Market Research Manager Average Salary in Brazil 2024
How much money does a person working as Market Research Manager make in Brazil?
LOW
5,800
BRL AVERAGE
11,200
BRL HIGH
17,100
BRL
A person working as Market Research Manager in Brazil typically earns around 11,200 BRL. Salaries range from 5,800 BRL (lowest) to 17,100 BRL (highest).
Salary Variance
This is the average salary including housing, transport, and other benefits. Market Research Manager salaries in Brazil vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.
Market Research Manager Pay Scale and Salaries in Brazil
Salary Structure and Pay Scale Comparison
10,100 BRL or more
9,000 to 10,100 BRL
6,570 BRL or less
6,570 to 9,000 BRL
 5,800 BRL |
10,200 BRL |
17,100 BRL |
Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range
Salary Range, Minimum Wage, and Starting Salary
Salaries for the position Market Research Manager in Brazil range from 5,800 BRL (starting salary) to 17,100 BRL (maximum salary). It should be noted that the given figure is not the legally mandated minimum wage; rather, it represents the lowest figure reported in a salary survey that included thousands of participants and professionals from all regions of the country.
Median Salary
With a median salary of 10,200 BRL, half of the professionals who work as Market Research Manager in Brazil earn less than this amount, and the other half earn more. The median salary denotes the middle value of salaries. Ideally, you would want to belong to the group earning more than the median salary, located on the right side of the salary distribution graph.
Percentiles and Salary Scale
The median is closely associated with two other values known as the 25th and 75th percentiles. By examining the salary distribution chart, it can be determined that 25% of professionals employed as Market Research Manager in Brazil earn less than 8,420 BRL, while 75% earn more. Similarly, the chart shows that 75% earn less than 11,500 BRL while 25% earn more.
Pay Scale Structure
To provide a better understanding of expected salaries, we categorized the frequently occurring salaries into different ranges. This approach provides a more precise representation of salary distribution for the job title Market Research Manager in Brazil compared to simply calculating the average. The majority of reported salaries, approximately 65%, fall within the range of 6,570 BRL to 9,000 BRL. About 20% of salaries are below the 6,570 BRL mark, while 10% fall within the range of 9,000 BRL to 10,100 BRL. Only 5% of individuals have salaries exceeding 10,100 BRL.
Salary Comparison by Years of Experience / Market Research Manager / Brazil
How do experience and age affect pay?
| 0 - 2 Years | 6,590 BRL | |
| 2 - 5 Years | +34% | 8,850 BRL |
| 5 - 10 Years | +30% | 11,500 BRL |
| 10 - 15 Years | +21% | 13,900 BRL |
| 15 - 20 Years | +9% | 15,200 BRL |
| 20+ Years | +5% | 16,000 BRL |
The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage. We broke down salaries by experience level for people working as Market Research Manager and this is what we found.
Employees with less than two years of experience earn approximately 6,590 BRL.
While someone with an experience level between two and five years is expected to earn 8,850 BRL, 34% more than someone with less than two year's experience.
Moving forward, an experience level between five and ten years lands a salary of 11,500 BRL, 30% more than someone with two to five years of experience.
Additionally, professionals whose expertise span anywhere between ten and fifteen years get a salary equivalent to 13,900 BRL, 21% more than someone with five to ten years of experience.
If the experience level is between fifteen and twenty years, then the expected wage is 15,200 BRL, 9% more than someone with ten to fifteen years of experience.
Lastly, employees with more than twenty years of professional experience get a salary of 16,000 BRL, 5% more than people with fifteen to twenty years of experience.
Typical Salary Progress for Most Careers
Salary Comparison By Education / Market Research Manager / Brazil
How do education levels affect salaries?
Displayed below is the average salary variance between different education levels of professionals working as Market Research Manager.
| Certificate or Diploma | 7,830 BRL | |
| Bachelor's Degree | +52% | 11,900 BRL |
| Master's Degree | +42% | 16,900 BRL |
We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down salaries by education level for the position Market Research Manager in order to make a comparison.
Level 1: Certificate or Diploma
Employees at this education level have an average salary of 7,830 BRL.
Level 2: Bachelor's Degree
At this level, the average salary becomes 11,900 BRL, 52% more than the previous level.
Level 3: Master's Degree
At this level, the average salary becomes 16,900 BRL, 42% more than the previous level.
Is a Master's degree or an MBA worth it? Should you pursue higher education?
A Master's degree program or any post-graduate program in Brazil costs anywhere from 43,000 BRL to 129,000 BRL and lasts approximately two years. That is quite an investment.
You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.
Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support the theory. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.
If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.
Typical Salary Difference by Education for Most Careers
Salary and Compensation Comparison By Gender / Market Research Manager / Brazil
Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? For the people who work as Market Research Manager in Brazil, the average difference between the salary of male and female employees is 10%.
| Male | 11,800 BRL | |
| Female | -9% | 10,700 BRL |
Salary Comparison By Gender in Brazil for all Careers
Average Annual Salary Increment Percentage / Market Research Manager / Brazil
How much are annual salary increments in Brazil for individuals working as Market Research Manager? How often do employees get salary raises?
Individuals working as Market Research Manager in Brazil are likely to observe a salary increase of approximately 13% every 16 months. The national average annual increment for all professions combined is 9% granted to employees every 16 months.
Brazil / All Professions
The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.
How to calculate the salary increment percentage?
The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency
Worldwide Salary Raises: All Countries and All Jobs
Salary Packages and Schemes
Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.
Bonus and Incentive Rates / Market Research Manager / Brazil
How much and how often are bonuses being awarded?
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21% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 79% said that they received at least one form of monetary bonus.
Those who got bonuses reported rates ranging from 6% to 8% of their annual salary.
| Received Bonus | 79% | |
| No Bonus | 21% |
Types of Bonuses Considered
Individual Performance-Based BonusesThe most standard form of bonus, where the employee is awarded based on their exceptional performance.
Company Performance BonusesOccasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.
Goal-Based BonusesGranted upon achieving an important goal or milestone.
Holiday / End of Year BonusesThese types of bonuses are given without a reason and usually resemble an appreciation token.
Bonuses Are Not Commissions!
People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.
What makes a position worthy of good bonuses and a high salary?
The main two types of jobs | |
| Revenue Generators | Supporting Cast |
Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business. | Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations. |
Example: | Example: |
Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.
Bonus Comparison by Seniority Level
Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.
Average Hourly Wage / Market Research Manager / Brazil
64 BRL per hourThe average hourly wage (pay per hour) for individuals working as Market Research Manager in Brazil is 64 BRL.This is the rate they get paid for every worked hour.
About The Hourly Pay Rate
The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.
What is the minimum hourly rate of pay?
The minimum pay rate per hour for people working as Market Research Manager in Brazil is 33 BRL. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.
Salary comparison with similar jobs
| Job Title | Average Salary |
| Marketing |  -100% | |
| Account Handler | 7,080 BRL | -37% |
| Affiliate Manager | 9,130 BRL | -18% |
| Affiliate Marketing Manager | 13,500 BRL |  +21% |
| Affiliate Marketing Specialist | 8,200 BRL | -27% |
| Analytics Specialist | 7,030 BRL | -37% |
| Assistant Brand Manager | 9,560 BRL | -14% |
| Assistant Product Manager | 10,900 BRL | -2% |
| Associate Marketing Manager | 10,700 BRL | -4% |
| Associate Product Manager | 11,300 BRL | +1% |
| Blockchain Marketing Specialist | 9,680 BRL | -13% |
| Brand Ambassador | 12,500 BRL | +12% |
| Brand Director | 16,400 BRL | +47% |
| Brand Executive | 14,900 BRL | +34% |
| Brand Manager | 14,400 BRL | +29% |
| Business Analytics Specialist | 7,170 BRL | -36% |
| Business Channel Manager | 9,780 BRL | -12% |
| Business Intelligence Team Leader | 9,780 BRL | -12% |
| Campaign Specialist | 8,990 BRL | -19% |
| Chief Content Officer | 11,500 BRL | +3% |
| Chief Digital Marketing Officer | 15,500 BRL | +39% |
| Chief Marketing Officer | 15,400 BRL | +38% |
| Chief Product Officer | 14,200 BRL | +27% |
| Communications Officer | 4,590 BRL | -59% |
| Content Manager | 8,340 BRL | -25% |
| Content Marketing Strategist | 9,220 BRL | -17% |
| Copy Editer | 5,680 BRL | -49% |
| Copy Writer | 5,850 BRL | -48% |
| Creative Marketing Lead | 9,520 BRL | -15% |
| Creative Writer | 6,080 BRL | -46% |
| Digital Marketer | 8,820 BRL | -21% |
| Digital Marketing Manager | 11,300 BRL | +1% |
| Digital Marketing Specialist | 8,430 BRL | -24% |
| Digital Marketing Strategist | 11,800 BRL | +6% |
| Digital Media Specialist | 9,880 BRL | -11% |
| Director of Marketing | 15,100 BRL | +35% |
| Director of Research | 11,000 BRL | -1% |
| Email Marketing Specialist | 7,850 BRL | -30% |
| eMarketing Manager | 11,800 BRL | +6% |
| Event Marketing | 11,900 BRL | +7% |
| Experiential Marketing Manager | 13,600 BRL | +22% |
| Gamification Marketer | 6,740 BRL | -40% |
| Head of Executive Search | 12,900 BRL | +16% |
| Internet Marketer | 8,210 BRL | -26% |
| Key Affiliate Manager | 11,000 BRL | -1% |
| Localization Manager | 10,700 BRL | -4% |
| Market Development Executive | 12,200 BRL | +9% |
| Market Development Manager | 11,900 BRL | +7% |
| Market Research Analyst | 9,970 BRL | -11% |
| Market Research Manager | 11,200 BRL | +0% |
| Market Segmentation Director | 12,200 BRL | +9% |
| Marketing Account Supervisor | 9,210 BRL | -17% |
| Marketing Administrator | 7,820 BRL | -30% |
| Marketing Advisor | 8,810 BRL | -21% |
| Marketing Analyst | 8,750 BRL | -22% |
| Marketing and Communications Officer | 5,350 BRL | -52% |
| Marketing and Sales Head | 15,800 BRL | +42% |
| Marketing Assistant | 4,970 BRL | -55% |
| Marketing Associate | 4,630 BRL | -59% |
| Marketing Automation Specialist | 9,390 BRL | -16% |
| Marketing Communications Manager | 10,400 BRL | -7% |
| Marketing Consultant | 11,600 BRL | +4% |
| Marketing Coordinator | 4,890 BRL | -56% |
| Marketing Data Analyst | 8,920 BRL | -20% |
| Marketing Director | 15,300 BRL | +37% |
| Marketing Distribution Executive | 12,200 BRL | +9% |
| Marketing Executive | 11,900 BRL | +7% |
| Marketing Manager | 15,800 BRL | +42% |
| Marketing Officer | 4,940 BRL | -56% |
| Marketing Segment Manager | 11,500 BRL | +3% |
| Marketing Specialist | 7,840 BRL | -30% |
| Marketing Supervisor | 8,840 BRL | -21% |
| Marketing Vice President | 12,200 BRL | +9% |
| Marketing Writer | 5,850 BRL | -48% |
| Mobile Marketing Specialist | 10,800 BRL | -3% |
| Online Marketing Analyst | 8,280 BRL | -26% |
| Online Marketing Manager | 10,600 BRL | -5% |
| Optimization Manager | 10,300 BRL | -8% |
| Outbound Sales | 7,160 BRL | -36% |
| Outreach Coordinator | 6,700 BRL | -40% |
| Outreach Specialist | 8,110 BRL | -27% |
| Podcast Specialist | 8,750 BRL | -22% |
| Product Development | 10,500 BRL | -6% |
| Product Manager | 12,500 BRL | +12% |
| Product Marketing Engineer | 6,300 BRL | -44% |
| Product Marketing Executive | 11,100 BRL | -1% |
| Product Marketing Manager | 11,700 BRL | +5% |
| Product Researcher | 5,930 BRL | -47% |
| Product Strategist | 9,300 BRL | -17% |
| Product Strategy Researcher | 9,010 BRL | -19% |
| Product Training Specialist | 7,770 BRL | -30% |
| Project Manager | 9,300 BRL | -17% |
| Publications Coordinator | 5,620 BRL | -50% |
| Research Executive | 10,900 BRL | -2% |
| Sales and Marketing Assistant | 4,700 BRL | -58% |
| Sales and Marketing Coordinator | 5,040 BRL | -55% |
| Sales and Marketing Director | 15,300 BRL | +37% |
| Sales Director | 14,700 BRL | +32% |
| Sales Management Support | 5,130 BRL | -54% |
| Sales Manager | 15,100 BRL | +35% |
| Search Marketing Strategist | 12,500 BRL | +12% |
| Social Media Administrator | 8,700 BRL | -22% |
| Social Media Specialist | 8,200 BRL | -27% |
| Spaceman Analyst | 4,750 BRL | -57% |
| Sponsorship Consultant | 7,660 BRL | -31% |
| Team Leader | 8,830 BRL | -21% |
| Telemarketer | 4,600 BRL | -59% |
| TikTok marketer | 10,300 BRL | -8% |
| Trade Marketing Executive | 11,600 BRL | +4% |
| Trade Marketing Manager | 11,500 BRL | +3% |
| Trade Marketing Professional | 8,950 BRL | -20% |
| Trade Marketing Specialist | 6,900 BRL | -38% |
| Video Marketing Specialist | 11,000 BRL | -1% |
| Web Analytics Manager | 9,160 BRL | -18% |
| Web Content Manager | 9,340 BRL | -16% |
| Webinar Marketing Specialist | 9,850 BRL | -12% |
Salary Comparison By City
| City | Average Salary |
| Brasilia | 12,100 BRL |
| Rio de Janeiro | 12,500 BRL |
| Sao Paulo | 12,200 BRL |
Government vs Private Sector Salary Comparison
Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Brazil is 6% on average across all career fields.
| Private Sector | 8,360 BRL | |
| Public Sector | +6% | 8,880 BRL |
Salary Statistics and Calculation Guide
What is considered to be a good and competitive salary for the job title Market Research Manager in Brazil?
A good and competitive compensation would range anywhere between 10,200 BRL and 11,500 BRL. This is a very rough estimate. Experience and education play a very huge part in the final earnings.
Gross Salary (before tax) and Net Salary (after tax)
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.
Base / Basic Salary
The base salary for a careers like Market Research Manager in Brazil ranges from 5,800 BRL to 8,420 BRL. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.
What is the difference between the median and the average salary?
Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary
