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Sales Manager Average Salary in Canada 2024

How much money does a person working as Sales Manager make in Canada?


Average Yearly Salary
199,000 CAD
( 16,600 CAD monthly)

LOW
95,600
CAD
AVERAGE
199,000
CAD
HIGH
313,000
CAD
All salary figures displayed here are per year except when noted otherwise.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

A person working as Sales Manager in Canada typically earns around 199,000 CAD. Salaries range from 95,600 CAD (lowest) to 313,000 CAD (highest).


Salary Variance

This is the average salary including housing, transport, and other benefits. Sales Manager salaries in Canada vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.



Sales Manager Pay Scale and Salaries in Canada

Median and salary distribution Canada Sales Manager yearly
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Salary Structure and Pay Scale Comparison

5% of people earn
186,000 CAD or more
10% of people earn
164,000 to 186,000 CAD
20% of people earn
115,000 CAD or less
65% of people earn
115,000 to 164,000 CAD
Minimum Salary
95,600 CAD
Median
187,000 CAD
Maximum
313,000 CAD




Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

All salary figures displayed here are per year except when noted otherwise.
  • Salary Range, Minimum Wage, and Starting Salary

    Salaries for the position Sales Manager in Canada range from 95,600 CAD (starting salary) to 313,000 CAD (maximum salary). It should be noted that the given figure is not the legally mandated minimum wage; rather, it represents the lowest figure reported in a salary survey that included thousands of participants and professionals from all regions of the country.

  • Median Salary

    With a median salary of 187,000 CAD, half of the professionals who work as Sales Manager in Canada earn less than this amount, and the other half earn more. The median salary denotes the middle value of salaries. Ideally, you would want to belong to the group earning more than the median salary, located on the right side of the salary distribution graph.

  • Percentiles and Salary Scale

    The median is closely associated with two other values known as the 25th and 75th percentiles. By examining the salary distribution chart, it can be determined that 25% of professionals employed as Sales Manager in Canada earn less than 152,000 CAD, while 75% earn more. Similarly, the chart shows that 75% earn less than 215,000 CAD while 25% earn more.

  • Pay Scale Structure

    To provide a better understanding of expected salaries, we categorized the frequently occurring salaries into different ranges. This approach provides a more precise representation of salary distribution for the job title Sales Manager in Canada compared to simply calculating the average. The majority of reported salaries, approximately 65%, fall within the range of 115,000 CAD to 164,000 CAD. About 20% of salaries are below the 115,000 CAD mark, while 10% fall within the range of 164,000 CAD to 186,000 CAD. Only 5% of individuals have salaries exceeding 186,000 CAD.

Salary Comparison by Years of Experience / Sales Manager / Canada

How do experience and age affect pay?

0 - 2 Years
112,000 CAD
2 - 5 Years+42%
159,000 CAD
5 - 10 Years+31%
208,000 CAD
10 - 15 Years+23%
256,000 CAD
15 - 20 Years+6%
272,000 CAD
20+ Years+10%
299,000 CAD
Percentage increase and decrease are relative to the previous value
Salary comparison by years of experience yearly Canada Sales Manager
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The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage. We broke down salaries by experience level for people working as Sales Manager and this is what we found.


All salary figures displayed here are per year except when noted otherwise.

Employees with less than two years of experience earn approximately 112,000 CAD.

While someone with an experience level between two and five years is expected to earn 159,000 CAD, 42% more than someone with less than two year's experience.

Moving forward, an experience level between five and ten years lands a salary of 208,000 CAD, 31% more than someone with two to five years of experience.

Additionally, professionals whose expertise span anywhere between ten and fifteen years get a salary equivalent to 256,000 CAD, 23% more than someone with five to ten years of experience.

If the experience level is between fifteen and twenty years, then the expected wage is 272,000 CAD, 6% more than someone with ten to fifteen years of experience.

Lastly, employees with more than twenty years of professional experience get a salary of 299,000 CAD, 10% more than people with fifteen to twenty years of experience.

On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Typical Salary Progress for Most Careers

Salary Comparison By Experience Level
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Salary Comparison By Education / Sales Manager / Canada

How do education levels affect salaries?

Displayed below is the average salary variance between different education levels of professionals working as Sales Manager.

High School
139,000 CAD
Certificate or Diploma+16%
161,000 CAD
Bachelor's Degree+46%
234,000 CAD
Master's Degree+23%
289,000 CAD
Percentage increase and decrease are relative to the previous value
Salary comparison by education level yearly Canada Sales Manager
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We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down salaries by education level for the position Sales Manager in order to make a comparison.


Level 1: High School

Employees at this education level have an average salary of 139,000 CAD.


Level 2: Certificate or Diploma

At this level, the average salary becomes 161,000 CAD, 16% more than the previous level.


Level 3: Bachelor's Degree

At this level, the average salary becomes 234,000 CAD, 46% more than the previous level.


Level 4: Master's Degree

At this level, the average salary becomes 289,000 CAD, 23% more than the previous level.



Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Canada costs anywhere from 50,000 CAD to 150,000 CAD and lasts approximately two years. That is quite an investment.

You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support the theory. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.


Typical Salary Difference by Education for Most Careers

Salary Comparison By Education Level
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Salary and Compensation Comparison By Gender / Sales Manager / Canada

Salary comparison by gender Canada Sales Manager yearly
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? For the people who work as Sales Manager in Canada, the average difference between the salary of male and female employees is 4%.

Male
204,000 CAD
Female-4%
195,000 CAD
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Canada for all Careers

Salary comparison by gender yearly Canada
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Average Annual Salary Increment Percentage / Sales Manager / Canada

How much are annual salary increments in Canada for individuals working as Sales Manager? How often do employees get salary raises?

Individuals working as Sales Manager in Canada are likely to observe a salary increase of approximately 13% every 16 months. The national average annual increment for all professions combined is 9% granted to employees every 15 months.

Annual Salary Increment Rate Canada Sales Manager
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Canada / All Professions

Annual Salary Increment Rate Canada
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The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency

The average salary increase in one year (12 months) in Canada is 7%.

Worldwide Salary Raises: All Countries and All Jobs

World Average Annual Salary Increment
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Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.



Bonus and Incentive Rates / Sales Manager / Canada

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Canada Sales Manager
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14% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 86% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.

Received Bonus
86%
No Bonus
14%

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus, where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.


What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

Example:
A graphics designer working for a graphics designing company.

Example:
A graphic designer in the marketing department of a hospital.


Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Average Hourly Wage / Sales Manager / Canada


96 CAD per hour

The average hourly wage (pay per hour) for individuals working as Sales Manager in Canada is 96 CAD.This is the rate they get paid for every worked hour.


Hourly Wage = Annual Salary / ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for people working as Sales Manager in Canada is 46 CAD. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Salary comparison with similar jobs

Job TitleAverage Salary
Sales Retail and Wholesale-100%
Account Manager138,000 CAD-31%
Account Officer73,900 CAD-63%
Area Manager141,000 CAD-29%
Area Sales Director247,000 CAD+24%
Area Sales Manager196,000 CAD-2%
Assisstant Store Supervisor86,100 CAD-57%
Assistant Department Manager96,400 CAD-52%
Assistant Retail Store Manager109,000 CAD-45%
Branch Manager155,000 CAD-22%
Branch Supervisor124,000 CAD-38%
Cashier43,700 CAD-78%
Cashier Manager97,500 CAD-51%
Commercial Sales Manager195,000 CAD-2%
Conversion Rate Optimization Specialist154,000 CAD-23%
Corporate Sales Manager167,000 CAD-16%
Data-driven Sales Analyst133,000 CAD-33%
Depot Manager133,000 CAD-33%
Depot Supervisor127,000 CAD-36%
Deputy Sales Manager132,000 CAD-34%
Direct-to-Consumer Sales Executive168,000 CAD-16%
Director of Sales243,000 CAD+22%
Distribution Director157,000 CAD-21%
District Leader123,000 CAD-38%
District Manager155,000 CAD-22%
District Sales Manager151,000 CAD-24%
E-commerce Consultant141,000 CAD-29%
External Sales Account Manager132,000 CAD-34%
Field Sales Representative95,800 CAD-52%
Furniture Sales Associate64,100 CAD-68%
Global Wholesale Manager272,000 CAD+37%
Head Cashier96,400 CAD-52%
Head of Direct Sales185,000 CAD-7%
Head of Retail183,000 CAD-8%
Head Teller90,600 CAD-55%
Inside Sales70,700 CAD-64%
Inside Sales Account Manager113,000 CAD-43%
Inside Sales Engineer86,100 CAD-57%
Inside Sales Executive132,000 CAD-34%
Inside Sales Representative81,200 CAD-59%
Internal Sales Manager142,000 CAD-29%
Inventory Manager133,000 CAD-33%
Key Account Manager140,000 CAD-30%
Medical Device Sales110,000 CAD-45%
Medical Device Sales Representative115,000 CAD-42%
Merchandiser89,200 CAD-55%
Mobile App Sales Representative119,000 CAD-40%
National Account Manager191,000 CAD-4%
National Customer Solution Specialist158,000 CAD-21%
National Sales Manager248,000 CAD+25%
Omni-Channel Sales Coordinator114,000 CAD-43%
Online Crafts Merchant96,200 CAD-52%
Online Marketplace Manager150,000 CAD-25%
Outside Sales Representative92,500 CAD-54%
Parts Salesperson79,100 CAD-60%
Personalization Strategist145,000 CAD-27%
Project Development Manager152,000 CAD-24%
Project Manager162,000 CAD-19%
Project Sales Executive159,000 CAD-20%
Purchasing and Sales Executive214,000 CAD+7%
Quotation Engineer74,800 CAD-62%
Regional Sales Director253,000 CAD+27%
Regional Sales Manager246,000 CAD+24%
Relationship Manager166,000 CAD-17%
Retail Merchandiser56,700 CAD-72%
Retail Operations Manager139,000 CAD-30%
Retail Sales Associate110,000 CAD-45%
Retail Sales Representative92,300 CAD-54%
Retail Salesperson81,100 CAD-59%
Retail Store Manager153,000 CAD-23%
Retail Store Sales Person81,700 CAD-59%
Revenue Manager142,000 CAD-29%
Sales Account Manager169,000 CAD-15%
Sales Admin Executive181,000 CAD-9%
Sales Administration Manager185,000 CAD-7%
Sales Analyst136,000 CAD-32%
Sales Assistant56,800 CAD-71%
Sales Associate74,800 CAD-62%
Sales Consultant114,000 CAD-43%
Sales Coordinator79,000 CAD-60%
Sales Development Representative93,600 CAD-53%
Sales Director227,000 CAD+14%
Sales Engineer90,200 CAD-55%
Sales Executive152,000 CAD-24%
Sales Manager199,000 CAD-0%
Sales Officer79,400 CAD-60%
Sales Planner127,000 CAD-36%
Sales Planning Analyst125,000 CAD-37%
Sales Representative78,000 CAD-61%
Sales Service Associate73,700 CAD-63%
Sales Specialist117,000 CAD-41%
Sales Supervisor124,000 CAD-38%
Sales Support55,300 CAD-72%
Sales Support Manager122,000 CAD-39%
Sales Team Leader120,000 CAD-40%
Sales Trainer147,000 CAD-26%
Securities Sales Agent133,000 CAD-33%
Shipper / Receiver57,100 CAD-71%
Shop Manager130,000 CAD-35%
Social Media Sales Manager163,000 CAD-18%
Store Development Administrator99,900 CAD-50%
Store Manager145,000 CAD-27%
Subscription Box Curator135,000 CAD-32%
Supply Chain Sustainability Manager153,000 CAD-23%
Territory Sales Manager206,000 CAD+3%
Territory Sales Representative108,000 CAD-46%
Trade Marketing Officer139,000 CAD-30%
Treasury Officer117,000 CAD-41%
Vice President Sales188,000 CAD-6%
Visual Merchandiser70,400 CAD-65%
Voice Commerce Specialist113,000 CAD-43%
Wholesale Data Analyst133,000 CAD-33%
Wholesale Inventory Manager158,000 CAD-21%
Wholesale Marketing Manager175,000 CAD-12%
Wholesale Operations Manager187,000 CAD-6%
Wholesale Sales Representative122,000 CAD-39%

Salary Comparison By City

CityAverage Salary
Montreal232,000 CAD
Toronto237,000 CAD

Salary Comparison By State

StateAverage Salary
Alberta216,000 CAD
British Columbia226,000 CAD
Manitoba219,000 CAD
New Brunswick191,000 CAD
Newfoundland-Labrador182,000 CAD
Northwest Territories217,000 CAD
Nova Scotia200,000 CAD
Nunavut215,000 CAD
Ontario225,000 CAD
Prince Edward Island187,000 CAD
Quebec232,000 CAD
Saskatchewan198,000 CAD
Yukon195,000 CAD

Government vs Private Sector Salary Comparison

Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Canada is 4% on average across all career fields.

Private Sector
117,000 CAD
Public Sector+4%
122,000 CAD
Percentage increase and decrease are relative to the previous value

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary for the job title Sales Manager in Canada?

A good and competitive compensation would range anywhere between 187,000 CAD and 215,000 CAD. This is a very rough estimate. Experience and education play a very huge part in the final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

Base / Basic Salary

The base salary for a careers like Sales Manager in Canada ranges from 95,600 CAD to 152,000 CAD. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.


What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary


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