A person working as Sales Manager in Denmark typically earns around 71,900 DKK. Salaries range from 35,900 DKK (lowest) to 111,000 DKK (highest).
This is the average salary including housing, transport, and other benefits. Sales Manager salaries in Denmark vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.
Minimum Salary 35,900 DKK |
Median 66,500 DKK |
Maximum 111,000 DKK |
Salaries for the position Sales Manager in Denmark range from 35,900 DKK (starting salary) to 111,000 DKK (maximum salary). It should be noted that the given figure is not the legally mandated minimum wage; rather, it represents the lowest figure reported in a salary survey that included thousands of participants and professionals from all regions of the country.
With a median salary of 66,500 DKK, half of the professionals who work as Sales Manager in Denmark earn less than this amount, and the other half earn more. The median salary denotes the middle value of salaries. Ideally, you would want to belong to the group earning more than the median salary, located on the right side of the salary distribution graph.
The median is closely associated with two other values known as the 25th and 75th percentiles. By examining the salary distribution chart, it can be determined that 25% of professionals employed as Sales Manager in Denmark earn less than 54,600 DKK, while 75% earn more. Similarly, the chart shows that 75% earn less than 75,900 DKK while 25% earn more.
To provide a better understanding of expected salaries, we categorized the frequently occurring salaries into different ranges. This approach provides a more precise representation of salary distribution for the job title Sales Manager in Denmark compared to simply calculating the average. The majority of reported salaries, approximately 65%, fall within the range of 42,000 DKK to 58,600 DKK. About 20% of salaries are below the 42,000 DKK mark, while 10% fall within the range of 58,600 DKK to 66,100 DKK. Only 5% of individuals have salaries exceeding 66,100 DKK.
0 - 2 Years | 43,100 DKK | |
2 - 5 Years | +32% | 57,100 DKK |
5 - 10 Years | +34% | 76,300 DKK |
10 - 15 Years | +19% | 91,100 DKK |
15 - 20 Years | +8% | 98,200 DKK |
20+ Years | +7% | 105,000 DKK |
The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage. We broke down salaries by experience level for people working as Sales Manager and this is what we found.
Employees with less than two years of experience earn approximately 43,100 DKK.
While someone with an experience level between two and five years is expected to earn 57,100 DKK, 32% more than someone with less than two year's experience.
Moving forward, an experience level between five and ten years lands a salary of 76,300 DKK, 34% more than someone with two to five years of experience.
Additionally, professionals whose expertise span anywhere between ten and fifteen years get a salary equivalent to 91,100 DKK, 19% more than someone with five to ten years of experience.
If the experience level is between fifteen and twenty years, then the expected wage is 98,200 DKK, 8% more than someone with ten to fifteen years of experience.
Lastly, employees with more than twenty years of professional experience get a salary of 105,000 DKK, 7% more than people with fifteen to twenty years of experience.
High School | 54,100 DKK | |
Certificate or Diploma | +14% | 61,600 DKK |
Bachelor's Degree | +36% | 83,500 DKK |
Master's Degree | +26% | 105,000 DKK |
We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down salaries by education level for the position Sales Manager in order to make a comparison.
Employees at this education level have an average salary of 54,100 DKK.
At this level, the average salary becomes 61,600 DKK, 14% more than the previous level.
At this level, the average salary becomes 83,500 DKK, 36% more than the previous level.
At this level, the average salary becomes 105,000 DKK, 26% more than the previous level.
A Master's degree program or any post-graduate program in Denmark costs anywhere from 204,000 DKK to 612,000 DKK and lasts approximately two years. That is quite an investment.
You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.
Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support the theory. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.
If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.
Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? For the people who work as Sales Manager in Denmark, the average difference between the salary of male and female employees is 4%.
Male | 73,300 DKK | |
Female | -4% | 70,400 DKK |
Individuals working as Sales Manager in Denmark are likely to observe a salary increase of approximately 13% every 16 months. The national average annual increment for all professions combined is 9% granted to employees every 15 months.
The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.
The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency
Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.
17% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 83% said that they received at least one form of monetary bonus.
Those who got bonuses reported rates ranging from 5% to 8% of their annual salary.
Received Bonus | 83% | |
No Bonus | 17% |
The most standard form of bonus, where the employee is awarded based on their exceptional performance.
Company Performance BonusesOccasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.
Goal-Based BonusesGranted upon achieving an important goal or milestone.
Holiday / End of Year BonusesThese types of bonuses are given without a reason and usually resemble an appreciation token.
People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.
The main two types of jobs | |
Revenue Generators | Supporting Cast |
Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business. | Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations. |
Example: | Example: |
Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.
Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.
The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.
The minimum pay rate per hour for people working as Sales Manager in Denmark is 210 DKK. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.
Job Title | Average Salary |
Sales Retail and Wholesale | -100% | |
Account Manager | 45,900 DKK | -36% |
Account Officer | 24,200 DKK | -66% |
Area Manager | 48,100 DKK | -33% |
Area Sales Director | 77,400 DKK | +8% |
Area Sales Manager | 66,500 DKK | -8% |
Assisstant Store Supervisor | 27,600 DKK | -62% |
Assistant Department Manager | 32,100 DKK | -55% |
Assistant Retail Store Manager | 37,800 DKK | -47% |
Branch Manager | 49,700 DKK | -31% |
Branch Supervisor | 42,100 DKK | -41% |
Cashier | 14,300 DKK | -80% |
Cashier Manager | 33,900 DKK | -53% |
Commercial Sales Manager | 66,300 DKK | -8% |
Conversion Rate Optimization Specialist | 54,700 DKK | -24% |
Corporate Sales Manager | 57,900 DKK | -19% |
Data-driven Sales Analyst | 45,400 DKK | -37% |
Depot Manager | 43,400 DKK | -40% |
Depot Supervisor | 42,400 DKK | -41% |
Deputy Sales Manager | 45,700 DKK | -36% |
Direct-to-Consumer Sales Executive | 53,800 DKK | -25% |
Director of Sales | 81,100 DKK | +13% |
Distribution Director | 53,400 DKK | -26% |
District Leader | 40,100 DKK | -44% |
District Manager | 49,700 DKK | -31% |
District Sales Manager | 47,300 DKK | -34% |
E-commerce Consultant | 48,800 DKK | -32% |
External Sales Account Manager | 45,800 DKK | -36% |
Field Sales Representative | 32,600 DKK | -55% |
Furniture Sales Associate | 23,100 DKK | -68% |
Global Wholesale Manager | 87,300 DKK | +21% |
Head Cashier | 32,100 DKK | -55% |
Head of Direct Sales | 58,000 DKK | -19% |
Head of Retail | 61,200 DKK | -15% |
Head Teller | 30,800 DKK | -57% |
Inside Sales | 24,100 DKK | -66% |
Inside Sales Account Manager | 39,900 DKK | -45% |
Inside Sales Engineer | 29,800 DKK | -59% |
Inside Sales Executive | 42,200 DKK | -41% |
Inside Sales Representative | 26,500 DKK | -63% |
Internal Sales Manager | 45,300 DKK | -37% |
Inventory Manager | 45,400 DKK | -37% |
Key Account Manager | 47,600 DKK | -34% |
Medical Device Sales | 37,500 DKK | -48% |
Medical Device Sales Representative | 36,000 DKK | -50% |
Merchandiser | 29,100 DKK | -60% |
Mobile App Sales Representative | 36,600 DKK | -49% |
National Account Manager | 62,500 DKK | -13% |
National Customer Solution Specialist | 52,600 DKK | -27% |
National Sales Manager | 87,700 DKK | +22% |
Omni-Channel Sales Coordinator | 40,300 DKK | -44% |
Online Crafts Merchant | 34,100 DKK | -53% |
Online Marketplace Manager | 52,100 DKK | -28% |
Outside Sales Representative | 32,800 DKK | -54% |
Parts Salesperson | 25,300 DKK | -65% |
Personalization Strategist | 49,300 DKK | -31% |
Project Development Manager | 49,500 DKK | -31% |
Project Manager | 49,900 DKK | -31% |
Project Sales Executive | 52,100 DKK | -28% |
Purchasing and Sales Executive | 70,000 DKK | -3% |
Quotation Engineer | 26,000 DKK | -64% |
Regional Sales Director | 81,000 DKK | +13% |
Regional Sales Manager | 83,800 DKK | +17% |
Relationship Manager | 57,500 DKK | -20% |
Retail Merchandiser | 18,900 DKK | -74% |
Retail Operations Manager | 50,100 DKK | -30% |
Retail Sales Associate | 37,500 DKK | -48% |
Retail Sales Representative | 29,000 DKK | -60% |
Retail Salesperson | 27,000 DKK | -62% |
Retail Store Manager | 50,900 DKK | -29% |
Retail Store Sales Person | 25,200 DKK | -65% |
Revenue Manager | 45,300 DKK | -37% |
Sales Account Manager | 55,300 DKK | -23% |
Sales Admin Executive | 61,600 DKK | -14% |
Sales Administration Manager | 58,000 DKK | -19% |
Sales Analyst | 48,100 DKK | -33% |
Sales Assistant | 19,700 DKK | -73% |
Sales Associate | 25,400 DKK | -65% |
Sales Consultant | 36,600 DKK | -49% |
Sales Coordinator | 28,000 DKK | -61% |
Sales Development Representative | 31,200 DKK | -57% |
Sales Director | 77,100 DKK | +7% |
Sales Engineer | 28,900 DKK | -60% |
Sales Executive | 49,600 DKK | -31% |
Sales Manager | 71,900 DKK | +0% |
Sales Officer | 26,500 DKK | -63% |
Sales Planner | 43,100 DKK | -40% |
Sales Planning Analyst | 43,300 DKK | -40% |
Sales Representative | 26,000 DKK | -64% |
Sales Service Associate | 25,000 DKK | -65% |
Sales Specialist | 38,300 DKK | -47% |
Sales Supervisor | 39,600 DKK | -45% |
Sales Support | 18,400 DKK | -74% |
Sales Support Manager | 40,800 DKK | -43% |
Sales Team Leader | 41,800 DKK | -42% |
Sales Trainer | 46,100 DKK | -36% |
Securities Sales Agent | 46,000 DKK | -36% |
Shipper / Receiver | 19,800 DKK | -72% |
Shop Manager | 45,300 DKK | -37% |
Social Media Sales Manager | 58,800 DKK | -18% |
Store Development Administrator | 32,000 DKK | -55% |
Store Manager | 52,500 DKK | -27% |
Subscription Box Curator | 45,800 DKK | -36% |
Supply Chain Sustainability Manager | 50,100 DKK | -30% |
Territory Sales Manager | 63,200 DKK | -12% |
Territory Sales Representative | 37,600 DKK | -48% |
Trade Marketing Officer | 45,500 DKK | -37% |
Treasury Officer | 41,600 DKK | -42% |
Vice President Sales | 65,300 DKK | -9% |
Visual Merchandiser | 22,100 DKK | -69% |
Voice Commerce Specialist | 40,600 DKK | -44% |
Wholesale Data Analyst | 44,500 DKK | -38% |
Wholesale Inventory Manager | 53,800 DKK | -25% |
Wholesale Marketing Manager | 55,100 DKK | -23% |
Wholesale Operations Manager | 66,400 DKK | -8% |
Wholesale Sales Representative | 39,800 DKK | -45% |
Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Denmark is 6% on average across all career fields.
Private Sector | 39,700 DKK | |
Public Sector | +6% | 42,000 DKK |
A good and competitive compensation would range anywhere between 66,500 DKK and 75,900 DKK. This is a very rough estimate. Experience and education play a very huge part in the final earnings.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.
The base salary for a careers like Sales Manager in Denmark ranges from 35,900 DKK to 54,600 DKK. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.
Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary
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