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Market Research Analyst Average Salary in Canada 2024

How much money does a person working as Market Research Analyst make in Canada?


Average Yearly Salary
141,000 CAD
( 11,800 CAD monthly)

LOW
73,600
CAD
AVERAGE
141,000
CAD
HIGH
216,000
CAD
All salary figures displayed here are per year except when noted otherwise.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

A person working as Market Research Analyst in Canada typically earns around 141,000 CAD. Salaries range from 73,600 CAD (lowest) to 216,000 CAD (highest).


Salary Variance

This is the average salary including housing, transport, and other benefits. Market Research Analyst salaries in Canada vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.



Market Research Analyst Pay Scale and Salaries in Canada

Median and salary distribution Canada Market Research Analyst yearly
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Salary Structure and Pay Scale Comparison

5% of people earn
128,000 CAD or more
10% of people earn
114,000 to 128,000 CAD
20% of people earn
83,300 CAD or less
65% of people earn
83,300 to 114,000 CAD
Minimum Salary
73,600 CAD
Median
129,000 CAD
Maximum
216,000 CAD




Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

All salary figures displayed here are per year except when noted otherwise.
  • Salary Range, Minimum Wage, and Starting Salary

    Salaries for the position Market Research Analyst in Canada range from 73,600 CAD (starting salary) to 216,000 CAD (maximum salary). It should be noted that the given figure is not the legally mandated minimum wage; rather, it represents the lowest figure reported in a salary survey that included thousands of participants and professionals from all regions of the country.

  • Median Salary

    With a median salary of 129,000 CAD, half of the professionals who work as Market Research Analyst in Canada earn less than this amount, and the other half earn more. The median salary denotes the middle value of salaries. Ideally, you would want to belong to the group earning more than the median salary, located on the right side of the salary distribution graph.

  • Percentiles and Salary Scale

    The median is closely associated with two other values known as the 25th and 75th percentiles. By examining the salary distribution chart, it can be determined that 25% of professionals employed as Market Research Analyst in Canada earn less than 107,000 CAD, while 75% earn more. Similarly, the chart shows that 75% earn less than 146,000 CAD while 25% earn more.

  • Pay Scale Structure

    To provide a better understanding of expected salaries, we categorized the frequently occurring salaries into different ranges. This approach provides a more precise representation of salary distribution for the job title Market Research Analyst in Canada compared to simply calculating the average. The majority of reported salaries, approximately 65%, fall within the range of 83,300 CAD to 114,000 CAD. About 20% of salaries are below the 83,300 CAD mark, while 10% fall within the range of 114,000 CAD to 128,000 CAD. Only 5% of individuals have salaries exceeding 128,000 CAD.

Salary Comparison by Years of Experience / Market Research Analyst / Canada

How do experience and age affect pay?

0 - 2 Years
83,600 CAD
2 - 5 Years+34%
112,000 CAD
5 - 10 Years+30%
146,000 CAD
10 - 15 Years+21%
176,000 CAD
15 - 20 Years+9%
193,000 CAD
20+ Years+5%
203,000 CAD
Percentage increase and decrease are relative to the previous value
Salary comparison by years of experience yearly Canada Market Research Analyst
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The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage. We broke down salaries by experience level for people working as Market Research Analyst and this is what we found.


All salary figures displayed here are per year except when noted otherwise.

Employees with less than two years of experience earn approximately 83,600 CAD.

While someone with an experience level between two and five years is expected to earn 112,000 CAD, 34% more than someone with less than two year's experience.

Moving forward, an experience level between five and ten years lands a salary of 146,000 CAD, 30% more than someone with two to five years of experience.

Additionally, professionals whose expertise span anywhere between ten and fifteen years get a salary equivalent to 176,000 CAD, 21% more than someone with five to ten years of experience.

If the experience level is between fifteen and twenty years, then the expected wage is 193,000 CAD, 9% more than someone with ten to fifteen years of experience.

Lastly, employees with more than twenty years of professional experience get a salary of 203,000 CAD, 5% more than people with fifteen to twenty years of experience.

On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Typical Salary Progress for Most Careers

Salary Comparison By Experience Level
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Salary Comparison By Education / Market Research Analyst / Canada

How do education levels affect salaries?

Displayed below is the average salary variance between different education levels of professionals working as Market Research Analyst.

Certificate or Diploma
99,300 CAD
Bachelor's Degree+52%
151,000 CAD
Master's Degree+42%
214,000 CAD
Percentage increase and decrease are relative to the previous value
Salary comparison by education level yearly Canada Market Research Analyst
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We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down salaries by education level for the position Market Research Analyst in order to make a comparison.


Level 1: Certificate or Diploma

Employees at this education level have an average salary of 99,300 CAD.


Level 2: Bachelor's Degree

At this level, the average salary becomes 151,000 CAD, 52% more than the previous level.


Level 3: Master's Degree

At this level, the average salary becomes 214,000 CAD, 42% more than the previous level.



Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Canada costs anywhere from 50,000 CAD to 150,000 CAD and lasts approximately two years. That is quite an investment.

You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support the theory. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.


Typical Salary Difference by Education for Most Careers

Salary Comparison By Education Level
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Salary and Compensation Comparison By Gender / Market Research Analyst / Canada

Salary comparison by gender Canada Market Research Analyst yearly
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? For the people who work as Market Research Analyst in Canada, the average difference between the salary of male and female employees is 5%.

Male
145,000 CAD
Female-4%
138,000 CAD
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Canada for all Careers

Salary comparison by gender yearly Canada
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Average Annual Salary Increment Percentage / Market Research Analyst / Canada

How much are annual salary increments in Canada for individuals working as Market Research Analyst? How often do employees get salary raises?

Individuals working as Market Research Analyst in Canada are likely to observe a salary increase of approximately 13% every 15 months. The national average annual increment for all professions combined is 9% granted to employees every 15 months.

Annual Salary Increment Rate Canada Market Research Analyst
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Canada / All Professions

Annual Salary Increment Rate Canada
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The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency

The average salary increase in one year (12 months) in Canada is 7%.

Worldwide Salary Raises: All Countries and All Jobs

World Average Annual Salary Increment
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Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.



Bonus and Incentive Rates / Market Research Analyst / Canada

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Canada Market Research Analyst
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19% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 81% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 6% to 8% of their annual salary.

Received Bonus
81%
No Bonus
19%

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus, where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.


What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

Example:
A graphics designer working for a graphics designing company.

Example:
A graphic designer in the marketing department of a hospital.


Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Average Hourly Wage / Market Research Analyst / Canada


68 CAD per hour

The average hourly wage (pay per hour) for individuals working as Market Research Analyst in Canada is 68 CAD.This is the rate they get paid for every worked hour.


Hourly Wage = Annual Salary / ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for people working as Market Research Analyst in Canada is 35 CAD. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Salary comparison with similar jobs

Job TitleAverage Salary
Marketing-100%
Account Handler102,000 CAD-28%
Affiliate Manager127,000 CAD-10%
Affiliate Marketing Manager174,000 CAD+23%
Affiliate Marketing Specialist117,000 CAD-17%
Analytics Specialist90,800 CAD-36%
Assistant Brand Manager134,000 CAD-5%
Assistant Product Manager153,000 CAD+8%
Associate Marketing Manager153,000 CAD+8%
Associate Product Manager152,000 CAD+7%
Blockchain Marketing Specialist138,000 CAD-2%
Brand Ambassador183,000 CAD+29%
Brand Director235,000 CAD+66%
Brand Executive195,000 CAD+38%
Brand Manager195,000 CAD+38%
Business Analytics Specialist92,000 CAD-35%
Business Channel Manager135,000 CAD-5%
Business Intelligence Team Leader143,000 CAD+1%
Campaign Specialist127,000 CAD-10%
Chief Content Officer162,000 CAD+15%
Chief Digital Marketing Officer208,000 CAD+47%
Chief Marketing Officer 223,000 CAD+58%
Chief Product Officer188,000 CAD+33%
Communications Officer66,600 CAD-53%
Content Manager111,000 CAD-22%
Content Marketing Strategist128,000 CAD-10%
Copy Editer77,900 CAD-45%
Copy Writer81,000 CAD-43%
Creative Marketing Lead134,000 CAD-5%
Creative Writer78,100 CAD-45%
Digital Marketer121,000 CAD-14%
Digital Marketing Manager157,000 CAD+11%
Digital Marketing Specialist120,000 CAD-15%
Digital Marketing Strategist 156,000 CAD+10%
Digital Media Specialist144,000 CAD+2%
Director of Marketing216,000 CAD+53%
Director of Research158,000 CAD+12%
Email Marketing Specialist105,000 CAD-26%
eMarketing Manager176,000 CAD+24%
Event Marketing167,000 CAD+18%
Experiential Marketing Manager194,000 CAD+37%
Gamification Marketer92,900 CAD-34%
Head of Executive Search192,000 CAD+36%
Internet Marketer118,000 CAD-17%
Key Affiliate Manager150,000 CAD+6%
Localization Manager139,000 CAD-2%
Market Development Executive177,000 CAD+25%
Market Development Manager167,000 CAD+18%
Market Research Analyst141,000 CAD-0%
Market Research Manager144,000 CAD+2%
Market Segmentation Director169,000 CAD+19%
Marketing Account Supervisor133,000 CAD-6%
Marketing Administrator103,000 CAD-27%
Marketing Advisor130,000 CAD-8%
Marketing Analyst126,000 CAD-11%
Marketing and Communications Officer79,200 CAD-44%
Marketing and Sales Head213,000 CAD+51%
Marketing Assistant72,200 CAD-49%
Marketing Associate66,800 CAD-53%
Marketing Automation Specialist130,000 CAD-8%
Marketing Communications Manager138,000 CAD-2%
Marketing Consultant159,000 CAD+12%
Marketing Coordinator70,700 CAD-50%
Marketing Data Analyst124,000 CAD-12%
Marketing Director226,000 CAD+60%
Marketing Distribution Executive170,000 CAD+20%
Marketing Executive163,000 CAD+15%
Marketing Manager209,000 CAD+48%
Marketing Officer71,300 CAD-50%
Marketing Segment Manager160,000 CAD+13%
Marketing Specialist105,000 CAD-26%
Marketing Supervisor124,000 CAD-12%
Marketing Vice President173,000 CAD+22%
Marketing Writer82,600 CAD-42%
Mobile Marketing Specialist147,000 CAD+4%
Online Marketing Analyst113,000 CAD-20%
Online Marketing Manager146,000 CAD+3%
Optimization Manager137,000 CAD-3%
Outbound Sales92,300 CAD-35%
Outreach Coordinator93,400 CAD-34%
Outreach Specialist114,000 CAD-19%
Podcast Specialist124,000 CAD-12%
Product Development156,000 CAD+10%
Product Manager169,000 CAD+19%
Product Marketing Engineer92,700 CAD-34%
Product Marketing Executive165,000 CAD+17%
Product Marketing Manager159,000 CAD+12%
Product Researcher89,000 CAD-37%
Product Strategist128,000 CAD-10%
Product Strategy Researcher125,000 CAD-12%
Product Training Specialist108,000 CAD-24%
Project Manager126,000 CAD-11%
Publications Coordinator75,400 CAD-47%
Research Executive154,000 CAD+9%
Sales and Marketing Assistant67,900 CAD-52%
Sales and Marketing Coordinator72,100 CAD-49%
Sales and Marketing Director213,000 CAD+51%
Sales Director212,000 CAD+50%
Sales Management Support75,400 CAD-47%
Sales Manager207,000 CAD+46%
Search Marketing Strategist171,000 CAD+21%
Social Media Administrator117,000 CAD-17%
Social Media Specialist120,000 CAD-15%
Spaceman Analyst65,700 CAD-54%
Sponsorship Consultant115,000 CAD-19%
Team Leader131,000 CAD-7%
Telemarketer64,600 CAD-54%
TikTok marketer148,000 CAD+5%
Trade Marketing Executive164,000 CAD+16%
Trade Marketing Manager167,000 CAD+18%
Trade Marketing Professional129,000 CAD-9%
Trade Marketing Specialist89,100 CAD-37%
Video Marketing Specialist150,000 CAD+6%
Web Analytics Manager132,000 CAD-7%
Web Content Manager136,000 CAD-4%
Webinar Marketing Specialist141,000 CAD-0%

Salary Comparison By City

CityAverage Salary
Montreal154,000 CAD
Toronto149,000 CAD

Salary Comparison By State

StateAverage Salary
Alberta151,000 CAD
British Columbia149,000 CAD
Manitoba152,000 CAD
New Brunswick125,000 CAD
Newfoundland-Labrador126,000 CAD
Northwest Territories144,000 CAD
Nova Scotia139,000 CAD
Nunavut143,000 CAD
Ontario158,000 CAD
Prince Edward Island125,000 CAD
Quebec148,000 CAD
Saskatchewan134,000 CAD
Yukon126,000 CAD

Government vs Private Sector Salary Comparison

Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Canada is 4% on average across all career fields.

Private Sector
117,000 CAD
Public Sector+4%
122,000 CAD
Percentage increase and decrease are relative to the previous value

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary for the job title Market Research Analyst in Canada?

A good and competitive compensation would range anywhere between 129,000 CAD and 146,000 CAD. This is a very rough estimate. Experience and education play a very huge part in the final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

Base / Basic Salary

The base salary for a careers like Market Research Analyst in Canada ranges from 73,600 CAD to 107,000 CAD. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.


What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary


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