A person working as Retail Store Manager in Bulgaria typically earns around 4,030 BGN per month. Salaries range from 1,980 BGN (lowest) to 6,290 BGN (highest).
This is the average monthly salary including housing, transport, and other benefits. Retail Store Manager salaries vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.
![]() 1,980 BGN |
![]() 3,760 BGN |
![]() 6,290 BGN |
Retail Store Manager salaries in Bulgaria range from 1,980 BGN per month (starting salary) to 6,290 BGN per month (maximum salary). This is not the minimum wage as per the law, only the lowest reported number in the salary survey that had thousands of participants and professionals from all over the country.
The median salary is 3,760 BGN per month, which means that half (50%) of people working as Retail Store Manager(s) are earning less than 3,760 BGN while the other half are earning more than 3,760 BGN. The median represents the middle salary value. Generally speaking, you would want to be on the right side of the graph with the group earning more than the median salary.
Closely related to the median are two values: the 25th and the 75th percentiles. Reading from the salary distribution diagram, 25% of Retail Store Manager(s) are earning less than 3,080 BGN while 75% of them are earning more than 3,080 BGN. Also from the diagram, 75% of Retail Store Manager(s) are earning less than 4,300 BGN while 25% are earning more than 4,300 BGN.
We grouped the most common and recurring salaries into brackets to give more insight into what salary to expect. This method is more accurate than just the average salary and gives more insights on how salaries are actually distributed. Around 65% of all reported figures are in the range 2,340 BGN to 3,300 BGN. Approximatly 20% fall under the 2,340 BGN cap. Ten percent of wages are from 3,300 BGN to 3,740 BGN. Only 5% of people grossed 3,740 BGN or more.
0 - 2 Years | 2,340 BGN | |
2 - 5 Years | +29% | 3,010 BGN |
5 - 10 Years | +38% | 4,160 BGN |
10 - 15 Years | +24% | 5,150 BGN |
15 - 20 Years | +7% | 5,510 BGN |
20+ Years | +7% | 5,880 BGN |
The experience level is the most important factor in determining the salary. Naturally the more years of experience the higher your wage. We broke down Retail Store Manager salaries by experience level and this is what we found.
Employees with less than two years of experience makes approximately 2,340 BGN per month.
While someone with an experience level between two and five years is expected to earn 3,010 BGN per month, 29% more than someone with less than two year's experience.
Moving forward, an experience level between five and ten years lands a salary of 4,160 BGN per month, 38% more than someone with two to five years of experience.
Additionally, Retail Store Manager whose expertise span anywhere between ten and fifteen years get a salary equivalent to 5,150 BGN per month, 24% more than someone with five to ten years of experience.
If the experience level is between fifteen and twenty years, then the expected wage is 5,510 BGN per month, 7% more than someone with ten to fifteen years of experience.
Lastly, employees with more than twenty years of professional experience get a salary of 5,880 BGN per month, 7% more than people with fifteen to twenty years of experience.
High School | 3,010 BGN | |
Certificate or Diploma | +43% | 4,310 BGN |
Bachelor's Degree | +38% | 5,950 BGN |
We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down Retail Store Manager salaries by education level in order to make a comparison.
When the education level is High School, the average salary is 3,010 BGN per month.
While someone with a Certificate or Diploma gets a salary of 4,310 BGN per month, 43% more than someone having a High School degree.
People with Bachelor's Degree have an average salary of 5,950 BGN per month, 38% more than someone with a Certificate or Diploma.
Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? Male Retail Store Manager employees in Bulgaria earn 6% more than their female counterparts on average.
Male | 4,140 BGN | |
Female | -6% | 3,900 BGN |
Retail Store Manager(s) in Bulgaria are likely to observe a salary increase of approximately 10% every 20 months. The national average annual increment for all professions combined is 7% granted to employees every 20 months.
The term 'Annual Salary Increase' usually refers to the increase in 12 calendar month period, but because it is rarely that people get their salaries reviewed exactly on the one year mark, it is more meaningful to know the frequency and the rate at the time of the increase.
The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 ÷ Increase Frequency
Banking | 6% | |
Energy | 3% | |
Information Technology | 9% | |
Healthcare | 6% | |
Travel | 3% | |
Construction | 9% | |
Education | 6% |
Listed above are the average annual increase rates for each industry in Bulgaria for the year 2022. Companies within thriving industries tend to provide higher and more frequent raises. Exceptions do exist, but generally speaking, the situation of any company is closely related to the economic situation in the country or region. These figures tend to change frequently.
Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.
"Retail Store Manager" is considered to be a high bonus-based job. The people who get the highest bonuses are usually somehow involved in the revenue generation cycle.
21% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 79% said that they received at least one form of monetary bonus.
Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.
Received Bonus | 79% | |
No Bonus | 21% |
The most standard form of bonus where the employee is awarded based on their exceptional performance.
Company Performance BonusesOccasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.
Goal-Based BonusesGranted upon achieving an important goal or milestone.
Holiday / End of Year BonusesThese types of bonuses are given without a reason and usually resemble an appreciation token.
People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.
The main two types of jobs | |
Revenue Generators | Supporting Cast |
Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business. | Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations. |
Example: | Example: |
Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.
Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.
Average Salary 2019 | 3,580 BGN | |
Average Salary 2020 | +4% | 3,710 BGN |
Average Salary 2021 | +3% | 3,820 BGN |
Average Salary 2022 | +2% | 3,890 BGN |
Retail Store Manager salaries in Bulgaria are on the rise in the year 2023 based on recent submitted salaries and reports. As displayed in the chart, salaries in 2022 are 2% higher than those of 2021. The trend suggests a slow yet continuous increase in pay in 2024 and future years. These numbers may vary from industry to another.
The hourly wage is the salary paid in one worked hour. Usually jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fix amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.
The minimum pay rate per hour for 'Retail Store Manager' in Bulgaria is 11 BGN. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.
The average salary for Retail Store Manager is 12% more than that of Sales Retail and Wholesale. Also, Sales Retail and Wholesale salaries are 9% more than those of All Jobs.
Job Title | Average Salary |
Account Officer | 2,010 BGN | ![]() |
Area Sales Manager | 5,680 BGN | ![]() |
Assistant Department Manager | 2,680 BGN | ![]() |
Assistant Retail Store Manager | 2,920 BGN | ![]() |
Branch Manager | 4,140 BGN | ![]() |
Cashier | 1,280 BGN | ![]() |
Cashier Manager | 2,750 BGN | ![]() |
Depot Manager | 3,710 BGN | ![]() |
Deputy Sales Manager | 3,900 BGN | ![]() |
Distribution Director | 4,330 BGN | ![]() |
Global Wholesale Manager | 7,460 BGN | ![]() |
Head Cashier | 2,550 BGN | ![]() |
Head of Retail | 4,730 BGN | ![]() |
Head Teller | 2,630 BGN | ![]() |
Inside Sales Executive | 3,700 BGN | ![]() |
Inside Sales Representative | 2,210 BGN | ![]() |
Inventory Manager | 3,690 BGN | ![]() |
Key Account Manager | 3,970 BGN | ![]() |
Medical Device Sales | 3,050 BGN | ![]() |
National Customer Solution Specialist | 4,600 BGN | ![]() |
Parts Salesperson | 2,220 BGN | ![]() |
Project Development Manager | 4,340 BGN | ![]() |
Project Manager | 4,480 BGN | ![]() |
Purchasing and Sales Executive | 6,280 BGN | ![]() |
Quotation Engineer | 2,060 BGN | ![]() |
Relationship Manager | 4,680 BGN | ![]() |
Retail Operations Manager | 4,070 BGN | ![]() |
Retail Sales Associate | 2,900 BGN | ![]() |
Retail Store Manager | 4,030 BGN | ![]() |
Revenue Manager | 3,970 BGN | ![]() |
Sales Account Manager | 4,380 BGN | ![]() |
Sales Admin Executive | 5,130 BGN | ![]() |
Sales Assistant | 1,640 BGN | ![]() |
Sales Associate | 2,120 BGN | ![]() |
Sales Consultant | 2,970 BGN | ![]() |
Sales Coordinator | 2,220 BGN | ![]() |
Sales Development Representative | 2,670 BGN | ![]() |
Sales Engineer | 2,470 BGN | ![]() |
Sales Executive | 4,240 BGN | ![]() |
Sales Manager | 5,700 BGN | ![]() |
Sales Officer | 2,150 BGN | ![]() |
Sales Planning Analyst | 3,700 BGN | ![]() |
Sales Representative | 2,220 BGN | ![]() |
Sales Specialist | 3,350 BGN | ![]() |
Sales Support | 1,580 BGN | ![]() |
Sales Team Leader | 3,400 BGN | ![]() |
Sales Trainer | 3,850 BGN | ![]() |
Securities Sales Agent | 3,650 BGN | ![]() |
Shipper / Receiver | 1,690 BGN | ![]() |
Shop Manager | 3,770 BGN | ![]() |
Store Development Administrator | 2,600 BGN | ![]() |
Trade Marketing Officer | 3,790 BGN | ![]() |
Treasury Officer | 3,290 BGN | ![]() |
Vice President Sales | 5,310 BGN | ![]() |
Visual Merchandiser | 1,980 BGN | ![]() |
City | Average Salary |
Burgas | 3,990 BGN |
Plovdiv | 4,590 BGN |
Rousse | 4,190 BGN |
Sofia | 4,440 BGN |
Stara Zagora | 3,900 BGN |
Varna | 4,280 BGN |
Where can you get paid more, working for a private company or for the government? Public sector employees in Bulgaria earn 9% more than their private sector counterparts on average across all sectors.
Private Sector | 3,130 BGN | |
Public Sector | +9% | 3,420 BGN |
A good and competitive compensation would range anywhere between 3,760 BGN and 4,300 BGN. This is a very rough estimate and your experience and education will play a very huge part into your final earnings.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salart after tax for every career.
The base salary for Retail Store Manager in Bulgaria is ranges from 3,080 BGN to 4,300 BGN. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range in a grain of salt.
Both are indicators. If your salary is higher than both of the average and the median then you are doing very well. If your salary is lower than both, then many people are earning more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary