Sales Retail and Wholesale Average Salaries in Bulgaria 2023
How much money does a person working in Sales Retail and Wholesale make in Bulgaria?
LOW
1,230
BGN AVERAGE
3,610
BGN HIGH
7,130
BGN
A person working in Sales Retail and Wholesale in Bulgaria typically earns around 3,610 BGN per month. Salaries range from 1,230 BGN (lowest average) to 7,130 BGN (highest average, actual maximum salary is higher).
This is the average monthly salary including housing, transport, and other benefits. Salaries vary drastically between different Sales Retail and Wholesale careers. If you are interested in the salary of a particular job, see below for salaries for specific job titles.
Salaries for specific jobs
| Job Title | Average Salary |
| Account Officer | 2,010 BGN |
| Area Sales Manager | 5,680 BGN |
| Assistant Department Manager | 2,680 BGN |
| Assistant Retail Store Manager | 2,920 BGN |
| Branch Manager | 4,140 BGN |
| Cashier | 1,280 BGN |
| Cashier Manager | 2,750 BGN |
| Depot Manager | 3,710 BGN |
| Deputy Sales Manager | 3,900 BGN |
| Distribution Director | 4,330 BGN |
| Global Wholesale Manager | 7,460 BGN |
| Head Cashier | 2,550 BGN |
| Head of Retail | 4,730 BGN |
| Head Teller | 2,630 BGN |
| Inside Sales Executive | 3,700 BGN |
| Inside Sales Representative | 2,210 BGN |
| Inventory Manager | 3,690 BGN |
| Key Account Manager | 3,970 BGN |
| Medical Device Sales | 3,050 BGN |
| National Customer Solution Specialist | 4,600 BGN |
| Parts Salesperson | 2,220 BGN |
| Project Development Manager | 4,340 BGN |
| Project Manager | 4,480 BGN |
| Purchasing and Sales Executive | 6,280 BGN |
| Quotation Engineer | 2,060 BGN |
| Relationship Manager | 4,680 BGN |
| Retail Operations Manager | 4,070 BGN |
| Retail Sales Associate | 2,900 BGN |
| Retail Store Manager | 4,030 BGN |
| Revenue Manager | 3,970 BGN |
| Sales Account Manager | 4,380 BGN |
| Sales Admin Executive | 5,130 BGN |
| Sales Assistant | 1,640 BGN |
| Sales Associate | 2,120 BGN |
| Sales Consultant | 2,970 BGN |
| Sales Coordinator | 2,220 BGN |
| Sales Development Representative | 2,670 BGN |
| Sales Engineer | 2,470 BGN |
| Sales Executive | 4,240 BGN |
| Sales Manager | 5,700 BGN |
| Sales Officer | 2,150 BGN |
| Sales Planning Analyst | 3,700 BGN |
| Sales Representative | 2,220 BGN |
| Sales Specialist | 3,350 BGN |
| Sales Support | 1,580 BGN |
| Sales Team Leader | 3,400 BGN |
| Sales Trainer | 3,850 BGN |
| Securities Sales Agent | 3,650 BGN |
| Shipper / Receiver | 1,690 BGN |
| Shop Manager | 3,770 BGN |
| Store Development Administrator | 2,600 BGN |
| Trade Marketing Officer | 3,790 BGN |
| Treasury Officer | 3,290 BGN |
| Vice President Sales | 5,310 BGN |
| Visual Merchandiser | 1,980 BGN |
Sales Retail and Wholesale Jobs Pay Scale and Salaries in Bulgaria
Salary Structure and Pay Scale Comparison
3,730 BGN or more
3,120 to 3,730 BGN
1,770 BGN or less
1,770 to 3,120 BGN
 1,230 BGN |
3,380 BGN |
7,130 BGN |
Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range
Salary Range, Minimum Wage, and Starting Salary
Sales Retail and Wholesale salaries in Bulgaria range from 1,230 BGN per month (starting average salary) to 7,130 BGN per month (maximum average salary, actual maximum is higher). This is not the minimum wage as per the law, only the lowest reported number in the salary survey that had thousands of participants and professionals from all over the country.
Median Salary
The median salary is 3,380 BGN per month, which means that half (50%) of people working in Sales Retail and Wholesale are earning less than 3,380 BGN while the other half are earning more than 3,380 BGN. The median represents the middle salary value. Generally speaking, you would want to be on the right side of the graph with the group earning more than the median salary.
Percentiles and Salary Scale
Closely related to the median are two values: the 25th and the 75th percentiles. Reading from the salary distribution diagram, 25% of people working in Sales Retail and Wholesale are earning less than 2,560 BGN while 75% of them are earning more than 2,560 BGN. Also from the diagram, 75% of people working in Sales Retail and Wholesale are earning less than 4,120 BGN while 25% are earning more than 4,120 BGN.
Pay Scale Structure
We grouped the most common and recurring salaries into brackets to give more insight into what salary to expect. This method is more accurate than just the average salary and gives more insights on how salaries are actually distributed. Around 65% of all reported figures are in the range 1,770 BGN to 3,120 BGN. Approximatly 20% fall under the 1,770 BGN cap. Ten percent of wages are from 3,120 BGN to 3,730 BGN. Only 5% of people grossed 3,730 BGN or more.
Salary Comparison by Years of Experience
How does a person's salary progress over time?
The experience level is the most important factor in determining the salary. Naturally the more years of experience the higher the wage.
Generally speaking, employees having experience from two to five years earn on average 32% more than freshers and juniors across all industries and disciplines.
Professionals with experience of more than five years tend to earn on average 36% more than those with five years or less of work experience.
As you hit the ten years mark, the salary increases by 21% and an additional 14% for those who have crossed the 15 years mark.
Those figures are presented as guidelines only. The numbers become more significant if you consider one job title at a time.
Salary Comparison By Education
How does the education level affect your salary?
It is well known that higher education equals a bigger salary, but how much more money can a degree add to your income? We compared the salaries of professionals at the same level but with different college degrees levels across many jobs, below are our findings.
Workers with a certificate or diploma earn on average 17% more than their peers who only reached the high school level.
Employees who earned a Bachelor's Degree earn 24% more than those who only managed to attain a cerificate or diploma.
Professionals who attained a Master's Degree are awarded salaries that are 29% more than those with a Bachelor's Degree.
Finally, PhD holders earn 23% more than Master's Degree holders on average while doing the same job.
Is a Master's degree or an MBA worth it? Should you pursue higher education?
A Master's degree program or any post-graduate program in Bulgaria costs anywhere from 16,500 Bulgarian Lev(s) to 49,500 Bulgarian Lev(s) and lasts approximately two years. That is quite an investment.
You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.
Many people pursue higher education as a tactic to switch into a higher paying job. The numbers seem to support this tactic. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.
The decision really depends on your situation and experience among many other factors. Putting all variables aside, if you can afford the costs of higher education then the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.
Salary and Compensation Comparison By Gender - Sales Retail and Wholesale
Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? Male employees in Bulgaria who work in Sales Retail and Wholesale earn 9% more than their female counterparts on average.
| Male | 3,760 BGN | |
| Female | -8% | 3,460 BGN |
Salary Comparison By Gender in Bulgaria for all Careers
Sales Retail and Wholesale Average Annual Salary Increment Percentage in Bulgaria
How much are annual salary increments in Bulgaria for Sales Retail and Wholesale professionals? How often do employees get salary raises?
Sales Retail and Wholesale
Sales Retail and Wholesale professionals in Bulgaria are likely to observe a salary increase of approximately 9% every 18 months. The national average annual increment for all professions combined is 7% granted to employees every 20 months.
Bulgaria / All Professions
The term 'Annual Salary Increase' usually refers to the increase in 12 calendar month period, but because it is rarely that people get their salaries reviewed exactly on the one year mark, it is more meaningful to know the frequency and the rate at the time of the increase.
How to calculate the salary increment percentage?
The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 ÷ Increase Frequency
Annual Increment Rate By Industry 2022
| Banking | 6% | |
| Energy | 3% | |
| Information Technology | 9% | |
| Healthcare | 6% | |
| Travel | 3% | |
| Construction | 9% | |
| Education | 6% |
Listed above are the average annual increase rates for each industry in Bulgaria for the year 2022. Companies within thriving industries tend to provide higher and more frequent raises. Exceptions do exist, but generally speaking, the situation of any company is closely related to the economic situation in the country or region. These figures tend to change frequently.
