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Marketing Average Salaries in Denmark 2024

How much money does a person working in Marketing make in Denmark?


Average Monthly Salary
45,800 DKK
( 550,000 DKK yearly)

LOW
21,200
DKK
AVERAGE
45,800
DKK
HIGH
75,600
DKK
All salary figures displayed here are per month except when noted otherwise.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

A person working in Marketing in Denmark typically earns around 45,800 DKK. Salaries range from 21,200 DKK (lowest average) to 75,600 DKK (highest average, actual maximum salary is higher).


Salary Variance

The provided figure represents the median compensation that encompasses housing, transportation, and other perks. The salaries within the Marketing domain in Denmark exhibit significant discrepancies across various professions. In case you seek information about the remuneration of a specific position, please refer to the salaries listed below for respective job titles.

Salaries for specific jobs

Job TitleAverage Salary
Marketing
Account Handler32,800 DKK
Affiliate Manager43,300 DKK
Affiliate Marketing Manager61,400 DKK
Affiliate Marketing Specialist38,300 DKK
Analytics Specialist32,800 DKK
Assistant Brand Manager43,800 DKK
Assistant Product Manager50,100 DKK
Associate Marketing Manager50,100 DKK
Associate Product Manager49,600 DKK
Blockchain Marketing Specialist46,900 DKK
Brand Ambassador57,400 DKK
Brand Director74,000 DKK
Brand Executive68,900 DKK
Brand Manager67,700 DKK
Business Analytics Specialist32,600 DKK
Business Channel Manager45,100 DKK
Business Intelligence Team Leader44,900 DKK
Campaign Specialist42,300 DKK
Chief Content Officer52,000 DKK
Chief Digital Marketing Officer66,500 DKK
Chief Marketing Officer 71,600 DKK
Chief Product Officer65,200 DKK
Communications Officer22,600 DKK
Content Manager35,700 DKK
Content Marketing Strategist41,000 DKK
Copy Editer28,100 DKK
Copy Writer27,000 DKK
Creative Marketing Lead42,000 DKK
Creative Writer27,600 DKK
Digital Marketer41,000 DKK
Digital Marketing Manager52,300 DKK
Digital Marketing Specialist38,300 DKK
Digital Marketing Strategist 50,900 DKK
Digital Media Specialist47,100 DKK
Director of Marketing70,700 DKK
Director of Research51,600 DKK
Email Marketing Specialist37,100 DKK
eMarketing Manager55,100 DKK
Event Marketing51,300 DKK
Experiential Marketing Manager66,000 DKK
Gamification Marketer32,300 DKK
Head of Executive Search60,300 DKK
Internet Marketer37,000 DKK
Key Affiliate Manager53,200 DKK
Localization Manager50,100 DKK
Market Development Executive56,700 DKK
Market Development Manager57,900 DKK
Market Research Analyst45,300 DKK
Market Research Manager52,100 DKK
Market Segmentation Director54,200 DKK
Marketing Account Supervisor44,200 DKK
Marketing Administrator33,700 DKK
Marketing Advisor40,200 DKK
Marketing Analyst42,100 DKK
Marketing and Communications Officer24,400 DKK
Marketing and Sales Head73,900 DKK
Marketing Assistant24,500 DKK
Marketing Associate22,300 DKK
Marketing Automation Specialist43,300 DKK
Marketing Communications Manager47,800 DKK
Marketing Consultant52,100 DKK
Marketing Coordinator22,700 DKK
Marketing Data Analyst42,300 DKK
Marketing Director69,700 DKK
Marketing Distribution Executive56,500 DKK
Marketing Executive56,800 DKK
Marketing Manager72,400 DKK
Marketing Officer23,800 DKK
Marketing Segment Manager49,300 DKK
Marketing Specialist33,500 DKK
Marketing Supervisor43,200 DKK
Marketing Vice President55,500 DKK
Marketing Writer27,500 DKK
Mobile Marketing Specialist47,200 DKK
Online Marketing Analyst38,500 DKK
Online Marketing Manager50,700 DKK
Optimization Manager43,900 DKK
Outbound Sales31,400 DKK
Outreach Coordinator28,700 DKK
Outreach Specialist39,600 DKK
Podcast Specialist39,700 DKK
Product Development51,100 DKK
Product Manager58,500 DKK
Product Marketing Engineer30,900 DKK
Product Marketing Executive50,800 DKK
Product Marketing Manager52,900 DKK
Product Researcher29,700 DKK
Product Strategist44,500 DKK
Product Strategy Researcher40,200 DKK
Product Training Specialist33,300 DKK
Project Manager43,600 DKK
Publications Coordinator25,700 DKK
Research Executive48,300 DKK
Sales and Marketing Assistant21,800 DKK
Sales and Marketing Coordinator23,600 DKK
Sales and Marketing Director72,600 DKK
Sales Director70,500 DKK
Sales Management Support25,100 DKK
Sales Manager70,400 DKK
Search Marketing Strategist58,100 DKK
Social Media Administrator39,700 DKK
Social Media Specialist39,100 DKK
Spaceman Analyst21,900 DKK
Sponsorship Consultant38,300 DKK
Team Leader42,900 DKK
Telemarketer20,300 DKK
TikTok marketer49,300 DKK
Trade Marketing Executive52,600 DKK
Trade Marketing Manager56,600 DKK
Trade Marketing Professional43,100 DKK
Trade Marketing Specialist32,200 DKK
Video Marketing Specialist51,100 DKK
Web Analytics Manager44,100 DKK
Web Content Manager46,100 DKK
Webinar Marketing Specialist44,400 DKK


Marketing Jobs Pay Scale and Salaries in Denmark

Median and salary distribution Denmark Marketing monthly
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Salary Structure and Pay Scale Comparison

5% of people earn
44,700 DKK or more
10% of people earn
39,000 to 44,700 DKK
20% of people earn
26,500 DKK or less
65% of people earn
26,500 to 39,000 DKK
Minimum Salary
21,200 DKK
Median
43,800 DKK
Maximum
75,600 DKK




Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

All salary figures displayed here are per month except when noted otherwise.
  • Salary Range, Minimum Wage, and Starting Salary

    Salaries in Marketing in Denmark range from 21,200 DKK (starting average salary) to 75,600 DKK (maximum average salary, actual maximum is higher). To clarify, the number presented is not the legally mandated minimum wage. Rather, it represents the lowest figure reported in a salary survey that involved thousands of participants and professionals from across the entire country.

  • Median Salary

    The median income in the field of Marketing is 43,800 DKK, implying that half of the workforce in Denmark earns less than this figure, and the other half earns more. It represents the central value of salaries. As a rule of thumb, you would prefer to be part of the group earning above the median wage, situated on the right-hand side of the salary distribution chart.

  • Percentiles and Salary Scale

    Two values that are highly correlated with the median are the 25th and 75th percentiles. By examining the salary distribution diagram, it is possible to determine that 25% of individuals employed in Marketing in Denmark earn less than 35,300 DKK, while 75% of them earn more. Additionally, the diagram reveals that 75% of individuals earn less than 50,700 DKK, while 25% earn more than that.

  • Pay Scale Structure

    Data was regrouped into brackets to provide a better understanding of what salaries can be expected. This approach was deemed more accurate than relying solely on the average salary, as it offers greater insights into the distribution of salaries in the field of Marketing in Denmark. The analysis revealed that roughly 65% of all reported salaries fell within the range of 26,500 DKK to 39,000 DKK. Approximately 20% of salaries were below the 26,500 DKK mark, while 10% ranged from 39,000 DKK to 44,700 DKK. Only 5% of individuals earned a gross salary of 44,700 DKK or higher.

Salary Comparison by Years of Experience

How does a person's salary progress over time?

Salary Comparison By Experience Level
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The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage.

Generally speaking, employees in Marketing in Denmark having experience from two to five years earn on average 32% more than freshers and juniors across all industries and disciplines.

Professionals with experience of more than five years tend to earn on average 36% more than those with five years or less of work experience.

As you hit the ten years mark, the salary increases by 21% and an additional 14% for those who have crossed the 15 years mark.

Those figures are presented as guidelines only. The numbers become more significant if you consider one job title at a time.


Change in salary based on experience varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of many different jobs. To view accurate figures, choose a specific job title.
On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.


Salary Comparison By Education

How does the education level affect your salary?

Salary Comparison By Education
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Change in salary based on education varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of multiple jobs. To view accurate figures, choose a specific job title.

It is well known that higher education equals a bigger salary, but how much more money can a degree add to your income?

We compared the salaries of professionals at the same level but with different college degree levels across many jobs in Marketing in Denmark, below are our findings.

Workers with a certificate or diploma earn on average 17% more than their peers who only reached the high school level.

Employees who earned a Bachelor's Degree earn 24% more than those who only managed to attain a certificate or diploma.

Professionals who attained a Master's Degree are awarded salaries that are 29% more than those with a Bachelor's Degree.

Finally, PhD holders earn 23% more than Master's Degree holders on average while doing the same job.


Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Denmark costs anywhere from 204,000 DKK to 612,000 DKK and lasts approximately two years. That is quite an investment.

Employees can't expect any salary increases during the study period, assuming they already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support this tactic. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

The decision really depends on the situation and experience among many other factors. Putting all variables aside, if a person can afford the costs of higher education then the return on investment is definitely worth it. Degree costs can be recovered roughly in a year or so.



Salary and Compensation Comparison By Gender / Marketing / Denmark

Salary comparison by gender Denmark Marketing monthly
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? In the field of Marketing in Denmark, the average difference between the salary of male and female employees is 4%.

Male
46,800 DKK
Female-4%
44,800 DKK
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Denmark for all Careers

Salary comparison by gender monthly Denmark
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Average Annual Salary Increment Percentage / Marketing / Denmark

How much are annual salary increments in Denmark for individuals working in Marketing? How often do employees get salary raises?

Professionals working in Marketing in Denmark are likely to observe a salary increase of approximately 11% every 13 months. The national average annual increment for all professions combined is 9% granted to employees every 15 months.

Annual Salary Increment Rate Denmark Marketing
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Denmark / All Professions

Annual Salary Increment Rate Denmark
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The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency

The average salary increase in one year (12 months) in Denmark is 7%.

Worldwide Salary Raises: All Countries and All Jobs

World Average Annual Salary Increment
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Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.

Bonus and Incentive Rates / Marketing / Denmark

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Denmark Marketing
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17% of surveyed staff in Marketing reported that they haven't received any bonuses or incentives in the previous year while 83% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.

Received Bonus
83%
No Bonus
17%

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus, where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.


What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

Example:
A graphics designer working for a graphics designing company.

Example:
A graphic designer in the marketing department of a hospital.


Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Hourly Average Wage / Marketing / Denmark


260 DKK per hour

The average hourly wage (pay per hour) in Marketing in Denmark is 260 DKK.This is the rate they get paid for every worked hour.


Hourly Wage = Annual Salary / ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for people working in Marketing in Denmark is 120 DKK. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Salary Comparison By City

CityAverage Salary
Copenhagen49,000 DKK

Government vs Private Sector Salary Comparison

Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Denmark is 6% on average across all career fields.

Private Sector
39,700 DKK
Public Sector+6%
42,000 DKK
Percentage increase and decrease are relative to the previous value

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary in Marketing in Denmark?

A good and competitive compensation would range anywhere between 43,800 DKK and 50,700 DKK. This is a very rough estimate. Experience and education play a very huge part in the final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

Base / Basic Salary

The base salary for jobs in Marketing in Denmark ranges from 21,200 DKK to 35,300 DKK. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.


What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary


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