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Marketing Consultant Average Salary in United Kingdom 2024

How much money does a person working as Marketing Consultant make in United Kingdom?


Average Yearly Salary
96,600 GBP
( 8,050 GBP monthly)

LOW
47,300
GBP
AVERAGE
96,600
GBP
HIGH
151,000
GBP
All salary figures displayed here are per year except when noted otherwise.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

A person working as Marketing Consultant in United Kingdom typically earns around 96,600 GBP. Salaries range from 47,300 GBP (lowest) to 151,000 GBP (highest).


Salary Variance

This is the average salary including housing, transport, and other benefits. Marketing Consultant salaries in United Kingdom vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.



Marketing Consultant Pay Scale and Salaries in United Kingdom

Median and salary distribution United Kingdom Marketing Consultant yearly
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Salary Structure and Pay Scale Comparison

5% of people earn
89,500 GBP or more
10% of people earn
79,100 to 89,500 GBP
20% of people earn
56,100 GBP or less
65% of people earn
56,100 to 79,100 GBP
Minimum Salary
47,300 GBP
Median
90,100 GBP
Maximum
151,000 GBP




Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

All salary figures displayed here are per year except when noted otherwise.
  • Salary Range, Minimum Wage, and Starting Salary

    Salaries for the position Marketing Consultant in United Kingdom range from 47,300 GBP (starting salary) to 151,000 GBP (maximum salary). It should be noted that the given figure is not the legally mandated minimum wage; rather, it represents the lowest figure reported in a salary survey that included thousands of participants and professionals from all regions of the country.

  • Median Salary

    With a median salary of 90,100 GBP, half of the professionals who work as Marketing Consultant in United Kingdom earn less than this amount, and the other half earn more. The median salary denotes the middle value of salaries. Ideally, you would want to belong to the group earning more than the median salary, located on the right side of the salary distribution graph.

  • Percentiles and Salary Scale

    The median is closely associated with two other values known as the 25th and 75th percentiles. By examining the salary distribution chart, it can be determined that 25% of professionals employed as Marketing Consultant in United Kingdom earn less than 73,700 GBP, while 75% earn more. Similarly, the chart shows that 75% earn less than 103,000 GBP while 25% earn more.

  • Pay Scale Structure

    To provide a better understanding of expected salaries, we categorized the frequently occurring salaries into different ranges. This approach provides a more precise representation of salary distribution for the job title Marketing Consultant in United Kingdom compared to simply calculating the average. The majority of reported salaries, approximately 65%, fall within the range of 56,100 GBP to 79,100 GBP. About 20% of salaries are below the 56,100 GBP mark, while 10% fall within the range of 79,100 GBP to 89,500 GBP. Only 5% of individuals have salaries exceeding 89,500 GBP.

Salary Comparison by Years of Experience / Marketing Consultant / United Kingdom

How do experience and age affect pay?

0 - 2 Years
56,100 GBP
2 - 5 Years+29%
72,100 GBP
5 - 10 Years+38%
99,500 GBP
10 - 15 Years+24%
123,000 GBP
15 - 20 Years+7%
132,000 GBP
20+ Years+7%
141,000 GBP
Percentage increase and decrease are relative to the previous value
Salary comparison by years of experience yearly United Kingdom Marketing Consultant
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The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage. We broke down salaries by experience level for people working as Marketing Consultant and this is what we found.


All salary figures displayed here are per year except when noted otherwise.

Employees with less than two years of experience earn approximately 56,100 GBP.

While someone with an experience level between two and five years is expected to earn 72,100 GBP, 29% more than someone with less than two year's experience.

Moving forward, an experience level between five and ten years lands a salary of 99,500 GBP, 38% more than someone with two to five years of experience.

Additionally, professionals whose expertise span anywhere between ten and fifteen years get a salary equivalent to 123,000 GBP, 24% more than someone with five to ten years of experience.

If the experience level is between fifteen and twenty years, then the expected wage is 132,000 GBP, 7% more than someone with ten to fifteen years of experience.

Lastly, employees with more than twenty years of professional experience get a salary of 141,000 GBP, 7% more than people with fifteen to twenty years of experience.

On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Typical Salary Progress for Most Careers

Salary Comparison By Experience Level
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Salary Comparison By Education / Marketing Consultant / United Kingdom

How do education levels affect salaries?

Displayed below is the average salary variance between different education levels of professionals working as Marketing Consultant.

High School
70,100 GBP
Certificate or Diploma+15%
80,400 GBP
Bachelor's Degree+35%
108,000 GBP
Master's Degree+26%
136,000 GBP
Percentage increase and decrease are relative to the previous value
Salary comparison by education level yearly United Kingdom Marketing Consultant
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We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down salaries by education level for the position Marketing Consultant in order to make a comparison.