Worldwide Salary Raises: All Countries and All Jobs
Salary Packages and Schemes
Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.
Sales Retail and Wholesale Bonus and Incentive Rates in Bulgaria
How much and how often are bonuses being awarded?
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Sales Retail and Wholesale is considered to be a high bonus-based field. The people who get the highest bonuses are usually somehow involved in the revenue generation cycle.
21% of surveyed staff in Sales Retail and Wholesale reported that they haven't received any bonuses or incentives in the previous year while 79% said that they received at least one form of monetary bonus.
Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.
| Received Bonus | 79% | |
| No Bonus | 21% |
Types of Bonuses Considered
Individual Performance-Based BonusesThe most standard form of bonus where the employee is awarded based on their exceptional performance.
Company Performance BonusesOccasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.
Goal-Based BonusesGranted upon achieving an important goal or milestone.
Holiday / End of Year BonusesThese types of bonuses are given without a reason and usually resemble an appreciation token.
Bonuses Are Not Commissions!
People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.
What makes a position worthy of good bonuses and a high salary?
The main two types of jobs | |
| Revenue Generators | Supporting Cast |
Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business. | Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations. |
Example: | Example: |
Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.
Bonus Comparison by Seniority Level
Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.
Sales Retail and Wholesale Salary Forecast and Trend in Bulgaria
How do Sales Retail and Wholesale salaries change over time? Listed below is a chart that shows the average salary in recent years.
| Average Salary 2019 | 3,120 BGN | |
| Average Salary 2020 | +4% | 3,230 BGN |
| Average Salary 2021 | +4% | 3,350 BGN |
| Average Salary 2022 | +4% | 3,480 BGN |
Sales Retail and Wholesale salaries in Bulgaria are rising in the year 2023 based on recent submitted salaries and reports. As displayed in the chart, salaries in 2022 are 4% higher than those of 2021. The trend suggests a slow yet continuous increase in pay in 2024 and future years. These numbers may vary from industry to another.
Sales Retail and Wholesale Hourly Average Wage in Bulgaria
21 BGN per hourThe average hourly wage (pay per hour) in Bulgaria is 21 BGN. This means that the average person in Bulgaria earns approximately 21 BGN for every worked hour.
About The Hourly Pay Rate
The hourly wage is the salary paid in one worked hour. Usually jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fix amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.
What is the minimum hourly rate of pay?
This minimum pay rate per hour for a person in Bulgaria is 7 BGN. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.
Sales Retail and Wholesale VS Other Jobs
The average salary for Sales Retail and Wholesale is 9% more than that of All Jobs.
Salary Comparison By City
| City | Average Salary |
| Burgas | 3,760 BGN |
| Plovdiv | 4,060 BGN |
| Rousse | 3,690 BGN |
| Sofia | 4,210 BGN |
| Stara Zagora | 3,540 BGN |
| Varna | 3,910 BGN |
Government vs Private Sector Salary Comparison
Where can you get paid more, working for a private company or for the government? Public sector employees in Bulgaria earn 9% more than their private sector counterparts on average across all sectors.
| Private Sector | 3,130 BGN | |
| Public Sector | +9% | 3,420 BGN |
Salary Statistics and Calculation Guide
What is considered to be a good and competitive salary for Sales Retail and Wholesale in Bulgaria?
A good and competitive compensation would range anywhere between 3,380 BGN and 4,120 BGN. This is a very rough estimate and your experience and education will play a very huge part into your final earnings.
Gross Salary (before tax) and Net Salary (after tax)
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salart after tax for every career.
Base / Basic Salary
The base salary for Sales Retail and Wholesale in Bulgaria is ranges from 2,560 BGN to 4,120 BGN. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range in a grain of salt.
What is the difference between the median and the average salary?
Both are indicators. If your salary is higher than both of the average and the median then you are doing very well. If your salary is lower than both, then many people are earning more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary
