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Sales Representative Average Salary in Finland 2020

How much money does a Sales Representative make in Finland?

Average Monthly Salary
3,030 EUR
( 36,400 EUR yearly)


A person working as a Sales Representative in Finland typically earns around 3,030 EUR per month. Salaries range from 1,390 EUR (lowest) to 4,820 EUR (highest).

This is the average monthly salary including housing, transport, and other benefits. Sales Representative salaries vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.

Sales Representative Salary Distribution in Finland

Median and salary distribution monthly Finland Sales Representative
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The median, the maximum, the minimum, and the range

  • Salary Range

    Sales Representative salaries in Finland range from 1,390 EUR per month (minimum salary) to 4,820 EUR per month (maximum salary).

  • Median Salary

    The median salary is 3,270 EUR per month, which means that half (50%) of people working as Sales Representative(s) are earning less than 3,270 EUR while the other half are earning more than 3,270 EUR. The median represents the middle salary value. Generally speaking, you would want to be on the right side of the graph with the group earning more than the median salary.

  • Percentiles

    Closely related to the median are two values: the 25th and the 75th percentiles. Reading from the salary distribution diagram, 25% of Sales Representative(s) are earning less than 2,100 EUR while 75% of them are earning more than 2,100 EUR. Also from the diagram, 75% of Sales Representative(s) are earning less than 4,370 EUR while 25% are earning more than 4,370 EUR.

What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both of the average and the median then you are doing very well. If your salary is lower than both, then many people are earning more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary

Sales Representative Salary Comparison by Years of Experience

How does experience and age affect your pay?

Salary comparison by years of experience monthly Finland Sales Representative
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The experience level is the most important factor in determining the salary. Naturally the more years of experience the higher your wage. We broke down Sales Representative salaries by experience level and this is what we found.

A Sales Representative with less than two years of experience makes approximately 1,580 EUR per month.

While someone with an experience level between two and five years is expected to earn 2,110 EUR per month, 34% more than someone with less than two year's experience.

Moving forward, an experience level between five and ten years lands a salary of 3,120 EUR per month, 48% more than someone with two to five years of experience.

On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Additionally, Sales Representative(s) whose expertise span anywhere between ten and fifteen years get a salary equivalent to 3,810 EUR per month, 22% more than someone with five to ten years of experience.

If the experience level is between fifteen and twenty years, then the expected wage is 4,150 EUR per month, 9% more than someone with ten to fifteen years of experience.

Lastly, employees with more than twenty years of professional experience get a salary of 4,490 EUR per month, 8% more than people with fifteen to twenty years of experience.

Sales Representative average salary change by experience in Finland

0 - 2 Years
1,580 EUR
2 - 5 Years+34%
2,110 EUR
5 - 10 Years+48%
3,120 EUR
10 - 15 Years+22%
3,810 EUR
15 - 20 Years+9%
4,150 EUR
20+ Years+8%
4,490 EUR
Percentage increase and decrease are relative to the previous value

Typical Salary Progress for Most Careers

Salary Comparison By Experience Level
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Sales Representative Salary Comparison By Education

How do education levels affect salaries?

Displayed below is the average salary difference between different Sales Representative(s) who have the same experience but different education levels.

Salary comparison by education level monthly Finland Sales Representative
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We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down Sales Representative salaries by education level in order to make a comparison.

When the education level is High School, the average salary of a Sales Representative is 1,810 EUR per month.

While someone with a Certificate or Diploma gets a salary of 2,830 EUR per month, 57% more than someone having a High School degree.

A Bachelor's Degree gets its holder an average salary of 4,750 EUR per month, 68% more than someone with a Certificate or Diploma.

Sales Representative average salary difference by education level in Finland

High School
1,810 EUR
Certificate or Diploma+57%
2,830 EUR
Bachelor's Degree+68%
4,750 EUR
Percentage increase and decrease are relative to the previous value

Typical Salary Difference by Education for Most Careers

Salary Comparison By Education Level
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Sales Representative Salary Comparison By Gender

Salary comparison by gender monthly Finland Sales Representative
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? Male Sales Representative employees in Finland earn 5% more than their female counterparts on average.

2,960 EUR
3,100 EUR
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Finland for all Careers

Salary comparison by gender monthly Finland
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Sales Representative Average Annual Salary Increment Percentage in Finland

How much are annual salary increments in Finland for Sales Representative(s)? How often do employees get salary raises?

Sales Representative

Sales Representative(s) in Finland are likely to observe a salary increase of approximately 11% every 15 months. The national average annual increment for all professions combined is 8% granted to employees every 16 months.

Annual Salary Increment Rate Finland Sales Representative
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Finland / All Professions

The term 'Annual Salary Increase' usually refers to the increase in 12 calendar month period, but because it is rarely that people get their salaries reviewed exactly on the one year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 ÷ Increase Frequency

The average salary increase in one year (12 months) in Finland is 6%.

Annual Increment Rate By Industry 2019

Information Technology

Listed above are the average annual increase rates for each industry in Finland for the year 2019. Companies within thriving industries tend to provide higher and more frequent raises. Exceptions do exist, but generally speaking, the situation of any company is closely related to the economic situation in the country or region. These figures tend to change frequently.

Worldwide Salary Raises: All Countries and All Jobs

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Sales Representative Bonus and Incentive Rates in Finland

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Finland Sales Representative
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A Sales Representative is considered to be a high bonus-based job due to the generally limited involvement in direct revenue generation, with exceptions of course. The people who get the highest bonuses are usually somehow involved in the revenue generation cycle.

16% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 84% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.

Received Bonus
No Bonus

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.

What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

A graphics designer working for a graphics designing company.

A graphic designer in the marketing department of a hospital.

Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Government vs Private Sector Salary Comparison

Public vs private sector salaries monthly Finland
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Where can you get paid more, working for a private company or for the government? Public sector employees in Finland earn 5% more than their private sector counterparts on average across all sectors.

Private Sector
4,580 EUR
Public Sector+5%
4,800 EUR
Percentage increase and decrease are relative to the previous value

Sales Representative Average Hourly Wage in Finland

17 EUR per hour

The average hourly wage (pay per hour) in Finland is 17 EUR. This means that the average Sales Representative in Finland earns approximately 17 EUR for every worked hour.

Hourly Wage = Annual Salary ÷ ( 52 x 5 x 8 )

The hourly wage is the salary paid in one worked hour. Usually jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fix amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

Sales Representative VS Other Jobs

Salary Comparison Between Sales Representative and Sales Retail and Wholesale monthly Finland
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The average salary for Sales Representative is 41% less than that of Sales Retail and Wholesale. Also, Sales Retail and Wholesale salaries are 10% more than those of All Jobs.

Salary comparison with similar jobs

Job TitleAverage Salary
Account Officer2,910 EUR-4%
Area Sales Manager7,300 EUR+140%
Assistant Department Manager3,650 EUR+20%
Assistant Retail Store Manager4,320 EUR+43%
Branch Manager5,760 EUR+90%
Cashier1,680 EUR-45%
Cashier Manager3,680 EUR+21%
Depot Manager5,380 EUR+78%
Deputy Sales Manager5,220 EUR+72%
Distribution Director6,160 EUR+100%
Global Wholesale Manager10,400 EUR+240%
Head Cashier3,480 EUR+15%
Head of Retail6,450 EUR+110%
Head Teller3,380 EUR+12%
Inside Sales Executive4,660 EUR+54%
Inside Sales Representative3,200 EUR+6%
Inventory Manager5,230 EUR+73%
Key Account Manager5,100 EUR+68%
Medical Device Sales4,330 EUR+43%
National Customer Solution Specialist6,280 EUR+110%
Parts Salesperson3,090 EUR+2%
Project Development Manager5,690 EUR+88%
Project Manager5,760 EUR+90%
Purchasing and Sales Executive8,240 EUR+170%
Quotation Engineer3,040 EUR+0%
Relationship Manager6,250 EUR+110%
Retail Operations Manager5,330 EUR+76%
Retail Sales Associate4,120 EUR+36%
Retail Store Manager5,500 EUR+82%
Revenue Manager5,530 EUR+83%
Sales Account Manager6,350 EUR+110%
Sales Admin Executive7,290 EUR+140%
Sales Assistant2,200 EUR-27%
Sales Associate3,010 EUR-1%
Sales Consultant4,140 EUR+37%
Sales Coordinator3,090 EUR+2%
Sales Development Representative3,640 EUR+20%
Sales Engineer3,430 EUR+13%
Sales Executive5,550 EUR+83%
Sales Manager7,470 EUR+150%
Sales Officer2,930 EUR-3%
Sales Planning Analyst4,950 EUR+63%
Sales Representative3,030 EUR=
Sales Specialist4,400 EUR+45%
Sales Support2,150 EUR-29%
Sales Team Leader4,540 EUR+50%
Sales Trainer5,140 EUR+70%
Securities Sales Agent4,880 EUR+61%
Shipper / Receiver2,260 EUR-25%
Shop Manager5,040 EUR+66%
Store Development Administrator3,620 EUR+19%
Trade Marketing Officer4,970 EUR+64%
Treasury Officer4,590 EUR+51%
Vice President Sales7,100 EUR+130%
Visual Merchandiser2,660 EUR-12%

Salary Comparison By City

CityAverage Salary
Helsinki3,170 EUR
2333 - 3

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