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Advertising Team Leader Average Salary in Colombia 2024

How much money does a person working as Advertising Team Leader make in Colombia?


Average Monthly Salary
4,410,000 COP
( 53,000,000 COP yearly)

LOW
2,250,000
COP
AVERAGE
4,410,000
COP
HIGH
6,800,000
COP
All salary figures displayed here are per month except when noted otherwise.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

A person working as Advertising Team Leader in Colombia typically earns around 4,410,000 COP. Salaries range from 2,250,000 COP (lowest) to 6,800,000 COP (highest).


Salary Variance

This is the average salary including housing, transport, and other benefits. Advertising Team Leader salaries in Colombia vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.



Advertising Team Leader Pay Scale and Salaries in Colombia

Median and salary distribution Colombia Advertising Team Leader monthly
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Salary Structure and Pay Scale Comparison

5% of people earn
4,030,000 COP or more
10% of people earn
3,580,000 to 4,030,000 COP
20% of people earn
2,590,000 COP or less
65% of people earn
2,590,000 to 3,580,000 COP
Minimum Salary
2,250,000
COP
Median
4,050,000
COP
Maximum
6,800,000
COP




Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

All salary figures displayed here are per month except when noted otherwise.
  • Salary Range, Minimum Wage, and Starting Salary

    Salaries for the position Advertising Team Leader in Colombia range from 2,250,000 COP (starting salary) to 6,800,000 COP (maximum salary). It should be noted that the given figure is not the legally mandated minimum wage; rather, it represents the lowest figure reported in a salary survey that included thousands of participants and professionals from all regions of the country.

  • Median Salary

    With a median salary of 4,050,000 COP, half of the professionals who work as Advertising Team Leader in Colombia earn less than this amount, and the other half earn more. The median salary denotes the middle value of salaries. Ideally, you would want to belong to the group earning more than the median salary, located on the right side of the salary distribution graph.

  • Percentiles and Salary Scale

    The median is closely associated with two other values known as the 25th and 75th percentiles. By examining the salary distribution chart, it can be determined that 25% of professionals employed as Advertising Team Leader in Colombia earn less than 3,340,000 COP, while 75% earn more. Similarly, the chart shows that 75% earn less than 4,610,000 COP while 25% earn more.

  • Pay Scale Structure

    To provide a better understanding of expected salaries, we categorized the frequently occurring salaries into different ranges. This approach provides a more precise representation of salary distribution for the job title Advertising Team Leader in Colombia compared to simply calculating the average. The majority of reported salaries, approximately 65%, fall within the range of 2,590,000 COP to 3,580,000 COP. About 20% of salaries are below the 2,590,000 COP mark, while 10% fall within the range of 3,580,000 COP to 4,030,000 COP. Only 5% of individuals have salaries exceeding 4,030,000 COP.

Salary Comparison by Years of Experience / Advertising Team Leader / Colombia

How do experience and age affect pay?

0 - 2 Years
2,520,000 COP
2 - 5 Years+31%
3,300,000 COP
5 - 10 Years+40%
4,620,000 COP
10 - 15 Years+20%
5,550,000 COP
15 - 20 Years+9%
6,030,000 COP
20+ Years+8%
6,500,000 COP
Percentage increase and decrease are relative to the previous value
Salary comparison by years of experience monthly Colombia Advertising Team Leader
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The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage. We broke down salaries by experience level for people working as Advertising Team Leader and this is what we found.


All salary figures displayed here are per month except when noted otherwise.

Employees with less than two years of experience earn approximately 2,520,000 COP.

While someone with an experience level between two and five years is expected to earn 3,300,000 COP, 31% more than someone with less than two year's experience.

Moving forward, an experience level between five and ten years lands a salary of 4,620,000 COP, 40% more than someone with two to five years of experience.

Additionally, professionals whose expertise span anywhere between ten and fifteen years get a salary equivalent to 5,550,000 COP, 20% more than someone with five to ten years of experience.

If the experience level is between fifteen and twenty years, then the expected wage is 6,030,000 COP, 9% more than someone with ten to fifteen years of experience.

Lastly, employees with more than twenty years of professional experience get a salary of 6,500,000 COP, 8% more than people with fifteen to twenty years of experience.

On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Typical Salary Progress for Most Careers

Salary Comparison By Experience Level
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Salary Comparison By Education / Advertising Team Leader / Colombia

How do education levels affect salaries?

Displayed below is the average salary variance between different education levels of professionals working as Advertising Team Leader.

