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Creative Director Average Salary in Germany 2020

How much money does a Creative Director make in Germany?

Average Monthly Salary
11,700 EUR
( 140,000 EUR yearly)


A person working as a Creative Director in Germany typically earns around 11,700 EUR per month. Salaries range from 5,380 EUR (lowest) to 18,600 EUR (highest).

This is the average monthly salary including housing, transport, and other benefits. Creative Director salaries vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.

Creative Director Salary Distribution in Germany

Median and salary distribution monthly Germany Creative Director
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The median, the maximum, the minimum, and the range

  • Salary Range

    Creative Director salaries in Germany range from 5,380 EUR per month (minimum salary) to 18,600 EUR per month (maximum salary).

  • Median Salary

    The median salary is 12,600 EUR per month, which means that half (50%) of people working as Creative Director(s) are earning less than 12,600 EUR while the other half are earning more than 12,600 EUR. The median represents the middle salary value. Generally speaking, you would want to be on the right side of the graph with the group earning more than the median salary.

  • Percentiles

    Closely related to the median are two values: the 25th and the 75th percentiles. Reading from the salary distribution diagram, 25% of Creative Director(s) are earning less than 8,100 EUR while 75% of them are earning more than 8,100 EUR. Also from the diagram, 75% of Creative Director(s) are earning less than 16,900 EUR while 25% are earning more than 16,900 EUR.

What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both of the average and the median then you are doing very well. If your salary is lower than both, then many people are earning more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary

Creative Director Salary Comparison by Years of Experience

How does experience and age affect your pay?

Salary comparison by years of experience monthly Germany Creative Director
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The experience level is the most important factor in determining the salary. Naturally the more years of experience the higher your wage. We broke down Creative Director salaries by experience level and this is what we found.

A Creative Director with less than two years of experience makes approximately 6,110 EUR per month.

While someone with an experience level between two and five years is expected to earn 8,150 EUR per month, 34% more than someone with less than two year's experience.

Moving forward, an experience level between five and ten years lands a salary of 12,100 EUR per month, 48% more than someone with two to five years of experience.

On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Additionally, Creative Director(s) whose expertise span anywhere between ten and fifteen years get a salary equivalent to 14,700 EUR per month, 22% more than someone with five to ten years of experience.

If the experience level is between fifteen and twenty years, then the expected wage is 16,000 EUR per month, 9% more than someone with ten to fifteen years of experience.

Lastly, employees with more than twenty years of professional experience get a salary of 17,300 EUR per month, 8% more than people with fifteen to twenty years of experience.

Creative Director average salary change by experience in Germany

0 - 2 Years
6,110 EUR
2 - 5 Years+34%
8,150 EUR
5 - 10 Years+48%
12,100 EUR
10 - 15 Years+22%
14,700 EUR
15 - 20 Years+9%
16,000 EUR
20+ Years+8%
17,300 EUR
Percentage increase and decrease are relative to the previous value

Typical Salary Progress for Most Careers

Salary Comparison By Experience Level
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Creative Director Salary Comparison By Education

How do education levels affect salaries?

Displayed below is the average salary difference between different Creative Director(s) who have the same experience but different education levels.

Salary comparison by education level monthly Germany Creative Director
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We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down Creative Director salaries by education level in order to make a comparison.

When the education level is High School, the average salary of a Creative Director is 7,490 EUR per month.

While someone with a Certificate or Diploma gets a salary of 8,810 EUR per month, 18% more than someone having a High School degree.

A Bachelor's Degree gets its holder an average salary of 12,800 EUR per month, 45% more than someone with a Certificate or Diploma.

Professionals who hold a Master's Degree are rewarded with an average salary of 16,700 EUR per month, 31% more than someone with Bachelor's Degree.

Creative Director average salary difference by education level in Germany

High School
7,490 EUR
Certificate or Diploma+18%
8,810 EUR
Bachelor's Degree+45%
12,800 EUR
Master's Degree+31%
16,700 EUR
Percentage increase and decrease are relative to the previous value

Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Germany costs anywhere from 59,400 Euro(s) to 178,000 Euro(s) and lasts approximately two years. That is quite an investment.

You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch into a higher paying job. The numbers seem to support the thoery. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.

Typical Salary Difference by Education for Most Careers

Salary Comparison By Education Level
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Creative Director Salary Comparison By Gender

Salary comparison by gender monthly Germany Creative Director
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? Male Creative Director employees in Germany earn 7% more than their female counterparts.

11,300 EUR
12,100 EUR
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Germany for all Careers

Salary comparison by gender monthly Germany
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Creative Director Average Annual Salary Increment Percentage in Germany

How much are annual salary increments in Germany for Creative Director(s)? How often do employees get salary raises?

Creative Director

Creative Director(s) in Germany are likely to observe a salary increase of approximately 11% every 17 months. The national average annual increment for all professions combined is 8% granted to employees every 16 months.

