Marketing Average Salaries in Rio de Janeiro 2024
How much money does a person working in Marketing make in Rio de Janeiro?
LOW
5,150
BRL AVERAGE
11,200
BRL HIGH
18,400
BRL
A person working in Marketing in Rio de Janeiro typically earns around 11,200 BRL. Salaries range from 5,150 BRL (lowest average) to 18,400 BRL (highest average, actual maximum salary is higher).
Salary Variance
The provided figure represents the median compensation that encompasses housing, transportation, and other perks. The salaries within the Marketing domain in Rio de Janeiro exhibit significant discrepancies across various professions. In case you seek information about the remuneration of a specific position, please refer to the salaries listed below for respective job titles.
Salaries for specific jobs
| Job Title | Average Salary |
Marketing Jobs Pay Scale and Salaries in Rio de Janeiro
Salary Structure and Pay Scale Comparison
10,900 BRL or more
9,490 to 10,900 BRL
6,460 BRL or less
6,460 to 9,490 BRL
 5,150 BRL |
10,700 BRL |
18,400 BRL |
Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range
Salary Range, Minimum Wage, and Starting Salary
Salaries in Marketing in Rio de Janeiro range from 5,150 BRL (starting average salary) to 18,400 BRL (maximum average salary, actual maximum is higher). To clarify, the number presented is not the legally mandated minimum wage. Rather, it represents the lowest figure reported in a salary survey that involved thousands of participants and professionals from across the entire country.
Median Salary
The median income in the field of Marketing is 10,700 BRL, implying that half of the workforce in Rio de Janeiro earns less than this figure, and the other half earns more. It represents the central value of salaries. As a rule of thumb, you would prefer to be part of the group earning above the median wage, situated on the right-hand side of the salary distribution chart.
Percentiles and Salary Scale
Two values that are highly correlated with the median are the 25th and 75th percentiles. By examining the salary distribution diagram, it is possible to determine that 25% of individuals employed in Marketing in Rio de Janeiro earn less than 8,600 BRL, while 75% of them earn more. Additionally, the diagram reveals that 75% of individuals earn less than 12,400 BRL, while 25% earn more than that.
Pay Scale Structure
Data was regrouped into brackets to provide a better understanding of what salaries can be expected. This approach was deemed more accurate than relying solely on the average salary, as it offers greater insights into the distribution of salaries in the field of Marketing in Rio de Janeiro. The analysis revealed that roughly 65% of all reported salaries fell within the range of 6,460 BRL to 9,490 BRL. Approximately 20% of salaries were below the 6,460 BRL mark, while 10% ranged from 9,490 BRL to 10,900 BRL. Only 5% of individuals earned a gross salary of 10,900 BRL or higher.
Salary Comparison by Years of Experience
How does a person's salary progress over time?
The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage.
Generally speaking, employees in Marketing in Rio de Janeiro having experience from two to five years earn on average 32% more than freshers and juniors across all industries and disciplines.
Professionals with experience of more than five years tend to earn on average 36% more than those with five years or less of work experience.
As you hit the ten years mark, the salary increases by 21% and an additional 14% for those who have crossed the 15 years mark.
Those figures are presented as guidelines only. The numbers become more significant if you consider one job title at a time.
Salary Comparison By Education
How does the education level affect your salary?
It is well known that higher education equals a bigger salary, but how much more money can a degree add to your income?
We compared the salaries of professionals at the same level but with different college degree levels across many jobs in Marketing in Rio de Janeiro, below are our findings.
Workers with a certificate or diploma earn on average 17% more than their peers who only reached the high school level.
Employees who earned a Bachelor's Degree earn 24% more than those who only managed to attain a certificate or diploma.
Professionals who attained a Master's Degree are awarded salaries that are 29% more than those with a Bachelor's Degree.
Finally, PhD holders earn 23% more than Master's Degree holders on average while doing the same job.
Is a Master's degree or an MBA worth it? Should you pursue higher education?
A Master's degree program or any post-graduate program in Brazil costs anywhere from 43,000 BRL to 129,000 BRL and lasts approximately two years. That is quite an investment.
Employees can't expect any salary increases during the study period, assuming they already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.
Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support this tactic. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.
The decision really depends on the situation and experience among many other factors. Putting all variables aside, if a person can afford the costs of higher education then the return on investment is definitely worth it. Degree costs can be recovered roughly in a year or so.
Salary and Compensation Comparison By Gender / Marketing / Rio de Janeiro
Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? In the field of Marketing in Brazil, the average difference between the salary of male and female employees is 16%.
| Male | 10,400 BRL | |
| Female | -14% | 8,950 BRL |
Salary Comparison By Gender in Brazil for all Careers
Average Annual Salary Increment Percentage / Marketing / Rio de Janeiro
How much are annual salary increments in Rio de Janeiro for individuals working in Marketing? How often do employees get salary raises?
Professionals working in Marketing in Brazil are likely to observe a salary increase of approximately % every months. The national average annual increment for all professions combined is 9% granted to employees every 16 months.
Brazil / All Professions
The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.
How to calculate the salary increment percentage?
The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency
Worldwide Salary Raises: All Countries and All Jobs
Salary Packages and Schemes
Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.
Bonus and Incentive Rates / Marketing / Brazil
How much and how often are bonuses being awarded?
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100% of surveyed staff in Marketing reported that they haven't received any bonuses or incentives in the previous year while % said that they received at least one form of monetary bonus.
Those who got bonuses reported rates ranging from % to % of their annual salary.
| Received Bonus | % | |
| No Bonus | 100% |
Types of Bonuses Considered
Individual Performance-Based BonusesThe most standard form of bonus, where the employee is awarded based on their exceptional performance.
Company Performance BonusesOccasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.
Goal-Based BonusesGranted upon achieving an important goal or milestone.
Holiday / End of Year BonusesThese types of bonuses are given without a reason and usually resemble an appreciation token.
Bonuses Are Not Commissions!
People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.
What makes a position worthy of good bonuses and a high salary?
The main two types of jobs | |
| Revenue Generators | Supporting Cast |
Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business. | Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations. |
Example: | Example: |
Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.
Bonus Comparison by Seniority Level
Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.
Hourly Average Wage / Marketing / Rio de Janeiro
64 BRL per hourThe average hourly wage (pay per hour) in Marketing in Rio de Janeiro is 64 BRL.This is the rate they get paid for every worked hour.
About The Hourly Pay Rate
The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.
What is the minimum hourly rate of pay?
The minimum pay rate per hour for people working in Marketing in Rio de Janeiro is 30 BRL. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.
Salary Comparison By City
| City | Average Salary |
| Aracaju | 9,650 BRL |
| Belem | 10,400 BRL |
| Belo Horizonte | 10,800 BRL |
| Brasilia | 11,100 BRL |
| Campinas | 10,100 BRL |
| Cuiaba | 9,530 BRL |
| Curitiba | 10,600 BRL |
| Fortaleza | 10,900 BRL |
| Goiania | 10,400 BRL |
| Joao Pessoa | 9,730 BRL |
| Londrina | 9,460 BRL |
| Macapa | 9,390 BRL |
| Maceio | 10,000 BRL |
| Manaus | 10,800 BRL |
| Maringa | 9,060 BRL |
| Natal | 9,890 BRL |
| Petrolina and Juazeiro | 8,830 BRL |
| Porto Alegre | 10,200 BRL |
| Recife | 10,500 BRL |
| Rio de Janeiro | 11,200 BRL |
| Salvador | 11,000 BRL |
| Santos | 9,080 BRL |
| Sao Luis | 10,100 BRL |
| Sao Paulo | 11,200 BRL |
| Teresina | 9,820 BRL |
| Vale do Aco | 9,270 BRL |
| Vitoria | 8,870 BRL |
Government vs Private Sector Salary Comparison
Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Brazil is 6% on average across all career fields.
| Private Sector | 8,360 BRL | |
| Public Sector | +6% | 8,880 BRL |
Salary Statistics and Calculation Guide
What is considered to be a good and competitive salary in Marketing in Rio de Janeiro?
A good and competitive compensation would range anywhere between 10,700 BRL and 12,400 BRL. This is a very rough estimate. Experience and education play a very huge part in the final earnings.
Gross Salary (before tax) and Net Salary (after tax)
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.
Base / Basic Salary
The base salary for jobs in Marketing in Rio de Janeiro ranges from 5,150 BRL to 8,600 BRL. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.
What is the difference between the median and the average salary?
Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary
