Digital Marketing Manager Average Salary in Vietnam 2024
How much money does a person working as Digital Marketing Manager make in Vietnam?
LOW
12,200,000
VND AVERAGE
22,600,000
VND HIGH
34,200,000
VND
A person working as Digital Marketing Manager in Vietnam typically earns around 22,600,000 VND. Salaries range from 12,200,000 VND (lowest) to 34,200,000 VND (highest).
Salary Variance
This is the average salary including housing, transport, and other benefits. Digital Marketing Manager salaries in Vietnam vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.
Digital Marketing Manager Pay Scale and Salaries in Vietnam
Salary Structure and Pay Scale Comparison
20,200,000 VND or more
18,100,000 to 20,200,000 VND
13,400,000 VND or less
13,400,000 to 18,100,000 VND
 12,200,000 VND |
20,200,000 VND |
34,200,000 VND |
Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range
Salary Range, Minimum Wage, and Starting Salary
Salaries for the position Digital Marketing Manager in Vietnam range from 12,200,000 VND (starting salary) to 34,200,000 VND (maximum salary). It should be noted that the given figure is not the legally mandated minimum wage; rather, it represents the lowest figure reported in a salary survey that included thousands of participants and professionals from all regions of the country.
Median Salary
With a median salary of 20,200,000 VND, half of the professionals who work as Digital Marketing Manager in Vietnam earn less than this amount, and the other half earn more. The median salary denotes the middle value of salaries. Ideally, you would want to belong to the group earning more than the median salary, located on the right side of the salary distribution graph.
Percentiles and Salary Scale
The median is closely associated with two other values known as the 25th and 75th percentiles. By examining the salary distribution chart, it can be determined that 25% of professionals employed as Digital Marketing Manager in Vietnam earn less than 16,900,000 VND, while 75% earn more. Similarly, the chart shows that 75% earn less than 22,800,000 VND while 25% earn more.
Pay Scale Structure
To provide a better understanding of expected salaries, we categorized the frequently occurring salaries into different ranges. This approach provides a more precise representation of salary distribution for the job title Digital Marketing Manager in Vietnam compared to simply calculating the average. The majority of reported salaries, approximately 65%, fall within the range of 13,400,000 VND to 18,100,000 VND. About 20% of salaries are below the 13,400,000 VND mark, while 10% fall within the range of 18,100,000 VND to 20,200,000 VND. Only 5% of individuals have salaries exceeding 20,200,000 VND.
Salary Comparison by Years of Experience / Digital Marketing Manager / Vietnam
How do experience and age affect pay?
| 0 - 2 Years | 14,200,000 VND | |
| 2 - 5 Years | +26% | 17,900,000 VND |
| 5 - 10 Years | +32% | 23,600,000 VND |
| 10 - 15 Years | +18% | 27,800,000 VND |
| 15 - 20 Years | +11% | 30,800,000 VND |
| 20+ Years | +6% | 32,700,000 VND |
The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage. We broke down salaries by experience level for people working as Digital Marketing Manager and this is what we found.
Employees with less than two years of experience earn approximately 14,200,000 VND.
While someone with an experience level between two and five years is expected to earn 17,900,000 VND, 26% more than someone with less than two year's experience.
Moving forward, an experience level between five and ten years lands a salary of 23,600,000 VND, 32% more than someone with two to five years of experience.
Additionally, professionals whose expertise span anywhere between ten and fifteen years get a salary equivalent to 27,800,000 VND, 18% more than someone with five to ten years of experience.
If the experience level is between fifteen and twenty years, then the expected wage is 30,800,000 VND, 11% more than someone with ten to fifteen years of experience.
Lastly, employees with more than twenty years of professional experience get a salary of 32,700,000 VND, 6% more than people with fifteen to twenty years of experience.
Typical Salary Progress for Most Careers
Salary Comparison By Education / Digital Marketing Manager / Vietnam
How do education levels affect salaries?
