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Advertising Strategic Planner Average Salary in Czech Republic 2022

How much money does an Advertising Strategic Planner make in Czech Republic?

Average Monthly Salary
63,600 CZK
( 764,000 CZK yearly)


A person working as an Advertising Strategic Planner in Czech Republic typically earns around 63,600 CZK per month. Salaries range from 33,100 CZK (lowest) to 97,400 CZK (highest).

This is the average monthly salary including housing, transport, and other benefits. Advertising Strategic Planner salaries vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.

Advertising Strategic Planner Salary Distribution in Czech Republic

Median and salary distribution monthly Czech Republic Advertising Strategic Planner
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The median, the maximum, the minimum, and the range

  • Salary Range

    Advertising Strategic Planner salaries in Czech Republic range from 33,100 CZK per month (minimum salary) to 97,400 CZK per month (maximum salary).

  • Median Salary

    The median salary is 61,100 CZK per month, which means that half (50%) of people working as Advertising Strategic Planner(s) are earning less than 61,100 CZK while the other half are earning more than 61,100 CZK. The median represents the middle salary value. Generally speaking, you would want to be on the right side of the graph with the group earning more than the median salary.

  • Percentiles

    Closely related to the median are two values: the 25th and the 75th percentiles. Reading from the salary distribution diagram, 25% of Advertising Strategic Planner(s) are earning less than 42,400 CZK while 75% of them are earning more than 42,400 CZK. Also from the diagram, 75% of Advertising Strategic Planner(s) are earning less than 76,100 CZK while 25% are earning more than 76,100 CZK.

What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both of the average and the median then you are doing very well. If your salary is lower than both, then many people are earning more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary

Advertising Strategic Planner Salary Comparison by Years of Experience

How does experience and age affect your pay?

Salary comparison by years of experience monthly Czech Republic Advertising Strategic Planner
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The experience level is the most important factor in determining the salary. Naturally the more years of experience the higher your wage. We broke down Advertising Strategic Planner salaries by experience level and this is what we found.

An Advertising Strategic Planner with less than two years of experience makes approximately 37,600 CZK per month.

While someone with an experience level between two and five years is expected to earn 50,500 CZK per month, 34% more than someone with less than two year's experience.

Moving forward, an experience level between five and ten years lands a salary of 65,600 CZK per month, 30% more than someone with two to five years of experience.

On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Additionally, Advertising Strategic Planner(s) whose expertise span anywhere between ten and fifteen years get a salary equivalent to 79,400 CZK per month, 21% more than someone with five to ten years of experience.

If the experience level is between fifteen and twenty years, then the expected wage is 86,800 CZK per month, 9% more than someone with ten to fifteen years of experience.

Lastly, employees with more than twenty years of professional experience get a salary of 91,300 CZK per month, 5% more than people with fifteen to twenty years of experience.

Advertising Strategic Planner average salary change by experience in Czech Republic

0 - 2 Years
37,600 CZK
2 - 5 Years+34%
50,500 CZK
5 - 10 Years+30%
65,600 CZK
10 - 15 Years+21%
79,400 CZK
15 - 20 Years+9%
86,800 CZK
20+ Years+5%
91,300 CZK
Percentage increase and decrease are relative to the previous value

Typical Salary Progress for Most Careers

Salary Comparison By Experience Level
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Advertising Strategic Planner Salary Comparison By Education

How do education levels affect salaries?

Displayed below is the average salary difference between different Advertising Strategic Planner(s) who have the same experience but different education levels.

Salary comparison by education level monthly Czech Republic Advertising Strategic Planner
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We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down Advertising Strategic Planner salaries by education level in order to make a comparison.

When the education level is High School, the average salary of an Advertising Strategic Planner is 45,300 CZK per month.

While someone with a Certificate or Diploma gets a salary of 51,700 CZK per month, 14% more than someone having a High School degree.

A Bachelor's Degree gets its holder an average salary of 72,900 CZK per month, 41% more than someone with a Certificate or Diploma.

Professionals who hold a Master's Degree are rewarded with an average salary of 88,400 CZK per month, 21% more than someone with Bachelor's Degree.

Advertising Strategic Planner average salary difference by education level in Czech Republic

High School
45,300 CZK
Certificate or Diploma+14%
51,700 CZK
Bachelor's Degree+41%
72,900 CZK
Master's Degree+21%
88,400 CZK
Percentage increase and decrease are relative to the previous value

Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Czech Republic costs anywhere from 305,000 Czech Koruna(s) to 914,000 Czech Koruna(s) and lasts approximately two years. That is quite an investment.

You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch into a higher paying job. The numbers seem to support the thoery. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.

Typical Salary Difference by Education for Most Careers

Salary Comparison By Education Level
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Advertising Strategic Planner Salary Comparison By Gender

Salary comparison by gender monthly Czech Republic Advertising Strategic Planner
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? Male Advertising Strategic Planner employees in Czech Republic earn 6% more than their female counterparts on average.

65,600 CZK
62,000 CZK
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Czech Republic for all Careers

Salary comparison by gender monthly Czech Republic
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Advertising Strategic Planner Average Annual Salary Increment Percentage in Czech Republic

How much are annual salary increments in Czech Republic for Advertising Strategic Planner(s)? How often do employees get salary raises?

Advertising Strategic Planner

Advertising Strategic Planner(s) in Czech Republic are likely to observe a salary increase of approximately 11% every 19 months. The national average annual increment for all professions combined is 8% granted to employees every 18 months.

Annual Salary Increment Rate Czech Republic Advertising Strategic Planner
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Czech Republic / All Professions

The term 'Annual Salary Increase' usually refers to the increase in 12 calendar month period, but because it is rarely that people get their salaries reviewed exactly on the one year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 ÷ Increase Frequency

The average salary increase in one year (12 months) in Czech Republic is 5%.

Annual Increment Rate By Industry 2021

Information Technology

Listed above are the average annual increase rates for each industry in Czech Republic for the year 2021. Companies within thriving industries tend to provide higher and more frequent raises. Exceptions do exist, but generally speaking, the situation of any company is closely related to the economic situation in the country or region. These figures tend to change frequently.

Worldwide Salary Raises: All Countries and All Jobs

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Advertising Strategic Planner Bonus and Incentive Rates in Czech Republic

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Czech Republic Advertising Strategic Planner
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An Advertising Strategic Planner is considered to be a high bonus-based job due to the generally limited involvement in direct revenue generation, with exceptions of course. The people who get the highest bonuses are usually somehow involved in the revenue generation cycle.

23% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 77% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 6% to 8% of their annual salary.

Received Bonus
No Bonus

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.

What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

A graphics designer working for a graphics designing company.

A graphic designer in the marketing department of a hospital.

Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Advertising Strategic Planner Average Hourly Wage in Czech Republic

370 CZK per hour

The average hourly wage (pay per hour) in Czech Republic is 370 CZK. This means that the average Advertising Strategic Planner in Czech Republic earns approximately 370 CZK for every worked hour.

Hourly Wage = Annual Salary ÷ ( 52 x 5 x 8 )

The hourly wage is the salary paid in one worked hour. Usually jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fix amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

Advertising Strategic Planner VS Other Jobs

Salary Comparison Between Advertising Strategic Planner and Advertising / Grapic Design / Events monthly Czech Republic
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The average salary for Advertising Strategic Planner is 11% more than that of Advertising / Grapic Design / Events. Also, Advertising / Grapic Design / Events salaries are 6% less than those of All Jobs.

Salary comparison with similar jobs

Job TitleAverage Salary
Advertising Account Executive69,500 CZK+9%
Advertising Account Manager72,000 CZK+13%
Advertising Account Planner38,200 CZK-40%
Advertising Coordinator48,500 CZK-24%
Advertising Manager93,700 CZK+47%
Advertising Operations Manager98,700 CZK+55%
Advertising Strategic Planner63,600 CZK-0%
Advertising Team Leader58,500 CZK-8%
Animator42,600 CZK-33%
Art Director62,000 CZK-3%
Artist50,200 CZK-21%
Artworker36,200 CZK-43%
Assistant Art Director46,800 CZK-26%
Audiosual Technician34,100 CZK-46%
Broadcast Administrator64,800 CZK+2%
Catering Sales38,200 CZK-40%
Catering Trainer47,000 CZK-26%
Commercial and Industrial Designer35,600 CZK-44%
Conference Organiser44,500 CZK-30%
Content and Media Production Lead68,500 CZK+8%
CopyWriter39,900 CZK-37%
Creative Designer44,600 CZK-30%
Creative Director62,000 CZK-3%
Designer 34,500 CZK-46%
Desktop Publisher29,300 CZK-54%
Director of Graphic Design56,700 CZK-11%
Events and Promotions Manager93,000 CZK+46%
Exhibit Display Coordinator46,500 CZK-27%
Exhibit Display Manager59,400 CZK-7%
Finisher31,500 CZK-51%
Graphic Artist36,700 CZK-42%
Graphic Designer38,900 CZK-39%
Graphics Design Supervisor50,100 CZK-21%
Imagery Analyst34,700 CZK-45%
Imaging Technologist36,700 CZK-42%
Interaction Designer32,100 CZK-50%
Media Planner48,800 CZK-23%
Media Production Coordinator45,600 CZK-28%
Media Production Manager78,600 CZK+23%
Media Project Manager77,800 CZK+22%
Media Relations Representative67,800 CZK+7%
Media Sales Executive76,900 CZK+21%
Multimedia Specialist36,700 CZK-42%
Photographer34,700 CZK-45%
PPC Campaign Manager63,900 CZK+0%
Print Production Manager65,600 CZK+3%
Product and Brand Manager90,300 CZK+42%
Sales Promotion Manager96,100 CZK+51%
Sketch Artist41,600 CZK-35%
Social Media Executive79,900 CZK+26%
Technical Typist27,200 CZK-57%
User Experience UX Designer41,100 CZK-35%
UX Designer36,700 CZK-42%

Salary Comparison By City

CityAverage Salary
Prague71,600 CZK

Government vs Private Sector Salary Comparison

Where can you get paid more, working for a private company or for the government? Public sector employees in Czech Republic earn 7% more than their private sector counterparts on average across all sectors.

Private Sector
59,100 CZK
Public Sector+7%
63,300 CZK
Percentage increase and decrease are relative to the previous value

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