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Marketing Average Salaries in Czech Republic 2024

How much money does a person working in Marketing make in Czech Republic?


Average Monthly Salary
68,600 CZK
( 824,000 CZK yearly)

LOW
31,700
CZK
AVERAGE
68,600
CZK
HIGH
113,000
CZK
All salary figures displayed here are per month except when noted otherwise.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

A person working in Marketing in Czech Republic typically earns around 68,600 CZK. Salaries range from 31,700 CZK (lowest average) to 113,000 CZK (highest average, actual maximum salary is higher).


Salary Variance

The provided figure represents the median compensation that encompasses housing, transportation, and other perks. The salaries within the Marketing domain in Czech Republic exhibit significant discrepancies across various professions. In case you seek information about the remuneration of a specific position, please refer to the salaries listed below for respective job titles.

Salaries for specific jobs

Job TitleAverage Salary
Marketing
Account Handler48,300 CZK
Affiliate Manager61,700 CZK
Affiliate Marketing Manager87,400 CZK
Affiliate Marketing Specialist60,100 CZK
Analytics Specialist45,500 CZK
Assistant Brand Manager71,500 CZK
Assistant Product Manager72,200 CZK
Associate Marketing Manager78,600 CZK
Associate Product Manager77,500 CZK
Blockchain Marketing Specialist67,500 CZK
Brand Ambassador94,400 CZK
Brand Director112,000 CZK
Brand Executive94,100 CZK
Brand Manager99,400 CZK
Business Analytics Specialist46,300 CZK
Business Channel Manager67,700 CZK
Business Intelligence Team Leader74,000 CZK
Campaign Specialist59,500 CZK
Chief Content Officer79,800 CZK
Chief Digital Marketing Officer102,000 CZK
Chief Marketing Officer 105,000 CZK
Chief Product Officer99,500 CZK
Communications Officer33,000 CZK
Content Manager57,200 CZK
Content Marketing Strategist65,500 CZK
Copy Editer41,200 CZK
Copy Writer39,500 CZK
Creative Marketing Lead66,200 CZK
Creative Writer39,300 CZK
Digital Marketer56,400 CZK
Digital Marketing Manager82,500 CZK
Digital Marketing Specialist61,700 CZK
Digital Marketing Strategist 82,900 CZK
Digital Media Specialist67,500 CZK
Director of Marketing111,000 CZK
Director of Research81,000 CZK
Email Marketing Specialist55,200 CZK
eMarketing Manager83,000 CZK
Event Marketing82,800 CZK
Experiential Marketing Manager95,000 CZK
Gamification Marketer49,000 CZK
Head of Executive Search95,400 CZK
Internet Marketer55,900 CZK
Key Affiliate Manager80,000 CZK
Localization Manager73,000 CZK
Market Development Executive87,700 CZK
Market Development Manager84,600 CZK
Market Research Analyst73,000 CZK
Market Research Manager76,000 CZK
Market Segmentation Director80,300 CZK
Marketing Account Supervisor62,800 CZK
Marketing Administrator52,200 CZK
Marketing Advisor65,200 CZK
Marketing Analyst61,200 CZK
Marketing and Communications Officer37,700 CZK
Marketing and Sales Head103,000 CZK
Marketing Assistant35,700 CZK
Marketing Associate32,400 CZK
Marketing Automation Specialist68,400 CZK
Marketing Communications Manager69,400 CZK
Marketing Consultant82,100 CZK
Marketing Coordinator35,100 CZK
Marketing Data Analyst60,300 CZK
Marketing Director113,000 CZK
Marketing Distribution Executive86,900 CZK
Marketing Executive82,000 CZK
Marketing Manager105,000 CZK
Marketing Officer36,400 CZK
Marketing Segment Manager75,900 CZK
Marketing Specialist53,800 CZK
Marketing Supervisor66,200 CZK
Marketing Vice President85,200 CZK
Marketing Writer38,700 CZK
Mobile Marketing Specialist72,800 CZK
Online Marketing Analyst60,100 CZK
Online Marketing Manager71,600 CZK
Optimization Manager67,000 CZK
Outbound Sales46,300 CZK
Outreach Coordinator44,200 CZK
Outreach Specialist60,800 CZK
Podcast Specialist61,000 CZK
Product Development74,100 CZK
Product Manager81,600 CZK
Product Marketing Engineer47,700 CZK
Product Marketing Executive78,500 CZK
Product Marketing Manager84,600 CZK
Product Researcher44,100 CZK
Product Strategist65,900 CZK
Product Strategy Researcher59,500 CZK
Product Training Specialist51,300 CZK
Project Manager64,000 CZK
Publications Coordinator36,700 CZK
Research Executive76,000 CZK
Sales and Marketing Assistant32,100 CZK
Sales and Marketing Coordinator37,000 CZK
Sales and Marketing Director103,000 CZK
Sales Director100,000 CZK
Sales Management Support38,800 CZK
Sales Manager102,000 CZK
Search Marketing Strategist90,600 CZK
Social Media Administrator56,900 CZK
Social Media Specialist56,000 CZK
Spaceman Analyst32,000 CZK
Sponsorship Consultant54,100 CZK
Team Leader62,200 CZK
Telemarketer30,400 CZK
TikTok marketer70,000 CZK
Trade Marketing Executive80,700 CZK
Trade Marketing Manager78,300 CZK
Trade Marketing Professional65,900 CZK
Trade Marketing Specialist44,600 CZK
Video Marketing Specialist70,300 CZK
Web Analytics Manager64,100 CZK
Web Content Manager67,100 CZK
Webinar Marketing Specialist70,500 CZK