Displayed below is the average salary variance between different education levels of professionals working as Digital Marketing Manager.
| High School | 17,300,000 VND | |
| Certificate or Diploma | +13% | 19,500,000 VND |
| Bachelor's Degree | +32% | 25,600,000 VND |
| Master's Degree | +24% | 31,800,000 VND |
We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down salaries by education level for the position Digital Marketing Manager in order to make a comparison.
Level 1: High School
Employees at this education level have an average salary of 17,300,000 VND.
Level 2: Certificate or Diploma
At this level, the average salary becomes 19,500,000 VND, 13% more than the previous level.
Level 3: Bachelor's Degree
At this level, the average salary becomes 25,600,000 VND, 32% more than the previous level.
Level 4: Master's Degree
At this level, the average salary becomes 31,800,000 VND, 24% more than the previous level.
Is a Master's degree or an MBA worth it? Should you pursue higher education?
A Master's degree program or any post-graduate program in Vietnam costs anywhere from 86,400,000 VND to 259,000,000 VND and lasts approximately two years. That is quite an investment.
You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.
Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support the theory. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.
If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.
Typical Salary Difference by Education for Most Careers
Salary and Compensation Comparison By Gender / Digital Marketing Manager / Vietnam
Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? For the people who work as Digital Marketing Manager in Vietnam, the average difference between the salary of male and female employees is 8%.
| Male | 23,300,000 VND | |
| Female | -7% | 21,700,000 VND |
Salary Comparison By Gender in Vietnam for all Careers
Average Annual Salary Increment Percentage / Digital Marketing Manager / Vietnam
How much are annual salary increments in Vietnam for individuals working as Digital Marketing Manager? How often do employees get salary raises?
Individuals working as Digital Marketing Manager in Vietnam are likely to observe a salary increase of approximately 13% every 17 months. The national average annual increment for all professions combined is 9% granted to employees every 17 months.
Vietnam / All Professions
The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.
How to calculate the salary increment percentage?
The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency
Worldwide Salary Raises: All Countries and All Jobs
Salary Packages and Schemes
Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.
Bonus and Incentive Rates / Digital Marketing Manager / Vietnam
How much and how often are bonuses being awarded?
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24% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 76% said that they received at least one form of monetary bonus.
Those who got bonuses reported rates ranging from 6% to 7% of their annual salary.
| Received Bonus | 76% | |
| No Bonus | 24% |
Types of Bonuses Considered
Individual Performance-Based BonusesThe most standard form of bonus, where the employee is awarded based on their exceptional performance.
Company Performance BonusesOccasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.
Goal-Based BonusesGranted upon achieving an important goal or milestone.
Holiday / End of Year BonusesThese types of bonuses are given without a reason and usually resemble an appreciation token.
Bonuses Are Not Commissions!
People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.
What makes a position worthy of good bonuses and a high salary?
The main two types of jobs | |
| Revenue Generators | Supporting Cast |
Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business. | Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations. |
Example: | Example: |
Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.
Bonus Comparison by Seniority Level
Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.
Average Hourly Wage / Digital Marketing Manager / Vietnam
131,000 VND per hourThe average hourly wage (pay per hour) for individuals working as Digital Marketing Manager in Vietnam is 131,000 VND.This is the rate they get paid for every worked hour.
About The Hourly Pay Rate
The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.
What is the minimum hourly rate of pay?
The minimum pay rate per hour for people working as Digital Marketing Manager in Vietnam is 70,500 VND. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.
Salary comparison with similar jobs
| Job Title | Average Salary |
| Marketing |  -100% | |
| Account Handler | 14,300,000 VND | -37% |
| Affiliate Manager | 18,400,000 VND | -19% |
| Affiliate Marketing Manager | 24,900,000 VND |  +10% |
| Affiliate Marketing Specialist | 16,800,000 VND | -26% |
| Analytics Specialist | 13,700,000 VND | -39% |
| Assistant Brand Manager | 18,800,000 VND | -17% |
| Assistant Product Manager | 20,500,000 VND | -9% |
| Associate Marketing Manager | 22,000,000 VND | -3% |
| Associate Product Manager | 21,500,000 VND | -5% |
| Blockchain Marketing Specialist | 20,300,000 VND | -10% |
| Brand Ambassador | 26,000,000 VND | +15% |
| Brand Director | 31,200,000 VND | +38% |
| Brand Executive | 28,500,000 VND | +26% |
| Brand Manager | 29,800,000 VND | +32% |
| Business Analytics Specialist | 13,200,000 VND | -42% |
| Business Channel Manager | 19,500,000 VND | -14% |
| Business Intelligence Team Leader | 20,400,000 VND | -10% |
| Campaign Specialist | 17,800,000 VND | -21% |
| Chief Content Officer | 22,200,000 VND | -2% |
| Chief Digital Marketing Officer | 31,000,000 VND | +37% |
| Chief Marketing Officer | 31,100,000 VND | +37% |
| Chief Product Officer | 28,100,000 VND | +24% |
| Communications Officer | 9,040,000 VND | -60% |
| Content Manager | 16,600,000 VND | -27% |
| Content Marketing Strategist | 19,000,000 VND | -16% |
| Copy Editer | 11,900,000 VND | -47% |
| Copy Writer | 11,100,000 VND | -51% |
| Creative Marketing Lead | 19,300,000 VND | -15% |
| Creative Writer | 11,200,000 VND | -51% |
| Digital Marketer | 17,900,000 VND | -21% |
| Digital Marketing Manager | 22,600,000 VND | -0% |
| Digital Marketing Specialist | 16,300,000 VND | -28% |
| Digital Marketing Strategist | 24,000,000 VND | +6% |
| Digital Media Specialist | 21,000,000 VND | -7% |
| Director of Marketing | 31,000,000 VND | +37% |
| Director of Research | 22,600,000 VND | -0% |
| Email Marketing Specialist | 16,500,000 VND | -27% |
| eMarketing Manager | 25,500,000 VND | +13% |
| Event Marketing | 22,800,000 VND | +1% |
| Experiential Marketing Manager | 28,500,000 VND | +26% |
| Gamification Marketer | 13,800,000 VND | -39% |
| Head of Executive Search | 27,900,000 VND | +23% |
| Internet Marketer | 15,600,000 VND | -31% |
| Key Affiliate Manager | 21,800,000 VND | -4% |
| Localization Manager | 20,900,000 VND | -8% |
| Market Development Executive | 24,600,000 VND | +9% |
| Market Development Manager | 25,200,000 VND | +11% |
| Market Research Analyst | 19,300,000 VND | -15% |
| Market Research Manager | 21,700,000 VND | -4% |
| Market Segmentation Director | 23,800,000 VND | +5% |
| Marketing Account Supervisor | 19,000,000 VND | -16% |
| Marketing Administrator | 15,900,000 VND | -30% |
| Marketing Advisor | 18,100,000 VND | -20% |
| Marketing Analyst | 19,000,000 VND | -16% |
| Marketing and Communications Officer | 11,000,000 VND | -51% |
| Marketing and Sales Head | 32,500,000 VND | +44% |
| Marketing Assistant | 9,790,000 VND | -57% |
| Marketing Associate | 10,000,000 VND | -56% |
| Marketing Automation Specialist | 18,800,000 VND | -17% |
| Marketing Communications Manager | 20,600,000 VND | -9% |
| Marketing Consultant | 23,100,000 VND | +2% |
| Marketing Coordinator | 9,860,000 VND | -56% |
| Marketing Data Analyst | 17,900,000 VND | -21% |
| Marketing Director | 31,400,000 VND | +39% |
| Marketing Distribution Executive | 23,200,000 VND | +3% |
| Marketing Executive | 24,200,000 VND | +7% |
| Marketing Manager | 31,200,000 VND | +38% |
| Marketing Officer | 10,700,000 VND | -53% |
| Marketing Segment Manager | 22,000,000 VND | -3% |
| Marketing Specialist | 15,600,000 VND | -31% |
| Marketing Supervisor | 18,800,000 VND | -17% |
| Marketing Vice President | 23,700,000 VND | +5% |
| Marketing Writer | 11,600,000 VND | -49% |
| Mobile Marketing Specialist | 20,300,000 VND | -10% |
| Online Marketing Analyst | 17,700,000 VND | -22% |
| Online Marketing Manager | 20,600,000 VND | -9% |
| Optimization Manager | 20,500,000 VND | -9% |
| Outbound Sales | 14,300,000 VND | -37% |
| Outreach Coordinator | 12,800,000 VND | -43% |
| Outreach Specialist | 17,300,000 VND | -24% |
| Podcast Specialist | 16,900,000 VND | -25% |
| Product Development | 21,100,000 VND | -7% |
| Product Manager | 25,700,000 VND | +14% |
| Product Marketing Engineer | 12,900,000 VND | -43% |
| Product Marketing Executive | 22,900,000 VND | +1% |
| Product Marketing Manager | 23,600,000 VND | +4% |
| Product Researcher | 12,600,000 VND | -44% |
| Product Strategist | 18,100,000 VND | -20% |
| Product Strategy Researcher | 17,600,000 VND | -22% |
| Product Training Specialist | 14,900,000 VND | -34% |
| Project Manager | 19,200,000 VND | -15% |
| Publications Coordinator | 11,000,000 VND | -51% |
| Research Executive | 22,100,000 VND | -2% |
| Sales and Marketing Assistant | 9,470,000 VND | -58% |
| Sales and Marketing Coordinator | 10,300,000 VND | -54% |
| Sales and Marketing Director | 30,700,000 VND | +36% |
| Sales Director | 30,200,000 VND | +33% |
| Sales Management Support | 10,500,000 VND | -54% |
| Sales Manager | 30,700,000 VND | +36% |
| Search Marketing Strategist | 26,600,000 VND | +18% |
| Social Media Administrator | 17,000,000 VND | -25% |
| Social Media Specialist | 17,500,000 VND | -23% |
| Spaceman Analyst | 9,010,000 VND | -60% |
| Sponsorship Consultant | 16,300,000 VND | -28% |
| Team Leader | 17,700,000 VND | -22% |
| Telemarketer | 9,300,000 VND | -59% |
| TikTok marketer | 21,100,000 VND | -7% |
| Trade Marketing Executive | 22,400,000 VND | -1% |
| Trade Marketing Manager | 22,600,000 VND | -0% |
| Trade Marketing Professional | 19,400,000 VND | -14% |
| Trade Marketing Specialist | 13,400,000 VND | -41% |
| Video Marketing Specialist | 22,300,000 VND | -1% |
| Web Analytics Manager | 19,900,000 VND | -12% |
| Web Content Manager | 18,400,000 VND | -19% |
| Webinar Marketing Specialist | 18,700,000 VND | -17% |
Salary Comparison By City
| City | Average Salary |
| Da Nang | 22,200,000 VND |
| Ha Noi | 23,800,000 VND |
| Hai Phong | 21,700,000 VND |
| Thanh Pho Ho Chi Minh | 26,200,000 VND |
Government vs Private Sector Salary Comparison
Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Vietnam is 8% on average across all career fields.
| Private Sector | 16,500,000 VND | |
| Public Sector | +8% | 17,800,000 VND |
Salary Statistics and Calculation Guide
What is considered to be a good and competitive salary for the job title Digital Marketing Manager in Vietnam?
A good and competitive compensation would range anywhere between 20,200,000 VND and 22,800,000 VND. This is a very rough estimate. Experience and education play a very huge part in the final earnings.
Gross Salary (before tax) and Net Salary (after tax)
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.
Base / Basic Salary
The base salary for a careers like Digital Marketing Manager in Vietnam ranges from 12,200,000 VND to 16,900,000 VND. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.
What is the difference between the median and the average salary?
Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary
