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Sales Retail and Wholesale Average Salaries in Canada 2024

How much money does a person working in Sales Retail and Wholesale make in Canada?


Average Yearly Salary
132,000 CAD
( 11,000 CAD monthly)

LOW
44,500
CAD
AVERAGE
132,000
CAD
HIGH
258,000
CAD
All salary figures displayed here are per year except when noted otherwise.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

A person working in Sales Retail and Wholesale in Canada typically earns around 132,000 CAD. Salaries range from 44,500 CAD (lowest average) to 258,000 CAD (highest average, actual maximum salary is higher).


Salary Variance

The provided figure represents the median compensation that encompasses housing, transportation, and other perks. The salaries within the Sales Retail and Wholesale domain in Canada exhibit significant discrepancies across various professions. In case you seek information about the remuneration of a specific position, please refer to the salaries listed below for respective job titles.

Salaries for specific jobs

Job TitleAverage Salary
Sales Retail and Wholesale
Account Manager138,000 CAD
Account Officer73,900 CAD
Area Manager141,000 CAD
Area Sales Director247,000 CAD
Area Sales Manager196,000 CAD
Assisstant Store Supervisor86,100 CAD
Assistant Department Manager96,400 CAD
Assistant Retail Store Manager109,000 CAD
Branch Manager155,000 CAD
Branch Supervisor124,000 CAD
Cashier43,700 CAD
Cashier Manager97,500 CAD
Commercial Sales Manager195,000 CAD
Conversion Rate Optimization Specialist154,000 CAD
Corporate Sales Manager167,000 CAD
Data-driven Sales Analyst133,000 CAD
Depot Manager133,000 CAD
Depot Supervisor127,000 CAD
Deputy Sales Manager132,000 CAD
Direct-to-Consumer Sales Executive168,000 CAD
Director of Sales243,000 CAD
Distribution Director157,000 CAD
District Leader123,000 CAD
District Manager155,000 CAD
District Sales Manager151,000 CAD
E-commerce Consultant141,000 CAD
External Sales Account Manager132,000 CAD
Field Sales Representative95,800 CAD
Furniture Sales Associate64,100 CAD
Global Wholesale Manager272,000 CAD
Head Cashier96,400 CAD
Head of Direct Sales185,000 CAD
Head of Retail183,000 CAD
Head Teller90,600 CAD
Inside Sales70,700 CAD
Inside Sales Account Manager113,000 CAD
Inside Sales Engineer86,100 CAD
Inside Sales Executive132,000 CAD
Inside Sales Representative81,200 CAD
Internal Sales Manager142,000 CAD
Inventory Manager133,000 CAD
Key Account Manager140,000 CAD
Medical Device Sales110,000 CAD
Medical Device Sales Representative115,000 CAD
Merchandiser89,200 CAD
Mobile App Sales Representative119,000 CAD
National Account Manager191,000 CAD
National Customer Solution Specialist158,000 CAD
National Sales Manager248,000 CAD
Omni-Channel Sales Coordinator114,000 CAD
Online Crafts Merchant96,200 CAD
Online Marketplace Manager150,000 CAD
Outside Sales Representative92,500 CAD
Parts Salesperson79,100 CAD
Personalization Strategist145,000 CAD
Project Development Manager152,000 CAD
Project Manager162,000 CAD
Project Sales Executive159,000 CAD
Purchasing and Sales Executive214,000 CAD
Quotation Engineer74,800 CAD
Regional Sales Director253,000 CAD
Regional Sales Manager246,000 CAD
Relationship Manager166,000 CAD
Retail Merchandiser56,700 CAD
Retail Operations Manager139,000 CAD
Retail Sales Associate110,000 CAD
Retail Sales Representative92,300 CAD
Retail Salesperson81,100 CAD
Retail Store Manager153,000 CAD
Retail Store Sales Person81,700 CAD
Revenue Manager142,000 CAD
Sales Account Manager169,000 CAD
Sales Admin Executive181,000 CAD
Sales Administration Manager185,000 CAD
Sales Analyst136,000 CAD
Sales Assistant56,800 CAD
Sales Associate74,800 CAD
Sales Consultant114,000 CAD
Sales Coordinator79,000 CAD
Sales Development Representative93,600 CAD
Sales Director227,000 CAD
Sales Engineer90,200 CAD
Sales Executive152,000 CAD
Sales Manager199,000 CAD
Sales Officer79,400 CAD
Sales Planner127,000 CAD
Sales Planning Analyst125,000 CAD
Sales Representative78,000 CAD
Sales Service Associate73,700 CAD
Sales Specialist117,000 CAD
Sales Supervisor124,000 CAD
Sales Support55,300 CAD
Sales Support Manager122,000 CAD
Sales Team Leader120,000 CAD
Sales Trainer147,000 CAD
Securities Sales Agent133,000 CAD
Shipper / Receiver57,100 CAD
Shop Manager130,000 CAD
Social Media Sales Manager163,000 CAD
Store Development Administrator99,900 CAD
Store Manager145,000 CAD
Subscription Box Curator135,000 CAD
Supply Chain Sustainability Manager153,000 CAD
Territory Sales Manager206,000 CAD
Territory Sales Representative108,000 CAD
Trade Marketing Officer139,000 CAD
Treasury Officer117,000 CAD
Vice President Sales188,000 CAD
Visual Merchandiser70,400 CAD
Voice Commerce Specialist113,000 CAD
Wholesale Data Analyst133,000 CAD
Wholesale Inventory Manager158,000 CAD
Wholesale Marketing Manager175,000 CAD
Wholesale Operations Manager187,000 CAD
Wholesale Sales Representative122,000 CAD


Sales Retail and Wholesale Jobs Pay Scale and Salaries in Canada

Median and salary distribution Canada Sales Retail and Wholesale yearly
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Salary Structure and Pay Scale Comparison

5% of people earn
131,000 CAD or more
10% of people earn
110,000 to 131,000 CAD
20% of people earn
62,100 CAD or less
65% of people earn
62,100 to 110,000 CAD
Minimum Salary
44,500 CAD
Median
120,000 CAD
Maximum
258,000 CAD




Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

All salary figures displayed here are per year except when noted otherwise.
  • Salary Range, Minimum Wage, and Starting Salary

    Salaries in Sales Retail and Wholesale in Canada range from 44,500 CAD (starting average salary) to 258,000 CAD (maximum average salary, actual maximum is higher). To clarify, the number presented is not the legally mandated minimum wage. Rather, it represents the lowest figure reported in a salary survey that involved thousands of participants and professionals from across the entire country.

  • Median Salary

    The median income in the field of Sales Retail and Wholesale is 120,000 CAD, implying that half of the workforce in Canada earns less than this figure, and the other half earns more. It represents the central value of salaries. As a rule of thumb, you would prefer to be part of the group earning above the median wage, situated on the right-hand side of the salary distribution chart.

  • Percentiles and Salary Scale

    Two values that are highly correlated with the median are the 25th and 75th percentiles. By examining the salary distribution diagram, it is possible to determine that 25% of individuals employed in Sales Retail and Wholesale in Canada earn less than 91,100 CAD, while 75% of them earn more. Additionally, the diagram reveals that 75% of individuals earn less than 146,000 CAD, while 25% earn more than that.

  • Pay Scale Structure

    Data was regrouped into brackets to provide a better understanding of what salaries can be expected. This approach was deemed more accurate than relying solely on the average salary, as it offers greater insights into the distribution of salaries in the field of Sales Retail and Wholesale in Canada. The analysis revealed that roughly 65% of all reported salaries fell within the range of 62,100 CAD to 110,000 CAD. Approximately 20% of salaries were below the 62,100 CAD mark, while 10% ranged from 110,000 CAD to 131,000 CAD. Only 5% of individuals earned a gross salary of 131,000 CAD or higher.

Salary Comparison by Years of Experience

How does a person's salary progress over time?

Salary Comparison By Experience Level
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The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage.

Generally speaking, employees in Sales Retail and Wholesale in Canada having experience from two to five years earn on average 32% more than freshers and juniors across all industries and disciplines.

Professionals with experience of more than five years tend to earn on average 36% more than those with five years or less of work experience.

As you hit the ten years mark, the salary increases by 21% and an additional 14% for those who have crossed the 15 years mark.

Those figures are presented as guidelines only. The numbers become more significant if you consider one job title at a time.


Change in salary based on experience varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of many different jobs. To view accurate figures, choose a specific job title.
On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.


Salary Comparison By Education

How does the education level affect your salary?

Salary Comparison By Education
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Change in salary based on education varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of multiple jobs. To view accurate figures, choose a specific job title.

It is well known that higher education equals a bigger salary, but how much more money can a degree add to your income?

We compared the salaries of professionals at the same level but with different college degree levels across many jobs in Sales Retail and Wholesale in Canada, below are our findings.

Workers with a certificate or diploma earn on average 17% more than their peers who only reached the high school level.

Employees who earned a Bachelor's Degree earn 24% more than those who only managed to attain a certificate or diploma.

Professionals who attained a Master's Degree are awarded salaries that are 29% more than those with a Bachelor's Degree.

Finally, PhD holders earn 23% more than Master's Degree holders on average while doing the same job.


Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Canada costs anywhere from 50,000 CAD to 150,000 CAD and lasts approximately two years. That is quite an investment.

Employees can't expect any salary increases during the study period, assuming they already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support this tactic. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

The decision really depends on the situation and experience among many other factors. Putting all variables aside, if a person can afford the costs of higher education then the return on investment is definitely worth it. Degree costs can be recovered roughly in a year or so.



Salary and Compensation Comparison By Gender / Sales Retail and Wholesale / Canada

Salary comparison by gender Canada Sales Retail and Wholesale yearly
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? In the field of Sales Retail and Wholesale in Canada, the average difference between the salary of male and female employees is 5%.

Male
135,000 CAD
Female-4%
129,000 CAD
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Canada for all Careers

Salary comparison by gender yearly Canada
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Average Annual Salary Increment Percentage / Sales Retail and Wholesale / Canada

How much are annual salary increments in Canada for individuals working in Sales Retail and Wholesale? How often do employees get salary raises?

Professionals working in Sales Retail and Wholesale in Canada are likely to observe a salary increase of approximately 11% every 13 months. The national average annual increment for all professions combined is 9% granted to employees every 15 months.

Annual Salary Increment Rate Canada Sales Retail and Wholesale
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Canada / All Professions

Annual Salary Increment Rate Canada
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The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency

The average salary increase in one year (12 months) in Canada is 7%.

Worldwide Salary Raises: All Countries and All Jobs

World Average Annual Salary Increment
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Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.

Bonus and Incentive Rates / Sales Retail and Wholesale / Canada

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Canada Sales Retail and Wholesale
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19% of surveyed staff in Sales Retail and Wholesale reported that they haven't received any bonuses or incentives in the previous year while 81% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.

Received Bonus
81%
No Bonus
19%

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus, where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.


What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

Example:
A graphics designer working for a graphics designing company.

Example:
A graphic designer in the marketing department of a hospital.


Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Hourly Average Wage / Sales Retail and Wholesale / Canada


64 CAD per hour

The average hourly wage (pay per hour) in Sales Retail and Wholesale in Canada is 64 CAD.This is the rate they get paid for every worked hour.


Hourly Wage = Annual Salary / ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for people working in Sales Retail and Wholesale in Canada is 21 CAD. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Salary Comparison By City

CityAverage Salary
Brampton136,000 CAD
Calgary140,000 CAD
Edmonton138,000 CAD
Gatineau127,000 CAD
Halifax129,000 CAD
Hamilton137,000 CAD
Kitchener134,000 CAD
Markham132,000 CAD
Mississauga141,000 CAD
Montreal149,000 CAD
Ottawa142,000 CAD
Quebec140,000 CAD
Regina126,000 CAD
Richmond119,000 CAD
Saskatoon127,000 CAD
Surrey131,000 CAD
Toronto149,000 CAD
Vancouver142,000 CAD
Vaughan129,000 CAD
Windsor128,000 CAD
Winnipeg138,000 CAD

Salary Comparison By State

StateAverage Salary
Alberta142,000 CAD
British Columbia145,000 CAD
Manitoba137,000 CAD
New Brunswick122,000 CAD
Newfoundland-Labrador119,000 CAD
Northwest Territories133,000 CAD
Nova Scotia125,000 CAD
Nunavut138,000 CAD
Ontario149,000 CAD
Prince Edward Island115,000 CAD
Quebec146,000 CAD
Saskatchewan128,000 CAD
Yukon118,000 CAD

Government vs Private Sector Salary Comparison

Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Canada is 4% on average across all career fields.

Private Sector
117,000 CAD
Public Sector+4%
122,000 CAD
Percentage increase and decrease are relative to the previous value

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary in Sales Retail and Wholesale in Canada?

A good and competitive compensation would range anywhere between 120,000 CAD and 146,000 CAD. This is a very rough estimate. Experience and education play a very huge part in the final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

Base / Basic Salary

The base salary for jobs in Sales Retail and Wholesale in Canada ranges from 44,500 CAD to 91,100 CAD. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.


What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary


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