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Marketing Average Salaries in London 2024

How much money does a person working in Marketing make in London?


Average Yearly Salary
97,400 GBP
( 8,110 GBP monthly)

LOW
45,000
GBP
AVERAGE
97,400
GBP
HIGH
161,000
GBP
All salary figures displayed here are per year except when noted otherwise.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

A person working in Marketing in London typically earns around 97,400 GBP. Salaries range from 45,000 GBP (lowest average) to 161,000 GBP (highest average, actual maximum salary is higher).


Salary Variance

The provided figure represents the median compensation that encompasses housing, transportation, and other perks. The salaries within the Marketing domain in London exhibit significant discrepancies across various professions. In case you seek information about the remuneration of a specific position, please refer to the salaries listed below for respective job titles.

Salaries for specific jobs

Job TitleAverage Salary
Marketing
Account Handler66,900 GBP
Affiliate Manager87,700 GBP
Affiliate Marketing Manager119,000 GBP
Affiliate Marketing Specialist84,000 GBP
Analytics Specialist63,500 GBP
Assistant Brand Manager97,900 GBP
Assistant Product Manager98,900 GBP
Associate Marketing Manager110,000 GBP
Associate Product Manager102,000 GBP
Blockchain Marketing Specialist97,700 GBP
Brand Ambassador130,000 GBP
Brand Director151,000 GBP
Brand Executive130,000 GBP
Brand Manager139,000 GBP
Business Analytics Specialist62,900 GBP
Business Channel Manager93,400 GBP
Business Intelligence Team Leader102,000 GBP
Campaign Specialist83,800 GBP
Chief Content Officer108,000 GBP
Chief Digital Marketing Officer144,000 GBP
Chief Marketing Officer 146,000 GBP
Chief Product Officer137,000 GBP
Communications Officer44,000 GBP
Content Manager73,200 GBP
Content Marketing Strategist87,200 GBP
Copy Editer55,300 GBP
Copy Writer54,500 GBP
Creative Marketing Lead87,300 GBP
Creative Writer53,400 GBP
Digital Marketer78,500 GBP
Digital Marketing Manager114,000 GBP
Digital Marketing Specialist83,800 GBP
Digital Marketing Strategist 107,000 GBP
Digital Media Specialist96,300 GBP
Director of Marketing155,000 GBP
Director of Research113,000 GBP
Email Marketing Specialist78,000 GBP
eMarketing Manager116,000 GBP
Event Marketing106,000 GBP
Experiential Marketing Manager138,000 GBP
Gamification Marketer70,100 GBP
Head of Executive Search134,000 GBP
Internet Marketer75,300 GBP
Key Affiliate Manager104,000 GBP
Localization Manager102,000 GBP
Market Development Executive122,000 GBP
Market Development Manager123,000 GBP
Market Research Analyst99,100 GBP
Market Research Manager106,000 GBP
Market Segmentation Director107,000 GBP
Marketing Account Supervisor90,200 GBP
Marketing Administrator74,400 GBP
Marketing Advisor88,900 GBP
Marketing Analyst88,000 GBP
Marketing and Communications Officer51,400 GBP
Marketing and Sales Head145,000 GBP
Marketing Assistant47,700 GBP
Marketing Associate46,600 GBP
Marketing Automation Specialist94,400 GBP
Marketing Communications Manager95,400 GBP
Marketing Consultant110,000 GBP
Marketing Coordinator48,600 GBP
Marketing Data Analyst85,600 GBP
Marketing Director154,000 GBP
Marketing Distribution Executive120,000 GBP
Marketing Executive117,000 GBP
Marketing Manager145,000 GBP
Marketing Officer47,200 GBP
Marketing Segment Manager108,000 GBP
Marketing Specialist68,800 GBP
Marketing Supervisor87,500 GBP
Marketing Vice President116,000 GBP
Marketing Writer54,500 GBP
Mobile Marketing Specialist94,900 GBP
Online Marketing Analyst83,600 GBP
Online Marketing Manager102,000 GBP
Optimization Manager94,700 GBP
Outbound Sales67,100 GBP
Outreach Coordinator62,700 GBP
Outreach Specialist80,300 GBP
Podcast Specialist82,800 GBP
Product Development108,000 GBP
Product Manager114,000 GBP
Product Marketing Engineer63,300 GBP
Product Marketing Executive107,000 GBP
Product Marketing Manager115,000 GBP
Product Researcher59,600 GBP
Product Strategist85,300 GBP
Product Strategy Researcher79,100 GBP
Product Training Specialist72,800 GBP
Project Manager89,700 GBP
Publications Coordinator50,100 GBP
Research Executive100,000 GBP
Sales and Marketing Assistant44,400 GBP
Sales and Marketing Coordinator51,700 GBP
Sales and Marketing Director147,000 GBP
Sales Director144,000 GBP
Sales Management Support51,500 GBP
Sales Manager142,000 GBP
Search Marketing Strategist126,000 GBP
Social Media Administrator77,500 GBP
Social Media Specialist79,900 GBP
Spaceman Analyst44,200 GBP
Sponsorship Consultant73,200 GBP
Team Leader90,400 GBP
Telemarketer44,300 GBP
TikTok marketer101,000 GBP
Trade Marketing Executive110,000 GBP
Trade Marketing Manager116,000 GBP
Trade Marketing Professional85,500 GBP
Trade Marketing Specialist62,300 GBP
Video Marketing Specialist97,800 GBP
Web Analytics Manager92,100 GBP
Web Content Manager89,700 GBP
Webinar Marketing Specialist95,000 GBP


Marketing Jobs Pay Scale and Salaries in London

Median and salary distribution London Marketing yearly
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Salary Structure and Pay Scale Comparison

5% of people earn
94,900 GBP or more
10% of people earn
82,900 to 94,900 GBP
20% of people earn
56,400 GBP or less
65% of people earn
56,400 to 82,900 GBP
Minimum Salary
45,000 GBP
Median
93,100 GBP
Maximum
161,000 GBP




Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

All salary figures displayed here are per year except when noted otherwise.
  • Salary Range, Minimum Wage, and Starting Salary

    Salaries in Marketing in London range from 45,000 GBP (starting average salary) to 161,000 GBP (maximum average salary, actual maximum is higher). To clarify, the number presented is not the legally mandated minimum wage. Rather, it represents the lowest figure reported in a salary survey that involved thousands of participants and professionals from across the entire country.

  • Median Salary

    The median income in the field of Marketing is 93,100 GBP, implying that half of the workforce in London earns less than this figure, and the other half earns more. It represents the central value of salaries. As a rule of thumb, you would prefer to be part of the group earning above the median wage, situated on the right-hand side of the salary distribution chart.

  • Percentiles and Salary Scale

    Two values that are highly correlated with the median are the 25th and 75th percentiles. By examining the salary distribution diagram, it is possible to determine that 25% of individuals employed in Marketing in London earn less than 75,100 GBP, while 75% of them earn more. Additionally, the diagram reveals that 75% of individuals earn less than 108,000 GBP, while 25% earn more than that.

  • Pay Scale Structure

    Data was regrouped into brackets to provide a better understanding of what salaries can be expected. This approach was deemed more accurate than relying solely on the average salary, as it offers greater insights into the distribution of salaries in the field of Marketing in London. The analysis revealed that roughly 65% of all reported salaries fell within the range of 56,400 GBP to 82,900 GBP. Approximately 20% of salaries were below the 56,400 GBP mark, while 10% ranged from 82,900 GBP to 94,900 GBP. Only 5% of individuals earned a gross salary of 94,900 GBP or higher.

Salary Comparison by Years of Experience

How does a person's salary progress over time?

Salary Comparison By Experience Level
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The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage.

Generally speaking, employees in Marketing in London having experience from two to five years earn on average 32% more than freshers and juniors across all industries and disciplines.

Professionals with experience of more than five years tend to earn on average 36% more than those with five years or less of work experience.

As you hit the ten years mark, the salary increases by 21% and an additional 14% for those who have crossed the 15 years mark.

Those figures are presented as guidelines only. The numbers become more significant if you consider one job title at a time.


Change in salary based on experience varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of many different jobs. To view accurate figures, choose a specific job title.
On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.


Salary Comparison By Education

How does the education level affect your salary?

Salary Comparison By Education
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Change in salary based on education varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of multiple jobs. To view accurate figures, choose a specific job title.

It is well known that higher education equals a bigger salary, but how much more money can a degree add to your income?

We compared the salaries of professionals at the same level but with different college degree levels across many jobs in Marketing in London, below are our findings.

Workers with a certificate or diploma earn on average 17% more than their peers who only reached the high school level.

Employees who earned a Bachelor's Degree earn 24% more than those who only managed to attain a certificate or diploma.

Professionals who attained a Master's Degree are awarded salaries that are 29% more than those with a Bachelor's Degree.

Finally, PhD holders earn 23% more than Master's Degree holders on average while doing the same job.


Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in United Kingdom costs anywhere from 29,700 GBP to 89,100 GBP and lasts approximately two years. That is quite an investment.

Employees can't expect any salary increases during the study period, assuming they already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support this tactic. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

The decision really depends on the situation and experience among many other factors. Putting all variables aside, if a person can afford the costs of higher education then the return on investment is definitely worth it. Degree costs can be recovered roughly in a year or so.



Salary and Compensation Comparison By Gender / Marketing / London

Salary comparison by gender United Kingdom Marketing yearly
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? In the field of Marketing in United Kingdom, the average difference between the salary of male and female employees is 5%.

Male
81,900 GBP
Female-5%
78,100 GBP
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in United Kingdom for all Careers

Salary comparison by gender yearly United Kingdom
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Average Annual Salary Increment Percentage / Marketing / London

How much are annual salary increments in London for individuals working in Marketing? How often do employees get salary raises?

Professionals working in Marketing in United Kingdom are likely to observe a salary increase of approximately % every months. The national average annual increment for all professions combined is 9% granted to employees every 15 months.

Annual Salary Increment Rate United Kingdom Marketing
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

United Kingdom / All Professions

Annual Salary Increment Rate United Kingdom
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The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency

The average salary increase in one year (12 months) in United Kingdom is 7%.

Worldwide Salary Raises: All Countries and All Jobs

World Average Annual Salary Increment
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Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.

Bonus and Incentive Rates / Marketing / United Kingdom

How much and how often are bonuses being awarded?Annual Salary Bonus Rate United Kingdom Marketing
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100% of surveyed staff in Marketing reported that they haven't received any bonuses or incentives in the previous year while % said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from % to % of their annual salary.

Received Bonus
%
No Bonus
100%

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus, where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.


What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

Example:
A graphics designer working for a graphics designing company.

Example:
A graphic designer in the marketing department of a hospital.


Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Hourly Average Wage / Marketing / London


47 GBP per hour

The average hourly wage (pay per hour) in Marketing in London is 47 GBP.This is the rate they get paid for every worked hour.


Hourly Wage = Annual Salary / ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for people working in Marketing in London is 22 GBP. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Salary Comparison By City

CityAverage Salary
Abingdon74,700 GBP
Birmingham95,700 GBP
Bradford90,800 GBP
Brighton88,400 GBP
Bristol94,300 GBP
Cambridge81,000 GBP
Canterbury76,100 GBP
Chester78,700 GBP
Coventry91,300 GBP
Derby88,900 GBP
Durham78,100 GBP
Exeter82,300 GBP
Gloucester81,600 GBP
Hartlepool80,000 GBP
Kingston upon Hull91,000 GBP
Leeds96,100 GBP
Leicester92,900 GBP
Lincoln83,700 GBP
Liverpool95,600 GBP
London97,400 GBP
Manchester94,900 GBP
Newcastle90,800 GBP
Norwich83,200 GBP
Nottingham91,800 GBP
Oxford85,900 GBP
Peterborough86,900 GBP
Plymouth89,500 GBP
Poole84,500 GBP
Portsmouth88,000 GBP
Ripon76,100 GBP
Salisbury78,700 GBP
Sheffield95,900 GBP
Somerset92,300 GBP
Southampton89,200 GBP
Truro77,200 GBP
Wakefield73,100 GBP
Wells68,500 GBP
Winchester71,700 GBP
Wolverhampton81,900 GBP
York79,600 GBP

Government vs Private Sector Salary Comparison

Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in United Kingdom is 4% on average across all career fields.

Private Sector
69,700 GBP
Public Sector+4%
72,800 GBP
Percentage increase and decrease are relative to the previous value

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary in Marketing in London?

A good and competitive compensation would range anywhere between 93,100 GBP and 108,000 GBP. This is a very rough estimate. Experience and education play a very huge part in the final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

Base / Basic Salary

The base salary for jobs in Marketing in London ranges from 45,000 GBP to 75,100 GBP. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.


What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary


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