HOME BROWSE SALARIES ARTICLES BEST PAYING JOBS SUBMIT SALARY
Browse Salaries
Best Paying Jobs
Articles
Submit Salary
Salary Increase Letters

Marketing Average Salaries in Shenzhen 2024

How much money does a person working in Marketing make in Shenzhen?


Average Monthly Salary
32,600 CNY
( 392,000 CNY yearly)

LOW
15,100
CNY
AVERAGE
32,600
CNY
HIGH
53,900
CNY
All salary figures displayed here are per month except when noted otherwise.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

A person working in Marketing in Shenzhen typically earns around 32,600 CNY. Salaries range from 15,100 CNY (lowest average) to 53,900 CNY (highest average, actual maximum salary is higher).


Salary Variance

The provided figure represents the median compensation that encompasses housing, transportation, and other perks. The salaries within the Marketing domain in Shenzhen exhibit significant discrepancies across various professions. In case you seek information about the remuneration of a specific position, please refer to the salaries listed below for respective job titles.

Salaries for specific jobs

Job TitleAverage Salary
Marketing
Account Handler23,500 CNY
Affiliate Manager32,500 CNY
Affiliate Marketing Manager42,900 CNY
Affiliate Marketing Specialist28,600 CNY
Analytics Specialist22,700 CNY
Assistant Brand Manager32,600 CNY
Assistant Product Manager38,300 CNY
Associate Marketing Manager37,300 CNY
Associate Product Manager37,900 CNY
Blockchain Marketing Specialist33,400 CNY
Brand Ambassador44,800 CNY
Brand Director53,500 CNY
Brand Executive48,200 CNY
Brand Manager46,600 CNY
Business Analytics Specialist22,700 CNY
Business Channel Manager33,300 CNY
Business Intelligence Team Leader35,100 CNY
Campaign Specialist32,000 CNY
Chief Content Officer41,200 CNY
Chief Digital Marketing Officer48,800 CNY
Chief Marketing Officer 51,200 CNY
Chief Product Officer49,600 CNY
Communications Officer15,400 CNY
Content Manager27,600 CNY
Content Marketing Strategist32,500 CNY
Copy Editer20,000 CNY
Copy Writer20,400 CNY
Creative Marketing Lead33,600 CNY
Creative Writer19,300 CNY
Digital Marketer30,000 CNY
Digital Marketing Manager40,600 CNY
Digital Marketing Specialist28,800 CNY
Digital Marketing Strategist 39,000 CNY
Digital Media Specialist33,400 CNY
Director of Marketing52,700 CNY
Director of Research38,400 CNY
Email Marketing Specialist27,900 CNY
eMarketing Manager40,900 CNY
Event Marketing41,400 CNY
Experiential Marketing Manager47,100 CNY
Gamification Marketer22,700 CNY
Head of Executive Search47,000 CNY
Internet Marketer26,700 CNY
Key Affiliate Manager38,200 CNY
Localization Manager36,400 CNY
Market Development Executive42,700 CNY
Market Development Manager40,900 CNY
Market Research Analyst34,100 CNY
Market Research Manager37,900 CNY
Market Segmentation Director41,800 CNY
Marketing Account Supervisor31,800 CNY
Marketing Administrator27,100 CNY
Marketing Advisor31,600 CNY
Marketing Analyst32,600 CNY
Marketing and Communications Officer18,300 CNY
Marketing and Sales Head53,500 CNY
Marketing Assistant16,600 CNY
Marketing Associate17,300 CNY
Marketing Automation Specialist33,700 CNY
Marketing Communications Manager34,600 CNY
Marketing Consultant37,900 CNY
Marketing Coordinator17,100 CNY
Marketing Data Analyst31,700 CNY
Marketing Director54,900 CNY
Marketing Distribution Executive40,700 CNY
Marketing Executive42,100 CNY
Marketing Manager52,400 CNY
Marketing Officer17,500 CNY
Marketing Segment Manager37,900 CNY
Marketing Specialist25,900 CNY
Marketing Supervisor32,000 CNY
Marketing Vice President43,900 CNY
Marketing Writer20,800 CNY
Mobile Marketing Specialist36,500 CNY
Online Marketing Analyst27,400 CNY
Online Marketing Manager34,900 CNY
Optimization Manager32,200 CNY
Outbound Sales24,100 CNY
Outreach Coordinator22,100 CNY
Outreach Specialist29,400 CNY
Podcast Specialist31,400 CNY
Product Development38,100 CNY
Product Manager42,300 CNY
Product Marketing Engineer21,700 CNY
Product Marketing Executive38,100 CNY
Product Marketing Manager38,100 CNY
Product Researcher20,800 CNY
Product Strategist32,200 CNY
Product Strategy Researcher31,000 CNY
Product Training Specialist25,600 CNY
Project Manager30,000 CNY
Publications Coordinator18,800 CNY
Research Executive38,600 CNY
Sales and Marketing Assistant15,600 CNY
Sales and Marketing Coordinator17,600 CNY
Sales and Marketing Director54,400 CNY
Sales Director50,800 CNY
Sales Management Support17,600 CNY
Sales Manager48,900 CNY
Search Marketing Strategist41,400 CNY
Social Media Administrator29,000 CNY
Social Media Specialist27,700 CNY
Spaceman Analyst16,600 CNY
Sponsorship Consultant28,300 CNY
Team Leader32,000 CNY
Telemarketer15,400 CNY
TikTok marketer35,500 CNY
Trade Marketing Executive41,600 CNY
Trade Marketing Manager40,400 CNY
Trade Marketing Professional31,800 CNY
Trade Marketing Specialist22,300 CNY
Video Marketing Specialist37,300 CNY
Web Analytics Manager34,200 CNY
Web Content Manager31,300 CNY
Webinar Marketing Specialist33,800 CNY


Marketing Jobs Pay Scale and Salaries in Shenzhen

Median and salary distribution Shenzhen Marketing monthly
Share This Chart
        Get Chart Linkhttp://www.salaryexplorer.com/charts/china/guangdong/shenzhen/marketing/median-and-salary-distribution-monthly-shenzhen-marketing.jpg

Salary Structure and Pay Scale Comparison

5% of people earn
31,800 CNY or more
10% of people earn
27,800 to 31,800 CNY
20% of people earn
18,900 CNY or less
65% of people earn
18,900 to 27,800 CNY
Minimum Salary
15,100 CNY
Median
31,200 CNY
Maximum
53,900 CNY




Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

All salary figures displayed here are per month except when noted otherwise.
  • Salary Range, Minimum Wage, and Starting Salary

    Salaries in Marketing in Shenzhen range from 15,100 CNY (starting average salary) to 53,900 CNY (maximum average salary, actual maximum is higher). To clarify, the number presented is not the legally mandated minimum wage. Rather, it represents the lowest figure reported in a salary survey that involved thousands of participants and professionals from across the entire country.

  • Median Salary

    The median income in the field of Marketing is 31,200 CNY, implying that half of the workforce in Shenzhen earns less than this figure, and the other half earns more. It represents the central value of salaries. As a rule of thumb, you would prefer to be part of the group earning above the median wage, situated on the right-hand side of the salary distribution chart.

  • Percentiles and Salary Scale

    Two values that are highly correlated with the median are the 25th and 75th percentiles. By examining the salary distribution diagram, it is possible to determine that 25% of individuals employed in Marketing in Shenzhen earn less than 25,200 CNY, while 75% of them earn more. Additionally, the diagram reveals that 75% of individuals earn less than 36,200 CNY, while 25% earn more than that.

  • Pay Scale Structure

    Data was regrouped into brackets to provide a better understanding of what salaries can be expected. This approach was deemed more accurate than relying solely on the average salary, as it offers greater insights into the distribution of salaries in the field of Marketing in Shenzhen. The analysis revealed that roughly 65% of all reported salaries fell within the range of 18,900 CNY to 27,800 CNY. Approximately 20% of salaries were below the 18,900 CNY mark, while 10% ranged from 27,800 CNY to 31,800 CNY. Only 5% of individuals earned a gross salary of 31,800 CNY or higher.

Salary Comparison by Years of Experience

How does a person's salary progress over time?

Salary Comparison By Experience Level
Share This Chart
        Get Chart Linkhttp://www.salaryexplorer.com/images/salary-by-experience.jpg

The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage.

Generally speaking, employees in Marketing in Shenzhen having experience from two to five years earn on average 32% more than freshers and juniors across all industries and disciplines.

Professionals with experience of more than five years tend to earn on average 36% more than those with five years or less of work experience.

As you hit the ten years mark, the salary increases by 21% and an additional 14% for those who have crossed the 15 years mark.

Those figures are presented as guidelines only. The numbers become more significant if you consider one job title at a time.


Change in salary based on experience varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of many different jobs. To view accurate figures, choose a specific job title.
On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.


Salary Comparison By Education

How does the education level affect your salary?

Salary Comparison By Education
Share This Chart
        Get Chart Linkhttp://www.salaryexplorer.com/images/salary-comparison-by-education.jpg

Change in salary based on education varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of multiple jobs. To view accurate figures, choose a specific job title.

It is well known that higher education equals a bigger salary, but how much more money can a degree add to your income?

We compared the salaries of professionals at the same level but with different college degree levels across many jobs in Marketing in Shenzhen, below are our findings.

Workers with a certificate or diploma earn on average 17% more than their peers who only reached the high school level.

Employees who earned a Bachelor's Degree earn 24% more than those who only managed to attain a certificate or diploma.

Professionals who attained a Master's Degree are awarded salaries that are 29% more than those with a Bachelor's Degree.

Finally, PhD holders earn 23% more than Master's Degree holders on average while doing the same job.


Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in China costs anywhere from 147,000 CNY to 441,000 CNY and lasts approximately two years. That is quite an investment.

Employees can't expect any salary increases during the study period, assuming they already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support this tactic. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

The decision really depends on the situation and experience among many other factors. Putting all variables aside, if a person can afford the costs of higher education then the return on investment is definitely worth it. Degree costs can be recovered roughly in a year or so.



Salary and Compensation Comparison By Gender / Marketing / Shenzhen

Salary comparison by gender China Marketing monthly
Share This Chart
        Get Chart Linkhttp://www.salaryexplorer.com/charts/china/marketing/salary-comparison-by-gender-monthly-china-marketing.jpg

Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? In the field of Marketing in China, the average difference between the salary of male and female employees is 13%.

Male
35,000 CNY
Female-12%
31,000 CNY
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in China for all Careers

Salary comparison by gender monthly China
Share This Chart
        Get Chart Linkhttp://www.salaryexplorer.com/charts/china/salary-comparison-by-gender-monthly-china.jpg

Average Annual Salary Increment Percentage / Marketing / Shenzhen

How much are annual salary increments in Shenzhen for individuals working in Marketing? How often do employees get salary raises?

Professionals working in Marketing in China are likely to observe a salary increase of approximately % every months. The national average annual increment for all professions combined is 9% granted to employees every 15 months.

Annual Salary Increment Rate China Marketing
Share This Chart
        Get Chart Linkhttp://www.salaryexplorer.com/charts/china/marketing/annual-salary-increment-rate-china-marketing.jpg


The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

China / All Professions

Annual Salary Increment Rate China
Share This Chart
        Get Chart Linkhttp://www.salaryexplorer.com/charts/china/annual-salary-increment-rate-china.jpg

The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency

The average salary increase in one year (12 months) in China is 7%.

Worldwide Salary Raises: All Countries and All Jobs

World Average Annual Salary Increment
Share This Chart
        Get Chart Linkhttp://www.salaryexplorer.com/images/salary-increment-world.jpg

Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.

Bonus and Incentive Rates / Marketing / China

How much and how often are bonuses being awarded?Annual Salary Bonus Rate China Marketing
Share This Chart
        Get Chart Linkhttp://www.salaryexplorer.com/charts/china/marketing/annual-salary-bonus-rate-china-marketing.jpg

100% of surveyed staff in Marketing reported that they haven't received any bonuses or incentives in the previous year while % said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from % to % of their annual salary.

Received Bonus
%
No Bonus
100%

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus, where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.


What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

Example:
A graphics designer working for a graphics designing company.

Example:
A graphic designer in the marketing department of a hospital.


Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Hourly Average Wage / Marketing / Shenzhen


190 CNY per hour

The average hourly wage (pay per hour) in Marketing in Shenzhen is 190 CNY.This is the rate they get paid for every worked hour.


Hourly Wage = Annual Salary / ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for people working in Marketing in Shenzhen is 87 CNY. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Salary Comparison By City

CityAverage Salary
Dongguan29,700 CNY
Foshan29,400 CNY
Guangzhou36,500 CNY
Shantou32,300 CNY
Shenzhen32,600 CNY

Government vs Private Sector Salary Comparison

Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in China is 6% on average across all career fields.

Private Sector
28,600 CNY
Public Sector+6%
30,300 CNY
Percentage increase and decrease are relative to the previous value

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary in Marketing in Shenzhen?

A good and competitive compensation would range anywhere between 31,200 CNY and 36,200 CNY. This is a very rough estimate. Experience and education play a very huge part in the final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

Base / Basic Salary

The base salary for jobs in Marketing in Shenzhen ranges from 15,100 CNY to 25,200 CNY. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.


What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary


Browse Salaries

Salary Increase Letters

Best Paying Jobs
Home BROWSE SALARIES ARTICLES BEST PAYING JOBS Salary Comparison Arabic

©Salary Explorer 2024