Marketing Manager Average Salary in Denmark 2024
How much money does a person working as Marketing Manager make in Denmark?
LOW
36,900
DKK AVERAGE
72,400
DKK HIGH
112,000
DKK
A person working as Marketing Manager in Denmark typically earns around 72,400 DKK. Salaries range from 36,900 DKK (lowest) to 112,000 DKK (highest).
Salary Variance
This is the average salary including housing, transport, and other benefits. Marketing Manager salaries in Denmark vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.
Marketing Manager Pay Scale and Salaries in Denmark
Salary Structure and Pay Scale Comparison
66,100 DKK or more
58,700 to 66,100 DKK
42,500 DKK or less
42,500 to 58,700 DKK
 36,900 DKK |
66,400 DKK |
112,000 DKK |
Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range
Salary Range, Minimum Wage, and Starting Salary
Salaries for the position Marketing Manager in Denmark range from 36,900 DKK (starting salary) to 112,000 DKK (maximum salary). It should be noted that the given figure is not the legally mandated minimum wage; rather, it represents the lowest figure reported in a salary survey that included thousands of participants and professionals from all regions of the country.
Median Salary
With a median salary of 66,400 DKK, half of the professionals who work as Marketing Manager in Denmark earn less than this amount, and the other half earn more. The median salary denotes the middle value of salaries. Ideally, you would want to belong to the group earning more than the median salary, located on the right side of the salary distribution graph.
Percentiles and Salary Scale
The median is closely associated with two other values known as the 25th and 75th percentiles. By examining the salary distribution chart, it can be determined that 25% of professionals employed as Marketing Manager in Denmark earn less than 54,800 DKK, while 75% earn more. Similarly, the chart shows that 75% earn less than 75,600 DKK while 25% earn more.
Pay Scale Structure
To provide a better understanding of expected salaries, we categorized the frequently occurring salaries into different ranges. This approach provides a more precise representation of salary distribution for the job title Marketing Manager in Denmark compared to simply calculating the average. The majority of reported salaries, approximately 65%, fall within the range of 42,500 DKK to 58,700 DKK. About 20% of salaries are below the 42,500 DKK mark, while 10% fall within the range of 58,700 DKK to 66,100 DKK. Only 5% of individuals have salaries exceeding 66,100 DKK.
Salary Comparison by Years of Experience / Marketing Manager / Denmark
How do experience and age affect pay?
| 0 - 2 Years | 41,400 DKK | |
| 2 - 5 Years | +31% | 54,100 DKK |
| 5 - 10 Years | +40% | 75,700 DKK |
| 10 - 15 Years | +20% | 91,000 DKK |
| 15 - 20 Years | +9% | 98,900 DKK |
| 20+ Years | +8% | 107,000 DKK |
The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage. We broke down salaries by experience level for people working as Marketing Manager and this is what we found.
Employees with less than two years of experience earn approximately 41,400 DKK.
While someone with an experience level between two and five years is expected to earn 54,100 DKK, 31% more than someone with less than two year's experience.
Moving forward, an experience level between five and ten years lands a salary of 75,700 DKK, 40% more than someone with two to five years of experience.
Additionally, professionals whose expertise span anywhere between ten and fifteen years get a salary equivalent to 91,000 DKK, 20% more than someone with five to ten years of experience.
If the experience level is between fifteen and twenty years, then the expected wage is 98,900 DKK, 9% more than someone with ten to fifteen years of experience.
Lastly, employees with more than twenty years of professional experience get a salary of 107,000 DKK, 8% more than people with fifteen to twenty years of experience.
Typical Salary Progress for Most Careers
Salary Comparison By Education / Marketing Manager / Denmark
How do education levels affect salaries?
Displayed below is the average salary variance between different education levels of professionals working as Marketing Manager.
| Certificate or Diploma | 47,400 DKK | |
| Bachelor's Degree | +50% | 71,300 DKK |
| Master's Degree | +48% | 106,000 DKK |
We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down salaries by education level for the position Marketing Manager in order to make a comparison.
Level 1: Certificate or Diploma
Employees at this education level have an average salary of 47,400 DKK.
Level 2: Bachelor's Degree
At this level, the average salary becomes 71,300 DKK, 50% more than the previous level.
Level 3: Master's Degree
At this level, the average salary becomes 106,000 DKK, 48% more than the previous level.
Is a Master's degree or an MBA worth it? Should you pursue higher education?
A Master's degree program or any post-graduate program in Denmark costs anywhere from 204,000 DKK to 612,000 DKK and lasts approximately two years. That is quite an investment.
You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.
Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support the theory. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.
If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.
Typical Salary Difference by Education for Most Careers
Salary and Compensation Comparison By Gender / Marketing Manager / Denmark
Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? For the people who work as Marketing Manager in Denmark, the average difference between the salary of male and female employees is 4%.
| Male | 74,000 DKK | |
| Female | -4% | 70,900 DKK |
Salary Comparison By Gender in Denmark for all Careers
Average Annual Salary Increment Percentage / Marketing Manager / Denmark
How much are annual salary increments in Denmark for individuals working as Marketing Manager? How often do employees get salary raises?
Individuals working as Marketing Manager in Denmark are likely to observe a salary increase of approximately 14% every 16 months. The national average annual increment for all professions combined is 9% granted to employees every 15 months.
Denmark / All Professions
The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.
How to calculate the salary increment percentage?
The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency
Worldwide Salary Raises: All Countries and All Jobs
Salary Packages and Schemes
Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.
Bonus and Incentive Rates / Marketing Manager / Denmark
How much and how often are bonuses being awarded?
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18% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 82% said that they received at least one form of monetary bonus.
Those who got bonuses reported rates ranging from 6% to 8% of their annual salary.
| Received Bonus | 82% | |
| No Bonus | 18% |
Types of Bonuses Considered
Individual Performance-Based BonusesThe most standard form of bonus, where the employee is awarded based on their exceptional performance.
Company Performance BonusesOccasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.
Goal-Based BonusesGranted upon achieving an important goal or milestone.
Holiday / End of Year BonusesThese types of bonuses are given without a reason and usually resemble an appreciation token.
Bonuses Are Not Commissions!
People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.
What makes a position worthy of good bonuses and a high salary?
The main two types of jobs | |
| Revenue Generators | Supporting Cast |
Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business. | Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations. |
Example: | Example: |
Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.
Bonus Comparison by Seniority Level
Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.
Average Hourly Wage / Marketing Manager / Denmark
420 DKK per hourThe average hourly wage (pay per hour) for individuals working as Marketing Manager in Denmark is 420 DKK.This is the rate they get paid for every worked hour.
About The Hourly Pay Rate
The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.
What is the minimum hourly rate of pay?
The minimum pay rate per hour for people working as Marketing Manager in Denmark is 210 DKK. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.
Salary comparison with similar jobs
| Job Title | Average Salary |
| Marketing |  -100% | |
| Account Handler | 32,800 DKK | -55% |
| Affiliate Manager | 43,300 DKK | -40% |
| Affiliate Marketing Manager | 61,400 DKK | -15% |
| Affiliate Marketing Specialist | 38,300 DKK | -47% |
| Analytics Specialist | 32,800 DKK | -55% |
| Assistant Brand Manager | 43,800 DKK | -40% |
| Assistant Product Manager | 50,100 DKK | -31% |
| Associate Marketing Manager | 50,100 DKK | -31% |
| Associate Product Manager | 49,600 DKK | -32% |
| Blockchain Marketing Specialist | 46,900 DKK | -35% |
| Brand Ambassador | 57,400 DKK | -21% |
| Brand Director | 74,000 DKK |  +2% |
| Brand Executive | 68,900 DKK | -5% |
| Brand Manager | 67,700 DKK | -7% |
| Business Analytics Specialist | 32,600 DKK | -55% |
| Business Channel Manager | 45,100 DKK | -38% |
| Business Intelligence Team Leader | 44,900 DKK | -38% |
| Campaign Specialist | 42,300 DKK | -42% |
| Chief Content Officer | 52,000 DKK | -28% |
| Chief Digital Marketing Officer | 66,500 DKK | -8% |
| Chief Marketing Officer | 71,600 DKK | -1% |
| Chief Product Officer | 65,200 DKK | -10% |
| Communications Officer | 22,600 DKK | -69% |
| Content Manager | 35,700 DKK | -51% |
| Content Marketing Strategist | 41,000 DKK | -43% |
| Copy Editer | 28,100 DKK | -61% |
| Copy Writer | 27,000 DKK | -63% |
| Creative Marketing Lead | 42,000 DKK | -42% |
| Creative Writer | 27,600 DKK | -62% |
| Digital Marketer | 41,000 DKK | -43% |
| Digital Marketing Manager | 52,300 DKK | -28% |
| Digital Marketing Specialist | 38,300 DKK | -47% |
| Digital Marketing Strategist | 50,900 DKK | -30% |
| Digital Media Specialist | 47,100 DKK | -35% |
| Director of Marketing | 70,700 DKK | -2% |
| Director of Research | 51,600 DKK | -29% |
| Email Marketing Specialist | 37,100 DKK | -49% |
| eMarketing Manager | 55,100 DKK | -24% |
| Event Marketing | 51,300 DKK | -29% |
| Experiential Marketing Manager | 66,000 DKK | -9% |
| Gamification Marketer | 32,300 DKK | -55% |
| Head of Executive Search | 60,300 DKK | -17% |
| Internet Marketer | 37,000 DKK | -49% |
| Key Affiliate Manager | 53,200 DKK | -27% |
| Localization Manager | 50,100 DKK | -31% |
| Market Development Executive | 56,700 DKK | -22% |
| Market Development Manager | 57,900 DKK | -20% |
| Market Research Analyst | 45,300 DKK | -37% |
| Market Research Manager | 52,100 DKK | -28% |
| Market Segmentation Director | 54,200 DKK | -25% |
| Marketing Account Supervisor | 44,200 DKK | -39% |
| Marketing Administrator | 33,700 DKK | -53% |
| Marketing Advisor | 40,200 DKK | -44% |
| Marketing Analyst | 42,100 DKK | -42% |
| Marketing and Communications Officer | 24,400 DKK | -66% |
| Marketing and Sales Head | 73,900 DKK | +2% |
| Marketing Assistant | 24,500 DKK | -66% |
| Marketing Associate | 22,300 DKK | -69% |
| Marketing Automation Specialist | 43,300 DKK | -40% |
| Marketing Communications Manager | 47,800 DKK | -34% |
| Marketing Consultant | 52,100 DKK | -28% |
| Marketing Coordinator | 22,700 DKK | -69% |
| Marketing Data Analyst | 42,300 DKK | -42% |
| Marketing Director | 69,700 DKK | -4% |
| Marketing Distribution Executive | 56,500 DKK | -22% |
| Marketing Executive | 56,800 DKK | -22% |
| Marketing Manager | 72,400 DKK | -0% |
| Marketing Officer | 23,800 DKK | -67% |
| Marketing Segment Manager | 49,300 DKK | -32% |
| Marketing Specialist | 33,500 DKK | -54% |
| Marketing Supervisor | 43,200 DKK | -40% |
| Marketing Vice President | 55,500 DKK | -23% |
| Marketing Writer | 27,500 DKK | -62% |
| Mobile Marketing Specialist | 47,200 DKK | -35% |
| Online Marketing Analyst | 38,500 DKK | -47% |
| Online Marketing Manager | 50,700 DKK | -30% |
| Optimization Manager | 43,900 DKK | -39% |
| Outbound Sales | 31,400 DKK | -57% |
| Outreach Coordinator | 28,700 DKK | -60% |
| Outreach Specialist | 39,600 DKK | -45% |
| Podcast Specialist | 39,700 DKK | -45% |
| Product Development | 51,100 DKK | -29% |
| Product Manager | 58,500 DKK | -19% |
| Product Marketing Engineer | 30,900 DKK | -57% |
| Product Marketing Executive | 50,800 DKK | -30% |
| Product Marketing Manager | 52,900 DKK | -27% |
| Product Researcher | 29,700 DKK | -59% |
| Product Strategist | 44,500 DKK | -39% |
| Product Strategy Researcher | 40,200 DKK | -44% |
| Product Training Specialist | 33,300 DKK | -54% |
| Project Manager | 43,600 DKK | -40% |
| Publications Coordinator | 25,700 DKK | -65% |
| Research Executive | 48,300 DKK | -33% |
| Sales and Marketing Assistant | 21,800 DKK | -70% |
| Sales and Marketing Coordinator | 23,600 DKK | -67% |
| Sales and Marketing Director | 72,600 DKK | +0% |
| Sales Director | 70,500 DKK | -3% |
| Sales Management Support | 25,100 DKK | -65% |
| Sales Manager | 70,400 DKK | -3% |
| Search Marketing Strategist | 58,100 DKK | -20% |
| Social Media Administrator | 39,700 DKK | -45% |
| Social Media Specialist | 39,100 DKK | -46% |
| Spaceman Analyst | 21,900 DKK | -70% |
| Sponsorship Consultant | 38,300 DKK | -47% |
| Team Leader | 42,900 DKK | -41% |
| Telemarketer | 20,300 DKK | -72% |
| TikTok marketer | 49,300 DKK | -32% |
| Trade Marketing Executive | 52,600 DKK | -27% |
| Trade Marketing Manager | 56,600 DKK | -22% |
| Trade Marketing Professional | 43,100 DKK | -40% |
| Trade Marketing Specialist | 32,200 DKK | -56% |
| Video Marketing Specialist | 51,100 DKK | -29% |
| Web Analytics Manager | 44,100 DKK | -39% |
| Web Content Manager | 46,100 DKK | -36% |
| Webinar Marketing Specialist | 44,400 DKK | -39% |
Government vs Private Sector Salary Comparison
Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Denmark is 6% on average across all career fields.
| Private Sector | 39,700 DKK | |
| Public Sector | +6% | 42,000 DKK |
Salary Statistics and Calculation Guide
What is considered to be a good and competitive salary for the job title Marketing Manager in Denmark?
A good and competitive compensation would range anywhere between 66,400 DKK and 75,600 DKK. This is a very rough estimate. Experience and education play a very huge part in the final earnings.
Gross Salary (before tax) and Net Salary (after tax)
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.
Base / Basic Salary
The base salary for a careers like Marketing Manager in Denmark ranges from 36,900 DKK to 54,800 DKK. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.
What is the difference between the median and the average salary?
Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary
