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Sales Manager Average Salary in Canada 2020

How much money does a Sales Manager make in Canada?

Average Yearly Salary
199,000 CAD
( 16,600 CAD monthly)


A person working as a Sales Manager in Canada typically earns around 199,000 CAD per year. Salaries range from 95,600 CAD (lowest) to 313,000 CAD (highest).

This is the average yearly salary including housing, transport, and other benefits. Sales Manager salaries vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.

Sales Manager Salary Distribution in Canada

Median and salary distribution yearly Canada Sales Manager
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The median, the maximum, the minimum, and the range

  • Salary Range

    Sales Manager salaries in Canada range from 95,600 CAD per year (minimum salary) to 313,000 CAD per year (maximum salary).

  • Median Salary

    The median salary is 207,000 CAD per year, which means that half (50%) of people working as Sales Manager(s) are earning less than 207,000 CAD while the other half are earning more than 207,000 CAD. The median represents the middle salary value. Generally speaking, you would want to be on the right side of the graph with the group earning more than the median salary.

  • Percentiles

    Closely related to the median are two values: the 25th and the 75th percentiles. Reading from the salary distribution diagram, 25% of Sales Manager(s) are earning less than 136,000 CAD while 75% of them are earning more than 136,000 CAD. Also from the diagram, 75% of Sales Manager(s) are earning less than 270,000 CAD while 25% are earning more than 270,000 CAD.

What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both of the average and the median then you are doing very well. If your salary is lower than both, then many people are earning more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary

Sales Manager Salary Comparison by Years of Experience

How does experience and age affect your pay?

Salary comparison by years of experience yearly Canada Sales Manager
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The experience level is the most important factor in determining the salary. Naturally the more years of experience the higher your wage. We broke down Sales Manager salaries by experience level and this is what we found.

A Sales Manager with less than two years of experience makes approximately 112,000 CAD per year.

While someone with an experience level between two and five years is expected to earn 159,000 CAD per year, 42% more than someone with less than two year's experience.

Moving forward, an experience level between five and ten years lands a salary of 208,000 CAD per year, 31% more than someone with two to five years of experience.

On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Additionally, Sales Manager(s) whose expertise span anywhere between ten and fifteen years get a salary equivalent to 256,000 CAD per year, 23% more than someone with five to ten years of experience.

If the experience level is between fifteen and twenty years, then the expected wage is 272,000 CAD per year, 6% more than someone with ten to fifteen years of experience.

Lastly, employees with more than twenty years of professional experience get a salary of 299,000 CAD per year, 10% more than people with fifteen to twenty years of experience.

Sales Manager average salary change by experience in Canada

0 - 2 Years
112,000 CAD
2 - 5 Years+42%
159,000 CAD
5 - 10 Years+31%
208,000 CAD
10 - 15 Years+23%
256,000 CAD
15 - 20 Years+6%
272,000 CAD
20+ Years+10%
299,000 CAD
Percentage increase and decrease are relative to the previous value

Typical Salary Progress for Most Careers

Salary Comparison By Experience Level
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Sales Manager Salary Comparison By Education

How do education levels affect salaries?

Displayed below is the average salary difference between different Sales Manager(s) who have the same experience but different education levels.

Salary comparison by education level yearly Canada Sales Manager
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We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down Sales Manager salaries by education level in order to make a comparison.

When the education level is High School, the average salary of a Sales Manager is 139,000 CAD per year.

While someone with a Certificate or Diploma gets a salary of 161,000 CAD per year, 16% more than someone having a High School degree.

A Bachelor's Degree gets its holder an average salary of 235,000 CAD per year, 46% more than someone with a Certificate or Diploma.

Professionals who hold a Master's Degree are rewarded with an average salary of 289,000 CAD per year, 23% more than someone with Bachelor's Degree.

Sales Manager average salary difference by education level in Canada

High School
139,000 CAD
Certificate or Diploma+16%
161,000 CAD
Bachelor's Degree+46%
235,000 CAD
Master's Degree+23%
289,000 CAD
Percentage increase and decrease are relative to the previous value

Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Canada costs anywhere from 49,800 Canadian Dollar(s) to 149,000 Canadian Dollar(s) and lasts approximately two years. That is quite an investment.

You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch into a higher paying job. The numbers seem to support the thoery. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.

Typical Salary Difference by Education for Most Careers

Salary Comparison By Education Level
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Sales Manager Salary Comparison By Gender

Salary comparison by gender yearly Canada Sales Manager
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? Male Sales Manager employees in Canada earn 4% more than their female counterparts on average.

204,000 CAD
195,000 CAD
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Canada for all Careers

Salary comparison by gender yearly Canada
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Sales Manager Average Annual Salary Increment Percentage in Canada

How much are annual salary increments in Canada for Sales Manager(s)? How often do employees get salary raises?

Sales Manager

Sales Manager(s) in Canada are likely to observe a salary increase of approximately 13% every 16 months. The national average annual increment for all professions combined is 9% granted to employees every 15 months.

Annual Salary Increment Rate Canada Sales Manager
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Canada / All Professions

The term 'Annual Salary Increase' usually refers to the increase in 12 calendar month period, but because it is rarely that people get their salaries reviewed exactly on the one year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 ÷ Increase Frequency

The average salary increase in one year (12 months) in Canada is 7%.

Annual Increment Rate By Industry 2019

Information Technology

Listed above are the average annual increase rates for each industry in Canada for the year 2019. Companies within thriving industries tend to provide higher and more frequent raises. Exceptions do exist, but generally speaking, the situation of any company is closely related to the economic situation in the country or region. These figures tend to change frequently.

Worldwide Salary Raises: All Countries and All Jobs

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Sales Manager Bonus and Incentive Rates in Canada

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Canada Sales Manager
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A Sales Manager is considered to be a high bonus-based job due to the generally limited involvement in direct revenue generation, with exceptions of course. The people who get the highest bonuses are usually somehow involved in the revenue generation cycle.

14% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 86% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.

Received Bonus
No Bonus

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.

What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

A graphics designer working for a graphics designing company.

A graphic designer in the marketing department of a hospital.

Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Sales Manager Average Hourly Wage in Canada

96 CAD per hour

The average hourly wage (pay per hour) in Canada is 96 CAD. This means that the average Sales Manager in Canada earns approximately 96 CAD for every worked hour.

Hourly Wage = Annual Salary ÷ ( 52 x 5 x 8 )

The hourly wage is the salary paid in one worked hour. Usually jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fix amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

Sales Manager VS Other Jobs

Salary Comparison Between Sales Manager and Sales Retail and Wholesale yearly Canada
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The average salary for Sales Manager is 53% more than that of Sales Retail and Wholesale. Also, Sales Retail and Wholesale salaries are 9% more than those of All Jobs.

Salary comparison with similar jobs

Job TitleAverage Salary
Account Officer73,900 CAD-63%
Area Sales Manager196,000 CAD-2%
Assistant Department Manager96,400 CAD-52%
Assistant Retail Store Manager109,000 CAD-45%
Branch Manager155,000 CAD-22%
Cashier43,700 CAD-78%
Cashier Manager97,500 CAD-51%
Depot Manager133,000 CAD-33%
Deputy Sales Manager132,000 CAD-34%
Distribution Director157,000 CAD-21%
Global Wholesale Manager272,000 CAD+37%
Head Cashier96,400 CAD-52%
Head of Retail183,000 CAD-8%
Head Teller90,600 CAD-55%
Inside Sales Executive132,000 CAD-34%
Inside Sales Representative81,200 CAD-59%
Inventory Manager133,000 CAD-33%
Key Account Manager140,000 CAD-30%
Medical Device Sales110,000 CAD-45%
National Customer Solution Specialist158,000 CAD-21%
Parts Salesperson79,100 CAD-60%
Project Development Manager152,000 CAD-24%
Project Manager162,000 CAD-19%
Purchasing and Sales Executive214,000 CAD+7%
Quotation Engineer74,800 CAD-62%
Relationship Manager166,000 CAD-17%
Retail Operations Manager139,000 CAD-30%
Retail Sales Associate110,000 CAD-45%
Retail Store Manager153,000 CAD-23%
Revenue Manager142,000 CAD-29%
Sales Account Manager169,000 CAD-15%
Sales Admin Executive181,000 CAD-9%
Sales Assistant56,800 CAD-71%
Sales Associate74,800 CAD-62%
Sales Consultant114,000 CAD-43%
Sales Coordinator79,000 CAD-60%
Sales Development Representative93,600 CAD-53%
Sales Engineer90,200 CAD-55%
Sales Executive152,000 CAD-24%
Sales Manager199,000 CAD-0%
Sales Officer79,400 CAD-60%
Sales Planning Analyst125,000 CAD-37%
Sales Representative78,000 CAD-61%
Sales Specialist117,000 CAD-41%
Sales Support55,300 CAD-72%
Sales Team Leader120,000 CAD-40%
Sales Trainer147,000 CAD-26%
Securities Sales Agent133,000 CAD-33%
Shipper / Receiver57,100 CAD-71%
Shop Manager130,000 CAD-35%
Store Development Administrator99,800 CAD-50%
Trade Marketing Officer139,000 CAD-30%
Treasury Officer117,000 CAD-41%
Vice President Sales188,000 CAD-6%
Visual Merchandiser70,400 CAD-65%

Salary Comparison By City

CityAverage Salary
Brampton215,000 CAD
Calgary227,000 CAD
Edmonton219,000 CAD
Gatineau183,000 CAD
Halifax198,000 CAD
Hamilton202,000 CAD
Kitchener204,000 CAD
Markham198,000 CAD
Mississauga213,000 CAD
Montreal232,000 CAD
Ottawa221,000 CAD
Quebec212,000 CAD
Regina197,000 CAD
Richmond184,000 CAD
Saskatoon185,000 CAD
Surrey213,000 CAD
Toronto237,000 CAD
Vancouver216,000 CAD
Vaughan189,000 CAD
Windsor201,000 CAD
Winnipeg214,000 CAD

Salary Comparison By State

StateAverage Salary
Alberta216,000 CAD
British Columbia226,000 CAD
Manitoba219,000 CAD
New Brunswick191,000 CAD
Newfoundland-Labrador182,000 CAD
Northwest Territories217,000 CAD
Nova Scotia200,000 CAD
Nunavut215,000 CAD
Ontario225,000 CAD
Prince Edward Island187,000 CAD
Quebec232,000 CAD
Saskatchewan198,000 CAD
Yukon195,000 CAD

Government vs Private Sector Salary Comparison

Where can you get paid more, working for a private company or for the government? Public sector employees in Canada earn 4% more than their private sector counterparts on average across all sectors.

Private Sector
117,000 CAD
Public Sector+4%
122,000 CAD
Percentage increase and decrease are relative to the previous value

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