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Marketing Average Salaries in Canada 2020

How much money does a person working in Marketing make in Canada?

Average Yearly Salary
134,000 CAD
( 11,200 CAD monthly)


A person working in Marketing in Canada typically earns around 134,000 CAD per year. Salaries range from 62,200 CAD (lowest average) to 222,000 CAD (highest average, actual maximum salary is higher).

This is the average yearly salary including housing, transport, and other benefits. Salaries vary drastically between different Marketing careers. If you are interested in the salary of a particular job, see below for salaries for specific job titles.

Salaries for specific jobs

Job TitleAverage Salary
Account Handler102,000 CAD
Affiliate Manager127,000 CAD
Analytics Specialist90,800 CAD
Assistant Brand Manager134,000 CAD
Assistant Product Manager153,000 CAD
Brand Ambassador183,000 CAD
Brand Manager195,000 CAD
Campaign Specialist127,000 CAD
Chief Marketing Officer 223,000 CAD
Communications Officer66,600 CAD
Content Marketing Strategist128,000 CAD
Creative Marketing Lead134,000 CAD
Creative Writer78,100 CAD
Digital Marketing Manager157,000 CAD
Event Marketing167,000 CAD
Localization Manager139,000 CAD
Market Development Manager167,000 CAD
Market Research Analyst141,000 CAD
Market Research Manager144,000 CAD
Market Segmentation Director169,000 CAD
Marketing Advisor130,000 CAD
Marketing Analyst126,000 CAD
Marketing Assistant72,200 CAD
Marketing Associate66,800 CAD
Marketing Communications Manager138,000 CAD
Marketing Consultant159,000 CAD
Marketing Coordinator70,700 CAD
Marketing Distribution Executive170,000 CAD
Marketing Executive163,000 CAD
Marketing Manager209,000 CAD
Marketing Officer71,300 CAD
Marketing Specialist105,000 CAD
Marketing Writer82,600 CAD
Online Marketing Analyst113,000 CAD
Optimization Manager137,000 CAD
Outbound Sales92,300 CAD
Outreach Coordinator93,400 CAD
Outreach Specialist114,000 CAD
Product Development156,000 CAD
Product Marketing Manager159,000 CAD
Product Researcher89,000 CAD
Product Training Specialist108,000 CAD
Project Manager126,000 CAD
Publications Coordinator75,400 CAD
Research Executive154,000 CAD
Sales and Marketing Assistant67,900 CAD
Sales Management Support75,400 CAD
Search Marketing Strategist171,000 CAD
Social Media Specialist120,000 CAD
Spaceman Analyst65,700 CAD
Sponsorship Consultant115,000 CAD
Team Leader131,000 CAD
Telemarketer64,600 CAD
Trade Marketing Manager167,000 CAD
Trade Marketing Professional129,000 CAD
Web Analytics Manager132,000 CAD
Web Content Manager136,000 CAD

Marketing Jobs Salary Distribution in Canada

Median and salary distribution yearly Canada Marketing
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The median, the maximum, the minimum, and the range

  • Salary Range

    Marketing salaries in Canada range from 62,200 CAD per year (minimum average salary) to 222,000 CAD per year (maximum average salary, actual maximum is higher).

  • Median Salary

    The median salary is 145,000 CAD per year, which means that half (50%) of people working in Marketing are earning less than 145,000 CAD while the other half are earning more than 145,000 CAD. The median represents the middle salary value. Generally speaking, you would want to be on the right side of the graph with the group earning more than the median salary.

  • Percentiles

    Closely related to the median are two values: the 25th and the 75th percentiles. Reading from the salary distribution diagram, 25% of people working in Marketing are earning less than 93,100 CAD while 75% of them are earning more than 93,100 CAD. Also from the diagram, 75% of people working in Marketing are earning less than 198,000 CAD while 25% are earning more than 198,000 CAD.

What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both of the average and the median then you are doing very well. If your salary is lower than both, then many people are earning more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary

Salary Comparison by Years of Experience

How does a person's salary progress over time?

Salary Comparison By Experience Level
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The experience level is the most important factor in determining the salary. Naturally the more years of experience the higher the wage.

Generally speaking, employees having experience from two to five years earn on average 32% more than freshers and juniors across all industries and disciplines.

Professionals with experience of more than five years tend to earn on average 36% more than those with five years or less of work experience.

Change in salary based on experience varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of many different jobs. To view accurate figures, choose a specific job title.

As you hit the ten years mark, the salary increases by 21% and an additional 14% for those who have crossed the 15 years mark.

Those figures are presented as guidelines only. The numbers become more significant if you consider one job title at a time.

On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Salary Comparison By Education

How does the education level affect your salary?

Salary Comparison By Education
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It is well known that higher education equals a bigger salary, but how much more money can a degree add to your income? We compared the salaries of professionals at the same level but with different college degrees levels across many jobs, below are our findings.

Change in salary based on education varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of multiple jobs. To view accurate figures, choose a specific job title.

Workers with a certificate or diploma earn on average 17% more than their peers who only reached the high school level.

Employees who earned a Bachelor's Degree earn 24% more than those who only managed to attain a cerificate or diploma.

Professionals who attained a Master's Degree are awarded salaries that are 29% more than those with a Bachelor's Degree.

Finally, PhD holders earn 23% more than Master's Degree holders on average while doing the same job.

Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Canada costs anywhere from 49,800 Canadian Dollar(s) to 149,000 Canadian Dollar(s) and lasts approximately two years. That is quite an investment.

You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch into a higher paying job. The numbers seem to support this tactic. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

The decision really depends on your situation and experience among many other factors. Putting all variables aside, if you can afford the costs of higher education then the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.

Marketing Salary Comparison By Gender

Salary comparison by gender yearly Canada Marketing
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? Male employees in Canada who work in Marketing earn 5% more than their female counterparts on average.

138,000 CAD
131,000 CAD
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Canada for all Careers

Salary comparison by gender yearly Canada
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Marketing Average Annual Salary Increment Percentage in Canada

How much are annual salary increments in Canada for Marketing professionals? How often do employees get salary raises?


Marketing professionals in Canada are likely to observe a salary increase of approximately 11% every 13 months. The national average annual increment for all professions combined is 9% granted to employees every 15 months.

Annual Salary Increment Rate Canada Marketing
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Canada / All Professions

The term 'Annual Salary Increase' usually refers to the increase in 12 calendar month period, but because it is rarely that people get their salaries reviewed exactly on the one year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 ÷ Increase Frequency

The average salary increase in one year (12 months) in Canada is 7%.

Annual Increment Rate By Industry 2019

Information Technology

Listed above are the average annual increase rates for each industry in Canada for the year 2019. Companies within thriving industries tend to provide higher and more frequent raises. Exceptions do exist, but generally speaking, the situation of any company is closely related to the economic situation in the country or region. These figures tend to change frequently.

Worldwide Salary Raises: All Countries and All Jobs

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Marketing Bonus and Incentive Rates in Canada

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Canada Marketing
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Marketing is considered to be a high bonus-based field due to the generally limited involvement in direct revenue generation, with exceptions of course. The people who get the highest bonuses are usually somehow involved in the revenue generation cycle.

16% of surveyed staff in Marketing reported that they haven't received any bonuses or incentives in the previous year while 84% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.

Received Bonus
No Bonus

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.

What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

A graphics designer working for a graphics designing company.

A graphic designer in the marketing department of a hospital.

Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Marketing Hourly Average Wage in Canada

64 CAD per hour

The average hourly wage (pay per hour) in Canada is 64 CAD. This means that the average person in Canada earns approximately 64 CAD for every worked hour.

Hourly Wage = Annual Salary ÷ ( 52 x 5 x 8 )

The hourly wage is the salary paid in one worked hour. Usually jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fix amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

Marketing VS Other Jobs

Salary Comparison Between Marketing and Marketing yearly Canada
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The average salary for Marketing is 12% more than that of All Jobs.

Salary Comparison By City

CityAverage Salary
Brampton137,000 CAD
Calgary141,000 CAD
Edmonton140,000 CAD
Gatineau129,000 CAD
Halifax131,000 CAD
Hamilton139,000 CAD
Kitchener135,000 CAD
Markham133,000 CAD
Mississauga142,000 CAD
Montreal151,000 CAD
Ottawa144,000 CAD
Quebec141,000 CAD
Regina127,000 CAD
Richmond121,000 CAD
Saskatoon129,000 CAD
Surrey132,000 CAD
Toronto150,000 CAD
Vancouver144,000 CAD
Vaughan131,000 CAD
Windsor130,000 CAD
Winnipeg139,000 CAD

Salary Comparison By State

StateAverage Salary
Alberta144,000 CAD
British Columbia147,000 CAD
Manitoba139,000 CAD
New Brunswick123,000 CAD
Newfoundland-Labrador121,000 CAD
Northwest Territories134,000 CAD
Nova Scotia126,000 CAD
Nunavut140,000 CAD
Ontario150,000 CAD
Prince Edward Island116,000 CAD
Quebec148,000 CAD
Saskatchewan130,000 CAD
Yukon119,000 CAD

Government vs Private Sector Salary Comparison

Where can you get paid more, working for a private company or for the government? Public sector employees in Canada earn 4% more than their private sector counterparts on average across all sectors.

Private Sector
117,000 CAD
Public Sector+4%
122,000 CAD
Percentage increase and decrease are relative to the previous value

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