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Sales Manager Average Salary in Finland 2020

How much money does a Sales Manager make in Finland?

Average Monthly Salary
6,760 EUR
( 81,200 EUR yearly)


A person working as a Sales Manager in Finland typically earns around 6,760 EUR per month. Salaries range from 3,180 EUR (lowest) to 10,700 EUR (highest).

This is the average monthly salary including housing, transport, and other benefits. Sales Manager salaries vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.

Sales Manager Salary Distribution in Finland

Median and salary distribution monthly Finland Sales Manager
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The median, the maximum, the minimum, and the range

  • Salary Range

    Sales Manager salaries in Finland range from 3,180 EUR per month (minimum salary) to 10,700 EUR per month (maximum salary).

  • Median Salary

    The median salary is 7,170 EUR per month, which means that half (50%) of people working as Sales Manager(s) are earning less than 7,170 EUR while the other half are earning more than 7,170 EUR. The median represents the middle salary value. Generally speaking, you would want to be on the right side of the graph with the group earning more than the median salary.

  • Percentiles

    Closely related to the median are two values: the 25th and the 75th percentiles. Reading from the salary distribution diagram, 25% of Sales Manager(s) are earning less than 4,660 EUR while 75% of them are earning more than 4,660 EUR. Also from the diagram, 75% of Sales Manager(s) are earning less than 9,470 EUR while 25% are earning more than 9,470 EUR.

What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both of the average and the median then you are doing very well. If your salary is lower than both, then many people are earning more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary

Sales Manager Salary Comparison by Years of Experience

How does experience and age affect your pay?

Salary comparison by years of experience monthly Finland Sales Manager
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The experience level is the most important factor in determining the salary. Naturally the more years of experience the higher your wage. We broke down Sales Manager salaries by experience level and this is what we found.

A Sales Manager with less than two years of experience makes approximately 3,670 EUR per month.

While someone with an experience level between two and five years is expected to earn 5,060 EUR per month, 38% more than someone with less than two year's experience.

Moving forward, an experience level between five and ten years lands a salary of 7,200 EUR per month, 42% more than someone with two to five years of experience.

On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Additionally, Sales Manager(s) whose expertise span anywhere between ten and fifteen years get a salary equivalent to 8,770 EUR per month, 22% more than someone with five to ten years of experience.

If the experience level is between fifteen and twenty years, then the expected wage is 9,260 EUR per month, 6% more than someone with ten to fifteen years of experience.

Lastly, employees with more than twenty years of professional experience get a salary of 10,100 EUR per month, 9% more than people with fifteen to twenty years of experience.

Sales Manager average salary change by experience in Finland

0 - 2 Years
3,670 EUR
2 - 5 Years+38%
5,060 EUR
5 - 10 Years+42%
7,200 EUR
10 - 15 Years+22%
8,770 EUR
15 - 20 Years+6%
9,260 EUR
20+ Years+9%
10,100 EUR
Percentage increase and decrease are relative to the previous value

Typical Salary Progress for Most Careers

Salary Comparison By Experience Level
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Sales Manager Salary Comparison By Education

How do education levels affect salaries?

Displayed below is the average salary difference between different Sales Manager(s) who have the same experience but different education levels.

Salary comparison by education level monthly Finland Sales Manager
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We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down Sales Manager salaries by education level in order to make a comparison.

When the education level is High School, the average salary of a Sales Manager is 4,530 EUR per month.

While someone with a Certificate or Diploma gets a salary of 5,280 EUR per month, 17% more than someone having a High School degree.

A Bachelor's Degree gets its holder an average salary of 7,690 EUR per month, 45% more than someone with a Certificate or Diploma.

Professionals who hold a Master's Degree are rewarded with an average salary of 10,100 EUR per month, 31% more than someone with Bachelor's Degree.

Sales Manager average salary difference by education level in Finland

High School
4,530 EUR
Certificate or Diploma+17%
5,280 EUR
Bachelor's Degree+45%
7,690 EUR
Master's Degree+31%
10,100 EUR
Percentage increase and decrease are relative to the previous value

Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Finland costs anywhere from 23,600 Euro(s) to 70,900 Euro(s) and lasts approximately two years. That is quite an investment.

You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch into a higher paying job. The numbers seem to support the thoery. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.

Typical Salary Difference by Education for Most Careers

Salary Comparison By Education Level
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Sales Manager Salary Comparison By Gender

Salary comparison by gender monthly Finland Sales Manager
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? Male Sales Manager employees in Finland earn 4% more than their female counterparts.

6,620 EUR
6,910 EUR
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Finland for all Careers

Salary comparison by gender monthly Finland
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Sales Manager Average Annual Salary Increment Percentage in Finland

How much are annual salary increments in Finland for Sales Manager(s)? How often do employees get salary raises?

Sales Manager

Sales Manager(s) in Finland are likely to observe a salary increase of approximately 12% every 17 months. The national average annual increment for all professions combined is 8% granted to employees every 16 months.

Annual Salary Increment Rate Finland Sales Manager
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Finland / All Professions

Annual Salary Increment Rate Finland
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The term 'Annual Salary Increase' usually refers to the increase in 12 calendar month period, but because it is rarely that people get their salaries reviewed exactly on the one year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 ÷ Increase Frequency

The average salary increase in one year (12 months) in Finland is 6%.

Annual Increment Rate By Industry 2019

Information Technology

Listed above are the average annual increase rates for each industry in Finland for the year 2019. Companies within thriving industries tend to provide higher and more frequent raises. Exceptions do exist, but generally speaking, the situation of any company is closely related to the economic situation in the country or region. These figures tend to change frequently.

Worldwide Salary Raises: All Countries and All Jobs

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Sales Manager Bonus and Incentive Rates in Finland

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Finland Sales Manager
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A Sales Manager is considered to be a high bonus-based job due to the generally limited involvement in direct revenue generation, with exceptions of course. The people who get the highest bonuses are usually somehow involved in the revenue generation cycle.

15% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 85% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.

Received Bonus
No Bonus

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.

What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

A graphics designer working for a graphics designing company.

A graphic designer in the marketing department of a hospital.

Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Government vs Private Sector Salary Comparison

Public vs private sector salaries monthly Finland
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Where can you get paid more, working for a private company or for the government? Public sector Sales Manager employees in Finland earn 5% more than their private sector counterparts.

Private Sector
4,610 EUR
Public Sector+5%
4,830 EUR
Percentage increase and decrease are relative to the previous value

Sales Manager Salary Trend and Forecast in Finland

How are Sales Manager salaries changing over time? Listed below is a chart that shows the average salary in recent years.

Salary trends and forecast monthly Finland Sales Manager
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Average Salary 2016
5,950 EUR
Average Salary 2017+4%
6,170 EUR
Average Salary 2018+3%
6,380 EUR
Average Salary 2019+3%
6,580 EUR
Percentage increase and decrease are relative to the previous value

Sales Manager salaries in Finland are on the rise in the year 2020 based on recent submitted salaries and reports. As displayed in the chart, salaries in 2019 are 3% higher than those of 2018. The trend suggests a slow yet continuous increase in pay in 2021 and future years. These numbers may vary from industry to another.

Sales Manager Average Hourly Wage in Finland

39 EUR per hour

The average hourly wage (pay per hour) in Finland is 39 EUR. This means that the average Sales Manager in Finland earns approximately 39 EUR for every worked hour.

Hourly Wage = Annual Salary ÷ ( 52 x 5 x 8 )

The hourly wage is the salary paid in one worked hour. Usually jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fix amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

Sales Manager VS Other Jobs

Salary Comparison Between Sales Manager and Sales Retail and Wholesale monthly Finland
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The average salary for Sales Manager is 34% more than that of Sales Retail and Wholesale. Also, Sales Retail and Wholesale salaries are 7% more than those of All Jobs.

Salary comparison with similar jobs

Job TitleAverage Salary
Account Officer3,730 EUR-45%
Area Sales Manager6,910 EUR+2%
Assistant Department Manager2,870 EUR-58%
Assistant Retail Store Manager4,320 EUR-36%
Branch Manager5,760 EUR-15%
Cashier2,520 EUR-63%
Cashier Manager3,680 EUR-46%
Depot Manager6,190 EUR-8%
Deputy Sales Manager5,220 EUR-23%
Distribution Director6,500 EUR-4%
Global Wholesale Manager8,350 EUR+23%
Head Cashier3,900 EUR-42%
Head of Retail6,140 EUR-9%
Head Teller3,790 EUR-44%
Inside Sales Executive4,660 EUR-31%
Inside Sales Representative3,380 EUR-50%
Inventory Manager5,230 EUR-23%
Key Account Manager4,630 EUR-32%
Medical Device Sales4,330 EUR-36%
National Customer Solution Specialist6,500 EUR-4%
Parts Salesperson3,090 EUR-54%
Project Development Manager5,690 EUR-16%
Project Manager5,760 EUR-15%
Purchasing and Sales Executive7,210 EUR+7%
Quotation Engineer3,650 EUR-46%
Relationship Manager6,420 EUR-5%
Retail Operations Manager5,330 EUR-21%
Retail Sales Associate4,120 EUR-39%
Retail Store Manager4,690 EUR-31%
Revenue Manager5,530 EUR-18%
Sales Account Manager6,160 EUR-9%
Sales Admin Executive7,060 EUR+4%
Sales Assistant2,740 EUR-59%
Sales Associate3,300 EUR-51%
Sales Consultant3,620 EUR-46%
Sales Coordinator3,470 EUR-49%
Sales Development Representative3,640 EUR-46%
Sales Engineer4,060 EUR-40%
Sales Executive5,770 EUR-15%
Sales Manager6,760 EUR-0%
Sales Officer3,090 EUR-54%
Sales Planning Analyst4,950 EUR-27%
Sales Representative3,030 EUR-55%
Sales Specialist4,400 EUR-35%
Sales Support3,080 EUR-54%
Sales Team Leader4,160 EUR-39%
Sales Trainer4,170 EUR-38%
Securities Sales Agent4,880 EUR-28%
Shipper / Receiver2,900 EUR-57%
Shop Manager4,760 EUR-30%
Store Development Administrator3,620 EUR-46%
Trade Marketing Officer4,970 EUR-27%
Treasury Officer4,590 EUR-32%
Vice President Sales6,760 EUR-0%
Visual Merchandiser3,740 EUR-45%

Salary Comparison By City

CityAverage Salary
Helsinki8,070 EUR
2785 - 5

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