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Sales Manager Average Salary in Denmark 2024

How much money does a person working as Sales Manager make in Denmark?


Average Monthly Salary
71,900 DKK
( 863,000 DKK yearly)

LOW
35,900
DKK
AVERAGE
71,900
DKK
HIGH
111,000
DKK
All salary figures displayed here are per month except when noted otherwise.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

A person working as Sales Manager in Denmark typically earns around 71,900 DKK. Salaries range from 35,900 DKK (lowest) to 111,000 DKK (highest).


Salary Variance

This is the average salary including housing, transport, and other benefits. Sales Manager salaries in Denmark vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.



Sales Manager Pay Scale and Salaries in Denmark

Median and salary distribution Denmark Sales Manager monthly
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Salary Structure and Pay Scale Comparison

5% of people earn
66,100 DKK or more
10% of people earn
58,600 to 66,100 DKK
20% of people earn
42,000 DKK or less
65% of people earn
42,000 to 58,600 DKK
Minimum Salary
35,900 DKK
Median
66,500 DKK
Maximum
111,000 DKK




Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

All salary figures displayed here are per month except when noted otherwise.
  • Salary Range, Minimum Wage, and Starting Salary

    Salaries for the position Sales Manager in Denmark range from 35,900 DKK (starting salary) to 111,000 DKK (maximum salary). It should be noted that the given figure is not the legally mandated minimum wage; rather, it represents the lowest figure reported in a salary survey that included thousands of participants and professionals from all regions of the country.

  • Median Salary

    With a median salary of 66,500 DKK, half of the professionals who work as Sales Manager in Denmark earn less than this amount, and the other half earn more. The median salary denotes the middle value of salaries. Ideally, you would want to belong to the group earning more than the median salary, located on the right side of the salary distribution graph.

  • Percentiles and Salary Scale

    The median is closely associated with two other values known as the 25th and 75th percentiles. By examining the salary distribution chart, it can be determined that 25% of professionals employed as Sales Manager in Denmark earn less than 54,600 DKK, while 75% earn more. Similarly, the chart shows that 75% earn less than 75,900 DKK while 25% earn more.

  • Pay Scale Structure

    To provide a better understanding of expected salaries, we categorized the frequently occurring salaries into different ranges. This approach provides a more precise representation of salary distribution for the job title Sales Manager in Denmark compared to simply calculating the average. The majority of reported salaries, approximately 65%, fall within the range of 42,000 DKK to 58,600 DKK. About 20% of salaries are below the 42,000 DKK mark, while 10% fall within the range of 58,600 DKK to 66,100 DKK. Only 5% of individuals have salaries exceeding 66,100 DKK.

Salary Comparison by Years of Experience / Sales Manager / Denmark

How do experience and age affect pay?

0 - 2 Years
43,100 DKK
2 - 5 Years+32%
57,100 DKK
5 - 10 Years+34%
76,300 DKK
10 - 15 Years+19%
91,100 DKK
15 - 20 Years+8%
98,200 DKK
20+ Years+7%
105,000 DKK
Percentage increase and decrease are relative to the previous value
Salary comparison by years of experience monthly Denmark Sales Manager
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The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage. We broke down salaries by experience level for people working as Sales Manager and this is what we found.


All salary figures displayed here are per month except when noted otherwise.

Employees with less than two years of experience earn approximately 43,100 DKK.

While someone with an experience level between two and five years is expected to earn 57,100 DKK, 32% more than someone with less than two year's experience.

Moving forward, an experience level between five and ten years lands a salary of 76,300 DKK, 34% more than someone with two to five years of experience.

Additionally, professionals whose expertise span anywhere between ten and fifteen years get a salary equivalent to 91,100 DKK, 19% more than someone with five to ten years of experience.

If the experience level is between fifteen and twenty years, then the expected wage is 98,200 DKK, 8% more than someone with ten to fifteen years of experience.

Lastly, employees with more than twenty years of professional experience get a salary of 105,000 DKK, 7% more than people with fifteen to twenty years of experience.

On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Typical Salary Progress for Most Careers

Salary Comparison By Experience Level
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Salary Comparison By Education / Sales Manager / Denmark

How do education levels affect salaries?

Displayed below is the average salary variance between different education levels of professionals working as Sales Manager.

High School
54,100 DKK
Certificate or Diploma+14%
61,600 DKK
Bachelor's Degree+36%
83,500 DKK
Master's Degree+26%
105,000 DKK
Percentage increase and decrease are relative to the previous value
Salary comparison by education level monthly Denmark Sales Manager
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We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down salaries by education level for the position Sales Manager in order to make a comparison.


Level 1: High School

Employees at this education level have an average salary of 54,100 DKK.


Level 2: Certificate or Diploma

At this level, the average salary becomes 61,600 DKK, 14% more than the previous level.


Level 3: Bachelor's Degree

At this level, the average salary becomes 83,500 DKK, 36% more than the previous level.


Level 4: Master's Degree

At this level, the average salary becomes 105,000 DKK, 26% more than the previous level.



Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Denmark costs anywhere from 204,000 DKK to 612,000 DKK and lasts approximately two years. That is quite an investment.

You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support the theory. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.


Typical Salary Difference by Education for Most Careers

Salary Comparison By Education Level
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Salary and Compensation Comparison By Gender / Sales Manager / Denmark

Salary comparison by gender Denmark Sales Manager monthly
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? For the people who work as Sales Manager in Denmark, the average difference between the salary of male and female employees is 4%.

Male
73,300 DKK
Female-4%
70,400 DKK
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Denmark for all Careers

Salary comparison by gender monthly Denmark
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Average Annual Salary Increment Percentage / Sales Manager / Denmark

How much are annual salary increments in Denmark for individuals working as Sales Manager? How often do employees get salary raises?

Individuals working as Sales Manager in Denmark are likely to observe a salary increase of approximately 13% every 16 months. The national average annual increment for all professions combined is 9% granted to employees every 15 months.

Annual Salary Increment Rate Denmark Sales Manager
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Denmark / All Professions

Annual Salary Increment Rate Denmark
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The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency

The average salary increase in one year (12 months) in Denmark is 7%.

Worldwide Salary Raises: All Countries and All Jobs

World Average Annual Salary Increment
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Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.



Bonus and Incentive Rates / Sales Manager / Denmark

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Denmark Sales Manager
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17% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 83% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 5% to 8% of their annual salary.

Received Bonus
83%
No Bonus
17%

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus, where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.


What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

Example:
A graphics designer working for a graphics designing company.

Example:
A graphic designer in the marketing department of a hospital.


Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Average Hourly Wage / Sales Manager / Denmark


410 DKK per hour

The average hourly wage (pay per hour) for individuals working as Sales Manager in Denmark is 410 DKK.This is the rate they get paid for every worked hour.


Hourly Wage = Annual Salary / ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for people working as Sales Manager in Denmark is 210 DKK. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Salary comparison with similar jobs

Job TitleAverage Salary
Sales Retail and Wholesale-100%
Account Manager45,900 DKK-36%
Account Officer24,200 DKK-66%
Area Manager48,100 DKK-33%
Area Sales Director77,400 DKK+8%
Area Sales Manager66,500 DKK-8%
Assisstant Store Supervisor27,600 DKK-62%
Assistant Department Manager32,100 DKK-55%
Assistant Retail Store Manager37,800 DKK-47%
Branch Manager49,700 DKK-31%
Branch Supervisor42,100 DKK-41%
Cashier14,300 DKK-80%
Cashier Manager33,900 DKK-53%
Commercial Sales Manager66,300 DKK-8%
Conversion Rate Optimization Specialist54,700 DKK-24%
Corporate Sales Manager57,900 DKK-19%
Data-driven Sales Analyst45,400 DKK-37%
Depot Manager43,400 DKK-40%
Depot Supervisor42,400 DKK-41%
Deputy Sales Manager45,700 DKK-36%
Direct-to-Consumer Sales Executive53,800 DKK-25%
Director of Sales81,100 DKK+13%
Distribution Director53,400 DKK-26%
District Leader40,100 DKK-44%
District Manager49,700 DKK-31%
District Sales Manager47,300 DKK-34%
E-commerce Consultant48,800 DKK-32%
External Sales Account Manager45,800 DKK-36%
Field Sales Representative32,600 DKK-55%
Furniture Sales Associate23,100 DKK-68%
Global Wholesale Manager87,300 DKK+21%
Head Cashier32,100 DKK-55%
Head of Direct Sales58,000 DKK-19%
Head of Retail61,200 DKK-15%
Head Teller30,800 DKK-57%
Inside Sales24,100 DKK-66%
Inside Sales Account Manager39,900 DKK-45%
Inside Sales Engineer29,800 DKK-59%
Inside Sales Executive42,200 DKK-41%
Inside Sales Representative26,500 DKK-63%
Internal Sales Manager45,300 DKK-37%
Inventory Manager45,400 DKK-37%
Key Account Manager47,600 DKK-34%
Medical Device Sales37,500 DKK-48%
Medical Device Sales Representative36,000 DKK-50%
Merchandiser29,100 DKK-60%
Mobile App Sales Representative36,600 DKK-49%
National Account Manager62,500 DKK-13%
National Customer Solution Specialist52,600 DKK-27%
National Sales Manager87,700 DKK+22%
Omni-Channel Sales Coordinator40,300 DKK-44%
Online Crafts Merchant34,100 DKK-53%
Online Marketplace Manager52,100 DKK-28%
Outside Sales Representative32,800 DKK-54%
Parts Salesperson25,300 DKK-65%
Personalization Strategist49,300 DKK-31%
Project Development Manager49,500 DKK-31%
Project Manager49,900 DKK-31%
Project Sales Executive52,100 DKK-28%
Purchasing and Sales Executive70,000 DKK-3%
Quotation Engineer26,000 DKK-64%
Regional Sales Director81,000 DKK+13%
Regional Sales Manager83,800 DKK+17%
Relationship Manager57,500 DKK-20%
Retail Merchandiser18,900 DKK-74%
Retail Operations Manager50,100 DKK-30%
Retail Sales Associate37,500 DKK-48%
Retail Sales Representative29,000 DKK-60%
Retail Salesperson27,000 DKK-62%
Retail Store Manager50,900 DKK-29%
Retail Store Sales Person25,200 DKK-65%
Revenue Manager45,300 DKK-37%
Sales Account Manager55,300 DKK-23%
Sales Admin Executive61,600 DKK-14%
Sales Administration Manager58,000 DKK-19%
Sales Analyst48,100 DKK-33%
Sales Assistant19,700 DKK-73%
Sales Associate25,400 DKK-65%
Sales Consultant36,600 DKK-49%
Sales Coordinator28,000 DKK-61%
Sales Development Representative31,200 DKK-57%
Sales Director77,100 DKK+7%
Sales Engineer28,900 DKK-60%
Sales Executive49,600 DKK-31%
Sales Manager71,900 DKK+0%
Sales Officer26,500 DKK-63%
Sales Planner43,100 DKK-40%
Sales Planning Analyst43,300 DKK-40%
Sales Representative26,000 DKK-64%
Sales Service Associate25,000 DKK-65%
Sales Specialist38,300 DKK-47%
Sales Supervisor39,600 DKK-45%
Sales Support18,400 DKK-74%
Sales Support Manager40,800 DKK-43%
Sales Team Leader41,800 DKK-42%
Sales Trainer46,100 DKK-36%
Securities Sales Agent46,000 DKK-36%
Shipper / Receiver19,800 DKK-72%
Shop Manager45,300 DKK-37%
Social Media Sales Manager58,800 DKK-18%
Store Development Administrator32,000 DKK-55%
Store Manager52,500 DKK-27%
Subscription Box Curator45,800 DKK-36%
Supply Chain Sustainability Manager50,100 DKK-30%
Territory Sales Manager63,200 DKK-12%
Territory Sales Representative37,600 DKK-48%
Trade Marketing Officer45,500 DKK-37%
Treasury Officer41,600 DKK-42%
Vice President Sales65,300 DKK-9%
Visual Merchandiser22,100 DKK-69%
Voice Commerce Specialist40,600 DKK-44%
Wholesale Data Analyst44,500 DKK-38%
Wholesale Inventory Manager53,800 DKK-25%
Wholesale Marketing Manager55,100 DKK-23%
Wholesale Operations Manager66,400 DKK-8%
Wholesale Sales Representative39,800 DKK-45%

Salary Comparison By City

CityAverage Salary
Copenhagen73,600 DKK

Government vs Private Sector Salary Comparison

Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Denmark is 6% on average across all career fields.

Private Sector
39,700 DKK
Public Sector+6%
42,000 DKK
Percentage increase and decrease are relative to the previous value

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary for the job title Sales Manager in Denmark?

A good and competitive compensation would range anywhere between 66,500 DKK and 75,900 DKK. This is a very rough estimate. Experience and education play a very huge part in the final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

Base / Basic Salary

The base salary for a careers like Sales Manager in Denmark ranges from 35,900 DKK to 54,600 DKK. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.


What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary


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