Advertising Strategic Planner Average Salary in Colombia 2023
How much money does a person working as Advertising Strategic Planner make in Colombia?
LOW
2,680,000
COP AVERAGE
5,050,000
COP HIGH
7,680,000
COP
A person working as Advertising Strategic Planner in Colombia typically earns around 5,050,000 COP per month. Salaries range from 2,680,000 COP (lowest) to 7,680,000 COP (highest).
This is the average monthly salary including housing, transport, and other benefits. Advertising Strategic Planner salaries vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.
Advertising Strategic Planner Pay Scale and Salaries in Colombia
Salary Structure and Pay Scale Comparison
4,540,000 COP or more
4,050,000 to 4,540,000 COP
2,980,000 COP or less
2,980,000 to 4,050,000 COP
 2,680,000 COP |
4,550,000 COP |
7,680,000 COP |
Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range
Salary Range, Minimum Wage, and Starting Salary
Advertising Strategic Planner salaries in Colombia range from 2,680,000 COP per month (starting salary) to 7,680,000 COP per month (maximum salary). This is not the minimum wage as per the law, only the lowest reported number in the salary survey that had thousands of participants and professionals from all over the country.
Median Salary
The median salary is 4,550,000 COP per month, which means that half (50%) of people working as Advertising Strategic Planner(s) are earning less than 4,550,000 COP while the other half are earning more than 4,550,000 COP. The median represents the middle salary value. Generally speaking, you would want to be on the right side of the graph with the group earning more than the median salary.
Percentiles and Salary Scale
Closely related to the median are two values: the 25th and the 75th percentiles. Reading from the salary distribution diagram, 25% of Advertising Strategic Planner(s) are earning less than 3,790,000 COP while 75% of them are earning more than 3,790,000 COP. Also from the diagram, 75% of Advertising Strategic Planner(s) are earning less than 5,150,000 COP while 25% are earning more than 5,150,000 COP.
Pay Scale Structure
We grouped the most common and recurring salaries into brackets to give more insight into what salary to expect. This method is more accurate than just the average salary and gives more insights on how salaries are actually distributed. Around 65% of all reported figures are in the range 2,980,000 COP to 4,050,000 COP. Approximatly 20% fall under the 2,980,000 COP cap. Ten percent of wages are from 4,050,000 COP to 4,540,000 COP. Only 5% of people grossed 4,540,000 COP or more.
Advertising Strategic Planner Salary Comparison by Years of Experience
How does experience and age affect your pay?
Advertising Strategic Planner average salary change by experience in Colombia
| 0 - 2 Years | 3,080,000 COP | |
| 2 - 5 Years | +23% | 3,780,000 COP |
| 5 - 10 Years | +42% | 5,350,000 COP |
| 10 - 15 Years | +17% | 6,250,000 COP |
| 15 - 20 Years | +10% | 6,880,000 COP |
| 20+ Years | +6% | 7,280,000 COP |
The experience level is the most important factor in determining the salary. Naturally the more years of experience the higher your wage. We broke down Advertising Strategic Planner salaries by experience level and this is what we found.
Employees with less than two years of experience makes approximately 3,080,000 COP per month.
While someone with an experience level between two and five years is expected to earn 3,780,000 COP per month, 23% more than someone with less than two year's experience.
Moving forward, an experience level between five and ten years lands a salary of 5,350,000 COP per month, 42% more than someone with two to five years of experience.
Additionally, Advertising Strategic Planner whose expertise span anywhere between ten and fifteen years get a salary equivalent to 6,250,000 COP per month, 17% more than someone with five to ten years of experience.
If the experience level is between fifteen and twenty years, then the expected wage is 6,880,000 COP per month, 10% more than someone with ten to fifteen years of experience.
Lastly, employees with more than twenty years of professional experience get a salary of 7,280,000 COP per month, 6% more than people with fifteen to twenty years of experience.
Typical Salary Progress for Most Careers
Advertising Strategic Planner Salary Comparison By Education
How do education levels affect salaries?
Displayed below is the average salary difference between different Advertising Strategic Planner(s) who have the same experience but different education levels.
Advertising Strategic Planner average salary difference by education level in Colombia
| High School | 3,730,000 COP | |
| Certificate or Diploma | +13% | 4,230,000 COP |
| Bachelor's Degree | +31% | 5,530,000 COP |
| Master's Degree | +32% | 7,280,000 COP |
We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down Advertising Strategic Planner salaries by education level in order to make a comparison.
When the education level is High School, the average salary is 3,730,000 COP per month.
While someone with a Certificate or Diploma gets a salary of 4,230,000 COP per month, 13% more than someone having a High School degree.
People with Bachelor's Degree have an average salary of 5,530,000 COP per month, 31% more than someone with a Certificate or Diploma.
Professionals who hold a Master's Degree are rewarded with an average salary of 7,280,000 COP per month, 32% more than someone with Bachelor's Degree.
Is a Master's degree or an MBA worth it? Should you pursue higher education?
A Master's degree program or any post-graduate program in Colombia costs anywhere from 23,500,000 Colombian Peso(s) to 70,400,000 Colombian Peso(s) and lasts approximately two years. That is quite an investment.
You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.
Many people pursue higher education as a tactic to switch into a higher paying job. The numbers seem to support the thoery. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.
If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.
Typical Salary Difference by Education for Most Careers
Salary and Compensation Comparison By Gender - Advertising Strategic Planner
Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? Male Advertising Strategic Planner employees in Colombia earn 12% more than their female counterparts on average.
| Male | 5,280,000 COP | |
| Female | -11% | 4,700,000 COP |
Salary Comparison By Gender in Colombia for all Careers
Advertising Strategic Planner Average Annual Salary Increment Percentage in Colombia
How much are annual salary increments in Colombia for Advertising Strategic Planner(s)? How often do employees get salary raises?
Advertising Strategic Planner
Advertising Strategic Planner(s) in Colombia are likely to observe a salary increase of approximately 10% every 20 months. The national average annual increment for all professions combined is 7% granted to employees every 19 months.
Colombia / All Professions
The term 'Annual Salary Increase' usually refers to the increase in 12 calendar month period, but because it is rarely that people get their salaries reviewed exactly on the one year mark, it is more meaningful to know the frequency and the rate at the time of the increase.
How to calculate the salary increment percentage?
The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 ÷ Increase Frequency
Annual Increment Rate By Industry 2022
| Banking | 2% | |
| Energy | 4% | |
| Information Technology | 6% | |
| Healthcare | 8% | |
| Travel | 1% | |
| Construction | 3% | |
| Education | 5% |
Listed above are the average annual increase rates for each industry in Colombia for the year 2022. Companies within thriving industries tend to provide higher and more frequent raises. Exceptions do exist, but generally speaking, the situation of any company is closely related to the economic situation in the country or region. These figures tend to change frequently.
Worldwide Salary Raises: All Countries and All Jobs
Salary Packages and Schemes
Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.
Advertising Strategic Planner Bonus and Incentive Rates in Colombia
How much and how often are bonuses being awarded?
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"Advertising Strategic Planner" is considered to be a high bonus-based job. The people who get the highest bonuses are usually somehow involved in the revenue generation cycle.
26% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 74% said that they received at least one form of monetary bonus.
Those who got bonuses reported rates ranging from 6% to 8% of their annual salary.
| Received Bonus | 74% | |
| No Bonus | 26% |
Types of Bonuses Considered
Individual Performance-Based BonusesThe most standard form of bonus where the employee is awarded based on their exceptional performance.
Company Performance BonusesOccasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.
Goal-Based BonusesGranted upon achieving an important goal or milestone.
Holiday / End of Year BonusesThese types of bonuses are given without a reason and usually resemble an appreciation token.
Bonuses Are Not Commissions!
People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.
What makes a position worthy of good bonuses and a high salary?
The main two types of jobs | |
| Revenue Generators | Supporting Cast |
Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business. | Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations. |
Example: | Example: |
Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.
Bonus Comparison by Seniority Level
Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.
Advertising Strategic Planner Salary Trend and Forecast in Colombia
How are Advertising Strategic Planner salaries changing over time? Listed below is a chart that shows the average salary in recent years.
| Average Salary 2019 | 4,600,000 COP | |
| Average Salary 2020 | +3% | 4,730,000 COP |
| Average Salary 2021 | +3% | 4,890,000 COP |
| Average Salary 2022 | +1% | 4,960,000 COP |
Advertising Strategic Planner salaries in Colombia are on the rise in the year 2023 based on recent submitted salaries and reports. As displayed in the chart, salaries in 2022 are 1% higher than those of 2021. The trend suggests a slow yet continuous increase in pay in 2024 and future years. These numbers may vary from industry to another.
Advertising Strategic Planner Average Hourly Wage in Colombia
29,100 COP per hourThe average hourly wage (pay per hour) in Colombia is 29,100 COP. This means that the average Advertising Strategic Planner in Colombia earns approximately 29,100 COP for every worked hour.
About The Hourly Pay Rate
The hourly wage is the salary paid in one worked hour. Usually jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fix amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.
What is the minimum hourly rate of pay?
The minimum pay rate per hour for 'Advertising Strategic Planner' in Colombia is 15,400 COP. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.
Advertising Strategic Planner VS Other Jobs
The average salary for Advertising Strategic Planner is 14% more than that of Advertising / Grapic Design / Events. Also, Advertising / Grapic Design / Events salaries are 6% less than those of All Jobs.
Salary comparison with similar jobs
| Job Title | Average Salary |
| Advertising Account Executive | 4,940,000 COP |  -2% |
| Advertising Account Manager | 5,880,000 COP |  +16% |
| Advertising Account Planner | 2,830,000 COP | -44% |
| Advertising Coordinator | 3,840,000 COP | -24% |
| Advertising Manager | 7,360,000 COP | +46% |
| Advertising Operations Manager | 7,600,000 COP | +51% |
| Advertising Strategic Planner | 5,050,000 COP | +0% |
| Advertising Team Leader | 4,410,000 COP | -13% |
| Animator | 3,280,000 COP | -35% |
| Art Director | 4,730,000 COP | -6% |
| Artist | 3,720,000 COP | -26% |
| Artworker | 2,870,000 COP | -43% |
| Assistant Art Director | 3,530,000 COP | -30% |
| Audiosual Technician | 2,760,000 COP | -45% |
| Broadcast Administrator | 4,700,000 COP | -7% |
| Catering Sales | 2,940,000 COP | -42% |
| Catering Trainer | 3,580,000 COP | -29% |
| Commercial and Industrial Designer | 2,770,000 COP | -45% |
| Conference Organiser | 3,460,000 COP | -31% |
| Content and Media Production Lead | 5,540,000 COP | +10% |
| CopyWriter | 3,170,000 COP | -37% |
| Creative Designer | 3,610,000 COP | -29% |
| Creative Director | 4,400,000 COP | -13% |
| Designer | 2,760,000 COP | -45% |
| Desktop Publisher | 2,260,000 COP | -55% |
| Director of Graphic Design | 4,410,000 COP | -13% |
| Events and Promotions Manager | 7,920,000 COP | +57% |
| Exhibit Display Coordinator | 3,550,000 COP | -30% |
| Exhibit Display Manager | 4,960,000 COP | -2% |
| Finisher | 2,470,000 COP | -51% |
| Graphic Artist | 2,980,000 COP | -41% |
| Graphic Designer | 2,900,000 COP | -43% |
| Graphics Design Supervisor | 3,900,000 COP | -23% |
| Imagery Analyst | 2,780,000 COP | -45% |
| Imaging Technologist | 2,640,000 COP | -48% |
| Interaction Designer | 2,330,000 COP | -54% |
| Media Planner | 3,980,000 COP | -21% |
| Media Production Coordinator | 3,580,000 COP | -29% |
| Media Production Manager | 6,110,000 COP | +21% |
| Media Project Manager | 6,500,000 COP | +29% |
| Media Relations Representative | 5,010,000 COP | -1% |
| Media Sales Executive | 6,040,000 COP | +20% |
| Multimedia Specialist | 2,640,000 COP | -48% |
| Photographer | 2,540,000 COP | -50% |
| PPC Campaign Manager | 4,870,000 COP | -4% |
| Print Production Manager | 5,260,000 COP | +4% |
| Product and Brand Manager | 7,170,000 COP | +42% |
| Sales Promotion Manager | 7,400,000 COP | +47% |
| Sketch Artist | 3,270,000 COP | -35% |
| Social Media Executive | 6,090,000 COP | +21% |
| Technical Typist | 2,090,000 COP | -59% |
| User Experience UX Designer | 3,320,000 COP | -34% |
| UX Designer | 2,860,000 COP | -43% |
Salary Comparison By City
| City | Average Salary |
| Barranquilla | 5,100,000 COP |
| Bello | 4,900,000 COP |
| Bogota | 5,550,000 COP |
| Bucaramanga | 4,990,000 COP |
| Buenaventura | 4,660,000 COP |
| Cartagena | 5,470,000 COP |
| Cucuta | 5,300,000 COP |
| Ibague | 5,260,000 COP |
| Manizales | 4,810,000 COP |
| Medellin | 5,380,000 COP |
| Monteria | 4,660,000 COP |
| Neiva | 4,400,000 COP |
| Pereira | 4,640,000 COP |
| Santa Marta | 5,170,000 COP |
| Soacha | 4,930,000 COP |
| Soledad | 5,260,000 COP |
| Valledupar | 4,970,000 COP |
| Villavicencio | 4,950,000 COP |
Government vs Private Sector Salary Comparison
Where can you get paid more, working for a private company or for the government? Public sector employees in Colombia earn 11% more than their private sector counterparts on average across all sectors.
| Private Sector | 4,400,000 COP | |
| Public Sector | +11% | 4,880,000 COP |
Salary Statistics and Calculation Guide
What is considered to be a good and competitive salary for Advertising Strategic Planner in Colombia?
A good and competitive compensation would range anywhere between 4,550,000 COP and 5,150,000 COP. This is a very rough estimate and your experience and education will play a very huge part into your final earnings.
Gross Salary (before tax) and Net Salary (after tax)
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salart after tax for every career.
Base / Basic Salary
The base salary for Advertising Strategic Planner in Colombia is ranges from 3,790,000 COP to 5,150,000 COP. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range in a grain of salt.
What is the difference between the median and the average salary?
Both are indicators. If your salary is higher than both of the average and the median then you are doing very well. If your salary is lower than both, then many people are earning more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary
