Browse Salaries
Best Paying Jobs
Salary Increase Letters
Career Articles

Media Planner Average Salary in United Kingdom 2021

How much money does a Media Planner make in United Kingdom?

Average Yearly Salary
58,800 GBP
( 4,900 GBP monthly)


A person working as a Media Planner in United Kingdom typically earns around 58,800 GBP per year. Salaries range from 30,600 GBP (lowest) to 90,000 GBP (highest).

This is the average yearly salary including housing, transport, and other benefits. Media Planner salaries vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.

Media Planner Salary Distribution in United Kingdom

Median and salary distribution yearly United Kingdom Media Planner
Share This Chart
        Get Chart Linkhttp://www.salaryexplorer.com/charts/united-kingdom/advertising-grapic-design-events/media-planner/median-and-salary-distribution-yearly-united-kingdom-media-planner.jpg

The median, the maximum, the minimum, and the range

  • Salary Range

    Media Planner salaries in United Kingdom range from 30,600 GBP per year (minimum salary) to 90,000 GBP per year (maximum salary).

  • Median Salary

    The median salary is 56,500 GBP per year, which means that half (50%) of people working as Media Planner(s) are earning less than 56,500 GBP while the other half are earning more than 56,500 GBP. The median represents the middle salary value. Generally speaking, you would want to be on the right side of the graph with the group earning more than the median salary.

  • Percentiles

    Closely related to the median are two values: the 25th and the 75th percentiles. Reading from the salary distribution diagram, 25% of Media Planner(s) are earning less than 39,200 GBP while 75% of them are earning more than 39,200 GBP. Also from the diagram, 75% of Media Planner(s) are earning less than 70,300 GBP while 25% are earning more than 70,300 GBP.

What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both of the average and the median then you are doing very well. If your salary is lower than both, then many people are earning more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary

Media Planner Salary Comparison by Years of Experience

How does experience and age affect your pay?

Salary comparison by years of experience yearly United Kingdom Media Planner
Share This Chart
        Get Chart Linkhttp://www.salaryexplorer.com/charts/united-kingdom/advertising-grapic-design-events/media-planner/salary-comparison-by-years-of-experience-yearly-united-kingdom-media-planner.jpg

The experience level is the most important factor in determining the salary. Naturally the more years of experience the higher your wage. We broke down Media Planner salaries by experience level and this is what we found.

A Media Planner with less than two years of experience makes approximately 34,700 GBP per year.

While someone with an experience level between two and five years is expected to earn 46,600 GBP per year, 34% more than someone with less than two year's experience.

Moving forward, an experience level between five and ten years lands a salary of 60,600 GBP per year, 30% more than someone with two to five years of experience.

On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Additionally, Media Planner(s) whose expertise span anywhere between ten and fifteen years get a salary equivalent to 73,300 GBP per year, 21% more than someone with five to ten years of experience.

If the experience level is between fifteen and twenty years, then the expected wage is 80,200 GBP per year, 9% more than someone with ten to fifteen years of experience.

Lastly, employees with more than twenty years of professional experience get a salary of 84,300 GBP per year, 5% more than people with fifteen to twenty years of experience.

Media Planner average salary change by experience in United Kingdom

0 - 2 Years
34,700 GBP
2 - 5 Years+34%
46,600 GBP
5 - 10 Years+30%
60,600 GBP
10 - 15 Years+21%
73,300 GBP
15 - 20 Years+9%
80,200 GBP
20+ Years+5%
84,300 GBP
Percentage increase and decrease are relative to the previous value

Typical Salary Progress for Most Careers

Salary Comparison By Experience Level
Share This Chart
        Get Chart Linkhttp://www.salaryexplorer.com/images/salary-by-experience.jpg

Media Planner Salary Comparison By Education

How do education levels affect salaries?

Displayed below is the average salary difference between different Media Planner(s) who have the same experience but different education levels.

Salary comparison by education level yearly United Kingdom Media Planner
Share This Chart
        Get Chart Linkhttp://www.salaryexplorer.com/charts/united-kingdom/advertising-grapic-design-events/media-planner/salary-comparison-by-education-level-yearly-united-kingdom-media-planner.jpg

We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down Media Planner salaries by education level in order to make a comparison.

When the education level is High School, the average salary of a Media Planner is 41,900 GBP per year.

While someone with a Certificate or Diploma gets a salary of 47,800 GBP per year, 14% more than someone having a High School degree.

A Bachelor's Degree gets its holder an average salary of 67,400 GBP per year, 41% more than someone with a Certificate or Diploma.

Professionals who hold a Master's Degree are rewarded with an average salary of 81,700 GBP per year, 21% more than someone with Bachelor's Degree.

Media Planner average salary difference by education level in United Kingdom

High School
41,900 GBP
Certificate or Diploma+14%
47,800 GBP
Bachelor's Degree+41%
67,400 GBP
Master's Degree+21%
81,700 GBP
Percentage increase and decrease are relative to the previous value

Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in United Kingdom costs anywhere from 29,600 Pound Sterling(s) to 88,700 Pound Sterling(s) and lasts approximately two years. That is quite an investment.

You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch into a higher paying job. The numbers seem to support the thoery. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.

Typical Salary Difference by Education for Most Careers

Salary Comparison By Education Level
Share This Chart
        Get Chart Linkhttp://www.salaryexplorer.com/images/salary-comparison-by-education.jpg

Media Planner Salary Comparison By Gender

Salary comparison by gender yearly United Kingdom Media Planner
Share This Chart
        Get Chart Linkhttp://www.salaryexplorer.com/charts/united-kingdom/advertising-grapic-design-events/media-planner/salary-comparison-by-gender-yearly-united-kingdom-media-planner.jpg

Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? Male Media Planner employees in United Kingdom earn 4% less than their female counterparts on average.

57,600 GBP
60,100 GBP
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in United Kingdom for all Careers

Salary comparison by gender yearly United Kingdom
Share This Chart
        Get Chart Linkhttp://www.salaryexplorer.com/charts/united-kingdom/salary-comparison-by-gender-yearly-united-kingdom.jpg

Media Planner Average Annual Salary Increment Percentage in United Kingdom

How much are annual salary increments in United Kingdom for Media Planner(s)? How often do employees get salary raises?

Media Planner

Media Planner(s) in United Kingdom are likely to observe a salary increase of approximately 12% every 15 months. The national average annual increment for all professions combined is 9% granted to employees every 15 months.

Annual Salary Increment Rate United Kingdom Media Planner
Share This Chart
        Get Chart Linkhttp://www.salaryexplorer.com/charts/united-kingdom/advertising-grapic-design-events/media-planner/annual-salary-increment-rate-united-kingdom-media-planner.jpg

The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

United Kingdom / All Professions

The term 'Annual Salary Increase' usually refers to the increase in 12 calendar month period, but because it is rarely that people get their salaries reviewed exactly on the one year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 ÷ Increase Frequency

The average salary increase in one year (12 months) in United Kingdom is 7%.

Annual Increment Rate By Industry 2020

Information Technology

Listed above are the average annual increase rates for each industry in United Kingdom for the year 2020. Companies within thriving industries tend to provide higher and more frequent raises. Exceptions do exist, but generally speaking, the situation of any company is closely related to the economic situation in the country or region. These figures tend to change frequently.

Worldwide Salary Raises: All Countries and All Jobs

Share This Chart
        Get Chart Linkhttp://www.salaryexplorer.com/images/salary-increment-world.jpg

Media Planner Bonus and Incentive Rates in United Kingdom

How much and how often are bonuses being awarded?Annual Salary Bonus Rate United Kingdom Media Planner
Share This Chart
        Get Chart Linkhttp://www.salaryexplorer.com/charts/united-kingdom/advertising-grapic-design-events/media-planner/annual-salary-bonus-rate-united-kingdom-media-planner.jpg

A Media Planner is considered to be a moderate bonus-based job due to the generally limited involvement in direct revenue generation, with exceptions of course. The people who get the highest bonuses are usually somehow involved in the revenue generation cycle.

45% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 55% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 3% to 5% of their annual salary.

Received Bonus
No Bonus

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.

What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

A graphics designer working for a graphics designing company.

A graphic designer in the marketing department of a hospital.

Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Media Planner Average Hourly Wage in United Kingdom

28 GBP per hour

The average hourly wage (pay per hour) in United Kingdom is 28 GBP. This means that the average Media Planner in United Kingdom earns approximately 28 GBP for every worked hour.

Hourly Wage = Annual Salary ÷ ( 52 x 5 x 8 )

The hourly wage is the salary paid in one worked hour. Usually jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fix amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

Media Planner VS Other Jobs

Salary Comparison Between Media Planner and Advertising / Grapic Design / Events yearly United Kingdom
Share This Chart
        Get Chart Linkhttp://www.salaryexplorer.com/charts/united-kingdom/advertising-grapic-design-events/media-planner/salary-comparison-between-media-planner-and-advertising-grapic-design-events-yearly-united-kingdom.jpg

The average salary for Media Planner is 12% less than that of Advertising / Grapic Design / Events. Also, Advertising / Grapic Design / Events salaries are 6% less than those of All Jobs.

Salary comparison with similar jobs

Job TitleAverage Salary
Advertising Account Executive81,700 GBP+39%
Advertising Account Manager84,100 GBP+43%
Advertising Account Planner43,800 GBP-26%
Advertising Coordinator58,000 GBP-1%
Advertising Manager120,000 GBP+100%
Advertising Operations Manager123,000 GBP+110%
Advertising Strategic Planner79,300 GBP+35%
Advertising Team Leader66,300 GBP+13%
Animator51,700 GBP-12%
Art Director73,100 GBP+24%
Artist60,000 GBP+2%
Artworker42,100 GBP-28%
Assistant Art Director53,600 GBP-9%
Audiosual Technician43,700 GBP-26%
Broadcast Administrator73,000 GBP+24%
Catering Sales46,300 GBP-21%
Catering Trainer55,400 GBP-6%
Commercial and Industrial Designer43,600 GBP-26%
Conference Organiser53,400 GBP-9%
Content and Media Production Lead78,600 GBP+34%
CopyWriter48,300 GBP-18%
Creative Designer55,000 GBP-6%
Creative Director72,800 GBP+24%
Designer 40,500 GBP-31%
Desktop Publisher35,200 GBP-40%
Director of Graphic Design64,600 GBP+10%
Events and Promotions Manager114,000 GBP+94%
Exhibit Display Coordinator55,400 GBP-6%
Exhibit Display Manager75,900 GBP+29%
Finisher37,300 GBP-37%
Graphic Artist47,100 GBP-20%
Graphic Designer43,600 GBP-26%
Graphics Design Supervisor62,000 GBP+5%
Imagery Analyst42,400 GBP-28%
Imaging Technologist43,600 GBP-26%
Interaction Designer38,400 GBP-35%
Media Planner58,800 GBP-0%
Media Production Coordinator54,100 GBP-8%
Media Production Manager100,000 GBP+70%
Media Project Manager96,600 GBP+64%
Media Relations Representative78,600 GBP+34%
Media Sales Executive94,900 GBP+61%
Multimedia Specialist43,600 GBP-26%
Photographer40,700 GBP-31%
PPC Campaign Manager75,300 GBP+28%
Print Production Manager82,500 GBP+40%
Product and Brand Manager110,000 GBP+87%
Sales Promotion Manager108,000 GBP+84%
Sketch Artist49,800 GBP-15%
Social Media Executive94,200 GBP+60%
Technical Typist31,700 GBP-46%
User Experience UX Designer50,600 GBP-14%
UX Designer44,500 GBP-24%

Salary Comparison By City

CityAverage Salary
Aberdeen62,700 GBP
Abingdon54,800 GBP
Armagh61,200 GBP
Bangor52,600 GBP
Belfast62,000 GBP
Birmingham70,700 GBP
Bradford64,100 GBP
Brighton65,800 GBP
Bristol67,100 GBP
Cambridge55,000 GBP
Canterbury54,600 GBP
Cardiff62,100 GBP
Chester53,900 GBP
Coventry66,000 GBP
Derby61,400 GBP
Derry58,700 GBP
Dundee58,200 GBP
Durham56,900 GBP
Edinburgh68,200 GBP
Exeter57,300 GBP
Glasgow67,000 GBP
Gloucester59,900 GBP
Hartlepool56,100 GBP
Inverness56,500 GBP
Kingston upon Hull60,900 GBP
Kirkwall52,300 GBP
Leeds68,100 GBP
Leicester62,700 GBP
Lincoln59,700 GBP
Lisburn54,400 GBP
Liverpool65,100 GBP
London70,000 GBP
Manchester65,200 GBP
Newcastle65,800 GBP
Newport59,700 GBP
Newry59,300 GBP
Norwich57,600 GBP
Nottingham67,000 GBP
Oxford60,000 GBP
Peterborough57,900 GBP
Plymouth63,000 GBP
Poole56,700 GBP
Portsmouth62,400 GBP
Ripon51,500 GBP
Salisbury56,300 GBP
Sheffield65,500 GBP
Somerset64,600 GBP
Southampton64,200 GBP
St Davids49,600 GBP
Stirling53,900 GBP
Stromness52,200 GBP
Strontian49,300 GBP
Swansea62,700 GBP
Truro53,200 GBP
Wakefield53,000 GBP
Wells52,500 GBP
Winchester52,500 GBP
Wolverhampton63,300 GBP
York58,800 GBP

Salary Comparison By State

StateAverage Salary
England118,000 GBP
Northern Ireland51,600 GBP
Scotland83,200 GBP
Wales55,900 GBP

Government vs Private Sector Salary Comparison

Where can you get paid more, working for a private company or for the government? Public sector employees in United Kingdom earn 4% more than their private sector counterparts on average across all sectors.

Private Sector
69,500 GBP
Public Sector+4%
72,600 GBP
Percentage increase and decrease are relative to the previous value

Browse Salaries

Salary Increase Letters

Best Paying Jobs
HomePrivacy PolicySalary Comparison

©Salary Explorer 2021