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Advertising Strategic Planner Average Salary in Colombia 2023

How much money does a person working as Advertising Strategic Planner make in Colombia?

Average Monthly Salary
5,050,000 COP
( 60,600,000 COP yearly)


A person working as Advertising Strategic Planner in Colombia typically earns around 5,050,000 COP per month. Salaries range from 2,680,000 COP (lowest) to 7,680,000 COP (highest).

This is the average monthly salary including housing, transport, and other benefits. Advertising Strategic Planner salaries vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.

Advertising Strategic Planner Pay Scale and Salaries in Colombia

Median and salary distribution Colombia Advertising Strategic Planner monthly
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Salary Structure and Pay Scale Comparison

5% of people earn
4,540,000 COP or more
10% of people earn
4,050,000 to 4,540,000 COP
20% of people earn
2,980,000 COP or less
65% of people earn
2,980,000 to 4,050,000 COP
Minimum Salary

Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

  • Salary Range, Minimum Wage, and Starting Salary

    Advertising Strategic Planner salaries in Colombia range from 2,680,000 COP per month (starting salary) to 7,680,000 COP per month (maximum salary). This is not the minimum wage as per the law, only the lowest reported number in the salary survey that had thousands of participants and professionals from all over the country.

  • Median Salary

    The median salary is 4,550,000 COP per month, which means that half (50%) of people working as Advertising Strategic Planner(s) are earning less than 4,550,000 COP while the other half are earning more than 4,550,000 COP. The median represents the middle salary value. Generally speaking, you would want to be on the right side of the graph with the group earning more than the median salary.

  • Percentiles and Salary Scale

    Closely related to the median are two values: the 25th and the 75th percentiles. Reading from the salary distribution diagram, 25% of Advertising Strategic Planner(s) are earning less than 3,790,000 COP while 75% of them are earning more than 3,790,000 COP. Also from the diagram, 75% of Advertising Strategic Planner(s) are earning less than 5,150,000 COP while 25% are earning more than 5,150,000 COP.

  • Pay Scale Structure

    We grouped the most common and recurring salaries into brackets to give more insight into what salary to expect. This method is more accurate than just the average salary and gives more insights on how salaries are actually distributed. Around 65% of all reported figures are in the range 2,980,000 COP to 4,050,000 COP. Approximatly 20% fall under the 2,980,000 COP cap. Ten percent of wages are from 4,050,000 COP to 4,540,000 COP. Only 5% of people grossed 4,540,000 COP or more.

Advertising Strategic Planner Salary Comparison by Years of Experience

How does experience and age affect your pay?

Advertising Strategic Planner average salary change by experience in Colombia

0 - 2 Years
3,080,000 COP
2 - 5 Years+23%
3,780,000 COP
5 - 10 Years+42%
5,350,000 COP
10 - 15 Years+17%
6,250,000 COP
15 - 20 Years+10%
6,880,000 COP
20+ Years+6%
7,280,000 COP
Percentage increase and decrease are relative to the previous value
Salary comparison by years of experience monthly Colombia Advertising Strategic Planner
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The experience level is the most important factor in determining the salary. Naturally the more years of experience the higher your wage. We broke down Advertising Strategic Planner salaries by experience level and this is what we found.

Employees with less than two years of experience makes approximately 3,080,000 COP per month.

While someone with an experience level between two and five years is expected to earn 3,780,000 COP per month, 23% more than someone with less than two year's experience.

Moving forward, an experience level between five and ten years lands a salary of 5,350,000 COP per month, 42% more than someone with two to five years of experience.

On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Additionally, Advertising Strategic Planner whose expertise span anywhere between ten and fifteen years get a salary equivalent to 6,250,000 COP per month, 17% more than someone with five to ten years of experience.

If the experience level is between fifteen and twenty years, then the expected wage is 6,880,000 COP per month, 10% more than someone with ten to fifteen years of experience.

Lastly, employees with more than twenty years of professional experience get a salary of 7,280,000 COP per month, 6% more than people with fifteen to twenty years of experience.

Typical Salary Progress for Most Careers

Salary Comparison By Experience Level
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Advertising Strategic Planner Salary Comparison By Education

How do education levels affect salaries?

Displayed below is the average salary difference between different Advertising Strategic Planner(s) who have the same experience but different education levels.

Advertising Strategic Planner average salary difference by education level in Colombia

High School
3,730,000 COP
Certificate or Diploma+13%
4,230,000 COP
Bachelor's Degree+31%
5,530,000 COP
Master's Degree+32%
7,280,000 COP
Percentage increase and decrease are relative to the previous value
Salary comparison by education level monthly Colombia Advertising Strategic Planner
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We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down Advertising Strategic Planner salaries by education level in order to make a comparison.

When the education level is High School, the average salary is 3,730,000 COP per month.

While someone with a Certificate or Diploma gets a salary of 4,230,000 COP per month, 13% more than someone having a High School degree.

People with Bachelor's Degree have an average salary of 5,530,000 COP per month, 31% more than someone with a Certificate or Diploma.

Professionals who hold a Master's Degree are rewarded with an average salary of 7,280,000 COP per month, 32% more than someone with Bachelor's Degree.

Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Colombia costs anywhere from 23,500,000 Colombian Peso(s) to 70,400,000 Colombian Peso(s) and lasts approximately two years. That is quite an investment.

You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch into a higher paying job. The numbers seem to support the thoery. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.

Typical Salary Difference by Education for Most Careers

Salary Comparison By Education Level
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Salary and Compensation Comparison By Gender - Advertising Strategic Planner

Salary comparison by gender Colombia Advertising Strategic Planner monthly
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? Male Advertising Strategic Planner employees in Colombia earn 12% more than their female counterparts on average.

5,280,000 COP
4,700,000 COP
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Colombia for all Careers

Salary comparison by gender monthly Colombia
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Advertising Strategic Planner Average Annual Salary Increment Percentage in Colombia

How much are annual salary increments in Colombia for Advertising Strategic Planner(s)? How often do employees get salary raises?

Advertising Strategic Planner

Advertising Strategic Planner(s) in Colombia are likely to observe a salary increase of approximately 10% every 20 months. The national average annual increment for all professions combined is 7% granted to employees every 19 months.

Annual Salary Increment Rate Colombia Advertising Strategic Planner
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Colombia / All Professions

Annual Salary Increment Rate Colombia
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The term 'Annual Salary Increase' usually refers to the increase in 12 calendar month period, but because it is rarely that people get their salaries reviewed exactly on the one year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 ÷ Increase Frequency

The average salary increase in one year (12 months) in Colombia is 4%.

Annual Increment Rate By Industry 2022

Information Technology

Listed above are the average annual increase rates for each industry in Colombia for the year 2022. Companies within thriving industries tend to provide higher and more frequent raises. Exceptions do exist, but generally speaking, the situation of any company is closely related to the economic situation in the country or region. These figures tend to change frequently.

Worldwide Salary Raises: All Countries and All Jobs

World Average Annual Salary Increment
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Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.

Advertising Strategic Planner Bonus and Incentive Rates in Colombia

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Colombia Advertising Strategic Planner
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"Advertising Strategic Planner" is considered to be a high bonus-based job. The people who get the highest bonuses are usually somehow involved in the revenue generation cycle.

26% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 74% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 6% to 8% of their annual salary.

Received Bonus
No Bonus

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.

What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

A graphics designer working for a graphics designing company.

A graphic designer in the marketing department of a hospital.

Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Advertising Strategic Planner Salary Trend and Forecast in Colombia

How are Advertising Strategic Planner salaries changing over time? Listed below is a chart that shows the average salary in recent years.

Average Salary 2019
4,600,000 COP
Average Salary 2020+3%
4,730,000 COP
Average Salary 2021+3%
4,890,000 COP
Average Salary 2022+1%
4,960,000 COP
Percentage increase and decrease are relative to the previous value

Advertising Strategic Planner salaries in Colombia are on the rise in the year 2023 based on recent submitted salaries and reports. As displayed in the chart, salaries in 2022 are 1% higher than those of 2021. The trend suggests a slow yet continuous increase in pay in 2024 and future years. These numbers may vary from industry to another.

Salary trends and forecast monthly Colombia Advertising Strategic Planner
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Advertising Strategic Planner Average Hourly Wage in Colombia

29,100 COP per hour

The average hourly wage (pay per hour) in Colombia is 29,100 COP. This means that the average Advertising Strategic Planner in Colombia earns approximately 29,100 COP for every worked hour.

Hourly Wage = Annual Salary ÷ ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fix amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for 'Advertising Strategic Planner' in Colombia is 15,400 COP. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Advertising Strategic Planner VS Other Jobs

5,050,000 COP
4,420,000 COP
4,690,000 COP
Average Salary
Advertising Strategic Planner
Average Salary
Advertising / Grapic Design / Events
Average Salary
All Jobs

The average salary for Advertising Strategic Planner is 14% more than that of Advertising / Grapic Design / Events. Also, Advertising / Grapic Design / Events salaries are 6% less than those of All Jobs.

Salary Comparison Between Advertising Strategic Planner and Advertising / Grapic Design / Events monthly Colombia
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Salary comparison with similar jobs

Job TitleAverage Salary
Advertising Account Executive4,940,000 COP-2%
Advertising Account Manager5,880,000 COP+16%
Advertising Account Planner2,830,000 COP-44%
Advertising Coordinator3,840,000 COP-24%
Advertising Manager7,360,000 COP+46%
Advertising Operations Manager7,600,000 COP+51%
Advertising Strategic Planner5,050,000 COP+0%
Advertising Team Leader4,410,000 COP-13%
Animator3,280,000 COP-35%
Art Director4,730,000 COP-6%
Artist3,720,000 COP-26%
Artworker2,870,000 COP-43%
Assistant Art Director3,530,000 COP-30%
Audiosual Technician2,760,000 COP-45%
Broadcast Administrator4,700,000 COP-7%
Catering Sales2,940,000 COP-42%
Catering Trainer3,580,000 COP-29%
Commercial and Industrial Designer2,770,000 COP-45%
Conference Organiser3,460,000 COP-31%
Content and Media Production Lead5,540,000 COP+10%
CopyWriter3,170,000 COP-37%
Creative Designer3,610,000 COP-29%
Creative Director4,400,000 COP-13%
Designer 2,760,000 COP-45%
Desktop Publisher2,260,000 COP-55%
Director of Graphic Design4,410,000 COP-13%
Events and Promotions Manager7,920,000 COP+57%
Exhibit Display Coordinator3,550,000 COP-30%
Exhibit Display Manager4,960,000 COP-2%
Finisher2,470,000 COP-51%
Graphic Artist2,980,000 COP-41%
Graphic Designer2,900,000 COP-43%
Graphics Design Supervisor3,900,000 COP-23%
Imagery Analyst2,780,000 COP-45%
Imaging Technologist2,640,000 COP-48%
Interaction Designer2,330,000 COP-54%
Media Planner3,980,000 COP-21%
Media Production Coordinator3,580,000 COP-29%
Media Production Manager6,110,000 COP+21%
Media Project Manager6,500,000 COP+29%
Media Relations Representative5,010,000 COP-1%
Media Sales Executive6,040,000 COP+20%
Multimedia Specialist2,640,000 COP-48%
Photographer2,540,000 COP-50%
PPC Campaign Manager4,870,000 COP-4%
Print Production Manager5,260,000 COP+4%
Product and Brand Manager7,170,000 COP+42%
Sales Promotion Manager7,400,000 COP+47%
Sketch Artist3,270,000 COP-35%
Social Media Executive6,090,000 COP+21%
Technical Typist2,090,000 COP-59%
User Experience UX Designer3,320,000 COP-34%
UX Designer2,860,000 COP-43%

Salary Comparison By City

CityAverage Salary
Barranquilla5,100,000 COP
Bello4,900,000 COP
Bogota5,550,000 COP
Bucaramanga4,990,000 COP
Buenaventura4,660,000 COP
Cartagena5,470,000 COP
Cucuta5,300,000 COP
Ibague5,260,000 COP
Manizales4,810,000 COP
Medellin5,380,000 COP
Monteria4,660,000 COP
Neiva4,400,000 COP
Pereira4,640,000 COP
Santa Marta5,170,000 COP
Soacha4,930,000 COP
Soledad5,260,000 COP
Valledupar4,970,000 COP
Villavicencio4,950,000 COP

Government vs Private Sector Salary Comparison

Where can you get paid more, working for a private company or for the government? Public sector employees in Colombia earn 11% more than their private sector counterparts on average across all sectors.

Private Sector
4,400,000 COP
Public Sector+11%
4,880,000 COP
Percentage increase and decrease are relative to the previous value

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary for Advertising Strategic Planner in Colombia?

A good and competitive compensation would range anywhere between 4,550,000 COP and 5,150,000 COP. This is a very rough estimate and your experience and education will play a very huge part into your final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salart after tax for every career.

Base / Basic Salary

The base salary for Advertising Strategic Planner in Colombia is ranges from 3,790,000 COP to 5,150,000 COP. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range in a grain of salt.

What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both of the average and the median then you are doing very well. If your salary is lower than both, then many people are earning more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary

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