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Marketing Consultant Average Salary in United Kingdom 2022

How much money does a Marketing Consultant make in United Kingdom?

Average Yearly Salary
96,600 GBP
( 8,050 GBP monthly)


A person working as a Marketing Consultant in United Kingdom typically earns around 96,600 GBP per year. Salaries range from 47,300 GBP (lowest) to 151,000 GBP (highest).

This is the average yearly salary including housing, transport, and other benefits. Marketing Consultant salaries vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.

Marketing Consultant Salary Distribution in United Kingdom

Median and salary distribution yearly United Kingdom Marketing Consultant
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The median, the maximum, the minimum, and the range

  • Salary Range

    Marketing Consultant salaries in United Kingdom range from 47,300 GBP per year (minimum salary) to 151,000 GBP per year (maximum salary).

  • Median Salary

    The median salary is 98,500 GBP per year, which means that half (50%) of people working as Marketing Consultant(s) are earning less than 98,500 GBP while the other half are earning more than 98,500 GBP. The median represents the middle salary value. Generally speaking, you would want to be on the right side of the graph with the group earning more than the median salary.

  • Percentiles

    Closely related to the median are two values: the 25th and the 75th percentiles. Reading from the salary distribution diagram, 25% of Marketing Consultant(s) are earning less than 65,600 GBP while 75% of them are earning more than 65,600 GBP. Also from the diagram, 75% of Marketing Consultant(s) are earning less than 127,000 GBP while 25% are earning more than 127,000 GBP.

What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both of the average and the median then you are doing very well. If your salary is lower than both, then many people are earning more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary

Marketing Consultant Salary Comparison by Years of Experience

How does experience and age affect your pay?

Salary comparison by years of experience yearly United Kingdom Marketing Consultant
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The experience level is the most important factor in determining the salary. Naturally the more years of experience the higher your wage. We broke down Marketing Consultant salaries by experience level and this is what we found.

A Marketing Consultant with less than two years of experience makes approximately 56,100 GBP per year.

While someone with an experience level between two and five years is expected to earn 72,100 GBP per year, 29% more than someone with less than two year's experience.

Moving forward, an experience level between five and ten years lands a salary of 99,500 GBP per year, 38% more than someone with two to five years of experience.

On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Additionally, Marketing Consultant(s) whose expertise span anywhere between ten and fifteen years get a salary equivalent to 123,000 GBP per year, 24% more than someone with five to ten years of experience.

If the experience level is between fifteen and twenty years, then the expected wage is 132,000 GBP per year, 7% more than someone with ten to fifteen years of experience.

Lastly, employees with more than twenty years of professional experience get a salary of 141,000 GBP per year, 7% more than people with fifteen to twenty years of experience.

Marketing Consultant average salary change by experience in United Kingdom

0 - 2 Years
56,100 GBP
2 - 5 Years+29%
72,100 GBP
5 - 10 Years+38%
99,500 GBP
10 - 15 Years+24%
123,000 GBP
15 - 20 Years+7%
132,000 GBP
20+ Years+7%
141,000 GBP
Percentage increase and decrease are relative to the previous value

Typical Salary Progress for Most Careers

Salary Comparison By Experience Level
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Marketing Consultant Salary Comparison By Education

How do education levels affect salaries?

Displayed below is the average salary difference between different Marketing Consultant(s) who have the same experience but different education levels.

Salary comparison by education level yearly United Kingdom Marketing Consultant
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We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down Marketing Consultant salaries by education level in order to make a comparison.

When the education level is High School, the average salary of a Marketing Consultant is 70,100 GBP per year.

While someone with a Certificate or Diploma gets a salary of 80,400 GBP per year, 15% more than someone having a High School degree.

A Bachelor's Degree gets its holder an average salary of 108,000 GBP per year, 35% more than someone with a Certificate or Diploma.

Professionals who hold a Master's Degree are rewarded with an average salary of 136,000 GBP per year, 26% more than someone with Bachelor's Degree.

Marketing Consultant average salary difference by education level in United Kingdom

High School
70,100 GBP
Certificate or Diploma+15%
80,400 GBP
Bachelor's Degree+35%
108,000 GBP
Master's Degree+26%
136,000 GBP
Percentage increase and decrease are relative to the previous value

Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in United Kingdom costs anywhere from 29,600 Pound Sterling(s) to 88,700 Pound Sterling(s) and lasts approximately two years. That is quite an investment.

You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch into a higher paying job. The numbers seem to support the thoery. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.

Typical Salary Difference by Education for Most Careers

Salary Comparison By Education Level
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Marketing Consultant Salary Comparison By Gender

Salary comparison by gender yearly United Kingdom Marketing Consultant
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? Male Marketing Consultant employees in United Kingdom earn 4% more than their female counterparts on average.

98,600 GBP
94,400 GBP
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in United Kingdom for all Careers

Salary comparison by gender yearly United Kingdom
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Marketing Consultant Average Annual Salary Increment Percentage in United Kingdom

How much are annual salary increments in United Kingdom for Marketing Consultant(s)? How often do employees get salary raises?

Marketing Consultant

Marketing Consultant(s) in United Kingdom are likely to observe a salary increase of approximately 13% every 15 months. The national average annual increment for all professions combined is 9% granted to employees every 15 months.

Annual Salary Increment Rate United Kingdom Marketing Consultant
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

United Kingdom / All Professions

The term 'Annual Salary Increase' usually refers to the increase in 12 calendar month period, but because it is rarely that people get their salaries reviewed exactly on the one year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 ÷ Increase Frequency

The average salary increase in one year (12 months) in United Kingdom is 7%.

Annual Increment Rate By Industry 2021

Information Technology

Listed above are the average annual increase rates for each industry in United Kingdom for the year 2021. Companies within thriving industries tend to provide higher and more frequent raises. Exceptions do exist, but generally speaking, the situation of any company is closely related to the economic situation in the country or region. These figures tend to change frequently.

Worldwide Salary Raises: All Countries and All Jobs

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Marketing Consultant Bonus and Incentive Rates in United Kingdom

How much and how often are bonuses being awarded?Annual Salary Bonus Rate United Kingdom Marketing Consultant
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A Marketing Consultant is considered to be a high bonus-based job due to the generally limited involvement in direct revenue generation, with exceptions of course. The people who get the highest bonuses are usually somehow involved in the revenue generation cycle.

16% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 84% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.

Received Bonus
No Bonus

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.

What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

A graphics designer working for a graphics designing company.

A graphic designer in the marketing department of a hospital.

Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Marketing Consultant Average Hourly Wage in United Kingdom

46 GBP per hour

The average hourly wage (pay per hour) in United Kingdom is 46 GBP. This means that the average Marketing Consultant in United Kingdom earns approximately 46 GBP for every worked hour.

Hourly Wage = Annual Salary ÷ ( 52 x 5 x 8 )

The hourly wage is the salary paid in one worked hour. Usually jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fix amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

Marketing Consultant VS Other Jobs

Salary Comparison Between Marketing Consultant and Marketing yearly United Kingdom
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The average salary for Marketing Consultant is 21% more than that of Marketing. Also, Marketing salaries are 12% more than those of All Jobs.

Salary comparison with similar jobs

Job TitleAverage Salary
Account Handler56,700 GBP-41%
Affiliate Manager75,700 GBP-22%
Analytics Specialist55,100 GBP-43%
Assistant Brand Manager85,300 GBP-12%
Assistant Product Manager92,800 GBP-4%
Brand Ambassador113,000 GBP+17%
Brand Manager115,000 GBP+19%
Campaign Specialist72,500 GBP-25%
Chief Marketing Officer 124,000 GBP+28%
Communications Officer39,600 GBP-59%
Content Marketing Strategist78,500 GBP-19%
Creative Marketing Lead78,800 GBP-18%
Creative Writer50,300 GBP-48%
Digital Marketing Manager94,100 GBP-3%
Event Marketing94,200 GBP-2%
Localization Manager84,000 GBP-13%
Market Development Manager103,000 GBP+7%
Market Research Analyst86,500 GBP-10%
Market Research Manager87,400 GBP-10%
Market Segmentation Director98,600 GBP+2%
Marketing Advisor77,500 GBP-20%
Marketing Analyst75,700 GBP-22%
Marketing Assistant42,900 GBP-56%
Marketing Associate40,100 GBP-58%
Marketing Communications Manager89,400 GBP-7%
Marketing Consultant96,600 GBP+0%
Marketing Coordinator39,200 GBP-59%
Marketing Distribution Executive96,600 GBP+0%
Marketing Executive101,000 GBP+5%
Marketing Manager136,000 GBP+41%
Marketing Officer42,800 GBP-56%
Marketing Specialist61,000 GBP-37%
Marketing Writer47,100 GBP-51%
Online Marketing Analyst67,300 GBP-30%
Optimization Manager79,800 GBP-17%
Outbound Sales57,700 GBP-40%
Outreach Coordinator52,800 GBP-45%
Outreach Specialist70,600 GBP-27%
Product Development90,200 GBP-7%
Product Marketing Manager100,000 GBP+4%
Product Researcher53,400 GBP-45%
Product Training Specialist61,300 GBP-37%
Project Manager73,900 GBP-23%
Publications Coordinator47,100 GBP-51%
Research Executive90,500 GBP-6%
Sales and Marketing Assistant37,600 GBP-61%
Sales Management Support45,300 GBP-53%
Search Marketing Strategist101,000 GBP+5%
Social Media Specialist68,900 GBP-29%
Spaceman Analyst37,400 GBP-61%
Sponsorship Consultant69,000 GBP-29%
Team Leader75,800 GBP-22%
Telemarketer38,000 GBP-61%
Trade Marketing Manager98,900 GBP+2%
Trade Marketing Professional77,500 GBP-20%
Web Analytics Manager79,300 GBP-18%
Web Content Manager80,600 GBP-17%

Salary Comparison By City

CityAverage Salary
Aberdeen96,800 GBP
Abingdon88,000 GBP
Armagh98,900 GBP
Bangor82,500 GBP
Belfast99,600 GBP
Birmingham112,000 GBP
Bradford101,000 GBP
Brighton103,000 GBP
Bristol105,000 GBP
Cambridge94,300 GBP
Canterbury84,100 GBP
Cardiff107,000 GBP
Chester91,200 GBP
Coventry101,000 GBP
Derby103,000 GBP
Derry93,800 GBP
Dundee98,700 GBP
Durham85,600 GBP
Edinburgh104,000 GBP
Exeter94,700 GBP
Glasgow112,000 GBP
Gloucester89,100 GBP
Hartlepool91,700 GBP
Inverness85,200 GBP
Kingston upon Hull99,000 GBP
Kirkwall86,500 GBP
Leeds110,000 GBP
Leicester101,000 GBP
Lincoln95,100 GBP
Lisburn86,400 GBP
Liverpool103,000 GBP
London110,000 GBP
Manchester102,000 GBP
Newcastle102,000 GBP
Newport92,500 GBP
Newry93,600 GBP
Norwich89,100 GBP
Nottingham103,000 GBP
Oxford91,600 GBP
Peterborough97,300 GBP
Plymouth95,100 GBP
Poole94,200 GBP
Portsmouth93,100 GBP
Ripon84,500 GBP
Salisbury82,900 GBP
Sheffield106,000 GBP
Somerset103,000 GBP
Southampton93,600 GBP
St Davids84,500 GBP
Stirling88,800 GBP
Stromness85,300 GBP
Strontian80,200 GBP
Swansea96,000 GBP
Truro85,100 GBP
Wakefield84,400 GBP
Wells83,100 GBP
Winchester91,100 GBP
Wolverhampton98,900 GBP
York101,000 GBP

Salary Comparison By State

StateAverage Salary
England174,000 GBP
Northern Ireland83,300 GBP
Scotland135,000 GBP
Wales91,800 GBP

Government vs Private Sector Salary Comparison

Where can you get paid more, working for a private company or for the government? Public sector employees in United Kingdom earn 4% more than their private sector counterparts on average across all sectors.

Private Sector
69,500 GBP
Public Sector+4%
72,600 GBP
Percentage increase and decrease are relative to the previous value

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