email Marketing Specialist | 64,200 GBP | -7% |
| eMarketing Manager | 98,200 GBP | +42% |
| Event Marketing | 94,200 GBP | +37% |
| Experiential Marketing Manager | 115,000 GBP | +67% |
| Gamification Marketer | 57,500 GBP | -17% |
| Head of Executive Search | 107,000 GBP | +55% |
| Internet Marketer | 69,300 GBP | +1% |
| Key Affiliate Manager | 92,100 GBP | +34% |
| Localization Manager | 84,000 GBP | +22% |
| Market Development Executive | 97,900 GBP | +42% |
| Market Development Manager | 103,000 GBP | +49% |
| Market Research Analyst | 86,500 GBP | +25% |
| Market Research Manager | 87,400 GBP | +27% |
| Market Segmentation Director | 98,600 GBP | +43% |
| Marketing Account Supervisor | 75,700 GBP | +10% |
| Marketing Administrator | 62,600 GBP | -9% |
| Marketing Advisor | 77,500 GBP | +12% |
| Marketing Analyst | 75,700 GBP | +10% |
| Marketing and Communications Officer | 47,100 GBP | -32% |
| Marketing and Sales Head | 125,000 GBP | +81% |
| Marketing Assistant | 42,900 GBP | -38% |
| Marketing Associate | 40,100 GBP | -42% |
| Marketing Automation Specialist | 78,000 GBP | +13% |
| Marketing Communications Manager | 89,400 GBP | +30% |
| Marketing Consultant | 96,600 GBP | +40% |
| Marketing Coordinator | 39,200 GBP | -43% |
| Marketing Data Analyst | 73,900 GBP | +7% |
| Marketing Director | 135,000 GBP | +96% |
| Marketing Distribution Executive | 96,600 GBP | +40% |
| Marketing Executive | 101,000 GBP | +47% |
| Marketing Manager | 136,000 GBP | +97% |
| Marketing Officer | 42,800 GBP | -38% |
| Marketing Segment Manager | 90,700 GBP | +32% |
| Marketing Specialist | 61,000 GBP | -12% |
| Marketing Supervisor | 77,000 GBP | +12% |
| Marketing Vice President | 106,000 GBP | +54% |
| Marketing Writer | 47,100 GBP | -32% |
| Mobile Marketing Specialist | 85,900 GBP | +25% |
| Online Marketing Analyst | 67,200 GBP | -3% |
| Online Marketing Manager | 86,100 GBP | +25% |
| Optimization Manager | 79,800 GBP | +16% |
| Outbound Sales | 57,700 GBP | -16% |
| Outreach Coordinator | 52,800 GBP | -23% |
| Outreach Specialist | 70,600 GBP | +2% |
| Podcast Specialist | 75,900 GBP | +10% |
| Product Development | 90,200 GBP | +31% |
| Product Manager | 99,100 GBP | +44% |
| Product Marketing Engineer | 55,600 GBP | -19% |
| Product Marketing Executive | 98,100 GBP | +42% |
| Product Marketing Manager | 100,000 GBP | +45% |
| Product Researcher | 53,400 GBP | -23% |
| Product Strategist | 75,400 GBP | +9% |
| Product Strategy Researcher | 73,000 GBP | +6% |
| Product Training Specialist | 61,300 GBP | -11% |
| Project Manager | 73,900 GBP | +7% |
| Publications Coordinator | 47,100 GBP | -32% |
| Research Executive | 90,500 GBP | +31% |
| Sales and Marketing Assistant | 37,600 GBP | -45% |
| Sales and Marketing Coordinator | 41,600 GBP | -40% |
| Sales and Marketing Director | 127,000 GBP | +84% |
| Sales Director | 121,000 GBP | +76% |
| Sales Management Support | 45,300 GBP | -34% |
| Sales Manager | 117,000 GBP | +70% |
| Search Marketing Strategist | 101,000 GBP | +47% |
| Social Media Administrator | 72,900 GBP | +6% |
| Social Media Specialist | 68,900 GBP | -0% |
| Spaceman Analyst | 37,500 GBP | -46% |
| Sponsorship Consultant | 69,000 GBP | +0% |
| Team Leader | 75,800 GBP | +10% |
| Telemarketer | 38,000 GBP | -45% |
| TikTok marketer | 84,500 GBP | +23% |
| Trade Marketing Executive | 101,000 GBP | +47% |
| Trade Marketing Manager | 99,000 GBP | +44% |
| Trade Marketing Professional | 77,500 GBP | +12% |
| Trade Marketing Specialist | 54,000 GBP | -22% |
| Video Marketing Specialist | 84,800 GBP | +23% |
| Web Analytics Manager | 79,300 GBP | +15% |
| Web Content Manager | 80,600 GBP | +17% |
| Webinar Marketing Specialist | 83,100 GBP | +21% |
Salary Comparison By State
| State | Average Salary |
| England | 137,000 GBP |
| Northern Ireland | 64,800 GBP |
| Scotland | 95,300 GBP |
| Wales | 65,500 GBP |
Government vs Private Sector Salary Comparison
Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in United Kingdom is 4% on average across all career fields.
| Private Sector | 69,700 GBP | |
| Public Sector | +4% | 72,800 GBP |
Salary Statistics and Calculation Guide
What is considered to be a good and competitive salary for the job title Social Media Specialist in United Kingdom?
A good and competitive compensation would range anywhere between 65,900 GBP and 75,900 GBP. This is a very rough estimate. Experience and education play a very huge part in the final earnings.
Gross Salary (before tax) and Net Salary (after tax)
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.
Base / Basic Salary
The base salary for a careers like Social Media Specialist in United Kingdom ranges from 31,700 GBP to 53,100 GBP. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.
What is the difference between the median and the average salary?
Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary
