A person working in Marketing in Germany typically earns around 13,900 EUR per month. Salaries range from 7,890 EUR (lowest average) to 20,400 EUR (highest average, actual maximum salary is higher).
This is the average monthly salary including housing, transport, and other benefits. Salaries vary drastically between different Marketing careers. If you are interested in the salary of a particular job, see below for salaries for specific job titles.
|Job Title||Average Salary|
|Account Handler||10,600 EUR|
|Affiliate Manager||12,000 EUR|
|Analytics Specialist||10,700 EUR|
|Assistant Brand Manager||12,700 EUR|
|Assistant Product Manager||14,200 EUR|
|Brand Ambassador||17,300 EUR|
|Brand Manager||19,300 EUR|
|Campaign Specialist||11,900 EUR|
|Chief Marketing Officer||19,600 EUR|
|Communications Officer||8,710 EUR|
|Content Marketing Strategist||12,500 EUR|
|Creative Marketing Lead||11,900 EUR|
|Creative Writer||10,200 EUR|
|Digital Marketing Manager||15,600 EUR|
|Event Marketing||14,500 EUR|
|Localization Manager||13,700 EUR|
|Market Development Manager||17,300 EUR|
|Market Research Analyst||13,400 EUR|
|Market Research Manager||14,300 EUR|
|Market Segmentation Director||15,300 EUR|
|Marketing Advisor||11,200 EUR|
|Marketing Analyst||11,800 EUR|
|Marketing Assistant||8,440 EUR|
|Marketing Associate||8,750 EUR|
|Marketing Communications Manager||14,000 EUR|
|Marketing Consultant||15,200 EUR|
|Marketing Coordinator||7,870 EUR|
|Marketing Distribution Executive||16,400 EUR|
|Marketing Executive||17,500 EUR|
|Marketing Manager||19,900 EUR|
|Marketing Officer||10,400 EUR|
|Marketing Specialist||11,000 EUR|
|Marketing Writer||9,350 EUR|
|Online Marketing Analyst||11,000 EUR|
|Optimization Manager||12,500 EUR|
|Outbound Sales||11,100 EUR|
|Outreach Coordinator||10,300 EUR|
|Outreach Specialist||10,900 EUR|
|Product Development||14,200 EUR|
|Product Marketing Manager||15,100 EUR|
|Product Researcher||8,840 EUR|
|Product Training Specialist||10,500 EUR|
|Project Manager||12,400 EUR|
|Publications Coordinator||8,570 EUR|
|Research Executive||13,600 EUR|
|Sales and Marketing Assistant||8,140 EUR|
|Sales Management Support||9,830 EUR|
|Search Marketing Strategist||16,700 EUR|
|Social Media Specialist||11,200 EUR|
|Spaceman Analyst||8,980 EUR|
|Sponsorship Consultant||10,600 EUR|
|Team Leader||11,900 EUR|
|Trade Marketing Manager||15,300 EUR|
|Trade Marketing Professional||12,700 EUR|
|Web Analytics Manager||12,400 EUR|
|Web Content Manager||12,000 EUR|
Marketing salaries in Germany range from 7,890 EUR per month (minimum average salary) to 20,400 EUR per month (maximum average salary, actual maximum is higher).
The median salary is 15,000 EUR per month, which means that half (50%) of people working in Marketing are earning less than 15,000 EUR while the other half are earning more than 15,000 EUR. The median represents the middle salary value. Generally speaking, you would want to be on the right side of the graph with the group earning more than the median salary.
Closely related to the median are two values: the 25th and the 75th percentiles. Reading from the salary distribution diagram, 25% of people working in Marketing are earning less than 10,300 EUR while 75% of them are earning more than 10,300 EUR. Also from the diagram, 75% of people working in Marketing are earning less than 19,200 EUR while 25% are earning more than 19,200 EUR.
Both are indicators. If your salary is higher than both of the average and the median then you are doing very well. If your salary is lower than both, then many people are earning more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary
The experience level is the most important factor in determining the salary. Naturally the more years of experience the higher the wage.
Generally speaking, employees having experience from two to five years earn on average 32% more than freshers and juniors across all industries and disciplines.
Professionals with experience of more than five years tend to earn on average 36% more than those with five years or less of work experience.
As you hit the ten years mark, the salary increases by 21% and an additional 14% for those who have crossed the 15 years mark.
Those figures are presented as guidelines only. The numbers become more significant if you consider one job title at a time.
It is well known that higher education equals a bigger salary, but how much more money can a degree add to your income? We compared the salaries of professionals at the same level but with different college degrees levels across many jobs, below are our findings.
Workers with a certificate or diploma earn on average 17% more than their peers who only reached the high school level.
Employees who earned a Bachelor's Degree earn 24% more than those who only managed to attain a cerificate or diploma.
Professionals who attained a Master's Degree are awarded salaries that are 29% more than those with a Bachelor's Degree.
Finally, PhD holders earn 23% more than Master's Degree holders on average while doing the same job.
A Master's degree program or any post-graduate program in Germany costs anywhere from 59,400 Euro(s) to 178,000 Euro(s) and lasts approximately two years. That is quite an investment.
You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.
Many people pursue higher education as a tactic to switch into a higher paying job. The numbers seem to support this tactic. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.
The decision really depends on your situation and experience among many other factors. Putting all variables aside, if you can afford the costs of higher education then the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.
Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? Male employees earn 7% more than their female counterparts.
Where can you get paid more, working for a private company or for the government? Public sector employees in Germany earn 5% more than their private sector counterparts.
|Average Salary 2016|
|Average Salary 2017||+4%|
|Average Salary 2018||+4%|
|Average Salary 2019||+4%|
Marketing salaries in Germany are rising in the year 2020 based on recent submitted salaries and reports. As displayed in the chart, salaries in 2019 are 4% higher than those of 2018. The trend suggests a slow yet continuous increase in pay in 2021 and future years. These numbers may vary from industry to another.
The hourly wage is the salary paid in one worked hour. Usually jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fix amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.
The average salary for Marketing is 17% more than that of All Jobs.