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Retail Store Manager Average Salary in Bulgaria 2023

How much money does a person working as Retail Store Manager make in Bulgaria?

Average Monthly Salary
4,030 BGN
( 48,400 BGN yearly)


A person working as Retail Store Manager in Bulgaria typically earns around 4,030 BGN per month. Salaries range from 1,980 BGN (lowest) to 6,290 BGN (highest).

This is the average monthly salary including housing, transport, and other benefits. Retail Store Manager salaries vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.

Retail Store Manager Pay Scale and Salaries in Bulgaria

Median and salary distribution Bulgaria Retail Store Manager monthly
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Salary Structure and Pay Scale Comparison

5% of people earn
3,740 BGN or more
10% of people earn
3,300 to 3,740 BGN
20% of people earn
2,340 BGN or less
65% of people earn
2,340 to 3,300 BGN
Minimum Salary
1,980 BGN
3,760 BGN
6,290 BGN

Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

  • Salary Range, Minimum Wage, and Starting Salary

    Retail Store Manager salaries in Bulgaria range from 1,980 BGN per month (starting salary) to 6,290 BGN per month (maximum salary). This is not the minimum wage as per the law, only the lowest reported number in the salary survey that had thousands of participants and professionals from all over the country.

  • Median Salary

    The median salary is 3,760 BGN per month, which means that half (50%) of people working as Retail Store Manager(s) are earning less than 3,760 BGN while the other half are earning more than 3,760 BGN. The median represents the middle salary value. Generally speaking, you would want to be on the right side of the graph with the group earning more than the median salary.

  • Percentiles and Salary Scale

    Closely related to the median are two values: the 25th and the 75th percentiles. Reading from the salary distribution diagram, 25% of Retail Store Manager(s) are earning less than 3,080 BGN while 75% of them are earning more than 3,080 BGN. Also from the diagram, 75% of Retail Store Manager(s) are earning less than 4,300 BGN while 25% are earning more than 4,300 BGN.

  • Pay Scale Structure

    We grouped the most common and recurring salaries into brackets to give more insight into what salary to expect. This method is more accurate than just the average salary and gives more insights on how salaries are actually distributed. Around 65% of all reported figures are in the range 2,340 BGN to 3,300 BGN. Approximatly 20% fall under the 2,340 BGN cap. Ten percent of wages are from 3,300 BGN to 3,740 BGN. Only 5% of people grossed 3,740 BGN or more.

Retail Store Manager Salary Comparison by Years of Experience

How does experience and age affect your pay?

Retail Store Manager average salary change by experience in Bulgaria

0 - 2 Years
2,340 BGN
2 - 5 Years+29%
3,010 BGN
5 - 10 Years+38%
4,160 BGN
10 - 15 Years+24%
5,150 BGN
15 - 20 Years+7%
5,510 BGN
20+ Years+7%
5,880 BGN
Percentage increase and decrease are relative to the previous value
Salary comparison by years of experience monthly Bulgaria Retail Store Manager
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The experience level is the most important factor in determining the salary. Naturally the more years of experience the higher your wage. We broke down Retail Store Manager salaries by experience level and this is what we found.

Employees with less than two years of experience makes approximately 2,340 BGN per month.

While someone with an experience level between two and five years is expected to earn 3,010 BGN per month, 29% more than someone with less than two year's experience.

Moving forward, an experience level between five and ten years lands a salary of 4,160 BGN per month, 38% more than someone with two to five years of experience.

On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Additionally, Retail Store Manager whose expertise span anywhere between ten and fifteen years get a salary equivalent to 5,150 BGN per month, 24% more than someone with five to ten years of experience.

If the experience level is between fifteen and twenty years, then the expected wage is 5,510 BGN per month, 7% more than someone with ten to fifteen years of experience.

Lastly, employees with more than twenty years of professional experience get a salary of 5,880 BGN per month, 7% more than people with fifteen to twenty years of experience.

Typical Salary Progress for Most Careers

Salary Comparison By Experience Level
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Retail Store Manager Salary Comparison By Education

How do education levels affect salaries?

Displayed below is the average salary difference between different Retail Store Manager(s) who have the same experience but different education levels.

Retail Store Manager average salary difference by education level in Bulgaria

High School
3,010 BGN
Certificate or Diploma+43%
4,310 BGN
Bachelor's Degree+38%
5,950 BGN
Percentage increase and decrease are relative to the previous value
Salary comparison by education level monthly Bulgaria Retail Store Manager
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We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down Retail Store Manager salaries by education level in order to make a comparison.

When the education level is High School, the average salary is 3,010 BGN per month.

While someone with a Certificate or Diploma gets a salary of 4,310 BGN per month, 43% more than someone having a High School degree.

People with Bachelor's Degree have an average salary of 5,950 BGN per month, 38% more than someone with a Certificate or Diploma.

Typical Salary Difference by Education for Most Careers

Salary Comparison By Education Level
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Salary and Compensation Comparison By Gender - Retail Store Manager

Salary comparison by gender Bulgaria Retail Store Manager monthly
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? Male Retail Store Manager employees in Bulgaria earn 6% more than their female counterparts on average.

4,140 BGN
3,900 BGN
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Bulgaria for all Careers

Salary comparison by gender monthly Bulgaria
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Retail Store Manager Average Annual Salary Increment Percentage in Bulgaria

How much are annual salary increments in Bulgaria for Retail Store Manager(s)? How often do employees get salary raises?

Retail Store Manager

Retail Store Manager(s) in Bulgaria are likely to observe a salary increase of approximately 10% every 20 months. The national average annual increment for all professions combined is 7% granted to employees every 20 months.

Annual Salary Increment Rate Bulgaria Retail Store Manager
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Bulgaria / All Professions

Annual Salary Increment Rate Bulgaria
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The term 'Annual Salary Increase' usually refers to the increase in 12 calendar month period, but because it is rarely that people get their salaries reviewed exactly on the one year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 ÷ Increase Frequency

The average salary increase in one year (12 months) in Bulgaria is 4%.

Annual Increment Rate By Industry 2022

Information Technology

Listed above are the average annual increase rates for each industry in Bulgaria for the year 2022. Companies within thriving industries tend to provide higher and more frequent raises. Exceptions do exist, but generally speaking, the situation of any company is closely related to the economic situation in the country or region. These figures tend to change frequently.

Worldwide Salary Raises: All Countries and All Jobs

World Average Annual Salary Increment
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Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.

Retail Store Manager Bonus and Incentive Rates in Bulgaria

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Bulgaria Retail Store Manager
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"Retail Store Manager" is considered to be a high bonus-based job. The people who get the highest bonuses are usually somehow involved in the revenue generation cycle.

21% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 79% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.

Received Bonus
No Bonus

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.

What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

A graphics designer working for a graphics designing company.

A graphic designer in the marketing department of a hospital.

Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Retail Store Manager Salary Trend and Forecast in Bulgaria

How are Retail Store Manager salaries changing over time? Listed below is a chart that shows the average salary in recent years.

Average Salary 2019
3,580 BGN
Average Salary 2020+4%
3,710 BGN
Average Salary 2021+3%
3,820 BGN
Average Salary 2022+2%
3,890 BGN
Percentage increase and decrease are relative to the previous value

Retail Store Manager salaries in Bulgaria are on the rise in the year 2023 based on recent submitted salaries and reports. As displayed in the chart, salaries in 2022 are 2% higher than those of 2021. The trend suggests a slow yet continuous increase in pay in 2024 and future years. These numbers may vary from industry to another.

Salary trends and forecast monthly Bulgaria Retail Store Manager
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Retail Store Manager Average Hourly Wage in Bulgaria

23 BGN per hour

The average hourly wage (pay per hour) in Bulgaria is 23 BGN. This means that the average Retail Store Manager in Bulgaria earns approximately 23 BGN for every worked hour.

Hourly Wage = Annual Salary ÷ ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fix amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for 'Retail Store Manager' in Bulgaria is 11 BGN. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Retail Store Manager VS Other Jobs

4,030 BGN
3,610 BGN
3,300 BGN
Average Salary
Retail Store Manager
Average Salary
Sales Retail and Wholesale
Average Salary
All Jobs

The average salary for Retail Store Manager is 12% more than that of Sales Retail and Wholesale. Also, Sales Retail and Wholesale salaries are 9% more than those of All Jobs.

Salary Comparison Between Retail Store Manager and Sales Retail and Wholesale monthly Bulgaria
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Salary comparison with similar jobs

Job TitleAverage Salary
Account Officer2,010 BGN-50%
Area Sales Manager5,680 BGN+41%
Assistant Department Manager2,680 BGN-34%
Assistant Retail Store Manager2,920 BGN-28%
Branch Manager4,140 BGN+3%
Cashier1,280 BGN-68%
Cashier Manager2,750 BGN-32%
Depot Manager3,710 BGN-8%
Deputy Sales Manager3,900 BGN-3%
Distribution Director4,330 BGN+7%
Global Wholesale Manager7,460 BGN+85%
Head Cashier2,550 BGN-37%
Head of Retail4,730 BGN+17%
Head Teller2,630 BGN-35%
Inside Sales Executive3,700 BGN-8%
Inside Sales Representative2,210 BGN-45%
Inventory Manager3,690 BGN-8%
Key Account Manager3,970 BGN-2%
Medical Device Sales3,050 BGN-24%
National Customer Solution Specialist4,600 BGN+14%
Parts Salesperson2,220 BGN-45%
Project Development Manager4,340 BGN+8%
Project Manager4,480 BGN+11%
Purchasing and Sales Executive6,280 BGN+56%
Quotation Engineer2,060 BGN-49%
Relationship Manager4,680 BGN+16%
Retail Operations Manager4,070 BGN+1%
Retail Sales Associate2,900 BGN-28%
Retail Store Manager4,030 BGN-0%
Revenue Manager3,970 BGN-2%
Sales Account Manager4,380 BGN+9%
Sales Admin Executive5,130 BGN+27%
Sales Assistant1,640 BGN-59%
Sales Associate2,120 BGN-47%
Sales Consultant2,970 BGN-26%
Sales Coordinator2,220 BGN-45%
Sales Development Representative2,670 BGN-34%
Sales Engineer2,470 BGN-39%
Sales Executive4,240 BGN+5%
Sales Manager5,700 BGN+41%
Sales Officer2,150 BGN-47%
Sales Planning Analyst3,700 BGN-8%
Sales Representative2,220 BGN-45%
Sales Specialist3,350 BGN-17%
Sales Support1,580 BGN-61%
Sales Team Leader3,400 BGN-16%
Sales Trainer3,850 BGN-5%
Securities Sales Agent3,650 BGN-9%
Shipper / Receiver1,690 BGN-58%
Shop Manager3,770 BGN-6%
Store Development Administrator2,600 BGN-36%
Trade Marketing Officer3,790 BGN-6%
Treasury Officer3,290 BGN-18%
Vice President Sales5,310 BGN+32%
Visual Merchandiser1,980 BGN-51%

Salary Comparison By City

CityAverage Salary
Burgas3,990 BGN
Plovdiv4,590 BGN
Rousse4,190 BGN
Sofia4,440 BGN
Stara Zagora3,900 BGN
Varna4,280 BGN

Government vs Private Sector Salary Comparison

Where can you get paid more, working for a private company or for the government? Public sector employees in Bulgaria earn 9% more than their private sector counterparts on average across all sectors.

Private Sector
3,130 BGN
Public Sector+9%
3,420 BGN
Percentage increase and decrease are relative to the previous value

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary for Retail Store Manager in Bulgaria?

A good and competitive compensation would range anywhere between 3,760 BGN and 4,300 BGN. This is a very rough estimate and your experience and education will play a very huge part into your final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salart after tax for every career.

Base / Basic Salary

The base salary for Retail Store Manager in Bulgaria is ranges from 3,080 BGN to 4,300 BGN. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range in a grain of salt.

What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both of the average and the median then you are doing very well. If your salary is lower than both, then many people are earning more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary

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