A person working as a Media Planner in Brazil typically earns around 7,150 BRL per month. Salaries range from 3,720 BRL (lowest) to 10,900 BRL (highest).
This is the average monthly salary including housing, transport, and other benefits. Media Planner salaries vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.
Media Planner salaries in Brazil range from 3,720 BRL per month (minimum salary) to 10,900 BRL per month (maximum salary).
The median salary is 6,860 BRL per month, which means that half (50%) of people working as Media Planner(s) are earning less than 6,860 BRL while the other half are earning more than 6,860 BRL. The median represents the middle salary value. Generally speaking, you would want to be on the right side of the graph with the group earning more than the median salary.
Closely related to the median are two values: the 25th and the 75th percentiles. Reading from the salary distribution diagram, 25% of Media Planner(s) are earning less than 4,760 BRL while 75% of them are earning more than 4,760 BRL. Also from the diagram, 75% of Media Planner(s) are earning less than 8,550 BRL while 25% are earning more than 8,550 BRL.
Both are indicators. If your salary is higher than both of the average and the median then you are doing very well. If your salary is lower than both, then many people are earning more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary
The experience level is the most important factor in determining the salary. Naturally the more years of experience the higher your wage. We broke down Media Planner salaries by experience level and this is what we found.
A Media Planner with less than two years of experience makes approximately 4,220 BRL per month.
While someone with an experience level between two and five years is expected to earn 5,670 BRL per month, 34% more than someone with less than two year's experience.
Moving forward, an experience level between five and ten years lands a salary of 7,370 BRL per month, 30% more than someone with two to five years of experience.
Additionally, Media Planner(s) whose expertise span anywhere between ten and fifteen years get a salary equivalent to 8,920 BRL per month, 21% more than someone with five to ten years of experience.
If the experience level is between fifteen and twenty years, then the expected wage is 9,750 BRL per month, 9% more than someone with ten to fifteen years of experience.
Lastly, employees with more than twenty years of professional experience get a salary of 10,300 BRL per month, 5% more than people with fifteen to twenty years of experience.
|0 - 2 Years|
|2 - 5 Years||+34%|
|5 - 10 Years||+30%|
|10 - 15 Years||+21%|
|15 - 20 Years||+9%|
We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down Media Planner salaries by education level in order to make a comparison.
When the education level is High School, the average salary of a Media Planner is 5,090 BRL per month.
While someone with a Certificate or Diploma gets a salary of 5,810 BRL per month, 14% more than someone having a High School degree.
A Bachelor's Degree gets its holder an average salary of 8,200 BRL per month, 41% more than someone with a Certificate or Diploma.
Professionals who hold a Master's Degree are rewarded with an average salary of 9,930 BRL per month, 21% more than someone with Bachelor's Degree.
|Certificate or Diploma||+14%|
A Master's degree program or any post-graduate program in Brazil costs anywhere from 42,800 Brazilian Real(s) to 128,000 Brazilian Real(s) and lasts approximately two years. That is quite an investment.
You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.
Many people pursue higher education as a tactic to switch into a higher paying job. The numbers seem to support the thoery. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.
If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.
Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? Male Media Planner employees in Brazil earn 9% less than their female counterparts on average.
Media Planner(s) in Brazil are likely to observe a salary increase of approximately 12% every 16 months. The national average annual increment for all professions combined is 9% granted to employees every 16 months.
The term 'Annual Salary Increase' usually refers to the increase in 12 calendar month period, but because it is rarely that people get their salaries reviewed exactly on the one year mark, it is more meaningful to know the frequency and the rate at the time of the increase.
The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 ÷ Increase Frequency
Listed above are the average annual increase rates for each industry in Brazil for the year 2020. Companies within thriving industries tend to provide higher and more frequent raises. Exceptions do exist, but generally speaking, the situation of any company is closely related to the economic situation in the country or region. These figures tend to change frequently.
A Media Planner is considered to be a moderate bonus-based job due to the generally limited involvement in direct revenue generation, with exceptions of course. The people who get the highest bonuses are usually somehow involved in the revenue generation cycle.
47% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 53% said that they received at least one form of monetary bonus.
Those who got bonuses reported rates ranging from 3% to 5% of their annual salary.
The most standard form of bonus where the employee is awarded based on their exceptional performance.Company Performance Bonuses
Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.Goal-Based Bonuses
Granted upon achieving an important goal or milestone.Holiday / End of Year Bonuses
These types of bonuses are given without a reason and usually resemble an appreciation token.
People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.
The main two types of jobs
|Revenue Generators||Supporting Cast|
Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.
Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.
Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.
Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.
The hourly wage is the salary paid in one worked hour. Usually jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fix amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.
The average salary for Media Planner is 11% less than that of Advertising / Grapic Design / Events. Also, Advertising / Grapic Design / Events salaries are 6% less than those of All Jobs.
|Job Title||Average Salary|
|Advertising Account Executive||9,810 BRL||+37%|
|Advertising Account Manager||10,700 BRL||+50%|
|Advertising Account Planner||5,330 BRL||-25%|
|Advertising Coordinator||6,820 BRL||-5%|
|Advertising Manager||14,200 BRL||+99%|
|Advertising Operations Manager||14,000 BRL||+96%|
|Advertising Strategic Planner||9,140 BRL||+28%|
|Advertising Team Leader||8,520 BRL||+19%|
|Art Director||8,670 BRL||+21%|
|Assistant Art Director||7,030 BRL||-2%|
|Audiosual Technician||5,220 BRL||-27%|
|Broadcast Administrator||8,740 BRL||+22%|
|Catering Sales||5,480 BRL||-23%|
|Catering Trainer||6,570 BRL||-8%|
|Commercial and Industrial Designer||4,940 BRL||-31%|
|Conference Organiser||6,420 BRL||-10%|
|Content and Media Production Lead||10,200 BRL||+43%|
|Creative Designer||6,700 BRL||-6%|
|Creative Director||8,750 BRL||+22%|
|Desktop Publisher||4,080 BRL||-43%|
|Director of Graphic Design||7,780 BRL||+9%|
|Events and Promotions Manager||13,800 BRL||+93%|
|Exhibit Display Coordinator||6,700 BRL||-6%|
|Exhibit Display Manager||9,190 BRL||+29%|
|Graphic Artist||5,620 BRL||-21%|
|Graphic Designer||5,300 BRL||-26%|
|Graphics Design Supervisor||7,160 BRL||+0%|
|Imagery Analyst||4,870 BRL||-32%|
|Imaging Technologist||5,020 BRL||-30%|
|Interaction Designer||4,240 BRL||-41%|
|Media Planner||7,150 BRL||=|
|Media Production Coordinator||6,630 BRL||-7%|
|Media Production Manager||11,100 BRL||+55%|
|Media Project Manager||12,200 BRL||+71%|
|Media Relations Representative||9,750 BRL||+36%|
|Media Sales Executive||11,400 BRL||+59%|
|Multimedia Specialist||5,020 BRL||-30%|
|PPC Campaign Manager||8,930 BRL||+25%|
|Print Production Manager||9,110 BRL||+27%|
|Product and Brand Manager||13,500 BRL||+89%|
|Sales Promotion Manager||13,200 BRL||+85%|
|Sketch Artist||6,230 BRL||-13%|
|Social Media Executive||11,200 BRL||+57%|
|Technical Typist||3,820 BRL||-47%|
|User Experience UX Designer||6,160 BRL||-14%|
|UX Designer||4,940 BRL||-31%|
|Belo Horizonte||7,410 BRL|
|Joao Pessoa||6,830 BRL|
|Petrolina and Juazeiro||6,250 BRL|
|Porto Alegre||7,400 BRL|
|Rio de Janeiro||8,050 BRL|
|Sao Luis||7,360 BRL|
|Sao Paulo||7,680 BRL|
|Vale do Aco||6,670 BRL|
Where can you get paid more, working for a private company or for the government? Public sector employees in Brazil earn 6% more than their private sector counterparts on average across all sectors.