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Media Planner Average Salary in Canada 2022

How much money does a Media Planner make in Canada?

Average Yearly Salary
103,000 CAD
( 8,580 CAD monthly)


A person working as a Media Planner in Canada typically earns around 103,000 CAD per year. Salaries range from 54,600 CAD (lowest) to 156,000 CAD (highest).

This is the average yearly salary including housing, transport, and other benefits. Media Planner salaries vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.

Media Planner Salary Distribution in Canada

Median and salary distribution yearly Canada Media Planner
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The median, the maximum, the minimum, and the range

  • Salary Range

    Media Planner salaries in Canada range from 54,600 CAD per year (minimum salary) to 156,000 CAD per year (maximum salary).

  • Median Salary

    The median salary is 96,800 CAD per year, which means that half (50%) of people working as Media Planner(s) are earning less than 96,800 CAD while the other half are earning more than 96,800 CAD. The median represents the middle salary value. Generally speaking, you would want to be on the right side of the graph with the group earning more than the median salary.

  • Percentiles

    Closely related to the median are two values: the 25th and the 75th percentiles. Reading from the salary distribution diagram, 25% of Media Planner(s) are earning less than 68,100 CAD while 75% of them are earning more than 68,100 CAD. Also from the diagram, 75% of Media Planner(s) are earning less than 119,000 CAD while 25% are earning more than 119,000 CAD.

What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both of the average and the median then you are doing very well. If your salary is lower than both, then many people are earning more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary

Media Planner Salary Comparison by Years of Experience

How does experience and age affect your pay?

Salary comparison by years of experience yearly Canada Media Planner
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The experience level is the most important factor in determining the salary. Naturally the more years of experience the higher your wage. We broke down Media Planner salaries by experience level and this is what we found.

A Media Planner with less than two years of experience makes approximately 62,700 CAD per year.

While someone with an experience level between two and five years is expected to earn 77,000 CAD per year, 23% more than someone with less than two year's experience.

Moving forward, an experience level between five and ten years lands a salary of 109,000 CAD per year, 42% more than someone with two to five years of experience.

On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Additionally, Media Planner(s) whose expertise span anywhere between ten and fifteen years get a salary equivalent to 127,000 CAD per year, 17% more than someone with five to ten years of experience.

If the experience level is between fifteen and twenty years, then the expected wage is 140,000 CAD per year, 10% more than someone with ten to fifteen years of experience.

Lastly, employees with more than twenty years of professional experience get a salary of 148,000 CAD per year, 6% more than people with fifteen to twenty years of experience.

Media Planner average salary change by experience in Canada

0 - 2 Years
62,700 CAD
2 - 5 Years+23%
77,000 CAD
5 - 10 Years+42%
109,000 CAD
10 - 15 Years+17%
127,000 CAD
15 - 20 Years+10%
140,000 CAD
20+ Years+6%
148,000 CAD
Percentage increase and decrease are relative to the previous value

Typical Salary Progress for Most Careers

Salary Comparison By Experience Level
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Media Planner Salary Comparison By Education

How do education levels affect salaries?

Displayed below is the average salary difference between different Media Planner(s) who have the same experience but different education levels.

Salary comparison by education level yearly Canada Media Planner
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We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down Media Planner salaries by education level in order to make a comparison.

When the education level is High School, the average salary of a Media Planner is 76,000 CAD per year.

While someone with a Certificate or Diploma gets a salary of 86,200 CAD per year, 13% more than someone having a High School degree.

A Bachelor's Degree gets its holder an average salary of 113,000 CAD per year, 31% more than someone with a Certificate or Diploma.

Professionals who hold a Master's Degree are rewarded with an average salary of 148,000 CAD per year, 32% more than someone with Bachelor's Degree.

Media Planner average salary difference by education level in Canada

High School
76,000 CAD
Certificate or Diploma+13%
86,200 CAD
Bachelor's Degree+31%
113,000 CAD
Master's Degree+32%
148,000 CAD
Percentage increase and decrease are relative to the previous value

Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Canada costs anywhere from 49,800 Canadian Dollar(s) to 149,000 Canadian Dollar(s) and lasts approximately two years. That is quite an investment.

You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch into a higher paying job. The numbers seem to support the thoery. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.

Typical Salary Difference by Education for Most Careers

Salary Comparison By Education Level
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Media Planner Salary Comparison By Gender

Salary comparison by gender yearly Canada Media Planner
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? Male Media Planner employees in Canada earn 5% less than their female counterparts on average.

100,000 CAD
105,000 CAD
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Canada for all Careers

Salary comparison by gender yearly Canada
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Media Planner Average Annual Salary Increment Percentage in Canada

How much are annual salary increments in Canada for Media Planner(s)? How often do employees get salary raises?

Media Planner

Media Planner(s) in Canada are likely to observe a salary increase of approximately 12% every 15 months. The national average annual increment for all professions combined is 9% granted to employees every 15 months.

Annual Salary Increment Rate Canada Media Planner
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Canada / All Professions

The term 'Annual Salary Increase' usually refers to the increase in 12 calendar month period, but because it is rarely that people get their salaries reviewed exactly on the one year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 ÷ Increase Frequency

The average salary increase in one year (12 months) in Canada is 7%.

Annual Increment Rate By Industry 2021

Information Technology

Listed above are the average annual increase rates for each industry in Canada for the year 2021. Companies within thriving industries tend to provide higher and more frequent raises. Exceptions do exist, but generally speaking, the situation of any company is closely related to the economic situation in the country or region. These figures tend to change frequently.

Worldwide Salary Raises: All Countries and All Jobs

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Media Planner Bonus and Incentive Rates in Canada

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Canada Media Planner
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A Media Planner is considered to be a moderate bonus-based job due to the generally limited involvement in direct revenue generation, with exceptions of course. The people who get the highest bonuses are usually somehow involved in the revenue generation cycle.

46% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 54% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 3% to 5% of their annual salary.

Received Bonus
No Bonus

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.

What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

A graphics designer working for a graphics designing company.

A graphic designer in the marketing department of a hospital.

Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Media Planner Average Hourly Wage in Canada

50 CAD per hour

The average hourly wage (pay per hour) in Canada is 50 CAD. This means that the average Media Planner in Canada earns approximately 50 CAD for every worked hour.

Hourly Wage = Annual Salary ÷ ( 52 x 5 x 8 )

The hourly wage is the salary paid in one worked hour. Usually jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fix amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

Media Planner VS Other Jobs

Salary Comparison Between Media Planner and Advertising / Grapic Design / Events yearly Canada
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The average salary for Media Planner is 9% less than that of Advertising / Grapic Design / Events. Also, Advertising / Grapic Design / Events salaries are 6% less than those of All Jobs.

Salary comparison with similar jobs

Job TitleAverage Salary
Advertising Account Executive135,000 CAD+31%
Advertising Account Manager148,000 CAD+44%
Advertising Account Planner76,800 CAD-25%
Advertising Coordinator94,800 CAD-8%
Advertising Manager199,000 CAD+93%
Advertising Operations Manager208,000 CAD+100%
Advertising Strategic Planner130,000 CAD+26%
Advertising Team Leader114,000 CAD+11%
Animator87,100 CAD-15%
Art Director124,000 CAD+20%
Artist95,000 CAD-8%
Artworker68,700 CAD-33%
Assistant Art Director92,100 CAD-11%
Audiosual Technician70,100 CAD-32%
Broadcast Administrator131,000 CAD+27%
Catering Sales78,000 CAD-24%
Catering Trainer94,100 CAD-9%
Commercial and Industrial Designer72,700 CAD-29%
Conference Organiser88,900 CAD-14%
Content and Media Production Lead139,000 CAD+35%
CopyWriter78,900 CAD-23%
Creative Designer88,000 CAD-15%
Creative Director120,000 CAD+17%
Designer 65,400 CAD-36%
Desktop Publisher59,200 CAD-43%
Director of Graphic Design108,000 CAD+5%
Events and Promotions Manager192,000 CAD+86%
Exhibit Display Coordinator94,200 CAD-9%
Exhibit Display Manager118,000 CAD+15%
Finisher61,600 CAD-40%
Graphic Artist75,400 CAD-27%
Graphic Designer75,800 CAD-26%
Graphics Design Supervisor103,000 CAD+0%
Imagery Analyst68,500 CAD-33%
Imaging Technologist71,200 CAD-31%
Interaction Designer62,200 CAD-40%
Media Planner103,000 CAD+0%
Media Production Coordinator89,300 CAD-13%
Media Production Manager167,000 CAD+62%
Media Project Manager166,000 CAD+61%
Media Relations Representative138,000 CAD+34%
Media Sales Executive157,000 CAD+52%
Multimedia Specialist71,200 CAD-31%
Photographer65,100 CAD-37%
PPC Campaign Manager128,000 CAD+24%
Print Production Manager134,000 CAD+30%
Product and Brand Manager180,000 CAD+75%
Sales Promotion Manager181,000 CAD+76%
Sketch Artist82,200 CAD-20%
Social Media Executive160,000 CAD+55%
Technical Typist53,400 CAD-48%
User Experience UX Designer81,000 CAD-21%
UX Designer74,200 CAD-28%

Salary Comparison By City

CityAverage Salary
Brampton95,000 CAD
Calgary103,000 CAD
Edmonton108,000 CAD
Gatineau88,800 CAD
Halifax97,900 CAD
Hamilton100,000 CAD
Kitchener100,000 CAD
Markham93,100 CAD
Mississauga97,800 CAD
Montreal108,000 CAD
Ottawa103,000 CAD
Quebec96,400 CAD
Regina90,500 CAD
Richmond87,800 CAD
Saskatoon86,500 CAD
Surrey95,600 CAD
Toronto113,000 CAD
Vancouver109,000 CAD
Vaughan96,400 CAD
Windsor91,200 CAD
Winnipeg101,000 CAD

Salary Comparison By State

StateAverage Salary
Alberta109,000 CAD
British Columbia105,000 CAD
Manitoba104,000 CAD
New Brunswick96,800 CAD
Newfoundland-Labrador90,600 CAD
Northwest Territories95,900 CAD
Nova Scotia95,500 CAD
Nunavut101,000 CAD
Ontario115,000 CAD
Prince Edward Island84,500 CAD
Quebec114,000 CAD
Saskatchewan95,100 CAD
Yukon92,200 CAD

Government vs Private Sector Salary Comparison

Where can you get paid more, working for a private company or for the government? Public sector employees in Canada earn 4% more than their private sector counterparts on average across all sectors.

Private Sector
117,000 CAD
Public Sector+4%
122,000 CAD
Percentage increase and decrease are relative to the previous value

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