Marketing Jobs Pay Scale and Salaries in Czech Republic

Median and salary distribution Czech Republic Marketing monthly
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Salary Structure and Pay Scale Comparison

5% of people earn
66,900 CZK or more
10% of people earn
58,400 to 66,900 CZK
20% of people earn
39,800 CZK or less
65% of people earn
39,800 to 58,400 CZK
Minimum Salary
31,700 CZK
Median
65,600 CZK
Maximum
113,000 CZK




Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

All salary figures displayed here are per month except when noted otherwise.
  • Salary Range, Minimum Wage, and Starting Salary

    Salaries in Marketing in Czech Republic range from 31,700 CZK (starting average salary) to 113,000 CZK (maximum average salary, actual maximum is higher). To clarify, the number presented is not the legally mandated minimum wage. Rather, it represents the lowest figure reported in a salary survey that involved thousands of participants and professionals from across the entire country.

  • Median Salary

    The median income in the field of Marketing is 65,600 CZK, implying that half of the workforce in Czech Republic earns less than this figure, and the other half earns more. It represents the central value of salaries. As a rule of thumb, you would prefer to be part of the group earning above the median wage, situated on the right-hand side of the salary distribution chart.

  • Percentiles and Salary Scale

    Two values that are highly correlated with the median are the 25th and 75th percentiles. By examining the salary distribution diagram, it is possible to determine that 25% of individuals employed in Marketing in Czech Republic earn less than 53,000 CZK, while 75% of them earn more. Additionally, the diagram reveals that 75% of individuals earn less than 76,000 CZK, while 25% earn more than that.

  • Pay Scale Structure

    Data was regrouped into brackets to provide a better understanding of what salaries can be expected. This approach was deemed more accurate than relying solely on the average salary, as it offers greater insights into the distribution of salaries in the field of Marketing in Czech Republic. The analysis revealed that roughly 65% of all reported salaries fell within the range of 39,800 CZK to 58,400 CZK. Approximately 20% of salaries were below the 39,800 CZK mark, while 10% ranged from 58,400 CZK to 66,900 CZK. Only 5% of individuals earned a gross salary of 66,900 CZK or higher.

Salary Comparison by Years of Experience

How does a person's salary progress over time?

Salary Comparison By Experience Level
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The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage.

Generally speaking, employees in Marketing in Czech Republic having experience from two to five years earn on average 32% more than freshers and juniors across all industries and disciplines.

Professionals with experience of more than five years tend to earn on average 36% more than those with five years or less of work experience.

As you hit the ten years mark, the salary increases by 21% and an additional 14% for those who have crossed the 15 years mark.

Those figures are presented as guidelines only. The numbers become more significant if you consider one job title at a time.


Change in salary based on experience varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of many different jobs. To view accurate figures, choose a specific job title.
On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.


Salary Comparison By Education

How does the education level affect your salary?

Salary Comparison By Education
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Change in salary based on education varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of multiple jobs. To view accurate figures, choose a specific job title.

It is well known that higher education equals a bigger salary, but how much more money can a degree add to your income?

We compared the salaries of professionals at the same level but with different college degree levels across many jobs in Marketing in Czech Republic, below are our findings.

Workers with a certificate or diploma earn on average 17% more than their peers who only reached the high school level.

Employees who earned a Bachelor's Degree earn 24% more than those who only managed to attain a certificate or diploma.

Professionals who attained a Master's Degree are awarded salaries that are 29% more than those with a Bachelor's Degree.

Finally, PhD holders earn 23% more than Master's Degree holders on average while doing the same job.


Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Czech Republic costs anywhere from 306,000 CZK to 917,000 CZK and lasts approximately two years. That is quite an investment.

Employees can't expect any salary increases during the study period, assuming they already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support this tactic. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

The decision really depends on the situation and experience among many other factors. Putting all variables aside, if a person can afford the costs of higher education then the return on investment is definitely worth it. Degree costs can be recovered roughly in a year or so.



Salary and Compensation Comparison By Gender / Marketing / Czech Republic

Salary comparison by gender Czech Republic Marketing monthly
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? In the field of Marketing in Czech Republic, the average difference between the salary of male and female employees is 8%.

Male
71,100 CZK
Female-7%
66,200 CZK
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Czech Republic for all Careers

Salary comparison by gender monthly Czech Republic
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Average Annual Salary Increment Percentage / Marketing / Czech Republic

How much are annual salary increments in Czech Republic for individuals working in Marketing? How often do employees get salary raises?

Professionals working in Marketing in Czech Republic are likely to observe a salary increase of approximately 10% every 16 months. The national average annual increment for all professions combined is 8% granted to employees every 18 months.

Annual Salary Increment Rate Czech Republic Marketing
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Czech Republic / All Professions

Annual Salary Increment Rate Czech Republic
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The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency

The average salary increase in one year (12 months) in Czech Republic is 5%.

Worldwide Salary Raises: All Countries and All Jobs

World Average Annual Salary Increment
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Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.

Bonus and Incentive Rates / Marketing / Czech Republic

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Czech Republic Marketing
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19% of surveyed staff in Marketing reported that they haven't received any bonuses or incentives in the previous year while 81% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.

Received Bonus
81%
No Bonus
19%

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus, where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.


What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

Example:
A graphics designer working for a graphics designing company.

Example:
A graphic designer in the marketing department of a hospital.


Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Hourly Average Wage / Marketing / Czech Republic


400 CZK per hour

The average hourly wage (pay per hour) in Marketing in Czech Republic is 400 CZK.This is the rate they get paid for every worked hour.


Hourly Wage = Annual Salary / ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for people working in Marketing in Czech Republic is 180 CZK. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Salary Comparison By City

CityAverage Salary
Prague71,700 CZK

Government vs Private Sector Salary Comparison

Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Czech Republic is 7% on average across all career fields.

Private Sector
59,300 CZK
Public Sector+7%
63,600 CZK
Percentage increase and decrease are relative to the previous value

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary in Marketing in Czech Republic?

A good and competitive compensation would range anywhere between 65,600 CZK and 76,000 CZK. This is a very rough estimate. Experience and education play a very huge part in the final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

Base / Basic Salary

The base salary for jobs in Marketing in Czech Republic ranges from 31,700 CZK to 53,000 CZK. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.


What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary


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