Marketing Average Salaries in China 2021
How much money does a person working in Marketing make in China?
LOW
15,300
CNY AVERAGE
32,900
CNY HIGH
54,500
CNY
A person working in Marketing in China typically earns around 32,900 CNY per month. Salaries range from 15,300 CNY (lowest average) to 54,500 CNY (highest average, actual maximum salary is higher).
This is the average monthly salary including housing, transport, and other benefits. Salaries vary drastically between different Marketing careers. If you are interested in the salary of a particular job, see below for salaries for specific job titles.
Salaries for specific jobs
| Job Title | Average Salary |
| Account Handler | 25,100 CNY |
| Affiliate Manager | 31,200 CNY |
| Analytics Specialist | 23,800 CNY |
| Assistant Brand Manager | 32,100 CNY |
| Assistant Product Manager | 34,900 CNY |
| Brand Ambassador | 42,000 CNY |
| Brand Manager | 49,100 CNY |
| Campaign Specialist | 30,600 CNY |
| Chief Marketing Officer | 54,800 CNY |
| Communications Officer | 16,000 CNY |
| Content Marketing Strategist | 32,100 CNY |
| Creative Marketing Lead | 33,000 CNY |
| Creative Writer | 19,400 CNY |
| Digital Marketing Manager | 38,200 CNY |
| Event Marketing | 38,900 CNY |
| Localization Manager | 36,400 CNY |
| Market Development Manager | 43,200 CNY |
| Market Research Analyst | 33,400 CNY |
| Market Research Manager | 37,900 CNY |
| Market Segmentation Director | 40,300 CNY |
| Marketing Advisor | 29,500 CNY |
| Marketing Analyst | 30,100 CNY |
| Marketing Assistant | 17,300 CNY |
| Marketing Associate | 16,000 CNY |
| Marketing Communications Manager | 33,300 CNY |
| Marketing Consultant | 38,600 CNY |
| Marketing Coordinator | 17,400 CNY |
| Marketing Distribution Executive | 39,200 CNY |
| Marketing Executive | 40,700 CNY |
| Marketing Manager | 50,400 CNY |
| Marketing Officer | 17,000 CNY |
| Marketing Specialist | 25,500 CNY |
| Marketing Writer | 19,900 CNY |
| Online Marketing Analyst | 29,500 CNY |
| Optimization Manager | 33,300 CNY |
| Outbound Sales | 22,400 CNY |
| Outreach Coordinator | 21,800 CNY |
| Outreach Specialist | 29,600 CNY |
| Product Development | 38,200 CNY |
| Product Marketing Manager | 39,100 CNY |
| Product Researcher | 20,800 CNY |
| Product Training Specialist | 25,300 CNY |
| Project Manager | 31,600 CNY |
| Publications Coordinator | 17,900 CNY |
| Research Executive | 37,900 CNY |
| Sales and Marketing Assistant | 16,700 CNY |
| Sales Management Support | 18,700 CNY |
| Search Marketing Strategist | 44,400 CNY |
| Social Media Specialist | 28,100 CNY |
| Spaceman Analyst | 15,200 CNY |
| Sponsorship Consultant | 26,900 CNY |
| Team Leader | 32,100 CNY |
| Telemarketer | 15,900 CNY |
| Trade Marketing Manager | 40,000 CNY |
| Trade Marketing Professional | 30,800 CNY |
| Web Analytics Manager | 31,500 CNY |
| Web Content Manager | 32,600 CNY |
Marketing Jobs Salary Distribution in China
The median, the maximum, the minimum, and the range
Salary Range
Marketing salaries in China range from 15,300 CNY per month (minimum average salary) to 54,500 CNY per month (maximum average salary, actual maximum is higher).
Median Salary
The median salary is 35,500 CNY per month, which means that half (50%) of people working in Marketing are earning less than 35,500 CNY while the other half are earning more than 35,500 CNY. The median represents the middle salary value. Generally speaking, you would want to be on the right side of the graph with the group earning more than the median salary.
Percentiles
Closely related to the median are two values: the 25th and the 75th percentiles. Reading from the salary distribution diagram, 25% of people working in Marketing are earning less than 22,800 CNY while 75% of them are earning more than 22,800 CNY. Also from the diagram, 75% of people working in Marketing are earning less than 48,600 CNY while 25% are earning more than 48,600 CNY.
What is the difference between the median and the average salary?
Both are indicators. If your salary is higher than both of the average and the median then you are doing very well. If your salary is lower than both, then many people are earning more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary
Salary Comparison by Years of Experience
How does a person's salary progress over time?
The experience level is the most important factor in determining the salary. Naturally the more years of experience the higher the wage.
Generally speaking, employees having experience from two to five years earn on average 32% more than freshers and juniors across all industries and disciplines.
Professionals with experience of more than five years tend to earn on average 36% more than those with five years or less of work experience.
As you hit the ten years mark, the salary increases by 21% and an additional 14% for those who have crossed the 15 years mark.
Those figures are presented as guidelines only. The numbers become more significant if you consider one job title at a time.
Salary Comparison By Education
How does the education level affect your salary?
It is well known that higher education equals a bigger salary, but how much more money can a degree add to your income? We compared the salaries of professionals at the same level but with different college degrees levels across many jobs, below are our findings.
Workers with a certificate or diploma earn on average 17% more than their peers who only reached the high school level.
Employees who earned a Bachelor's Degree earn 24% more than those who only managed to attain a cerificate or diploma.
Professionals who attained a Master's Degree are awarded salaries that are 29% more than those with a Bachelor's Degree.
Finally, PhD holders earn 23% more than Master's Degree holders on average while doing the same job.
Is a Master's degree or an MBA worth it? Should you pursue higher education?
A Master's degree program or any post-graduate program in China costs anywhere from 146,000 Yuan Renminbi(s) to 439,000 Yuan Renminbi(s) and lasts approximately two years. That is quite an investment.
You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.
Many people pursue higher education as a tactic to switch into a higher paying job. The numbers seem to support this tactic. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.
The decision really depends on your situation and experience among many other factors. Putting all variables aside, if you can afford the costs of higher education then the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.
Marketing Salary Comparison By Gender
Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? Male employees in China who work in Marketing earn 13% more than their female counterparts on average.
| Male | 34,900 CNY | |
| Female | -12% | 30,800 CNY |
Salary Comparison By Gender in China for all Careers
Marketing Average Annual Salary Increment Percentage in China
How much are annual salary increments in China for Marketing professionals? How often do employees get salary raises?
Marketing
Marketing professionals in China are likely to observe a salary increase of approximately 11% every 13 months. The national average annual increment for all professions combined is 9% granted to employees every 15 months.
China / All Professions
The term 'Annual Salary Increase' usually refers to the increase in 12 calendar month period, but because it is rarely that people get their salaries reviewed exactly on the one year mark, it is more meaningful to know the frequency and the rate at the time of the increase.
How to calculate the salary increment percentage?
The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 ÷ Increase Frequency
Annual Increment Rate By Industry 2020
| Banking | 8% | |
| Energy | 7% | |
| Information Technology | 6% | |
| Healthcare | 5% | |
| Travel | 4% | |
| Construction | 3% | |
| Education | 2% |
Listed above are the average annual increase rates for each industry in China for the year 2020. Companies within thriving industries tend to provide higher and more frequent raises. Exceptions do exist, but generally speaking, the situation of any company is closely related to the economic situation in the country or region. These figures tend to change frequently.
Worldwide Salary Raises: All Countries and All Jobs
Marketing Bonus and Incentive Rates in China
How much and how often are bonuses being awarded?
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Marketing is considered to be a high bonus-based field due to the generally limited involvement in direct revenue generation, with exceptions of course. The people who get the highest bonuses are usually somehow involved in the revenue generation cycle.
17% of surveyed staff in Marketing reported that they haven't received any bonuses or incentives in the previous year while 83% said that they received at least one form of monetary bonus.
Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.
| Received Bonus | 83% | |
| No Bonus | 17% |
Types of Bonuses Considered
Individual Performance-Based BonusesThe most standard form of bonus where the employee is awarded based on their exceptional performance.
Company Performance BonusesOccasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.
Goal-Based BonusesGranted upon achieving an important goal or milestone.
Holiday / End of Year BonusesThese types of bonuses are given without a reason and usually resemble an appreciation token.
Bonuses Are Not Commissions!
People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.
What makes a position worthy of good bonuses and a high salary?
The main two types of jobs | |
| Revenue Generators | Supporting Cast |
Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business. | Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations. |
Example: | Example: |
Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.
Bonus Comparison by Seniority Level
Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.
Marketing Hourly Average Wage in China
190 CNY per hourThe average hourly wage (pay per hour) in China is 190 CNY. This means that the average person in China earns approximately 190 CNY for every worked hour.
The hourly wage is the salary paid in one worked hour. Usually jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fix amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.
Marketing VS Other Jobs
The average salary for Marketing is 12% more than that of All Jobs.
Salary Comparison By City
| City | Average Salary |
| Beijing | 37,700 CNY |
| Changchun | 31,400 CNY |
| Changsha | 29,800 CNY |
| Chengdu | 34,400 CNY |
| Chongqing | 38,100 CNY |
| Dalian | 31,100 CNY |
| Dongguan | 29,600 CNY |
| Foshan | 29,300 CNY |
| Fuzhou | 31,300 CNY |
| Guangzhou | 36,300 CNY |
| Hangzhou | 36,500 CNY |
| Harbin | 34,900 CNY |
| Jinan | 36,500 CNY |
| Kunming | 29,600 CNY |
| Nanjing | 32,900 CNY |
| Qingdao | 33,800 CNY |
| Quanzhou | 30,800 CNY |
| Shanghai | 35,600 CNY |
| Shantou | 32,100 CNY |
| Shenyang | 34,000 CNY |
| Shenzhen | 32,500 CNY |
| Suzhou | 31,700 CNY |
| Tianjin | 34,500 CNY |
| Wenzhou | 32,400 CNY |
| Wuhan | 37,600 CNY |
| Wuxi | 28,200 CNY |
| Xi an | 36,000 CNY |
| Xiamen | 30,200 CNY |
| Zhengzhou | 29,200 CNY |
Salary Comparison By State
| State | Average Salary |
| Anhui | 33,900 CNY |
| Beijing | 28,000 CNY |
| Chongqing | 29,900 CNY |
| Fujian | 31,800 CNY |
| Gansu | 29,400 CNY |
| Guangdong | 36,300 CNY |
| Guangxi | 33,200 CNY |
| Guizhou | 30,400 CNY |
| Hainan | 27,600 CNY |
| Hebei | 34,900 CNY |
| Heilongjiang | 31,100 CNY |
| Henan | 35,900 CNY |
| Hubei | 34,100 CNY |
| Hunan | 34,700 CNY |
| Jiangsu | 35,400 CNY |
| Jiangxi | 32,900 CNY |
| Jilin | 30,000 CNY |
| Liaoning | 32,600 CNY |
| Nei Monggol | 29,500 CNY |
| Ningxia | 27,600 CNY |
| Qinghai | 27,300 CNY |
| Shaanxi | 31,800 CNY |
| Shandong | 36,700 CNY |
| Shanghai | 29,300 CNY |
| Shanxi | 31,300 CNY |
| Sichuan | 36,100 CNY |
| Tianjin | 28,400 CNY |
| Xinjiang Uygur | 29,100 CNY |
| Xizang [Tibet] | 27,200 CNY |
| Yunnan | 33,700 CNY |
| Zhejiang | 34,400 CNY |
Government vs Private Sector Salary Comparison
Where can you get paid more, working for a private company or for the government? Public sector employees in China earn 6% more than their private sector counterparts on average across all sectors.
| Private Sector | 28,500 CNY | |
| Public Sector | +6% | 30,100 CNY |