Level 1: High School

Employees at this education level have an average salary of 70,100 GBP.


Level 2: Certificate or Diploma

At this level, the average salary becomes 80,400 GBP, 15% more than the previous level.


Level 3: Bachelor's Degree

At this level, the average salary becomes 108,000 GBP, 35% more than the previous level.


Level 4: Master's Degree

At this level, the average salary becomes 136,000 GBP, 26% more than the previous level.



Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in United Kingdom costs anywhere from 29,700 GBP to 89,100 GBP and lasts approximately two years. That is quite an investment.

You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support the theory. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.


Typical Salary Difference by Education for Most Careers

Salary Comparison By Education Level
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Salary and Compensation Comparison By Gender / Marketing Consultant / United Kingdom

Salary comparison by gender United Kingdom Marketing Consultant yearly
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? For the people who work as Marketing Consultant in United Kingdom, the average difference between the salary of male and female employees is 4%.

Male
98,600 GBP
Female-4%
94,400 GBP
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in United Kingdom for all Careers

Salary comparison by gender yearly United Kingdom
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Average Annual Salary Increment Percentage / Marketing Consultant / United Kingdom

How much are annual salary increments in United Kingdom for individuals working as Marketing Consultant? How often do employees get salary raises?

Individuals working as Marketing Consultant in United Kingdom are likely to observe a salary increase of approximately 13% every 15 months. The national average annual increment for all professions combined is 9% granted to employees every 15 months.

Annual Salary Increment Rate United Kingdom Marketing Consultant
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

United Kingdom / All Professions

Annual Salary Increment Rate United Kingdom
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The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency

The average salary increase in one year (12 months) in United Kingdom is 7%.

Worldwide Salary Raises: All Countries and All Jobs

World Average Annual Salary Increment
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Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.



Bonus and Incentive Rates / Marketing Consultant / United Kingdom

How much and how often are bonuses being awarded?Annual Salary Bonus Rate United Kingdom Marketing Consultant
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16% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 84% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.

Received Bonus
84%
No Bonus
16%

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus, where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.


What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

Example:
A graphics designer working for a graphics designing company.

Example:
A graphic designer in the marketing department of a hospital.


Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Average Hourly Wage / Marketing Consultant / United Kingdom


46 GBP per hour

The average hourly wage (pay per hour) for individuals working as Marketing Consultant in United Kingdom is 46 GBP.This is the rate they get paid for every worked hour.


Hourly Wage = Annual Salary / ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for people working as Marketing Consultant in United Kingdom is 23 GBP. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Salary comparison with similar jobs

Job TitleAverage Salary
Marketing-100%
Account Handler56,700 GBP-41%
Affiliate Manager75,700 GBP-22%
Affiliate Marketing Manager112,000 GBP+16%
Affiliate Marketing Specialist67,500 GBP-30%
Analytics Specialist55,100 GBP-43%
Assistant Brand Manager85,300 GBP-12%
Assistant Product Manager92,800 GBP-4%
Associate Marketing Manager88,300 GBP-9%
Associate Product Manager92,000 GBP-5%
Blockchain Marketing Specialist81,900 GBP-15%
Brand Ambassador113,000 GBP+17%
Brand Director139,000 GBP+44%
Brand Executive113,000 GBP+17%
Brand Manager115,000 GBP+19%
Business Analytics Specialist59,200 GBP-39%
Business Channel Manager81,200 GBP-16%
Business Intelligence Team Leader88,500 GBP-8%
Campaign Specialist72,500 GBP-25%
Chief Content Officer99,400 GBP+3%
Chief Digital Marketing Officer121,000 GBP+25%
Chief Marketing Officer 124,000 GBP+28%
Chief Product Officer122,000 GBP+26%
Communications Officer39,600 GBP-59%
Content Manager64,900 GBP-33%
Content Marketing Strategist78,500 GBP-19%
Copy Editer49,700 GBP-49%
Copy Writer46,200 GBP-52%
Creative Marketing Lead78,800 GBP-18%
Creative Writer50,300 GBP-48%
Digital Marketer68,100 GBP-29%
Digital Marketing Manager94,100 GBP-3%
Digital Marketing Specialist73,100 GBP-24%
Digital Marketing Strategist 94,600 GBP-2%
Digital Media Specialist83,100 GBP-14%
Director of Marketing125,000 GBP+29%
Director of Research90,900 GBP-6%
Email Marketing Specialist64,200 GBP-34%
eMarketing Manager98,200 GBP+2%
Event Marketing94,200 GBP-2%
Experiential Marketing Manager115,000 GBP+19%
Gamification Marketer57,500 GBP-40%
Head of Executive Search107,000 GBP+11%
Internet Marketer69,300 GBP-28%
Key Affiliate Manager92,100 GBP-5%
Localization Manager84,000 GBP-13%
Market Development Executive97,900 GBP+1%
Market Development Manager103,000 GBP+7%
Market Research Analyst86,500 GBP-10%
Market Research Manager87,400 GBP-10%
Market Segmentation Director98,600 GBP+2%
Marketing Account Supervisor75,700 GBP-22%
Marketing Administrator62,600 GBP-35%
Marketing Advisor77,500 GBP-20%
Marketing Analyst75,700 GBP-22%
Marketing and Communications Officer47,100 GBP-51%
Marketing and Sales Head125,000 GBP+29%
Marketing Assistant42,900 GBP-56%
Marketing Associate40,100 GBP-58%
Marketing Automation Specialist78,000 GBP-19%
Marketing Communications Manager89,400 GBP-7%
Marketing Consultant96,600 GBP+0%
Marketing Coordinator39,200 GBP-59%
Marketing Data Analyst73,900 GBP-23%
Marketing Director135,000 GBP+40%
Marketing Distribution Executive96,600 GBP+0%
Marketing Executive101,000 GBP+5%
Marketing Manager136,000 GBP+41%
Marketing Officer42,800 GBP-56%
Marketing Segment Manager90,700 GBP-6%
Marketing Specialist61,000 GBP-37%
Marketing Supervisor77,000 GBP-20%
Marketing Vice President106,000 GBP+10%
Marketing Writer47,100 GBP-51%
Mobile Marketing Specialist85,900 GBP-11%
Online Marketing Analyst67,200 GBP-30%
Online Marketing Manager86,100 GBP-11%
Optimization Manager79,800 GBP-17%
Outbound Sales57,700 GBP-40%
Outreach Coordinator52,800 GBP-45%
Outreach Specialist70,600 GBP-27%
Podcast Specialist75,900 GBP-21%
Product Development90,200 GBP-7%
Product Manager99,100 GBP+3%
Product Marketing Engineer55,600 GBP-42%
Product Marketing Executive98,100 GBP+2%
Product Marketing Manager100,000 GBP+4%
Product Researcher53,400 GBP-45%
Product Strategist75,400 GBP-22%
Product Strategy Researcher73,000 GBP-24%
Product Training Specialist61,300 GBP-37%
Project Manager73,900 GBP-23%
Publications Coordinator47,100 GBP-51%
Research Executive90,500 GBP-6%
Sales and Marketing Assistant37,600 GBP-61%
Sales and Marketing Coordinator41,600 GBP-57%
Sales and Marketing Director127,000 GBP+32%
Sales Director121,000 GBP+25%
Sales Management Support45,300 GBP-53%
Sales Manager117,000 GBP+21%
Search Marketing Strategist101,000 GBP+5%
Social Media Administrator72,900 GBP-25%
Social Media Specialist68,900 GBP-29%
Spaceman Analyst37,500 GBP-61%
Sponsorship Consultant69,000 GBP-29%
Team Leader75,800 GBP-22%
Telemarketer38,000 GBP-61%
TikTok marketer84,500 GBP-13%
Trade Marketing Executive101,000 GBP+5%
Trade Marketing Manager99,000 GBP+3%
Trade Marketing Professional77,500 GBP-20%
Trade Marketing Specialist54,000 GBP-44%
Video Marketing Specialist84,800 GBP-12%
Web Analytics Manager79,300 GBP-18%
Web Content Manager80,600 GBP-17%
Webinar Marketing Specialist83,100 GBP-14%

Salary Comparison By City

CityAverage Salary
London110,000 GBP

Salary Comparison By State

StateAverage Salary
England174,000 GBP
Northern Ireland83,300 GBP
Scotland135,000 GBP
Wales91,800 GBP

Government vs Private Sector Salary Comparison

Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in United Kingdom is 4% on average across all career fields.

Private Sector
69,700 GBP
Public Sector+4%
72,800 GBP
Percentage increase and decrease are relative to the previous value

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary for the job title Marketing Consultant in United Kingdom?

A good and competitive compensation would range anywhere between 90,100 GBP and 103,000 GBP. This is a very rough estimate. Experience and education play a very huge part in the final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

Base / Basic Salary

The base salary for a careers like Marketing Consultant in United Kingdom ranges from 47,300 GBP to 73,700 GBP. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.


What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary


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