High School
3,020,000 COP
Certificate or Diploma+15%
3,480,000 COP
Bachelor's Degree+41%
4,890,000 COP
Master's Degree+29%
6,300,000 COP
Percentage increase and decrease are relative to the previous value
Salary comparison by education level monthly Colombia Advertising Team Leader
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We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down salaries by education level for the position Advertising Team Leader in order to make a comparison.


Level 1: High School

Employees at this education level have an average salary of 3,020,000 COP.


Level 2: Certificate or Diploma

At this level, the average salary becomes 3,480,000 COP, 15% more than the previous level.


Level 3: Bachelor's Degree

At this level, the average salary becomes 4,890,000 COP, 41% more than the previous level.


Level 4: Master's Degree

At this level, the average salary becomes 6,300,000 COP, 29% more than the previous level.



Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Colombia costs anywhere from 23,500,000 COP to 70,600,000 COP and lasts approximately two years. That is quite an investment.

You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support the theory. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.


Typical Salary Difference by Education for Most Careers

Salary Comparison By Education Level
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Salary and Compensation Comparison By Gender / Advertising Team Leader / Colombia

Salary comparison by gender Colombia Advertising Team Leader monthly
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? For the people who work as Advertising Team Leader in Colombia, the average difference between the salary of male and female employees is 14%.

Male
4,720,000 COP
Female-12%
4,130,000 COP
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Colombia for all Careers

Salary comparison by gender monthly Colombia
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Average Annual Salary Increment Percentage / Advertising Team Leader / Colombia

How much are annual salary increments in Colombia for individuals working as Advertising Team Leader? How often do employees get salary raises?

Individuals working as Advertising Team Leader in Colombia are likely to observe a salary increase of approximately 10% every 20 months. The national average annual increment for all professions combined is 7% granted to employees every 19 months.

Annual Salary Increment Rate Colombia Advertising Team Leader
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Colombia / All Professions

Annual Salary Increment Rate Colombia
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The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency

The average salary increase in one year (12 months) in Colombia is 4%.

Worldwide Salary Raises: All Countries and All Jobs

World Average Annual Salary Increment
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Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.



Bonus and Incentive Rates / Advertising Team Leader / Colombia

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Colombia Advertising Team Leader
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49% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 51% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 3% to 6% of their annual salary.

Received Bonus
51%
No Bonus
49%

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus, where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.


What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

Example:
A graphics designer working for a graphics designing company.

Example:
A graphic designer in the marketing department of a hospital.


Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Average Hourly Wage / Advertising Team Leader / Colombia


25,500 COP per hour

The average hourly wage (pay per hour) for individuals working as Advertising Team Leader in Colombia is 25,500 COP.This is the rate they get paid for every worked hour.


Hourly Wage = Annual Salary / ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for people working as Advertising Team Leader in Colombia is 13,000 COP. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Salary comparison with similar jobs

Job TitleAverage Salary
Advertising / Graphic Design / Events-100%
Advertisement Fraud Analyst5,130,000 COP+16%
Advertising Account Executive4,940,000 COP+12%
Advertising Account Manager5,880,000 COP+33%
Advertising Account Planner2,830,000 COP-36%
Advertising and Promotions Manager7,320,000 COP+66%
Advertising Coordinator3,840,000 COP-13%
Advertising Data Analyst4,970,000 COP+13%
Advertising Manager7,360,000 COP+67%
Advertising Operations Manager7,600,000 COP+72%
Advertising Sales Director8,290,000 COP+88%
Advertising Strategic Planner5,050,000 COP+14%
Advertising Team Leader4,410,000 COP-0%
Animation Director6,260,000 COP+42%
Animator3,280,000 COP-26%
Art Director4,730,000 COP+7%
Art Manager4,700,000 COP+6%
Artificial Intelligence Advertising Analyst5,010,000 COP+13%
Artist3,720,000 COP-16%
Artworker2,870,000 COP-35%
Assistant Art Director3,530,000 COP-20%
Audio and Video Equipment Technician2,660,000 COP-40%
Audio Engineer3,260,000 COP-26%
Audiosual Technician2,760,000 COP-37%
Branding Consultant5,810,000 COP+32%
Broadcast Administrator4,700,000 COP+6%
Catering Sales2,940,000 COP-33%
Catering Trainer3,580,000 COP-19%
Color Consultant3,030,000 COP-31%
Commercial and Industrial Designer2,770,000 COP-37%
Conference Organiser3,460,000 COP-22%
Content and Media Production Lead5,540,000 COP+25%
CopyWriter3,170,000 COP-28%
Creative Content Strategist5,830,000 COP+32%
Creative Designer3,610,000 COP-18%
Creative Director4,400,000 COP-0%
Creative Technologist5,530,000 COP+25%
Crowd Management Specialist4,660,000 COP+6%
Design Strategist4,980,000 COP+13%
Designer 2,760,000 COP-37%
Desktop Publisher2,260,000 COP-49%
Digital Campaign Manager4,820,000 COP+9%
Digital Media Manager5,570,000 COP+26%
Digital Media Strategist5,960,000 COP+35%
Director of Events7,920,000 COP+79%
Director of Graphic Design4,410,000 COP-0%
Director of Social Media Marketing5,870,000 COP+33%
Event Experience Designer5,150,000 COP+17%
Event Security Specialist4,210,000 COP-5%
Event Technology Consultant4,550,000 COP+3%
Event Technology Integration Specialist4,470,000 COP+1%
Events and Promotions Manager7,920,000 COP+79%
Events Director7,760,000 COP+76%
Exhibit Designer3,900,000 COP-12%
Exhibit Display Coordinator3,550,000 COP-20%
Exhibit Display Manager4,960,000 COP+12%
Experiential Designer4,540,000 COP+3%
Finisher2,470,000 COP-44%
Gamification Specialist4,830,000 COP+9%
Graphic Artist2,980,000 COP-32%
Graphic Design Specialist3,310,000 COP-25%
Graphic Designer2,900,000 COP-34%
Graphics Artist2,970,000 COP-33%
Graphics Design Supervisor3,900,000 COP-12%
Group Creative Director4,870,000 COP+10%
Imagery Analyst2,780,000 COP-37%
Imaging Technologist2,640,000 COP-40%
Immersive Storyteller4,150,000 COP-6%
Interaction Designer2,330,000 COP-47%
Lead Generation Specialist5,860,000 COP+33%
Media Analyst3,570,000 COP-19%
Media Executive4,870,000 COP+10%
Media Planner3,980,000 COP-10%
Media Production Coordinator3,580,000 COP-19%
Media Production Manager6,110,000 COP+38%
Media Project Manager6,500,000 COP+47%
Media Relations Representative5,010,000 COP+13%
Media Sales Executive6,040,000 COP+37%
Meeting and Event Planner3,620,000 COP-18%
Mobile Advertising Specialist5,950,000 COP+35%
Motion Graphic Artist3,880,000 COP-12%
Motion Graphics Designer3,680,000 COP-17%
Multimedia Artist2,890,000 COP-35%
Multimedia Specialist2,640,000 COP-40%
NFT Designer3,260,000 COP-26%
NFT Specialist3,680,000 COP-17%
Photographer2,540,000 COP-42%
PPC Campaign Manager4,870,000 COP+10%
Print Production Manager5,260,000 COP+19%
Product and Brand Manager7,170,000 COP+62%
Sales Promotion Manager7,400,000 COP+68%
Search Engine Optimization Specialist (SEO)3,130,000 COP-29%
Sketch Artist3,270,000 COP-26%
Social Media Event Strategist3,970,000 COP-10%
Social Media Executive6,090,000 COP+38%
Social Media Graphic Designer3,600,000 COP-18%
Social Media Manager5,780,000 COP+31%
Social Media Marketing Manager6,150,000 COP+39%
Social Media Strategist5,740,000 COP+30%
Special Events Supervisor4,440,000 COP+1%
Technical Typist2,090,000 COP-53%
User Experience UX Designer3,320,000 COP-25%
UX Designer2,860,000 COP-35%
Virtual / Augmented Reality Advertiser4,690,000 COP+6%
Virtual / Augmented Reality Event Producer3,640,000 COP-18%
Virtual / Augmented Reality Showroom Designer3,590,000 COP-19%
Virtual Events Planner3,930,000 COP-11%
Virtual Trade Show Manager3,550,000 COP-20%
Voice Search Optimization Specialist4,810,000 COP+9%
Web Accessibility Designer3,740,000 COP-15%
Web3 Designer3,750,000 COP-15%
Webinar Designer3,830,000 COP-13%

Salary Comparison By City

CityAverage Salary
Bogota4,610,000 COP

Government vs Private Sector Salary Comparison

Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Colombia is 11% on average across all career fields.

Private Sector
4,410,000 COP
Public Sector+11%
4,900,000 COP
Percentage increase and decrease are relative to the previous value

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary for the job title Advertising Team Leader in Colombia?

A good and competitive compensation would range anywhere between 4,050,000 COP and 4,610,000 COP. This is a very rough estimate. Experience and education play a very huge part in the final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

Base / Basic Salary

The base salary for a careers like Advertising Team Leader in Colombia ranges from 2,250,000 COP to 3,340,000 COP. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.


What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary


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