Marketing Manager Average Salary in United States 2023

How much money does a Marketing Manager make in United States?

Average Yearly Salary

169,000 USD

( 14,100 USD monthly)

LOW
86,200
USD AVERAGE
169,000
USD HIGH
260,000
USD

Marketing Manager Salary Distribution in United States

The median, the maximum, the minimum, and the range

• Salary Range

  Marketing Manager salaries in United States range from 86,200 USD per year (minimum salary) to 260,000 USD per year (maximum salary).

• Median Salary

  The median salary is 166,000 USD per year, which means that half (50%) of people working as Marketing Manager(s) are earning less than 166,000 USD while the other half are earning more than 166,000 USD. The median represents the middle salary value. Generally speaking, you would want to be on the right side of the graph with the group earning more than the median salary.

• Percentiles

  Closely related to the median are two values: the 25th and the 75th percentiles. Reading from the salary distribution diagram, 25% of Marketing Manager(s) are earning less than 113,000 USD while 75% of them are earning more than 113,000 USD. Also from the diagram, 75% of Marketing Manager(s) are earning less than 209,000 USD while 25% are earning more than 209,000 USD.

Marketing Manager Salary Comparison by Years of Experience

How does experience and age affect your pay?

The experience level is the most important factor in determining the salary. Naturally the more years of experience the higher your wage. We broke down Marketing Manager salaries by experience level and this is what we found.

A Marketing Manager with less than two years of experience makes approximately 96,600 USD per year.

While someone with an experience level between two and five years is expected to earn 126,000 USD per year, 31% more than someone with less than two year's experience.

Moving forward, an experience level between five and ten years lands a salary of 177,000 USD per year, 40% more than someone with two to five years of experience.

Additionally, Marketing Manager(s) whose expertise span anywhere between ten and fifteen years get a salary equivalent to 212,000 USD per year, 20% more than someone with five to ten years of experience.

If the experience level is between fifteen and twenty years, then the expected wage is 231,000 USD per year, 9% more than someone with ten to fifteen years of experience.

Lastly, employees with more than twenty years of professional experience get a salary of 249,000 USD per year, 8% more than people with fifteen to twenty years of experience.

Marketing Manager average salary change by experience in United States

Typical Salary Progress for Most Careers

Marketing Manager Salary Comparison By Education

How do education levels affect salaries?

Displayed below is the average salary difference between different Marketing Manager(s) who have the same experience but different education levels.

We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down Marketing Manager salaries by education level in order to make a comparison.

When the education level is Certificate or Diploma, the average salary of a Marketing Manager is 111,000 USD per year.

While someone with a Bachelor's Degree gets a salary of 166,000 USD per year, 50% more than someone having a Certificate or Diploma degree.

A Master's Degree gets its holder an average salary of 246,000 USD per year, 48% more than someone with a Bachelor's Degree.

Marketing Manager average salary difference by education level in United States

Typical Salary Difference by Education for Most Careers

Marketing Manager Salary Comparison By Gender

Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? Male Marketing Manager employees in United States earn 6% more than their female counterparts on average.

Salary Comparison By Gender in United States for all Careers

Marketing Manager Average Annual Salary Increment Percentage in United States

How much are annual salary increments in United States for Marketing Manager(s)? How often do employees get salary raises?

Marketing Manager

Marketing Manager(s) in United States are likely to observe a salary increase of approximately 13% every 17 months. The national average annual increment for all professions combined is 8% granted to employees every 16 months.

United States / All Professions

The term 'Annual Salary Increase' usually refers to the increase in 12 calendar month period, but because it is rarely that people get their salaries reviewed exactly on the one year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 ÷ Increase Frequency

Annual Increment Rate By Industry 2022

Listed above are the average annual increase rates for each industry in United States for the year 2022. Companies within thriving industries tend to provide higher and more frequent raises. Exceptions do exist, but generally speaking, the situation of any company is closely related to the economic situation in the country or region. These figures tend to change frequently.

Worldwide Salary Raises: All Countries and All Jobs

Marketing Manager Bonus and Incentive Rates in United States

How much and how often are bonuses being awarded?

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A Marketing Manager is considered to be a high bonus-based job due to the generally limited involvement in direct revenue generation, with exceptions of course. The people who get the highest bonuses are usually somehow involved in the revenue generation cycle.

18% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 82% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 6% to 8% of their annual salary.

Received Bonus		82%
No Bonus		18%

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.

What makes a position worthy of good bonuses and a high salary?

Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Marketing Manager Average Hourly Wage in United States

81 USD per hour

The average hourly wage (pay per hour) in United States is 81 USD. This means that the average Marketing Manager in United States earns approximately 81 USD for every worked hour.

The hourly wage is the salary paid in one worked hour. Usually jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fix amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

Marketing Manager VS Other Jobs

The average salary for Marketing Manager is 59% more than that of Marketing. Also, Marketing salaries are 12% more than those of All Jobs.

Salary comparison with similar jobs

Account Handler	77,000 USD	-54%
Affiliate Manager	106,000 USD	-37%
Analytics Specialist	79,400 USD	-53%
Assistant Brand Manager	104,000 USD	-38%
Assistant Product Manager	117,000 USD	-31%
Brand Ambassador	137,000 USD	-19%
Brand Manager	156,000 USD	-8%
Campaign Specialist	103,000 USD	-39%
Chief Marketing Officer	168,000 USD	-1%
Communications Officer	54,400 USD	-68%
Content Marketing Strategist	98,300 USD	-42%
Creative Marketing Lead	100,000 USD	-41%
Creative Writer	64,000 USD	-62%
Digital Marketing Manager	132,000 USD	-22%
Event Marketing	129,000 USD	-24%
Localization Manager	115,000 USD	-32%
Market Development Manager	141,000 USD	-17%
Market Research Analyst	107,000 USD	-37%
Market Research Manager	120,000 USD	-29%
Market Segmentation Director	133,000 USD	-21%
Marketing Advisor	95,500 USD	-43%
Marketing Analyst	104,000 USD	-38%
Marketing Assistant	58,900 USD	-65%
Marketing Associate	55,100 USD	-67%
Marketing Communications Manager	111,000 USD	-34%
Marketing Consultant	122,000 USD	-28%
Marketing Coordinator	55,900 USD	-67%
Marketing Distribution Executive	139,000 USD	-18%
Marketing Executive	140,000 USD	-17%
Marketing Manager	169,000 USD	+0%
Marketing Officer	55,900 USD	-67%
Marketing Specialist	84,100 USD	-50%
Marketing Writer	67,100 USD	-60%
Online Marketing Analyst	95,400 USD	-44%
Optimization Manager	104,000 USD	-38%
Outbound Sales	78,100 USD	-54%
Outreach Coordinator	68,700 USD	-59%
Outreach Specialist	92,000 USD	-46%
Product Development	124,000 USD	-27%
Product Marketing Manager	125,000 USD	-26%
Product Researcher	71,900 USD	-57%
Product Training Specialist	79,700 USD	-53%
Project Manager	101,000 USD	-40%
Publications Coordinator	59,500 USD	-65%
Research Executive	115,000 USD	-32%
Sales and Marketing Assistant	51,100 USD	-70%
Sales Management Support	58,600 USD	-65%
Search Marketing Strategist	144,000 USD	-15%
Social Media Specialist	96,000 USD	-43%
Spaceman Analyst	51,200 USD	-70%
Sponsorship Consultant	88,400 USD	-48%
Team Leader	104,000 USD	-38%
Telemarketer	50,800 USD	-70%
Trade Marketing Manager	129,000 USD	-24%
Trade Marketing Professional	101,000 USD	-40%
Web Analytics Manager	109,000 USD	-36%
Web Content Manager	111,000 USD	-34%

Salary Comparison By City

Salary Comparison By State

Government vs Private Sector Salary Comparison

Where can you get paid more, working for a private company or for the government? Public sector employees in United States earn 5% more than their private sector counterparts on average across all sectors.