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Marketing Manager Average Salary in United States 2023

How much money does a Marketing Manager make in United States?

Average Yearly Salary
169,000 USD
( 14,100 USD monthly)


A person working as a Marketing Manager in United States typically earns around 169,000 USD per year. Salaries range from 86,200 USD (lowest) to 260,000 USD (highest).

This is the average yearly salary including housing, transport, and other benefits. Marketing Manager salaries vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.

Marketing Manager Salary Distribution in United States

Median and salary distribution yearly United States Marketing Manager
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The median, the maximum, the minimum, and the range

  • Salary Range

    Marketing Manager salaries in United States range from 86,200 USD per year (minimum salary) to 260,000 USD per year (maximum salary).

  • Median Salary

    The median salary is 166,000 USD per year, which means that half (50%) of people working as Marketing Manager(s) are earning less than 166,000 USD while the other half are earning more than 166,000 USD. The median represents the middle salary value. Generally speaking, you would want to be on the right side of the graph with the group earning more than the median salary.

  • Percentiles

    Closely related to the median are two values: the 25th and the 75th percentiles. Reading from the salary distribution diagram, 25% of Marketing Manager(s) are earning less than 113,000 USD while 75% of them are earning more than 113,000 USD. Also from the diagram, 75% of Marketing Manager(s) are earning less than 209,000 USD while 25% are earning more than 209,000 USD.

What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both of the average and the median then you are doing very well. If your salary is lower than both, then many people are earning more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary

Marketing Manager Salary Comparison by Years of Experience

How does experience and age affect your pay?

Salary comparison by years of experience yearly United States Marketing Manager
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The experience level is the most important factor in determining the salary. Naturally the more years of experience the higher your wage. We broke down Marketing Manager salaries by experience level and this is what we found.

A Marketing Manager with less than two years of experience makes approximately 96,600 USD per year.

While someone with an experience level between two and five years is expected to earn 126,000 USD per year, 31% more than someone with less than two year's experience.

Moving forward, an experience level between five and ten years lands a salary of 177,000 USD per year, 40% more than someone with two to five years of experience.

On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Additionally, Marketing Manager(s) whose expertise span anywhere between ten and fifteen years get a salary equivalent to 212,000 USD per year, 20% more than someone with five to ten years of experience.

If the experience level is between fifteen and twenty years, then the expected wage is 231,000 USD per year, 9% more than someone with ten to fifteen years of experience.

Lastly, employees with more than twenty years of professional experience get a salary of 249,000 USD per year, 8% more than people with fifteen to twenty years of experience.

Marketing Manager average salary change by experience in United States

0 - 2 Years
96,600 USD
2 - 5 Years+31%
126,000 USD
5 - 10 Years+40%
177,000 USD
10 - 15 Years+20%
212,000 USD
15 - 20 Years+9%
231,000 USD
20+ Years+8%
249,000 USD
Percentage increase and decrease are relative to the previous value

Typical Salary Progress for Most Careers

Salary Comparison By Experience Level
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Marketing Manager Salary Comparison By Education

How do education levels affect salaries?

Displayed below is the average salary difference between different Marketing Manager(s) who have the same experience but different education levels.

Salary comparison by education level yearly United States Marketing Manager
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We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down Marketing Manager salaries by education level in order to make a comparison.

When the education level is Certificate or Diploma, the average salary of a Marketing Manager is 111,000 USD per year.

While someone with a Bachelor's Degree gets a salary of 166,000 USD per year, 50% more than someone having a Certificate or Diploma degree.

A Master's Degree gets its holder an average salary of 246,000 USD per year, 48% more than someone with a Bachelor's Degree.

Marketing Manager average salary difference by education level in United States

Certificate or Diploma
111,000 USD
Bachelor's Degree+50%
166,000 USD
Master's Degree+48%
246,000 USD
Percentage increase and decrease are relative to the previous value

Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in United States costs anywhere from 39,500 US Dollar(s) to 118,000 US Dollar(s) and lasts approximately two years. That is quite an investment.

You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch into a higher paying job. The numbers seem to support the thoery. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.

Typical Salary Difference by Education for Most Careers

Salary Comparison By Education Level
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Marketing Manager Salary Comparison By Gender

Salary comparison by gender yearly United States Marketing Manager
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? Male Marketing Manager employees in United States earn 6% more than their female counterparts on average.

174,000 USD
164,000 USD
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in United States for all Careers

Salary comparison by gender yearly United States
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Marketing Manager Average Annual Salary Increment Percentage in United States

How much are annual salary increments in United States for Marketing Manager(s)? How often do employees get salary raises?

Marketing Manager

Marketing Manager(s) in United States are likely to observe a salary increase of approximately 13% every 17 months. The national average annual increment for all professions combined is 8% granted to employees every 16 months.

Annual Salary Increment Rate United States Marketing Manager
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

United States / All Professions

The term 'Annual Salary Increase' usually refers to the increase in 12 calendar month period, but because it is rarely that people get their salaries reviewed exactly on the one year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 ÷ Increase Frequency

The average salary increase in one year (12 months) in United States is 6%.

Annual Increment Rate By Industry 2022

Information Technology

Listed above are the average annual increase rates for each industry in United States for the year 2022. Companies within thriving industries tend to provide higher and more frequent raises. Exceptions do exist, but generally speaking, the situation of any company is closely related to the economic situation in the country or region. These figures tend to change frequently.

Worldwide Salary Raises: All Countries and All Jobs

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Marketing Manager Bonus and Incentive Rates in United States

How much and how often are bonuses being awarded?Annual Salary Bonus Rate United States Marketing Manager
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A Marketing Manager is considered to be a high bonus-based job due to the generally limited involvement in direct revenue generation, with exceptions of course. The people who get the highest bonuses are usually somehow involved in the revenue generation cycle.

18% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 82% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 6% to 8% of their annual salary.

Received Bonus
No Bonus

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.

What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

A graphics designer working for a graphics designing company.

A graphic designer in the marketing department of a hospital.

Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Marketing Manager Average Hourly Wage in United States

81 USD per hour

The average hourly wage (pay per hour) in United States is 81 USD. This means that the average Marketing Manager in United States earns approximately 81 USD for every worked hour.

Hourly Wage = Annual Salary ÷ ( 52 x 5 x 8 )

The hourly wage is the salary paid in one worked hour. Usually jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fix amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

Marketing Manager VS Other Jobs

Salary Comparison Between Marketing Manager and Marketing yearly United States
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The average salary for Marketing Manager is 59% more than that of Marketing. Also, Marketing salaries are 12% more than those of All Jobs.

Salary comparison with similar jobs

Job TitleAverage Salary
Account Handler77,000 USD-54%
Affiliate Manager106,000 USD-37%
Analytics Specialist79,400 USD-53%
Assistant Brand Manager104,000 USD-38%
Assistant Product Manager117,000 USD-31%
Brand Ambassador137,000 USD-19%
Brand Manager156,000 USD-8%
Campaign Specialist103,000 USD-39%
Chief Marketing Officer 168,000 USD-1%
Communications Officer54,400 USD-68%
Content Marketing Strategist98,300 USD-42%
Creative Marketing Lead100,000 USD-41%
Creative Writer64,000 USD-62%
Digital Marketing Manager132,000 USD-22%
Event Marketing129,000 USD-24%
Localization Manager115,000 USD-32%
Market Development Manager141,000 USD-17%
Market Research Analyst107,000 USD-37%
Market Research Manager120,000 USD-29%
Market Segmentation Director133,000 USD-21%
Marketing Advisor95,500 USD-43%
Marketing Analyst104,000 USD-38%
Marketing Assistant58,900 USD-65%
Marketing Associate55,100 USD-67%
Marketing Communications Manager111,000 USD-34%
Marketing Consultant122,000 USD-28%
Marketing Coordinator55,900 USD-67%
Marketing Distribution Executive139,000 USD-18%
Marketing Executive140,000 USD-17%
Marketing Manager169,000 USD+0%
Marketing Officer55,900 USD-67%
Marketing Specialist84,100 USD-50%
Marketing Writer67,100 USD-60%
Online Marketing Analyst95,400 USD-44%
Optimization Manager104,000 USD-38%
Outbound Sales78,100 USD-54%
Outreach Coordinator68,700 USD-59%
Outreach Specialist92,000 USD-46%
Product Development124,000 USD-27%
Product Marketing Manager125,000 USD-26%
Product Researcher71,900 USD-57%
Product Training Specialist79,700 USD-53%
Project Manager101,000 USD-40%
Publications Coordinator59,500 USD-65%
Research Executive115,000 USD-32%
Sales and Marketing Assistant51,100 USD-70%
Sales Management Support58,600 USD-65%
Search Marketing Strategist144,000 USD-15%
Social Media Specialist96,000 USD-43%
Spaceman Analyst51,200 USD-70%
Sponsorship Consultant88,400 USD-48%
Team Leader104,000 USD-38%
Telemarketer50,800 USD-70%
Trade Marketing Manager129,000 USD-24%
Trade Marketing Professional101,000 USD-40%
Web Analytics Manager109,000 USD-36%
Web Content Manager111,000 USD-34%

Salary Comparison By City

CityAverage Salary
Atlanta169,000 USD
Austin195,000 USD
Baltimore172,000 USD
Boston184,000 USD
Bristol142,000 USD
Chicago198,000 USD
Cincinnati151,000 USD
Cleveland152,000 USD
Dallas192,000 USD
Denver177,000 USD
Detroit168,000 USD
Honolulu143,000 USD
Houston208,000 USD
Indianapolis183,000 USD
Iowa City142,000 USD
Jacksonville190,000 USD
Kansas City159,000 USD
Kent139,000 USD
Las Vegas172,000 USD
Long Beach165,000 USD
Los Angeles210,000 USD
Memphis182,000 USD
Miami167,000 USD
Minneapolis153,000 USD
New Orleans161,000 USD
New York205,000 USD
Oakland166,000 USD
Oklahoma City168,000 USD
Orlando152,000 USD
Philadelphia202,000 USD
Phoenix210,000 USD
Sacramento165,000 USD
San Antonio190,000 USD
San Diego186,000 USD
San Francisco190,000 USD
San Jose189,000 USD
Seattle180,000 USD
Tampa148,000 USD
Vancouver142,000 USD
Washington D.C.176,000 USD

Salary Comparison By State

StateAverage Salary
Alabama177,000 USD
Alaska160,000 USD
Arizona177,000 USD
Arkansas169,000 USD
California200,000 USD
Colorado168,000 USD
Connecticut169,000 USD
Delaware162,000 USD
District of Columbia148,000 USD
Florida190,000 USD
Georgia193,000 USD
Hawaii170,000 USD
Idaho159,000 USD
Illinois194,000 USD
Indiana191,000 USD
Iowa165,000 USD
Kansas170,000 USD
Kentucky181,000 USD
Louisiana169,000 USD
Maine161,000 USD
Maryland188,000 USD
Massachusetts175,000 USD
Michigan188,000 USD
Minnesota183,000 USD
Mississippi161,000 USD
Missouri179,000 USD
Montana163,000 USD
Nebraska157,000 USD
Nevada166,000 USD
New Hampshire164,000 USD
New Jersey178,000 USD
New Mexico164,000 USD
New York197,000 USD
North Carolina179,000 USD
North Dakota151,000 USD
Ohio193,000 USD
Oklahoma181,000 USD
Oregon169,000 USD
Pennsylvania194,000 USD
Rhode Island164,000 USD
South Carolina172,000 USD
South Dakota158,000 USD
Tennessee190,000 USD
Texas189,000 USD
Utah166,000 USD
Vermont159,000 USD
Virginia180,000 USD
Washington185,000 USD
West Virginia169,000 USD
Wisconsin173,000 USD
Wyoming151,000 USD

Government vs Private Sector Salary Comparison

Where can you get paid more, working for a private company or for the government? Public sector employees in United States earn 5% more than their private sector counterparts on average across all sectors.

Private Sector
92,400 USD
Public Sector+5%
97,100 USD
Percentage increase and decrease are relative to the previous value

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