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Media Planner Average Salary in Bulgaria 2024

How much money does a person working as Media Planner make in Bulgaria?


Average Monthly Salary
2,650 BGN
( 31,800 BGN yearly)

LOW
1,300
BGN
AVERAGE
2,650
BGN
HIGH
4,140
BGN
All salary figures displayed here are per month except when noted otherwise.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

A person working as Media Planner in Bulgaria typically earns around 2,650 BGN. Salaries range from 1,300 BGN (lowest) to 4,140 BGN (highest).


Salary Variance

This is the average salary including housing, transport, and other benefits. Media Planner salaries in Bulgaria vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.



Media Planner Pay Scale and Salaries in Bulgaria

Median and salary distribution Bulgaria Media Planner monthly
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Salary Structure and Pay Scale Comparison

5% of people earn
2,460 BGN or more
10% of people earn
2,170 to 2,460 BGN
20% of people earn
1,540 BGN or less
65% of people earn
1,540 to 2,170 BGN
Minimum Salary
1,300 BGN
Median
2,480 BGN
Maximum
4,140 BGN




Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

All salary figures displayed here are per month except when noted otherwise.
  • Salary Range, Minimum Wage, and Starting Salary

    Salaries for the position Media Planner in Bulgaria range from 1,300 BGN (starting salary) to 4,140 BGN (maximum salary). It should be noted that the given figure is not the legally mandated minimum wage; rather, it represents the lowest figure reported in a salary survey that included thousands of participants and professionals from all regions of the country.

  • Median Salary

    With a median salary of 2,480 BGN, half of the professionals who work as Media Planner in Bulgaria earn less than this amount, and the other half earn more. The median salary denotes the middle value of salaries. Ideally, you would want to belong to the group earning more than the median salary, located on the right side of the salary distribution graph.

  • Percentiles and Salary Scale

    The median is closely associated with two other values known as the 25th and 75th percentiles. By examining the salary distribution chart, it can be determined that 25% of professionals employed as Media Planner in Bulgaria earn less than 2,020 BGN, while 75% earn more. Similarly, the chart shows that 75% earn less than 2,830 BGN while 25% earn more.

  • Pay Scale Structure

    To provide a better understanding of expected salaries, we categorized the frequently occurring salaries into different ranges. This approach provides a more precise representation of salary distribution for the job title Media Planner in Bulgaria compared to simply calculating the average. The majority of reported salaries, approximately 65%, fall within the range of 1,540 BGN to 2,170 BGN. About 20% of salaries are below the 1,540 BGN mark, while 10% fall within the range of 2,170 BGN to 2,460 BGN. Only 5% of individuals have salaries exceeding 2,460 BGN.

Salary Comparison by Years of Experience / Media Planner / Bulgaria

How do experience and age affect pay?

0 - 2 Years
1,540 BGN
2 - 5 Years+29%
1,980 BGN
5 - 10 Years+38%
2,730 BGN
10 - 15 Years+24%
3,390 BGN
15 - 20 Years+7%
3,630 BGN
20+ Years+7%
3,870 BGN
Percentage increase and decrease are relative to the previous value
Salary comparison by years of experience monthly Bulgaria Media Planner
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The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage. We broke down salaries by experience level for people working as Media Planner and this is what we found.


All salary figures displayed here are per month except when noted otherwise.

Employees with less than two years of experience earn approximately 1,540 BGN.

While someone with an experience level between two and five years is expected to earn 1,980 BGN, 29% more than someone with less than two year's experience.

Moving forward, an experience level between five and ten years lands a salary of 2,730 BGN, 38% more than someone with two to five years of experience.

Additionally, professionals whose expertise span anywhere between ten and fifteen years get a salary equivalent to 3,390 BGN, 24% more than someone with five to ten years of experience.

If the experience level is between fifteen and twenty years, then the expected wage is 3,630 BGN, 7% more than someone with ten to fifteen years of experience.

Lastly, employees with more than twenty years of professional experience get a salary of 3,870 BGN, 7% more than people with fifteen to twenty years of experience.

On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Typical Salary Progress for Most Careers

Salary Comparison By Experience Level
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Salary Comparison By Education / Media Planner / Bulgaria

How do education levels affect salaries?

Displayed below is the average salary variance between different education levels of professionals working as Media Planner.

High School
1,930 BGN
Certificate or Diploma+15%
2,210 BGN
Bachelor's Degree+35%
2,980 BGN
Master's Degree+26%
3,740 BGN
Percentage increase and decrease are relative to the previous value
Salary comparison by education level monthly Bulgaria Media Planner
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We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down salaries by education level for the position Media Planner in order to make a comparison.


Level 1: High School

Employees at this education level have an average salary of 1,930 BGN.


Level 2: Certificate or Diploma

At this level, the average salary becomes 2,210 BGN, 15% more than the previous level.


Level 3: Bachelor's Degree

At this level, the average salary becomes 2,980 BGN, 35% more than the previous level.


Level 4: Master's Degree

At this level, the average salary becomes 3,740 BGN, 26% more than the previous level.



Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Bulgaria costs anywhere from 16,600 BGN to 49,700 BGN and lasts approximately two years. That is quite an investment.

You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support the theory. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.


Typical Salary Difference by Education for Most Careers

Salary Comparison By Education Level
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Salary and Compensation Comparison By Gender / Media Planner / Bulgaria

Salary comparison by gender Bulgaria Media Planner monthly
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? For the people who work as Media Planner in Bulgaria, the average difference between the salary of male and female employees is 6%.

Male
2,560 BGN
Female+6%
2,730 BGN
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Bulgaria for all Careers

Salary comparison by gender monthly Bulgaria
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Average Annual Salary Increment Percentage / Media Planner / Bulgaria

How much are annual salary increments in Bulgaria for individuals working as Media Planner? How often do employees get salary raises?

Individuals working as Media Planner in Bulgaria are likely to observe a salary increase of approximately 10% every 20 months. The national average annual increment for all professions combined is 7% granted to employees every 20 months.

Annual Salary Increment Rate Bulgaria Media Planner
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Bulgaria / All Professions

Annual Salary Increment Rate Bulgaria
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The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency

The average salary increase in one year (12 months) in Bulgaria is 4%.

Worldwide Salary Raises: All Countries and All Jobs

World Average Annual Salary Increment
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Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.



Bonus and Incentive Rates / Media Planner / Bulgaria

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Bulgaria Media Planner
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47% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 53% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 3% to 6% of their annual salary.

Received Bonus
53%
No Bonus
47%

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus, where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.


What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

Example:
A graphics designer working for a graphics designing company.

Example:
A graphic designer in the marketing department of a hospital.


Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Average Hourly Wage / Media Planner / Bulgaria


15 BGN per hour

The average hourly wage (pay per hour) for individuals working as Media Planner in Bulgaria is 15 BGN.This is the rate they get paid for every worked hour.


Hourly Wage = Annual Salary / ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for people working as Media Planner in Bulgaria is 8 BGN. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Salary comparison with similar jobs

Job TitleAverage Salary
Advertising / Graphic Design / Events-100%
Advertisement Fraud Analyst3,620 BGN+36%
Advertising Account Executive3,580 BGN+35%
Advertising Account Manager4,000 BGN+51%
Advertising Account Planner2,080 BGN-22%
Advertising and Promotions Manager5,460 BGN+110%
Advertising Coordinator2,660 BGN+0%
Advertising Data Analyst3,450 BGN+30%
Advertising Manager5,550 BGN+110%
Advertising Operations Manager5,460 BGN+110%
Advertising Sales Director5,580 BGN+110%
Advertising Strategic Planner3,640 BGN+37%
Advertising Team Leader3,270 BGN+23%
Animation Director4,440 BGN+67%
Animator2,410 BGN-9%
Art Director3,420 BGN+29%
Art Manager3,310 BGN+25%
Artificial Intelligence Advertising Analyst3,720 BGN+40%
Artist2,850 BGN+7%
Artworker2,030 BGN-24%
Assistant Art Director2,520 BGN-5%
Audio and Video Equipment Technician2,040 BGN-23%
Audio Engineer2,370 BGN-11%
Audiosual Technician1,890 BGN-29%
Branding Consultant4,450 BGN+68%
Broadcast Administrator3,500 BGN+32%
Catering Sales2,160 BGN-19%
Catering Trainer2,590 BGN-2%
Color Consultant2,090 BGN-21%
Commercial and Industrial Designer2,020 BGN-24%
Conference Organiser2,470 BGN-7%
Content and Media Production Lead3,940 BGN+48%
CopyWriter2,330 BGN-12%
Creative Content Strategist4,180 BGN+57%
Creative Designer2,620 BGN-1%
Creative Director3,190 BGN+20%
Creative Technologist3,900 BGN+47%
Crowd Management Specialist3,200 BGN+21%
Design Strategist3,610 BGN+36%
Designer 1,940 BGN-27%
Desktop Publisher1,560 BGN-41%
Digital Campaign Manager3,630 BGN+37%
Digital Media Manager3,970 BGN+50%
Digital Media Strategist4,190 BGN+58%
Director of Events5,540 BGN+110%
Director of Graphic Design3,150 BGN+19%
Director of Social Media Marketing4,060 BGN+53%
Event Experience Designer3,550 BGN+34%
Event Security Specialist3,170 BGN+19%
Event Technology Consultant3,380 BGN+27%
Event Technology Integration Specialist2,970 BGN+12%
Events and Promotions Manager5,580 BGN+110%
Events Director5,660 BGN+110%
Exhibit Designer2,780 BGN+5%
Exhibit Display Coordinator2,460 BGN-7%
Exhibit Display Manager3,400 BGN+28%
Experiential Designer3,060 BGN+15%
Finisher1,720 BGN-35%
Gamification Specialist3,340 BGN+26%
Graphic Artist2,030 BGN-24%
Graphic Design Specialist2,390 BGN-10%
Graphic Designer2,170 BGN-18%
Graphics Artist2,000 BGN-25%
Graphics Design Supervisor3,020 BGN+14%
Group Creative Director3,670 BGN+38%
Imagery Analyst2,030 BGN-24%
Imaging Technologist1,900 BGN-28%
Immersive Storyteller2,890 BGN+9%
Interaction Designer1,670 BGN-37%
Lead Generation Specialist4,320 BGN+63%
Media Analyst2,700 BGN+2%
Media Executive3,280 BGN+24%
Media Planner2,650 BGN-0%
Media Production Coordinator2,490 BGN-6%
Media Production Manager4,640 BGN+75%
Media Project Manager4,540 BGN+71%
Media Relations Representative3,920 BGN+48%
Media Sales Executive4,370 BGN+65%
Meeting and Event Planner2,670 BGN+1%
Mobile Advertising Specialist3,920 BGN+48%
Motion Graphic Artist2,600 BGN-2%
Motion Graphics Designer2,690 BGN+1%
Multimedia Artist2,240 BGN-16%
Multimedia Specialist1,900 BGN-28%
NFT Designer2,360 BGN-11%
NFT Specialist2,620 BGN-1%
Photographer1,850 BGN-30%
PPC Campaign Manager3,520 BGN+33%
Print Production Manager3,760 BGN+42%
Product and Brand Manager5,060 BGN+91%
Sales Promotion Manager5,010 BGN+89%
Search Engine Optimization Specialist (SEO)2,410 BGN-9%
Sketch Artist2,410 BGN-9%
Social Media Event Strategist2,770 BGN+4%
Social Media Executive4,400 BGN+66%
Social Media Graphic Designer2,480 BGN-7%
Social Media Manager4,120 BGN+55%
Social Media Marketing Manager4,360 BGN+64%
Social Media Strategist4,400 BGN+66%
Special Events Supervisor3,130 BGN+18%
Technical Typist1,480 BGN-44%
User Experience UX Designer2,410 BGN-9%
UX Designer1,960 BGN-26%
Virtual / Augmented Reality Advertiser3,290 BGN+24%
Virtual / Augmented Reality Event Producer2,750 BGN+4%
Virtual / Augmented Reality Showroom Designer2,640 BGN-1%
Virtual Events Planner2,740 BGN+3%
Virtual Trade Show Manager2,520 BGN-5%
Voice Search Optimization Specialist3,510 BGN+32%
Web Accessibility Designer2,620 BGN-1%
Web3 Designer2,520 BGN-5%
Webinar Designer2,810 BGN+6%

Government vs Private Sector Salary Comparison

Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Bulgaria is 9% on average across all career fields.

Private Sector
3,140 BGN
Public Sector+9%
3,440 BGN
Percentage increase and decrease are relative to the previous value

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary for the job title Media Planner in Bulgaria?

A good and competitive compensation would range anywhere between 2,480 BGN and 2,830 BGN. This is a very rough estimate. Experience and education play a very huge part in the final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

Base / Basic Salary

The base salary for a careers like Media Planner in Bulgaria ranges from 1,300 BGN to 2,020 BGN. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.


What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary


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