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Product and Brand Manager Average Salary in China 2022

How much money does a Product and Brand Manager make in China?

Average Monthly Salary
46,100 CNY
( 554,000 CNY yearly)


A person working as a Product and Brand Manager in China typically earns around 46,100 CNY per month. Salaries range from 23,100 CNY (lowest) to 71,500 CNY (highest).

This is the average monthly salary including housing, transport, and other benefits. Product and Brand Manager salaries vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.

Product and Brand Manager Salary Distribution in China

Median and salary distribution monthly China Product and Brand Manager
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The median, the maximum, the minimum, and the range

  • Salary Range

    Product and Brand Manager salaries in China range from 23,100 CNY per month (minimum salary) to 71,500 CNY per month (maximum salary).

  • Median Salary

    The median salary is 46,100 CNY per month, which means that half (50%) of people working as Product and Brand Manager(s) are earning less than 46,100 CNY while the other half are earning more than 46,100 CNY. The median represents the middle salary value. Generally speaking, you would want to be on the right side of the graph with the group earning more than the median salary.

  • Percentiles

    Closely related to the median are two values: the 25th and the 75th percentiles. Reading from the salary distribution diagram, 25% of Product and Brand Manager(s) are earning less than 31,100 CNY while 75% of them are earning more than 31,100 CNY. Also from the diagram, 75% of Product and Brand Manager(s) are earning less than 58,800 CNY while 25% are earning more than 58,800 CNY.

What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both of the average and the median then you are doing very well. If your salary is lower than both, then many people are earning more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary

Product and Brand Manager Salary Comparison by Years of Experience

How does experience and age affect your pay?

Salary comparison by years of experience monthly China Product and Brand Manager
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The experience level is the most important factor in determining the salary. Naturally the more years of experience the higher your wage. We broke down Product and Brand Manager salaries by experience level and this is what we found.

A Product and Brand Manager with less than two years of experience makes approximately 27,700 CNY per month.

While someone with an experience level between two and five years is expected to earn 36,600 CNY per month, 32% more than someone with less than two year's experience.

Moving forward, an experience level between five and ten years lands a salary of 49,000 CNY per month, 34% more than someone with two to five years of experience.

On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Additionally, Product and Brand Manager(s) whose expertise span anywhere between ten and fifteen years get a salary equivalent to 58,400 CNY per month, 19% more than someone with five to ten years of experience.

If the experience level is between fifteen and twenty years, then the expected wage is 63,000 CNY per month, 8% more than someone with ten to fifteen years of experience.

Lastly, employees with more than twenty years of professional experience get a salary of 67,600 CNY per month, 7% more than people with fifteen to twenty years of experience.

Product and Brand Manager average salary change by experience in China

0 - 2 Years
27,700 CNY
2 - 5 Years+32%
36,600 CNY
5 - 10 Years+34%
49,000 CNY
10 - 15 Years+19%
58,400 CNY
15 - 20 Years+8%
63,000 CNY
20+ Years+7%
67,600 CNY
Percentage increase and decrease are relative to the previous value

Typical Salary Progress for Most Careers

Salary Comparison By Experience Level
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Product and Brand Manager Salary Comparison By Education

How do education levels affect salaries?

Displayed below is the average salary difference between different Product and Brand Manager(s) who have the same experience but different education levels.

Salary comparison by education level monthly China Product and Brand Manager
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We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down Product and Brand Manager salaries by education level in order to make a comparison.

When the education level is High School, the average salary of a Product and Brand Manager is 34,700 CNY per month.

While someone with a Certificate or Diploma gets a salary of 39,500 CNY per month, 14% more than someone having a High School degree.

A Bachelor's Degree gets its holder an average salary of 53,600 CNY per month, 36% more than someone with a Certificate or Diploma.

Professionals who hold a Master's Degree are rewarded with an average salary of 67,600 CNY per month, 26% more than someone with Bachelor's Degree.

Product and Brand Manager average salary difference by education level in China

High School
34,700 CNY
Certificate or Diploma+14%
39,500 CNY
Bachelor's Degree+36%
53,600 CNY
Master's Degree+26%
67,600 CNY
Percentage increase and decrease are relative to the previous value

Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in China costs anywhere from 146,000 Yuan Renminbi(s) to 439,000 Yuan Renminbi(s) and lasts approximately two years. That is quite an investment.

You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch into a higher paying job. The numbers seem to support the thoery. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.

Typical Salary Difference by Education for Most Careers

Salary Comparison By Education Level
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Product and Brand Manager Salary Comparison By Gender

Salary comparison by gender monthly China Product and Brand Manager
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? Male Product and Brand Manager employees in China earn 6% more than their female counterparts on average.

47,300 CNY
44,800 CNY
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in China for all Careers

Salary comparison by gender monthly China
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Product and Brand Manager Average Annual Salary Increment Percentage in China

How much are annual salary increments in China for Product and Brand Manager(s)? How often do employees get salary raises?

Product and Brand Manager

Product and Brand Manager(s) in China are likely to observe a salary increase of approximately 13% every 17 months. The national average annual increment for all professions combined is 9% granted to employees every 15 months.

Annual Salary Increment Rate China Product and Brand Manager
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

China / All Professions

The term 'Annual Salary Increase' usually refers to the increase in 12 calendar month period, but because it is rarely that people get their salaries reviewed exactly on the one year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 ÷ Increase Frequency

The average salary increase in one year (12 months) in China is 7%.

Annual Increment Rate By Industry 2021

Information Technology

Listed above are the average annual increase rates for each industry in China for the year 2021. Companies within thriving industries tend to provide higher and more frequent raises. Exceptions do exist, but generally speaking, the situation of any company is closely related to the economic situation in the country or region. These figures tend to change frequently.

Worldwide Salary Raises: All Countries and All Jobs

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Product and Brand Manager Bonus and Incentive Rates in China

How much and how often are bonuses being awarded?Annual Salary Bonus Rate China Product and Brand Manager
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A Product and Brand Manager is considered to be a high bonus-based job due to the generally limited involvement in direct revenue generation, with exceptions of course. The people who get the highest bonuses are usually somehow involved in the revenue generation cycle.

17% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 83% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 5% to 8% of their annual salary.

Received Bonus
No Bonus

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.

What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

A graphics designer working for a graphics designing company.

A graphic designer in the marketing department of a hospital.

Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Product and Brand Manager Average Hourly Wage in China

270 CNY per hour

The average hourly wage (pay per hour) in China is 270 CNY. This means that the average Product and Brand Manager in China earns approximately 270 CNY for every worked hour.

Hourly Wage = Annual Salary ÷ ( 52 x 5 x 8 )

The hourly wage is the salary paid in one worked hour. Usually jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fix amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

Product and Brand Manager VS Other Jobs

Salary Comparison Between Product and Brand Manager and Advertising / Grapic Design / Events monthly China
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The average salary for Product and Brand Manager is 67% more than that of Advertising / Grapic Design / Events. Also, Advertising / Grapic Design / Events salaries are 6% less than those of All Jobs.

Salary comparison with similar jobs

Job TitleAverage Salary
Advertising Account Executive32,600 CNY-29%
Advertising Account Manager34,200 CNY-26%
Advertising Account Planner17,400 CNY-62%
Advertising Coordinator23,800 CNY-48%
Advertising Manager45,300 CNY-2%
Advertising Operations Manager47,000 CNY+2%
Advertising Strategic Planner30,600 CNY-34%
Advertising Team Leader27,700 CNY-40%
Animator20,100 CNY-56%
Art Director28,900 CNY-37%
Artist24,800 CNY-46%
Artworker17,600 CNY-62%
Assistant Art Director23,800 CNY-48%
Audiosual Technician16,700 CNY-64%
Broadcast Administrator31,200 CNY-32%
Catering Sales18,000 CNY-61%
Catering Trainer21,900 CNY-53%
Commercial and Industrial Designer18,100 CNY-61%
Conference Organiser21,700 CNY-53%
Content and Media Production Lead34,500 CNY-25%
CopyWriter19,000 CNY-59%
Creative Designer22,200 CNY-52%
Creative Director29,100 CNY-37%
Designer 16,300 CNY-65%
Desktop Publisher14,200 CNY-69%
Director of Graphic Design26,200 CNY-43%
Events and Promotions Manager47,100 CNY+2%
Exhibit Display Coordinator23,200 CNY-50%
Exhibit Display Manager29,300 CNY-36%
Finisher15,800 CNY-66%
Graphic Artist17,900 CNY-61%
Graphic Designer18,900 CNY-59%
Graphics Design Supervisor24,700 CNY-46%
Imagery Analyst17,800 CNY-61%
Imaging Technologist16,800 CNY-64%
Interaction Designer14,300 CNY-69%
Media Planner23,400 CNY-49%
Media Production Coordinator22,900 CNY-50%
Media Production Manager39,100 CNY-15%
Media Project Manager38,000 CNY-18%
Media Relations Representative33,200 CNY-28%
Media Sales Executive37,900 CNY-18%
Multimedia Specialist16,800 CNY-64%
Photographer16,500 CNY-64%
PPC Campaign Manager29,800 CNY-35%
Print Production Manager30,700 CNY-33%
Product and Brand Manager46,100 CNY-0%
Sales Promotion Manager47,200 CNY+2%
Sketch Artist20,300 CNY-56%
Social Media Executive37,200 CNY-19%
Technical Typist13,100 CNY-72%
User Experience UX Designer20,500 CNY-56%
UX Designer17,400 CNY-62%

Salary Comparison By City

CityAverage Salary
Beijing51,900 CNY
Changchun44,700 CNY
Changsha41,600 CNY
Chengdu47,800 CNY
Chongqing53,200 CNY
Dalian41,100 CNY
Dongguan44,800 CNY
Foshan42,500 CNY
Fuzhou43,100 CNY
Guangzhou50,500 CNY
Hangzhou49,700 CNY
Harbin46,800 CNY
Jinan48,100 CNY
Kunming42,200 CNY
Nanjing46,400 CNY
Qingdao43,300 CNY
Quanzhou40,000 CNY
Shanghai50,300 CNY
Shantou44,600 CNY
Shenyang45,700 CNY
Shenzhen45,800 CNY
Suzhou45,300 CNY
Tianjin49,300 CNY
Wenzhou44,100 CNY
Wuhan50,300 CNY
Wuxi40,900 CNY
Xi an50,200 CNY
Xiamen39,700 CNY
Zhengzhou37,900 CNY

Salary Comparison By State

StateAverage Salary
Anhui50,100 CNY
Beijing39,600 CNY
Chongqing44,800 CNY
Fujian45,700 CNY
Gansu44,500 CNY
Guangdong52,800 CNY
Guangxi46,200 CNY
Guizhou44,800 CNY
Hainan38,900 CNY
Hebei52,200 CNY
Heilongjiang44,600 CNY
Henan54,400 CNY
Hubei49,500 CNY
Hunan48,300 CNY
Jiangsu52,100 CNY
Jiangxi46,400 CNY
Jilin44,800 CNY
Liaoning46,700 CNY
Nei Monggol40,300 CNY
Ningxia40,000 CNY
Qinghai37,900 CNY
Shaanxi46,800 CNY
Shandong51,700 CNY
Shanghai43,700 CNY
Shanxi44,700 CNY
Sichuan49,400 CNY
Tianjin41,200 CNY
Xinjiang Uygur40,400 CNY
Xizang [Tibet]39,900 CNY
Yunnan47,400 CNY
Zhejiang51,200 CNY

Government vs Private Sector Salary Comparison

Where can you get paid more, working for a private company or for the government? Public sector employees in China earn 6% more than their private sector counterparts on average across all sectors.

Private Sector
28,500 CNY
Public Sector+6%
30,100 CNY
Percentage increase and decrease are relative to the previous value

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