A person working in Marketing in United States typically earns around 106,000 USD per year. Salaries range from 49,300 USD (lowest average) to 176,000 USD (highest average, actual maximum salary is higher).
This is the average yearly salary including housing, transport, and other benefits. Salaries vary drastically between different Marketing careers. If you are interested in the salary of a particular job, see below for salaries for specific job titles.
|Job Title||Average Salary|
|Account Handler||77,000 USD|
|Affiliate Manager||106,000 USD|
|Analytics Specialist||79,400 USD|
|Assistant Brand Manager||104,000 USD|
|Assistant Product Manager||117,000 USD|
|Brand Ambassador||137,000 USD|
|Brand Manager||156,000 USD|
|Campaign Specialist||103,000 USD|
|Chief Marketing Officer||168,000 USD|
|Communications Officer||54,400 USD|
|Content Marketing Strategist||98,300 USD|
|Creative Marketing Lead||100,000 USD|
|Creative Writer||64,000 USD|
|Digital Marketing Manager||132,000 USD|
|Event Marketing||129,000 USD|
|Localization Manager||115,000 USD|
|Market Development Manager||141,000 USD|
|Market Research Analyst||107,000 USD|
|Market Research Manager||120,000 USD|
|Market Segmentation Director||133,000 USD|
|Marketing Advisor||95,500 USD|
|Marketing Analyst||104,000 USD|
|Marketing Assistant||58,900 USD|
|Marketing Associate||55,100 USD|
|Marketing Communications Manager||111,000 USD|
|Marketing Consultant||122,000 USD|
|Marketing Coordinator||55,900 USD|
|Marketing Distribution Executive||139,000 USD|
|Marketing Executive||140,000 USD|
|Marketing Manager||169,000 USD|
|Marketing Officer||55,900 USD|
|Marketing Specialist||84,100 USD|
|Marketing Writer||67,100 USD|
|Online Marketing Analyst||95,400 USD|
|Optimization Manager||104,000 USD|
|Outbound Sales||78,100 USD|
|Outreach Coordinator||68,700 USD|
|Outreach Specialist||92,000 USD|
|Product Development||124,000 USD|
|Product Marketing Manager||125,000 USD|
|Product Researcher||71,900 USD|
|Product Training Specialist||79,700 USD|
|Project Manager||101,000 USD|
|Publications Coordinator||59,500 USD|
|Research Executive||115,000 USD|
|Sales and Marketing Assistant||51,100 USD|
|Sales Management Support||58,600 USD|
|Search Marketing Strategist||144,000 USD|
|Social Media Specialist||96,000 USD|
|Spaceman Analyst||51,200 USD|
|Sponsorship Consultant||88,400 USD|
|Team Leader||104,000 USD|
|Trade Marketing Manager||129,000 USD|
|Trade Marketing Professional||101,000 USD|
|Web Analytics Manager||109,000 USD|
|Web Content Manager||111,000 USD|
Marketing salaries in United States range from 49,300 USD per year (minimum average salary) to 176,000 USD per year (maximum average salary, actual maximum is higher).
The median salary is 115,000 USD per year, which means that half (50%) of people working in Marketing are earning less than 115,000 USD while the other half are earning more than 115,000 USD. The median represents the middle salary value. Generally speaking, you would want to be on the right side of the graph with the group earning more than the median salary.
Closely related to the median are two values: the 25th and the 75th percentiles. Reading from the salary distribution diagram, 25% of people working in Marketing are earning less than 73,800 USD while 75% of them are earning more than 73,800 USD. Also from the diagram, 75% of people working in Marketing are earning less than 157,000 USD while 25% are earning more than 157,000 USD.
Both are indicators. If your salary is higher than both of the average and the median then you are doing very well. If your salary is lower than both, then many people are earning more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary
The experience level is the most important factor in determining the salary. Naturally the more years of experience the higher the wage.
Generally speaking, employees having experience from two to five years earn on average 32% more than freshers and juniors across all industries and disciplines.
Professionals with experience of more than five years tend to earn on average 36% more than those with five years or less of work experience.
As you hit the ten years mark, the salary increases by 21% and an additional 14% for those who have crossed the 15 years mark.
Those figures are presented as guidelines only. The numbers become more significant if you consider one job title at a time.
It is well known that higher education equals a bigger salary, but how much more money can a degree add to your income? We compared the salaries of professionals at the same level but with different college degrees levels across many jobs, below are our findings.
Workers with a certificate or diploma earn on average 17% more than their peers who only reached the high school level.
Employees who earned a Bachelor's Degree earn 24% more than those who only managed to attain a cerificate or diploma.
Professionals who attained a Master's Degree are awarded salaries that are 29% more than those with a Bachelor's Degree.
Finally, PhD holders earn 23% more than Master's Degree holders on average while doing the same job.
A Master's degree program or any post-graduate program in United States costs anywhere from 39,500 US Dollar(s) to 118,000 US Dollar(s) and lasts approximately two years. That is quite an investment.
You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.
Many people pursue higher education as a tactic to switch into a higher paying job. The numbers seem to support this tactic. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.
The decision really depends on your situation and experience among many other factors. Putting all variables aside, if you can afford the costs of higher education then the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.
Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? Male employees in United States who work in Marketing earn 6% more than their female counterparts on average.
Marketing professionals in United States are likely to observe a salary increase of approximately 10% every 14 months. The national average annual increment for all professions combined is 8% granted to employees every 16 months.
The term 'Annual Salary Increase' usually refers to the increase in 12 calendar month period, but because it is rarely that people get their salaries reviewed exactly on the one year mark, it is more meaningful to know the frequency and the rate at the time of the increase.
The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 ÷ Increase Frequency
Listed above are the average annual increase rates for each industry in United States for the year 2021. Companies within thriving industries tend to provide higher and more frequent raises. Exceptions do exist, but generally speaking, the situation of any company is closely related to the economic situation in the country or region. These figures tend to change frequently.
Marketing is considered to be a high bonus-based field due to the generally limited involvement in direct revenue generation, with exceptions of course. The people who get the highest bonuses are usually somehow involved in the revenue generation cycle.
17% of surveyed staff in Marketing reported that they haven't received any bonuses or incentives in the previous year while 83% said that they received at least one form of monetary bonus.
Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.
The most standard form of bonus where the employee is awarded based on their exceptional performance.Company Performance Bonuses
Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.Goal-Based Bonuses
Granted upon achieving an important goal or milestone.Holiday / End of Year Bonuses
These types of bonuses are given without a reason and usually resemble an appreciation token.
People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.
The main two types of jobs
|Revenue Generators||Supporting Cast|
Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.
Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.
Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.
Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.
The hourly wage is the salary paid in one worked hour. Usually jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fix amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.
The average salary for Marketing is 12% more than that of All Jobs.
|Iowa City||87,700 USD|
|Kansas City||104,000 USD|
|Las Vegas||108,000 USD|
|Long Beach||102,000 USD|
|Los Angeles||129,000 USD|
|New Orleans||98,800 USD|
|New York||136,000 USD|
|Oklahoma City||107,000 USD|
|San Antonio||129,000 USD|
|San Diego||122,000 USD|
|San Francisco||117,000 USD|
|San Jose||120,000 USD|
|Washington D.C.||116,000 USD|
|District of Columbia||100,000 USD|
|New Hampshire||106,000 USD|
|New Jersey||123,000 USD|
|New Mexico||109,000 USD|
|New York||128,000 USD|
|North Carolina||112,000 USD|
|North Dakota||91,900 USD|
|Rhode Island||94,400 USD|
|South Carolina||106,000 USD|
|South Dakota||94,600 USD|
|West Virginia||99,500 USD|
Where can you get paid more, working for a private company or for the government? Public sector employees in United States earn 5% more than their private sector counterparts on average across all sectors.