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Marketing Average Salaries in United States 2022

How much money does a person working in Marketing make in United States?


Average Yearly Salary
106,000 USD
( 8,850 USD monthly)

LOW
49,300
USD
AVERAGE
106,000
USD
HIGH
176,000
USD

A person working in Marketing in United States typically earns around 106,000 USD per year. Salaries range from 49,300 USD (lowest average) to 176,000 USD (highest average, actual maximum salary is higher).

This is the average yearly salary including housing, transport, and other benefits. Salaries vary drastically between different Marketing careers. If you are interested in the salary of a particular job, see below for salaries for specific job titles.

Salaries for specific jobs

Job TitleAverage Salary
Account Handler77,000 USD
Affiliate Manager106,000 USD
Analytics Specialist79,400 USD
Assistant Brand Manager104,000 USD
Assistant Product Manager117,000 USD
Brand Ambassador137,000 USD
Brand Manager156,000 USD
Campaign Specialist103,000 USD
Chief Marketing Officer 168,000 USD
Communications Officer54,400 USD
Content Marketing Strategist98,300 USD
Creative Marketing Lead100,000 USD
Creative Writer64,000 USD
Digital Marketing Manager132,000 USD
Event Marketing129,000 USD
Localization Manager115,000 USD
Market Development Manager141,000 USD
Market Research Analyst107,000 USD
Market Research Manager120,000 USD
Market Segmentation Director133,000 USD
Marketing Advisor95,500 USD
Marketing Analyst104,000 USD
Marketing Assistant58,900 USD
Marketing Associate55,100 USD
Marketing Communications Manager111,000 USD
Marketing Consultant122,000 USD
Marketing Coordinator55,900 USD
Marketing Distribution Executive139,000 USD
Marketing Executive140,000 USD
Marketing Manager169,000 USD
Marketing Officer55,900 USD
Marketing Specialist84,100 USD
Marketing Writer67,100 USD
Online Marketing Analyst95,400 USD
Optimization Manager104,000 USD
Outbound Sales78,100 USD
Outreach Coordinator68,700 USD
Outreach Specialist92,000 USD
Product Development124,000 USD
Product Marketing Manager125,000 USD
Product Researcher71,900 USD
Product Training Specialist79,700 USD
Project Manager101,000 USD
Publications Coordinator59,500 USD
Research Executive115,000 USD
Sales and Marketing Assistant51,100 USD
Sales Management Support58,600 USD
Search Marketing Strategist144,000 USD
Social Media Specialist96,000 USD
Spaceman Analyst51,200 USD
Sponsorship Consultant88,400 USD
Team Leader104,000 USD
Telemarketer50,800 USD
Trade Marketing Manager129,000 USD
Trade Marketing Professional101,000 USD
Web Analytics Manager109,000 USD
Web Content Manager111,000 USD

Marketing Jobs Salary Distribution in United States

Median and salary distribution yearly United States Marketing
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The median, the maximum, the minimum, and the range

  • Salary Range

    Marketing salaries in United States range from 49,300 USD per year (minimum average salary) to 176,000 USD per year (maximum average salary, actual maximum is higher).

  • Median Salary

    The median salary is 115,000 USD per year, which means that half (50%) of people working in Marketing are earning less than 115,000 USD while the other half are earning more than 115,000 USD. The median represents the middle salary value. Generally speaking, you would want to be on the right side of the graph with the group earning more than the median salary.

  • Percentiles

    Closely related to the median are two values: the 25th and the 75th percentiles. Reading from the salary distribution diagram, 25% of people working in Marketing are earning less than 73,800 USD while 75% of them are earning more than 73,800 USD. Also from the diagram, 75% of people working in Marketing are earning less than 157,000 USD while 25% are earning more than 157,000 USD.


What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both of the average and the median then you are doing very well. If your salary is lower than both, then many people are earning more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary

Salary Comparison by Years of Experience

How does a person's salary progress over time?

Salary Comparison By Experience Level
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The experience level is the most important factor in determining the salary. Naturally the more years of experience the higher the wage.

Generally speaking, employees having experience from two to five years earn on average 32% more than freshers and juniors across all industries and disciplines.

Professionals with experience of more than five years tend to earn on average 36% more than those with five years or less of work experience.


Change in salary based on experience varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of many different jobs. To view accurate figures, choose a specific job title.

As you hit the ten years mark, the salary increases by 21% and an additional 14% for those who have crossed the 15 years mark.

Those figures are presented as guidelines only. The numbers become more significant if you consider one job title at a time.

On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Salary Comparison By Education

How does the education level affect your salary?

Salary Comparison By Education
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It is well known that higher education equals a bigger salary, but how much more money can a degree add to your income? We compared the salaries of professionals at the same level but with different college degrees levels across many jobs, below are our findings.


Change in salary based on education varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of multiple jobs. To view accurate figures, choose a specific job title.

Workers with a certificate or diploma earn on average 17% more than their peers who only reached the high school level.

Employees who earned a Bachelor's Degree earn 24% more than those who only managed to attain a cerificate or diploma.

Professionals who attained a Master's Degree are awarded salaries that are 29% more than those with a Bachelor's Degree.

Finally, PhD holders earn 23% more than Master's Degree holders on average while doing the same job.


Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in United States costs anywhere from 39,500 US Dollar(s) to 118,000 US Dollar(s) and lasts approximately two years. That is quite an investment.

You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch into a higher paying job. The numbers seem to support this tactic. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

The decision really depends on your situation and experience among many other factors. Putting all variables aside, if you can afford the costs of higher education then the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.

Marketing Salary Comparison By Gender

Salary comparison by gender yearly United States Marketing
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? Male employees in United States who work in Marketing earn 6% more than their female counterparts on average.

Male
109,000 USD
Female-6%
103,000 USD
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in United States for all Careers

Salary comparison by gender yearly United States
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Marketing Average Annual Salary Increment Percentage in United States

How much are annual salary increments in United States for Marketing professionals? How often do employees get salary raises?

Marketing

Marketing professionals in United States are likely to observe a salary increase of approximately 10% every 14 months. The national average annual increment for all professions combined is 8% granted to employees every 16 months.

Annual Salary Increment Rate United States Marketing
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

United States / All Professions

The term 'Annual Salary Increase' usually refers to the increase in 12 calendar month period, but because it is rarely that people get their salaries reviewed exactly on the one year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 ÷ Increase Frequency

The average salary increase in one year (12 months) in United States is 6%.

Annual Increment Rate By Industry 2021

Banking
4%
Energy
8%
Information Technology
3%
Healthcare
7%
Travel
2%
Construction
6%
Education
1%

Listed above are the average annual increase rates for each industry in United States for the year 2021. Companies within thriving industries tend to provide higher and more frequent raises. Exceptions do exist, but generally speaking, the situation of any company is closely related to the economic situation in the country or region. These figures tend to change frequently.


Worldwide Salary Raises: All Countries and All Jobs

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Marketing Bonus and Incentive Rates in United States

How much and how often are bonuses being awarded?Annual Salary Bonus Rate United States Marketing
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Marketing is considered to be a high bonus-based field due to the generally limited involvement in direct revenue generation, with exceptions of course. The people who get the highest bonuses are usually somehow involved in the revenue generation cycle.

17% of surveyed staff in Marketing reported that they haven't received any bonuses or incentives in the previous year while 83% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.

Received Bonus
83%
No Bonus
17%

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.


What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

Example:
A graphics designer working for a graphics designing company.

Example:
A graphic designer in the marketing department of a hospital.


Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Marketing Hourly Average Wage in United States


51 USD per hour

The average hourly wage (pay per hour) in United States is 51 USD. This means that the average person in United States earns approximately 51 USD for every worked hour.


Hourly Wage = Annual Salary ÷ ( 52 x 5 x 8 )

The hourly wage is the salary paid in one worked hour. Usually jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fix amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

Marketing VS Other Jobs

Salary Comparison Between Marketing and Marketing yearly United States
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The average salary for Marketing is 12% more than that of All Jobs.

Salary Comparison By City

CityAverage Salary
Atlanta107,000 USD
Austin125,000 USD
Baltimore109,000 USD
Boston116,000 USD
Bristol90,000 USD
Chicago123,000 USD
Cincinnati90,900 USD
Cleveland94,000 USD
Dallas127,000 USD
Denver115,000 USD
Detroit116,000 USD
Honolulu89,700 USD
Houston132,000 USD
Indianapolis113,000 USD
Iowa City87,700 USD
Jacksonville122,000 USD
Kansas City104,000 USD
Kent88,700 USD
Las Vegas108,000 USD
Long Beach102,000 USD
Los Angeles129,000 USD
Memphis113,000 USD
Miami104,000 USD
Minneapolis94,500 USD
New Orleans98,800 USD
New York136,000 USD
Oakland100,000 USD
Oklahoma City107,000 USD
Orlando95,400 USD
Philadelphia125,000 USD
Phoenix123,000 USD
Sacramento105,000 USD
San Antonio129,000 USD
San Diego122,000 USD
San Francisco117,000 USD
San Jose120,000 USD
Seattle112,000 USD
Tampa98,600 USD
Vancouver89,200 USD
Washington D.C.116,000 USD

Salary Comparison By State

StateAverage Salary
Alabama114,000 USD
Alaska99,400 USD
Arizona118,000 USD
Arkansas110,000 USD
California125,000 USD
Colorado113,000 USD
Connecticut110,000 USD
Delaware102,000 USD
District of Columbia100,000 USD
Florida125,000 USD
Georgia123,000 USD
Hawaii105,000 USD
Idaho105,000 USD
Illinois124,000 USD
Indiana119,000 USD
Iowa110,000 USD
Kansas110,000 USD
Kentucky113,000 USD
Louisiana113,000 USD
Maine105,000 USD
Maryland118,000 USD
Massachusetts118,000 USD
Michigan123,000 USD
Minnesota116,000 USD
Mississippi110,000 USD
Missouri118,000 USD
Montana104,000 USD
Nebraska108,000 USD
Nevada110,000 USD
New Hampshire106,000 USD
New Jersey123,000 USD
New Mexico109,000 USD
New York128,000 USD
North Carolina112,000 USD
North Dakota91,900 USD
Ohio114,000 USD
Oklahoma103,000 USD
Oregon104,000 USD
Pennsylvania115,000 USD
Rhode Island94,400 USD
South Carolina106,000 USD
South Dakota94,600 USD
Tennessee110,000 USD
Texas118,000 USD
Utah100,000 USD
Vermont92,900 USD
Virginia113,000 USD
Washington112,000 USD
West Virginia99,500 USD
Wisconsin109,000 USD
Wyoming92,300 USD

Government vs Private Sector Salary Comparison

Where can you get paid more, working for a private company or for the government? Public sector employees in United States earn 5% more than their private sector counterparts on average across all sectors.

Private Sector
92,400 USD
Public Sector+5%
97,100 USD
Percentage increase and decrease are relative to the previous value

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