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Marketing Average Salaries in China 2021

How much money does a person working in Marketing make in China?


Average Monthly Salary
32,900 CNY
( 394,000 CNY yearly)

LOW
15,300
CNY
AVERAGE
32,900
CNY
HIGH
54,500
CNY

A person working in Marketing in China typically earns around 32,900 CNY per month. Salaries range from 15,300 CNY (lowest average) to 54,500 CNY (highest average, actual maximum salary is higher).

This is the average monthly salary including housing, transport, and other benefits. Salaries vary drastically between different Marketing careers. If you are interested in the salary of a particular job, see below for salaries for specific job titles.

Salaries for specific jobs

Job TitleAverage Salary
Account Handler25,100 CNY
Affiliate Manager31,200 CNY
Analytics Specialist23,800 CNY
Assistant Brand Manager32,100 CNY
Assistant Product Manager34,900 CNY
Brand Ambassador42,000 CNY
Brand Manager49,100 CNY
Campaign Specialist30,600 CNY
Chief Marketing Officer 54,800 CNY
Communications Officer16,000 CNY
Content Marketing Strategist32,100 CNY
Creative Marketing Lead33,000 CNY
Creative Writer19,400 CNY
Digital Marketing Manager38,200 CNY
Event Marketing38,900 CNY
Localization Manager36,400 CNY
Market Development Manager43,200 CNY
Market Research Analyst33,400 CNY
Market Research Manager37,900 CNY
Market Segmentation Director40,300 CNY
Marketing Advisor29,500 CNY
Marketing Analyst30,100 CNY
Marketing Assistant17,300 CNY
Marketing Associate16,000 CNY
Marketing Communications Manager33,300 CNY
Marketing Consultant38,600 CNY
Marketing Coordinator17,400 CNY
Marketing Distribution Executive39,200 CNY
Marketing Executive40,700 CNY
Marketing Manager50,400 CNY
Marketing Officer17,000 CNY
Marketing Specialist25,500 CNY
Marketing Writer19,900 CNY
Online Marketing Analyst29,500 CNY
Optimization Manager33,300 CNY
Outbound Sales22,400 CNY
Outreach Coordinator21,800 CNY
Outreach Specialist29,600 CNY
Product Development38,200 CNY
Product Marketing Manager39,100 CNY
Product Researcher20,800 CNY
Product Training Specialist25,300 CNY
Project Manager31,600 CNY
Publications Coordinator17,900 CNY
Research Executive37,900 CNY
Sales and Marketing Assistant16,700 CNY
Sales Management Support18,700 CNY
Search Marketing Strategist44,400 CNY
Social Media Specialist28,100 CNY
Spaceman Analyst15,200 CNY
Sponsorship Consultant26,900 CNY
Team Leader32,100 CNY
Telemarketer15,900 CNY
Trade Marketing Manager40,000 CNY
Trade Marketing Professional30,800 CNY
Web Analytics Manager31,500 CNY
Web Content Manager32,600 CNY

Marketing Jobs Salary Distribution in China

Median and salary distribution monthly China Marketing
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The median, the maximum, the minimum, and the range

  • Salary Range

    Marketing salaries in China range from 15,300 CNY per month (minimum average salary) to 54,500 CNY per month (maximum average salary, actual maximum is higher).

  • Median Salary

    The median salary is 35,500 CNY per month, which means that half (50%) of people working in Marketing are earning less than 35,500 CNY while the other half are earning more than 35,500 CNY. The median represents the middle salary value. Generally speaking, you would want to be on the right side of the graph with the group earning more than the median salary.

  • Percentiles

    Closely related to the median are two values: the 25th and the 75th percentiles. Reading from the salary distribution diagram, 25% of people working in Marketing are earning less than 22,800 CNY while 75% of them are earning more than 22,800 CNY. Also from the diagram, 75% of people working in Marketing are earning less than 48,600 CNY while 25% are earning more than 48,600 CNY.


What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both of the average and the median then you are doing very well. If your salary is lower than both, then many people are earning more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary

Salary Comparison by Years of Experience

How does a person's salary progress over time?

Salary Comparison By Experience Level
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The experience level is the most important factor in determining the salary. Naturally the more years of experience the higher the wage.

Generally speaking, employees having experience from two to five years earn on average 32% more than freshers and juniors across all industries and disciplines.

Professionals with experience of more than five years tend to earn on average 36% more than those with five years or less of work experience.


Change in salary based on experience varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of many different jobs. To view accurate figures, choose a specific job title.

As you hit the ten years mark, the salary increases by 21% and an additional 14% for those who have crossed the 15 years mark.

Those figures are presented as guidelines only. The numbers become more significant if you consider one job title at a time.

On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Salary Comparison By Education

How does the education level affect your salary?

Salary Comparison By Education
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It is well known that higher education equals a bigger salary, but how much more money can a degree add to your income? We compared the salaries of professionals at the same level but with different college degrees levels across many jobs, below are our findings.


Change in salary based on education varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of multiple jobs. To view accurate figures, choose a specific job title.

Workers with a certificate or diploma earn on average 17% more than their peers who only reached the high school level.

Employees who earned a Bachelor's Degree earn 24% more than those who only managed to attain a cerificate or diploma.

Professionals who attained a Master's Degree are awarded salaries that are 29% more than those with a Bachelor's Degree.

Finally, PhD holders earn 23% more than Master's Degree holders on average while doing the same job.


Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in China costs anywhere from 146,000 Yuan Renminbi(s) to 439,000 Yuan Renminbi(s) and lasts approximately two years. That is quite an investment.

You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch into a higher paying job. The numbers seem to support this tactic. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

The decision really depends on your situation and experience among many other factors. Putting all variables aside, if you can afford the costs of higher education then the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.

Marketing Salary Comparison By Gender

Salary comparison by gender monthly China Marketing
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? Male employees in China who work in Marketing earn 13% more than their female counterparts on average.

Male
34,900 CNY
Female-12%
30,800 CNY
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in China for all Careers

Salary comparison by gender monthly China
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Marketing Average Annual Salary Increment Percentage in China

How much are annual salary increments in China for Marketing professionals? How often do employees get salary raises?

Marketing

Marketing professionals in China are likely to observe a salary increase of approximately 11% every 13 months. The national average annual increment for all professions combined is 9% granted to employees every 15 months.

Annual Salary Increment Rate China Marketing
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

China / All Professions

The term 'Annual Salary Increase' usually refers to the increase in 12 calendar month period, but because it is rarely that people get their salaries reviewed exactly on the one year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 ÷ Increase Frequency

The average salary increase in one year (12 months) in China is 7%.

Annual Increment Rate By Industry 2020

Banking
8%
Energy
7%
Information Technology
6%
Healthcare
5%
Travel
4%
Construction
3%
Education
2%

Listed above are the average annual increase rates for each industry in China for the year 2020. Companies within thriving industries tend to provide higher and more frequent raises. Exceptions do exist, but generally speaking, the situation of any company is closely related to the economic situation in the country or region. These figures tend to change frequently.


Worldwide Salary Raises: All Countries and All Jobs

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Marketing Bonus and Incentive Rates in China

How much and how often are bonuses being awarded?Annual Salary Bonus Rate China Marketing
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Marketing is considered to be a high bonus-based field due to the generally limited involvement in direct revenue generation, with exceptions of course. The people who get the highest bonuses are usually somehow involved in the revenue generation cycle.

17% of surveyed staff in Marketing reported that they haven't received any bonuses or incentives in the previous year while 83% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.

Received Bonus
83%
No Bonus
17%

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.


What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

Example:
A graphics designer working for a graphics designing company.

Example:
A graphic designer in the marketing department of a hospital.


Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Marketing Hourly Average Wage in China


190 CNY per hour

The average hourly wage (pay per hour) in China is 190 CNY. This means that the average person in China earns approximately 190 CNY for every worked hour.


Hourly Wage = Annual Salary ÷ ( 52 x 5 x 8 )

The hourly wage is the salary paid in one worked hour. Usually jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fix amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

Marketing VS Other Jobs

Salary Comparison Between Marketing and Marketing monthly China
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The average salary for Marketing is 12% more than that of All Jobs.

Salary Comparison By City

CityAverage Salary
Beijing37,700 CNY
Changchun31,400 CNY
Changsha29,800 CNY
Chengdu34,400 CNY
Chongqing38,100 CNY
Dalian31,100 CNY
Dongguan29,600 CNY
Foshan29,300 CNY
Fuzhou31,300 CNY
Guangzhou36,300 CNY
Hangzhou36,500 CNY
Harbin34,900 CNY
Jinan36,500 CNY
Kunming29,600 CNY
Nanjing32,900 CNY
Qingdao33,800 CNY
Quanzhou30,800 CNY
Shanghai35,600 CNY
Shantou32,100 CNY
Shenyang34,000 CNY
Shenzhen32,500 CNY
Suzhou31,700 CNY
Tianjin34,500 CNY
Wenzhou32,400 CNY
Wuhan37,600 CNY
Wuxi28,200 CNY
Xi an36,000 CNY
Xiamen30,200 CNY
Zhengzhou29,200 CNY

Salary Comparison By State

StateAverage Salary
Anhui33,900 CNY
Beijing28,000 CNY
Chongqing29,900 CNY
Fujian31,800 CNY
Gansu29,400 CNY
Guangdong36,300 CNY
Guangxi33,200 CNY
Guizhou30,400 CNY
Hainan27,600 CNY
Hebei34,900 CNY
Heilongjiang31,100 CNY
Henan35,900 CNY
Hubei34,100 CNY
Hunan34,700 CNY
Jiangsu35,400 CNY
Jiangxi32,900 CNY
Jilin30,000 CNY
Liaoning32,600 CNY
Nei Monggol29,500 CNY
Ningxia27,600 CNY
Qinghai27,300 CNY
Shaanxi31,800 CNY
Shandong36,700 CNY
Shanghai29,300 CNY
Shanxi31,300 CNY
Sichuan36,100 CNY
Tianjin28,400 CNY
Xinjiang Uygur29,100 CNY
Xizang [Tibet]27,200 CNY
Yunnan33,700 CNY
Zhejiang34,400 CNY

Government vs Private Sector Salary Comparison

Where can you get paid more, working for a private company or for the government? Public sector employees in China earn 6% more than their private sector counterparts on average across all sectors.

Private Sector
28,500 CNY
Public Sector+6%
30,100 CNY
Percentage increase and decrease are relative to the previous value

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