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Marketing Average Salaries in Bogota 2024

How much money does a person working in Marketing make in Bogota?


Average Monthly Salary
6,110,000 COP
( 73,300,000 COP yearly)

LOW
2,820,000
COP
AVERAGE
6,110,000
COP
HIGH
10,100,000
COP
All salary figures displayed here are per month except when noted otherwise.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

A person working in Marketing in Bogota typically earns around 6,110,000 COP. Salaries range from 2,820,000 COP (lowest average) to 10,100,000 COP (highest average, actual maximum salary is higher).


Salary Variance

The provided figure represents the median compensation that encompasses housing, transportation, and other perks. The salaries within the Marketing domain in Bogota exhibit significant discrepancies across various professions. In case you seek information about the remuneration of a specific position, please refer to the salaries listed below for respective job titles.

Salaries for specific jobs

Job TitleAverage Salary
Marketing
Account Handler4,220,000 COP
Affiliate Manager5,500,000 COP
Affiliate Marketing Manager7,630,000 COP
Affiliate Marketing Specialist4,940,000 COP
Analytics Specialist4,130,000 COP
Assistant Brand Manager5,890,000 COP
Assistant Product Manager6,560,000 COP
Associate Marketing Manager6,470,000 COP
Associate Product Manager6,370,000 COP
Blockchain Marketing Specialist6,010,000 COP
Brand Ambassador7,920,000 COP
Brand Director9,370,000 COP
Brand Executive8,220,000 COP
Brand Manager8,330,000 COP
Business Analytics Specialist4,040,000 COP
Business Channel Manager5,790,000 COP
Business Intelligence Team Leader6,210,000 COP
Campaign Specialist5,090,000 COP
Chief Content Officer6,960,000 COP
Chief Digital Marketing Officer8,860,000 COP
Chief Marketing Officer 9,200,000 COP
Chief Product Officer8,350,000 COP
Communications Officer2,650,000 COP
Content Manager4,520,000 COP
Content Marketing Strategist5,720,000 COP
Copy Editer3,390,000 COP
Copy Writer3,380,000 COP
Creative Marketing Lead5,550,000 COP
Creative Writer3,430,000 COP
Digital Marketer5,030,000 COP
Digital Marketing Manager7,060,000 COP
Digital Marketing Specialist4,870,000 COP
Digital Marketing Strategist 6,820,000 COP
Digital Media Specialist6,140,000 COP
Director of Marketing9,130,000 COP
Director of Research6,660,000 COP
Email Marketing Specialist4,820,000 COP
eMarketing Manager6,950,000 COP
Event Marketing6,670,000 COP
Experiential Marketing Manager8,460,000 COP
Gamification Marketer4,110,000 COP
Head of Executive Search8,000,000 COP
Internet Marketer4,690,000 COP
Key Affiliate Manager6,320,000 COP
Localization Manager5,990,000 COP
Market Development Executive7,650,000 COP
Market Development Manager7,090,000 COP
Market Research Analyst5,760,000 COP
Market Research Manager6,240,000 COP
Market Segmentation Director7,010,000 COP
Marketing Account Supervisor5,370,000 COP
Marketing Administrator4,740,000 COP
Marketing Advisor5,260,000 COP
Marketing Analyst5,240,000 COP
Marketing and Communications Officer3,350,000 COP
Marketing and Sales Head9,550,000 COP
Marketing Assistant2,870,000 COP
Marketing Associate2,770,000 COP
Marketing Automation Specialist5,850,000 COP
Marketing Communications Manager5,820,000 COP
Marketing Consultant6,760,000 COP
Marketing Coordinator3,060,000 COP
Marketing Data Analyst5,370,000 COP
Marketing Director9,120,000 COP
Marketing Distribution Executive7,430,000 COP
Marketing Executive7,600,000 COP
Marketing Manager8,810,000 COP
Marketing Officer3,110,000 COP
Marketing Segment Manager6,750,000 COP
Marketing Specialist4,250,000 COP
Marketing Supervisor5,560,000 COP
Marketing Vice President7,430,000 COP
Marketing Writer3,310,000 COP
Mobile Marketing Specialist6,350,000 COP
Online Marketing Analyst4,840,000 COP
Online Marketing Manager6,000,000 COP
Optimization Manager5,840,000 COP
Outbound Sales4,130,000 COP
Outreach Coordinator3,930,000 COP
Outreach Specialist5,100,000 COP
Podcast Specialist5,320,000 COP
Product Development6,720,000 COP
Product Manager7,560,000 COP
Product Marketing Engineer4,080,000 COP
Product Marketing Executive6,990,000 COP
Product Marketing Manager7,240,000 COP
Product Researcher3,770,000 COP
Product Strategist5,530,000 COP
Product Strategy Researcher5,190,000 COP
Product Training Specialist4,560,000 COP
Project Manager5,370,000 COP
Publications Coordinator3,270,000 COP
Research Executive6,380,000 COP
Sales and Marketing Assistant2,800,000 COP
Sales and Marketing Coordinator3,040,000 COP
Sales and Marketing Director9,210,000 COP
Sales Director8,570,000 COP
Sales Management Support3,320,000 COP
Sales Manager9,070,000 COP
Search Marketing Strategist7,300,000 COP
Social Media Administrator5,070,000 COP
Social Media Specialist5,100,000 COP
Spaceman Analyst2,740,000 COP
Sponsorship Consultant4,630,000 COP
Team Leader5,650,000 COP
Telemarketer2,810,000 COP
TikTok marketer5,990,000 COP
Trade Marketing Executive7,040,000 COP
Trade Marketing Manager6,980,000 COP
Trade Marketing Professional5,640,000 COP
Trade Marketing Specialist4,060,000 COP
Video Marketing Specialist6,260,000 COP
Web Analytics Manager5,480,000 COP
Web Content Manager5,400,000 COP
Webinar Marketing Specialist5,910,000 COP


Marketing Jobs Pay Scale and Salaries in Bogota

Median and salary distribution Bogota Marketing monthly
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Salary Structure and Pay Scale Comparison

5% of people earn
5,950,000 COP or more
10% of people earn
5,200,000 to 5,950,000 COP
20% of people earn
3,540,000 COP or less
65% of people earn
3,540,000 to 5,200,000 COP
Minimum Salary
2,820,000
COP
Median
5,840,000
COP
Maximum
10,100,000
COP




Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

All salary figures displayed here are per month except when noted otherwise.
  • Salary Range, Minimum Wage, and Starting Salary

    Salaries in Marketing in Bogota range from 2,820,000 COP (starting average salary) to 10,100,000 COP (maximum average salary, actual maximum is higher). To clarify, the number presented is not the legally mandated minimum wage. Rather, it represents the lowest figure reported in a salary survey that involved thousands of participants and professionals from across the entire country.

  • Median Salary

    The median income in the field of Marketing is 5,840,000 COP, implying that half of the workforce in Bogota earns less than this figure, and the other half earns more. It represents the central value of salaries. As a rule of thumb, you would prefer to be part of the group earning above the median wage, situated on the right-hand side of the salary distribution chart.

  • Percentiles and Salary Scale

    Two values that are highly correlated with the median are the 25th and 75th percentiles. By examining the salary distribution diagram, it is possible to determine that 25% of individuals employed in Marketing in Bogota earn less than 4,710,000 COP, while 75% of them earn more. Additionally, the diagram reveals that 75% of individuals earn less than 6,760,000 COP, while 25% earn more than that.

  • Pay Scale Structure

    Data was regrouped into brackets to provide a better understanding of what salaries can be expected. This approach was deemed more accurate than relying solely on the average salary, as it offers greater insights into the distribution of salaries in the field of Marketing in Bogota. The analysis revealed that roughly 65% of all reported salaries fell within the range of 3,540,000 COP to 5,200,000 COP. Approximately 20% of salaries were below the 3,540,000 COP mark, while 10% ranged from 5,200,000 COP to 5,950,000 COP. Only 5% of individuals earned a gross salary of 5,950,000 COP or higher.

Salary Comparison by Years of Experience

How does a person's salary progress over time?

Salary Comparison By Experience Level
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The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage.

Generally speaking, employees in Marketing in Bogota having experience from two to five years earn on average 32% more than freshers and juniors across all industries and disciplines.

Professionals with experience of more than five years tend to earn on average 36% more than those with five years or less of work experience.

As you hit the ten years mark, the salary increases by 21% and an additional 14% for those who have crossed the 15 years mark.

Those figures are presented as guidelines only. The numbers become more significant if you consider one job title at a time.


Change in salary based on experience varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of many different jobs. To view accurate figures, choose a specific job title.
On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.


Salary Comparison By Education

How does the education level affect your salary?

Salary Comparison By Education
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Change in salary based on education varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of multiple jobs. To view accurate figures, choose a specific job title.

It is well known that higher education equals a bigger salary, but how much more money can a degree add to your income?

We compared the salaries of professionals at the same level but with different college degree levels across many jobs in Marketing in Bogota, below are our findings.

Workers with a certificate or diploma earn on average 17% more than their peers who only reached the high school level.

Employees who earned a Bachelor's Degree earn 24% more than those who only managed to attain a certificate or diploma.

Professionals who attained a Master's Degree are awarded salaries that are 29% more than those with a Bachelor's Degree.

Finally, PhD holders earn 23% more than Master's Degree holders on average while doing the same job.


Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Colombia costs anywhere from 23,500,000 COP to 70,600,000 COP and lasts approximately two years. That is quite an investment.

Employees can't expect any salary increases during the study period, assuming they already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support this tactic. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

The decision really depends on the situation and experience among many other factors. Putting all variables aside, if a person can afford the costs of higher education then the return on investment is definitely worth it. Degree costs can be recovered roughly in a year or so.



Salary and Compensation Comparison By Gender / Marketing / Bogota

Salary comparison by gender Colombia Marketing monthly
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? In the field of Marketing in Colombia, the average difference between the salary of male and female employees is 16%.

Male
5,690,000 COP
Female-14%
4,880,000 COP
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Colombia for all Careers

Salary comparison by gender monthly Colombia
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Average Annual Salary Increment Percentage / Marketing / Bogota

How much are annual salary increments in Bogota for individuals working in Marketing? How often do employees get salary raises?

Professionals working in Marketing in Colombia are likely to observe a salary increase of approximately % every months. The national average annual increment for all professions combined is 7% granted to employees every 19 months.

Annual Salary Increment Rate Colombia Marketing
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Colombia / All Professions

Annual Salary Increment Rate Colombia
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The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency

The average salary increase in one year (12 months) in Colombia is 4%.

Worldwide Salary Raises: All Countries and All Jobs

World Average Annual Salary Increment
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Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.

Bonus and Incentive Rates / Marketing / Colombia

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Colombia Marketing
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100% of surveyed staff in Marketing reported that they haven't received any bonuses or incentives in the previous year while % said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from % to % of their annual salary.

Received Bonus
%
No Bonus
100%

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus, where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.


What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

Example:
A graphics designer working for a graphics designing company.

Example:
A graphic designer in the marketing department of a hospital.


Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Hourly Average Wage / Marketing / Bogota


35,200 COP per hour

The average hourly wage (pay per hour) in Marketing in Bogota is 35,200 COP.This is the rate they get paid for every worked hour.


Hourly Wage = Annual Salary / ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for people working in Marketing in Bogota is 16,300 COP. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Salary Comparison By City

CityAverage Salary
Barranquilla5,440,000 COP
Bello5,020,000 COP
Bogota6,110,000 COP
Bucaramanga5,150,000 COP
Buenaventura4,890,000 COP
Cartagena5,400,000 COP
Cucuta5,350,000 COP
Ibague5,270,000 COP
Manizales4,780,000 COP
Medellin6,060,000 COP
Monteria4,920,000 COP
Neiva4,730,000 COP
Pereira4,910,000 COP
Santa Marta5,060,000 COP
Soacha5,260,000 COP
Soledad5,350,000 COP
Valledupar5,010,000 COP
Villavicencio5,150,000 COP

Government vs Private Sector Salary Comparison

Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Colombia is 11% on average across all career fields.

Private Sector
4,410,000 COP
Public Sector+11%
4,900,000 COP
Percentage increase and decrease are relative to the previous value

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary in Marketing in Bogota?

A good and competitive compensation would range anywhere between 5,840,000 COP and 6,760,000 COP. This is a very rough estimate. Experience and education play a very huge part in the final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

Base / Basic Salary

The base salary for jobs in Marketing in Bogota ranges from 2,820,000 COP to 4,710,000 COP. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.


What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary


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