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Media Planner Average Salary in Uruguay 2022

How much money does a Media Planner make in Uruguay?

Average Monthly Salary
26,300 UYU
( 315,000 UYU yearly)


A person working as a Media Planner in Uruguay typically earns around 26,300 UYU per month. Salaries range from 12,900 UYU (lowest) to 41,000 UYU (highest).

This is the average monthly salary including housing, transport, and other benefits. Media Planner salaries vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.

Media Planner Salary Distribution in Uruguay

Median and salary distribution monthly Uruguay Media Planner
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The median, the maximum, the minimum, and the range

  • Salary Range

    Media Planner salaries in Uruguay range from 12,900 UYU per month (minimum salary) to 41,000 UYU per month (maximum salary).

  • Median Salary

    The median salary is 26,800 UYU per month, which means that half (50%) of people working as Media Planner(s) are earning less than 26,800 UYU while the other half are earning more than 26,800 UYU. The median represents the middle salary value. Generally speaking, you would want to be on the right side of the graph with the group earning more than the median salary.

  • Percentiles

    Closely related to the median are two values: the 25th and the 75th percentiles. Reading from the salary distribution diagram, 25% of Media Planner(s) are earning less than 17,800 UYU while 75% of them are earning more than 17,800 UYU. Also from the diagram, 75% of Media Planner(s) are earning less than 34,600 UYU while 25% are earning more than 34,600 UYU.

What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both of the average and the median then you are doing very well. If your salary is lower than both, then many people are earning more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary

Media Planner Salary Comparison by Years of Experience

How does experience and age affect your pay?

Salary comparison by years of experience monthly Uruguay Media Planner
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The experience level is the most important factor in determining the salary. Naturally the more years of experience the higher your wage. We broke down Media Planner salaries by experience level and this is what we found.

A Media Planner with less than two years of experience makes approximately 15,300 UYU per month.

While someone with an experience level between two and five years is expected to earn 19,600 UYU per month, 29% more than someone with less than two year's experience.

Moving forward, an experience level between five and ten years lands a salary of 27,100 UYU per month, 38% more than someone with two to five years of experience.

On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Additionally, Media Planner(s) whose expertise span anywhere between ten and fifteen years get a salary equivalent to 33,500 UYU per month, 24% more than someone with five to ten years of experience.

If the experience level is between fifteen and twenty years, then the expected wage is 35,900 UYU per month, 7% more than someone with ten to fifteen years of experience.

Lastly, employees with more than twenty years of professional experience get a salary of 38,300 UYU per month, 7% more than people with fifteen to twenty years of experience.

Media Planner average salary change by experience in Uruguay

0 - 2 Years
15,300 UYU
2 - 5 Years+29%
19,600 UYU
5 - 10 Years+38%
27,100 UYU
10 - 15 Years+24%
33,500 UYU
15 - 20 Years+7%
35,900 UYU
20+ Years+7%
38,300 UYU
Percentage increase and decrease are relative to the previous value

Typical Salary Progress for Most Careers

Salary Comparison By Experience Level
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Media Planner Salary Comparison By Education

How do education levels affect salaries?

Displayed below is the average salary difference between different Media Planner(s) who have the same experience but different education levels.

Salary comparison by education level monthly Uruguay Media Planner
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We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down Media Planner salaries by education level in order to make a comparison.

When the education level is High School, the average salary of a Media Planner is 19,100 UYU per month.

While someone with a Certificate or Diploma gets a salary of 21,900 UYU per month, 15% more than someone having a High School degree.

A Bachelor's Degree gets its holder an average salary of 29,400 UYU per month, 35% more than someone with a Certificate or Diploma.

Professionals who hold a Master's Degree are rewarded with an average salary of 37,000 UYU per month, 26% more than someone with Bachelor's Degree.

Media Planner average salary difference by education level in Uruguay

High School
19,100 UYU
Certificate or Diploma+15%
21,900 UYU
Bachelor's Degree+35%
29,400 UYU
Master's Degree+26%
37,000 UYU
Percentage increase and decrease are relative to the previous value

Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Uruguay costs anywhere from 165,000 Uruguayan Peso(s) to 494,000 Uruguayan Peso(s) and lasts approximately two years. That is quite an investment.

You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch into a higher paying job. The numbers seem to support the thoery. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.

Typical Salary Difference by Education for Most Careers

Salary Comparison By Education Level
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Media Planner Salary Comparison By Gender

Salary comparison by gender monthly Uruguay Media Planner
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? Male Media Planner employees in Uruguay earn 7% less than their female counterparts on average.

25,200 UYU
27,100 UYU
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Uruguay for all Careers

Salary comparison by gender monthly Uruguay
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Media Planner Average Annual Salary Increment Percentage in Uruguay

How much are annual salary increments in Uruguay for Media Planner(s)? How often do employees get salary raises?

Media Planner

Media Planner(s) in Uruguay are likely to observe a salary increase of approximately 9% every 19 months. The national average annual increment for all professions combined is 7% granted to employees every 19 months.

Annual Salary Increment Rate Uruguay Media Planner
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Uruguay / All Professions

The term 'Annual Salary Increase' usually refers to the increase in 12 calendar month period, but because it is rarely that people get their salaries reviewed exactly on the one year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 ÷ Increase Frequency

The average salary increase in one year (12 months) in Uruguay is 4%.

Annual Increment Rate By Industry 2021

Information Technology

Listed above are the average annual increase rates for each industry in Uruguay for the year 2021. Companies within thriving industries tend to provide higher and more frequent raises. Exceptions do exist, but generally speaking, the situation of any company is closely related to the economic situation in the country or region. These figures tend to change frequently.

Worldwide Salary Raises: All Countries and All Jobs

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Media Planner Bonus and Incentive Rates in Uruguay

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Uruguay Media Planner
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A Media Planner is considered to be a moderate bonus-based job due to the generally limited involvement in direct revenue generation, with exceptions of course. The people who get the highest bonuses are usually somehow involved in the revenue generation cycle.

47% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 53% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 3% to 6% of their annual salary.

Received Bonus
No Bonus

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.

What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

A graphics designer working for a graphics designing company.

A graphic designer in the marketing department of a hospital.

Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Media Planner Average Hourly Wage in Uruguay

150 UYU per hour

The average hourly wage (pay per hour) in Uruguay is 150 UYU. This means that the average Media Planner in Uruguay earns approximately 150 UYU for every worked hour.

Hourly Wage = Annual Salary ÷ ( 52 x 5 x 8 )

The hourly wage is the salary paid in one worked hour. Usually jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fix amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

Media Planner VS Other Jobs

Salary Comparison Between Media Planner and Advertising / Grapic Design / Events monthly Uruguay
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The average salary for Media Planner is 16% less than that of Advertising / Grapic Design / Events. Also, Advertising / Grapic Design / Events salaries are 6% less than those of All Jobs.

Salary comparison with similar jobs

Job TitleAverage Salary
Advertising Account Executive35,900 UYU+37%
Advertising Account Manager42,000 UYU+60%
Advertising Account Planner20,600 UYU-22%
Advertising Coordinator27,200 UYU+4%
Advertising Manager51,300 UYU+95%
Advertising Operations Manager52,300 UYU+99%
Advertising Strategic Planner34,400 UYU+31%
Advertising Team Leader30,600 UYU+17%
Animator24,500 UYU-7%
Art Director31,400 UYU+20%
Artist28,700 UYU+9%
Artworker20,000 UYU-24%
Assistant Art Director25,600 UYU-3%
Audiosual Technician19,000 UYU-28%
Broadcast Administrator35,200 UYU+34%
Catering Sales22,000 UYU-16%
Catering Trainer23,800 UYU-9%
Commercial and Industrial Designer19,400 UYU-26%
Conference Organiser24,700 UYU-6%
Content and Media Production Lead36,700 UYU+40%
CopyWriter23,400 UYU-11%
Creative Designer25,900 UYU-1%
Creative Director32,000 UYU+22%
Designer 19,900 UYU-24%
Desktop Publisher16,200 UYU-38%
Director of Graphic Design31,500 UYU+20%
Events and Promotions Manager55,700 UYU+110%
Exhibit Display Coordinator24,500 UYU-7%
Exhibit Display Manager33,800 UYU+29%
Finisher16,900 UYU-36%
Graphic Artist20,500 UYU-22%
Graphic Designer21,500 UYU-18%
Graphics Design Supervisor28,400 UYU+8%
Imagery Analyst19,200 UYU-27%
Imaging Technologist19,900 UYU-24%
Interaction Designer16,400 UYU-38%
Media Planner26,300 UYU+0%
Media Production Coordinator24,500 UYU-7%
Media Production Manager45,500 UYU+73%
Media Project Manager43,300 UYU+65%
Media Relations Representative38,100 UYU+45%
Media Sales Executive43,800 UYU+67%
Multimedia Specialist19,900 UYU-24%
Photographer18,200 UYU-31%
PPC Campaign Manager32,400 UYU+23%
Print Production Manager37,100 UYU+41%
Product and Brand Manager55,000 UYU+110%
Sales Promotion Manager54,100 UYU+110%
Sketch Artist23,200 UYU-12%
Social Media Executive40,500 UYU+54%
Technical Typist14,700 UYU-44%
User Experience UX Designer23,800 UYU-9%
UX Designer19,200 UYU-27%

Salary Comparison By City

CityAverage Salary
Montevideo29,500 UYU

Government vs Private Sector Salary Comparison

Where can you get paid more, working for a private company or for the government? Public sector employees in Uruguay earn 9% more than their private sector counterparts on average across all sectors.

Private Sector
31,400 UYU
Public Sector+9%
34,100 UYU
Percentage increase and decrease are relative to the previous value

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