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Marketing Average Salaries in Shanghai 2024

How much money does a person working in Marketing make in Shanghai?


Average Monthly Salary
35,700 CNY
( 429,000 CNY yearly)

LOW
16,500
CNY
AVERAGE
35,700
CNY
HIGH
59,000
CNY
All salary figures displayed here are per month except when noted otherwise.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

A person working in Marketing in Shanghai typically earns around 35,700 CNY. Salaries range from 16,500 CNY (lowest average) to 59,000 CNY (highest average, actual maximum salary is higher).


Salary Variance

The provided figure represents the median compensation that encompasses housing, transportation, and other perks. The salaries within the Marketing domain in Shanghai exhibit significant discrepancies across various professions. In case you seek information about the remuneration of a specific position, please refer to the salaries listed below for respective job titles.

Salaries for specific jobs

Job TitleAverage Salary
Marketing
Account Handler26,900 CNY
Affiliate Manager33,800 CNY
Affiliate Marketing Manager47,400 CNY
Affiliate Marketing Specialist30,900 CNY
Analytics Specialist26,500 CNY
Assistant Brand Manager36,800 CNY
Assistant Product Manager42,000 CNY
Associate Marketing Manager40,400 CNY
Associate Product Manager40,800 CNY
Blockchain Marketing Specialist38,900 CNY
Brand Ambassador47,800 CNY
Brand Director64,000 CNY
Brand Executive56,500 CNY
Brand Manager54,200 CNY
Business Analytics Specialist25,100 CNY
Business Channel Manager37,300 CNY
Business Intelligence Team Leader37,400 CNY
Campaign Specialist33,600 CNY
Chief Content Officer44,400 CNY
Chief Digital Marketing Officer57,900 CNY
Chief Marketing Officer 58,600 CNY
Chief Product Officer54,300 CNY
Communications Officer18,100 CNY
Content Manager31,000 CNY
Content Marketing Strategist36,400 CNY
Copy Editer22,300 CNY
Copy Writer22,300 CNY
Creative Marketing Lead34,300 CNY
Creative Writer21,300 CNY
Digital Marketer33,300 CNY
Digital Marketing Manager43,200 CNY
Digital Marketing Specialist32,700 CNY
Digital Marketing Strategist 43,700 CNY
Digital Media Specialist40,300 CNY
Director of Marketing57,000 CNY
Director of Research41,500 CNY
Email Marketing Specialist29,200 CNY
eMarketing Manager48,700 CNY
Event Marketing44,300 CNY
Experiential Marketing Manager54,700 CNY
Gamification Marketer27,400 CNY
Head of Executive Search53,300 CNY
Internet Marketer32,000 CNY
Key Affiliate Manager44,500 CNY
Localization Manager40,400 CNY
Market Development Executive46,400 CNY
Market Development Manager47,300 CNY
Market Research Analyst38,600 CNY
Market Research Manager42,000 CNY
Market Segmentation Director43,500 CNY
Marketing Account Supervisor33,700 CNY
Marketing Administrator28,900 CNY
Marketing Advisor34,000 CNY
Marketing Analyst35,500 CNY
Marketing and Communications Officer20,600 CNY
Marketing and Sales Head59,100 CNY
Marketing Assistant19,600 CNY
Marketing Associate18,800 CNY
Marketing Automation Specialist35,800 CNY
Marketing Communications Manager39,800 CNY
Marketing Consultant45,400 CNY
Marketing Coordinator18,600 CNY
Marketing Data Analyst33,000 CNY
Marketing Director59,000 CNY
Marketing Distribution Executive46,700 CNY
Marketing Executive48,200 CNY
Marketing Manager60,300 CNY
Marketing Officer20,000 CNY
Marketing Segment Manager42,600 CNY
Marketing Specialist29,200 CNY
Marketing Supervisor35,200 CNY
Marketing Vice President47,400 CNY
Marketing Writer21,900 CNY
Mobile Marketing Specialist39,500 CNY
Online Marketing Analyst31,300 CNY
Online Marketing Manager39,000 CNY
Optimization Manager38,200 CNY
Outbound Sales26,000 CNY
Outreach Coordinator24,800 CNY
Outreach Specialist32,300 CNY
Podcast Specialist33,900 CNY
Product Development42,000 CNY
Product Manager46,800 CNY
Product Marketing Engineer25,000 CNY
Product Marketing Executive43,000 CNY
Product Marketing Manager45,500 CNY
Product Researcher23,100 CNY
Product Strategist34,200 CNY
Product Strategy Researcher32,200 CNY
Product Training Specialist28,800 CNY
Project Manager34,900 CNY
Publications Coordinator21,700 CNY
Research Executive39,400 CNY
Sales and Marketing Assistant17,800 CNY
Sales and Marketing Coordinator19,000 CNY
Sales and Marketing Director56,600 CNY
Sales Director53,800 CNY
Sales Management Support20,400 CNY
Sales Manager57,200 CNY
Search Marketing Strategist47,200 CNY
Social Media Administrator33,600 CNY
Social Media Specialist33,400 CNY
Spaceman Analyst18,100 CNY
Sponsorship Consultant29,800 CNY
Team Leader35,300 CNY
Telemarketer16,500 CNY
TikTok marketer37,600 CNY
Trade Marketing Executive44,900 CNY
Trade Marketing Manager45,100 CNY
Trade Marketing Professional36,300 CNY
Trade Marketing Specialist26,000 CNY
Video Marketing Specialist41,500 CNY
Web Analytics Manager37,100 CNY
Web Content Manager36,800 CNY
Webinar Marketing Specialist38,400 CNY


Marketing Jobs Pay Scale and Salaries in Shanghai

Median and salary distribution Shanghai Marketing monthly
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Salary Structure and Pay Scale Comparison

5% of people earn
34,800 CNY or more
10% of people earn
30,400 to 34,800 CNY
20% of people earn
20,700 CNY or less
65% of people earn
20,700 to 30,400 CNY
Minimum Salary
16,500 CNY
Median
34,200 CNY
Maximum
59,000 CNY




Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

All salary figures displayed here are per month except when noted otherwise.
  • Salary Range, Minimum Wage, and Starting Salary

    Salaries in Marketing in Shanghai range from 16,500 CNY (starting average salary) to 59,000 CNY (maximum average salary, actual maximum is higher). To clarify, the number presented is not the legally mandated minimum wage. Rather, it represents the lowest figure reported in a salary survey that involved thousands of participants and professionals from across the entire country.

  • Median Salary

    The median income in the field of Marketing is 34,200 CNY, implying that half of the workforce in Shanghai earns less than this figure, and the other half earns more. It represents the central value of salaries. As a rule of thumb, you would prefer to be part of the group earning above the median wage, situated on the right-hand side of the salary distribution chart.

  • Percentiles and Salary Scale

    Two values that are highly correlated with the median are the 25th and 75th percentiles. By examining the salary distribution diagram, it is possible to determine that 25% of individuals employed in Marketing in Shanghai earn less than 27,600 CNY, while 75% of them earn more. Additionally, the diagram reveals that 75% of individuals earn less than 39,600 CNY, while 25% earn more than that.

  • Pay Scale Structure

    Data was regrouped into brackets to provide a better understanding of what salaries can be expected. This approach was deemed more accurate than relying solely on the average salary, as it offers greater insights into the distribution of salaries in the field of Marketing in Shanghai. The analysis revealed that roughly 65% of all reported salaries fell within the range of 20,700 CNY to 30,400 CNY. Approximately 20% of salaries were below the 20,700 CNY mark, while 10% ranged from 30,400 CNY to 34,800 CNY. Only 5% of individuals earned a gross salary of 34,800 CNY or higher.

Salary Comparison by Years of Experience

How does a person's salary progress over time?

Salary Comparison By Experience Level
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The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage.

Generally speaking, employees in Marketing in Shanghai having experience from two to five years earn on average 32% more than freshers and juniors across all industries and disciplines.

Professionals with experience of more than five years tend to earn on average 36% more than those with five years or less of work experience.

As you hit the ten years mark, the salary increases by 21% and an additional 14% for those who have crossed the 15 years mark.

Those figures are presented as guidelines only. The numbers become more significant if you consider one job title at a time.


Change in salary based on experience varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of many different jobs. To view accurate figures, choose a specific job title.
On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.


Salary Comparison By Education

How does the education level affect your salary?

Salary Comparison By Education
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Change in salary based on education varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of multiple jobs. To view accurate figures, choose a specific job title.

It is well known that higher education equals a bigger salary, but how much more money can a degree add to your income?

We compared the salaries of professionals at the same level but with different college degree levels across many jobs in Marketing in Shanghai, below are our findings.

Workers with a certificate or diploma earn on average 17% more than their peers who only reached the high school level.

Employees who earned a Bachelor's Degree earn 24% more than those who only managed to attain a certificate or diploma.

Professionals who attained a Master's Degree are awarded salaries that are 29% more than those with a Bachelor's Degree.

Finally, PhD holders earn 23% more than Master's Degree holders on average while doing the same job.


Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in China costs anywhere from 147,000 CNY to 441,000 CNY and lasts approximately two years. That is quite an investment.

Employees can't expect any salary increases during the study period, assuming they already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support this tactic. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

The decision really depends on the situation and experience among many other factors. Putting all variables aside, if a person can afford the costs of higher education then the return on investment is definitely worth it. Degree costs can be recovered roughly in a year or so.



Salary and Compensation Comparison By Gender / Marketing / Shanghai

Salary comparison by gender China Marketing monthly
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? In the field of Marketing in China, the average difference between the salary of male and female employees is 13%.

Male
35,000 CNY
Female-12%
31,000 CNY
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in China for all Careers

Salary comparison by gender monthly China
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Average Annual Salary Increment Percentage / Marketing / Shanghai

How much are annual salary increments in Shanghai for individuals working in Marketing? How often do employees get salary raises?

Professionals working in Marketing in China are likely to observe a salary increase of approximately % every months. The national average annual increment for all professions combined is 9% granted to employees every 15 months.

Annual Salary Increment Rate China Marketing
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

China / All Professions

Annual Salary Increment Rate China
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The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency

The average salary increase in one year (12 months) in China is 7%.

Worldwide Salary Raises: All Countries and All Jobs

World Average Annual Salary Increment
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Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.

Bonus and Incentive Rates / Marketing / China

How much and how often are bonuses being awarded?Annual Salary Bonus Rate China Marketing
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100% of surveyed staff in Marketing reported that they haven't received any bonuses or incentives in the previous year while % said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from % to % of their annual salary.

Received Bonus
%
No Bonus
100%

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus, where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.


What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

Example:
A graphics designer working for a graphics designing company.

Example:
A graphic designer in the marketing department of a hospital.


Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Hourly Average Wage / Marketing / Shanghai


210 CNY per hour

The average hourly wage (pay per hour) in Marketing in Shanghai is 210 CNY.This is the rate they get paid for every worked hour.


Hourly Wage = Annual Salary / ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for people working in Marketing in Shanghai is 95 CNY. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Salary Comparison By City

CityAverage Salary
Shanghai35,700 CNY

Government vs Private Sector Salary Comparison

Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in China is 6% on average across all career fields.

Private Sector
28,600 CNY
Public Sector+6%
30,300 CNY
Percentage increase and decrease are relative to the previous value

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary in Marketing in Shanghai?

A good and competitive compensation would range anywhere between 34,200 CNY and 39,600 CNY. This is a very rough estimate. Experience and education play a very huge part in the final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

Base / Basic Salary

The base salary for jobs in Marketing in Shanghai ranges from 16,500 CNY to 27,600 CNY. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.


What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary


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