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Web / Internet Average Salaries in United Kingdom 2024

How much money does a person working in Web / Internet make in United Kingdom?


Average Yearly Salary
74,100 GBP
( 6,180 GBP monthly)

LOW
51,000
GBP
AVERAGE
74,100
GBP
HIGH
111,000
GBP
All salary figures displayed here are per year except when noted otherwise.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

A person working in Web / Internet in United Kingdom typically earns around 74,100 GBP. Salaries range from 51,000 GBP (lowest average) to 111,000 GBP (highest average, actual maximum salary is higher).


Salary Variance

The provided figure represents the median compensation that encompasses housing, transportation, and other perks. The salaries within the Web / Internet domain in United Kingdom exhibit significant discrepancies across various professions. In case you seek information about the remuneration of a specific position, please refer to the salaries listed below for respective job titles.

Salaries for specific jobs

Job TitleAverage Salary
Information Technology
E-Commerce Manager82,100 GBP
E-Commerce Marketing Analyst80,800 GBP
E-Commerce Marketing Manager90,500 GBP
E-Commerce Sales Manager87,600 GBP
E-Commerce Strategy Manager95,400 GBP
Graphics Web Designer56,400 GBP
Online Banking Manager115,000 GBP
Online Banking Specialist87,800 GBP
SEO Associate55,900 GBP
SEO Manager88,200 GBP
Web Applications Manager79,100 GBP
Web Content Specialist73,100 GBP
Web Designer60,800 GBP
Web Developer63,500 GBP
Web Editor54,700 GBP
Web Project Manager78,800 GBP
Web Promotions Specialist66,900 GBP
Web Security Administrator71,500 GBP
Web Security Manager106,000 GBP
Web Support Analyst54,400 GBP
Web Writer53,700 GBP
Webmaster57,900 GBP


Web / Internet Jobs Pay Scale and Salaries in United Kingdom

Median and salary distribution United Kingdom Web / Internet yearly
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Salary Structure and Pay Scale Comparison

5% of people earn
75,700 GBP or more
10% of people earn
69,700 to 75,700 GBP
20% of people earn
56,400 GBP or less
65% of people earn
56,400 to 69,700 GBP
Minimum Salary
51,000 GBP
Median
71,300 GBP
Maximum
111,000 GBP




Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

All salary figures displayed here are per year except when noted otherwise.
  • Salary Range, Minimum Wage, and Starting Salary

    Salaries in Web / Internet in United Kingdom range from 51,000 GBP (starting average salary) to 111,000 GBP (maximum average salary, actual maximum is higher). To clarify, the number presented is not the legally mandated minimum wage. Rather, it represents the lowest figure reported in a salary survey that involved thousands of participants and professionals from across the entire country.

  • Median Salary

    The median income in the field of Web / Internet is 71,300 GBP, implying that half of the workforce in United Kingdom earns less than this figure, and the other half earns more. It represents the central value of salaries. As a rule of thumb, you would prefer to be part of the group earning above the median wage, situated on the right-hand side of the salary distribution chart.

  • Percentiles and Salary Scale

    Two values that are highly correlated with the median are the 25th and 75th percentiles. By examining the salary distribution diagram, it is possible to determine that 25% of individuals employed in Web / Internet in United Kingdom earn less than 63,700 GBP, while 75% of them earn more. Additionally, the diagram reveals that 75% of individuals earn less than 78,600 GBP, while 25% earn more than that.

  • Pay Scale Structure

    Data was regrouped into brackets to provide a better understanding of what salaries can be expected. This approach was deemed more accurate than relying solely on the average salary, as it offers greater insights into the distribution of salaries in the field of Web / Internet in United Kingdom. The analysis revealed that roughly 65% of all reported salaries fell within the range of 56,400 GBP to 69,700 GBP. Approximately 20% of salaries were below the 56,400 GBP mark, while 10% ranged from 69,700 GBP to 75,700 GBP. Only 5% of individuals earned a gross salary of 75,700 GBP or higher.

Salary Comparison by Years of Experience

How does a person's salary progress over time?

Salary Comparison By Experience Level
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The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage.

Generally speaking, employees in Web / Internet in United Kingdom having experience from two to five years earn on average 32% more than freshers and juniors across all industries and disciplines.

Professionals with experience of more than five years tend to earn on average 36% more than those with five years or less of work experience.

As you hit the ten years mark, the salary increases by 21% and an additional 14% for those who have crossed the 15 years mark.

Those figures are presented as guidelines only. The numbers become more significant if you consider one job title at a time.


Change in salary based on experience varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of many different jobs. To view accurate figures, choose a specific job title.
On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.


Salary and Compensation Comparison By Gender / Web / Internet / United Kingdom

Salary comparison by gender United Kingdom Web / Internet yearly
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? In the field of Web / Internet in United Kingdom, the average difference between the salary of male and female employees is 4%.

Male
75,700 GBP
Female-4%
72,400 GBP
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in United Kingdom for all Careers

Salary comparison by gender yearly United Kingdom
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Average Annual Salary Increment Percentage / Web / Internet / United Kingdom

How much are annual salary increments in United Kingdom for individuals working in Web / Internet? How often do employees get salary raises?

Professionals working in Web / Internet in United Kingdom are likely to observe a salary increase of approximately 10% every 17 months. The national average annual increment for all professions combined is 9% granted to employees every 15 months.

Annual Salary Increment Rate United Kingdom Web / Internet
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

United Kingdom / All Professions

Annual Salary Increment Rate United Kingdom
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The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency

The average salary increase in one year (12 months) in United Kingdom is 7%.

Worldwide Salary Raises: All Countries and All Jobs

World Average Annual Salary Increment
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Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.

Bonus and Incentive Rates / Web / Internet / United Kingdom

How much and how often are bonuses being awarded?Annual Salary Bonus Rate United Kingdom Web / Internet
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44% of surveyed staff in Web / Internet reported that they haven't received any bonuses or incentives in the previous year while 56% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 3% to 6% of their annual salary.

Received Bonus
56%
No Bonus
44%

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus, where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.


What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

Example:
A graphics designer working for a graphics designing company.

Example:
A graphic designer in the marketing department of a hospital.


Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Hourly Average Wage / Web / Internet / United Kingdom


36 GBP per hour

The average hourly wage (pay per hour) in Web / Internet in United Kingdom is 36 GBP.This is the rate they get paid for every worked hour.


Hourly Wage = Annual Salary / ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for people working in Web / Internet in United Kingdom is 25 GBP. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Salary Comparison By City

CityAverage Salary
Aberdeen74,500 GBP
Abingdon69,200 GBP
Armagh73,800 GBP
Bangor65,300 GBP
Belfast78,200 GBP
Birmingham88,600 GBP
Bradford84,100 GBP
Brighton81,800 GBP
Bristol87,300 GBP
Cambridge75,000 GBP
Canterbury70,500 GBP
Cardiff80,800 GBP
Chester72,900 GBP
Coventry84,600 GBP
Derby82,300 GBP
Derry70,300 GBP
Dundee72,400 GBP
Durham72,300 GBP
Edinburgh80,500 GBP
Exeter76,200 GBP
Glasgow82,700 GBP
Gloucester75,600 GBP
Hartlepool74,100 GBP
Inverness66,100 GBP
Kingston upon Hull84,300 GBP
Kirkwall64,000 GBP
Leeds89,100 GBP
Leicester86,000 GBP
Lincoln77,500 GBP
Lisburn68,100 GBP
Liverpool88,500 GBP
London90,200 GBP
Manchester87,900 GBP
Newcastle84,100 GBP
Newport73,600 GBP
Newry70,400 GBP
Norwich77,100 GBP
Nottingham85,000 GBP
Oxford79,600 GBP
Peterborough80,400 GBP
Plymouth82,900 GBP
Poole78,200 GBP
Portsmouth81,500 GBP
Ripon70,500 GBP
Salisbury72,900 GBP
Sheffield88,800 GBP
Somerset85,400 GBP
Southampton82,600 GBP
St Davids64,100 GBP
Stirling69,200 GBP
Stromness63,400 GBP
Strontian62,700 GBP
Swansea76,700 GBP
Truro71,500 GBP
Wakefield67,700 GBP
Wells63,400 GBP
Winchester66,400 GBP
Wolverhampton75,800 GBP
York73,700 GBP

Salary Comparison By State

StateAverage Salary
England141,000 GBP
Northern Ireland67,600 GBP
Scotland104,000 GBP
Wales70,400 GBP

Government vs Private Sector Salary Comparison

Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in United Kingdom is 4% on average across all career fields.

Private Sector
69,700 GBP
Public Sector+4%
72,800 GBP
Percentage increase and decrease are relative to the previous value

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary in Web / Internet in United Kingdom?

A good and competitive compensation would range anywhere between 71,300 GBP and 78,600 GBP. This is a very rough estimate. Experience and education play a very huge part in the final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

Base / Basic Salary

The base salary for jobs in Web / Internet in United Kingdom ranges from 51,000 GBP to 63,700 GBP. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.


What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary


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