Annual Salary Increment Rate Germany Creative Director
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Germany / All Professions

Annual Salary Increment Rate Germany
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The term 'Annual Salary Increase' usually refers to the increase in 12 calendar month period, but because it is rarely that people get their salaries reviewed exactly on the one year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 ÷ Increase Frequency

The average salary increase in one year (12 months) in Germany is 6%.

Annual Increment Rate By Industry 2019

Information Technology

Listed above are the average annual increase rates for each industry in Germany for the year 2019. Companies within thriving industries tend to provide higher and more frequent raises. Exceptions do exist, but generally speaking, the situation of any company is closely related to the economic situation in the country or region. These figures tend to change frequently.

Worldwide Salary Raises: All Countries and All Jobs

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Creative Director Bonus and Incentive Rates in Germany

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Germany Creative Director
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A Creative Director is considered to be a moderate bonus-based job due to the generally limited involvement in direct revenue generation, with exceptions of course. The people who get the highest bonuses are usually somehow involved in the revenue generation cycle.

39% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 61% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 2% to 7% of their annual salary.

Received Bonus
No Bonus

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.

What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

A graphics designer working for a graphics designing company.

A graphic designer in the marketing department of a hospital.

Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Government vs Private Sector Salary Comparison

Public vs private sector salaries monthly Germany
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Where can you get paid more, working for a private company or for the government? Public sector Creative Director employees in Germany earn 5% more than their private sector counterparts.

Private Sector
11,600 EUR
Public Sector+5%
12,100 EUR
Percentage increase and decrease are relative to the previous value

Creative Director Salary Trend and Forecast in Germany

How are Creative Director salaries changing over time? Listed below is a chart that shows the average salary in recent years.

Salary trends and forecast monthly Germany Creative Director
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Average Salary 2016
10,100 EUR
Average Salary 2017+4%
10,500 EUR
Average Salary 2018+4%
10,900 EUR
Average Salary 2019+4%
11,300 EUR
Percentage increase and decrease are relative to the previous value

Creative Director salaries in Germany are on the rise in the year 2020 based on recent submitted salaries and reports. As displayed in the chart, salaries in 2019 are 4% higher than those of 2018. The trend suggests a slow yet continuous increase in pay in 2021 and future years. These numbers may vary from industry to another.

Creative Director Average Hourly Wage in Germany

67 EUR per hour

The average hourly wage (pay per hour) in Germany is 67 EUR. This means that the average Creative Director in Germany earns approximately 67 EUR for every worked hour.

Hourly Wage = Annual Salary ÷ ( 52 x 5 x 8 )

The hourly wage is the salary paid in one worked hour. Usually jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fix amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

Creative Director VS Other Jobs

Salary Comparison Between Creative Director and Advertising / Grapic Design / Events monthly Germany
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The average salary for Creative Director is 12% more than that of Advertising / Grapic Design / Events. Also, Advertising / Grapic Design / Events salaries are 12% less than those of All Jobs.

Salary comparison with similar jobs

Job TitleAverage Salary
Advertising Account Executive11,700 EUR+0%
Advertising Account Manager8,560 EUR-27%
Advertising Account Planner8,250 EUR-29%
Advertising Coordinator10,600 EUR-9%
Advertising Manager13,900 EUR+19%
Advertising Operations Manager12,300 EUR+5%
Advertising Strategic Planner9,460 EUR-19%
Advertising Team Leader9,860 EUR-16%
Animator7,430 EUR-36%
Art Director10,500 EUR-10%
Artist9,870 EUR-16%
Artworker7,630 EUR-35%
Assistant Art Director9,370 EUR-20%
Audiosual Technician8,020 EUR-31%
Broadcast Administrator11,000 EUR-6%
Catering Sales7,700 EUR-34%
Catering Trainer10,700 EUR-8%
Commercial and Industrial Designer8,380 EUR-28%
Conference Organiser8,480 EUR-27%
Content and Media Production Lead9,990 EUR-15%
CopyWriter8,970 EUR-23%
Creative Designer11,400 EUR-3%
Creative Director11,700 EUR+0%
Designer 6,220 EUR-47%
Desktop Publisher7,350 EUR-37%
Director of Graphic Design11,900 EUR+2%
Events and Promotions Manager12,200 EUR+4%
Exhibit Display Coordinator8,720 EUR-25%
Exhibit Display Manager11,100 EUR-5%
Finisher7,580 EUR-35%
Graphic Artist10,500 EUR-10%
Graphic Designer7,980 EUR-32%
Graphics Design Supervisor9,860 EUR-16%
Imagery Analyst8,230 EUR-30%
Imaging Technologist8,080 EUR-31%
Interaction Designer7,350 EUR-37%
Media Planner9,820 EUR-16%
Media Production Coordinator9,330 EUR-20%
Media Production Manager9,870 EUR-16%
Media Project Manager10,000 EUR-14%
Media Relations Representative11,500 EUR-2%
Media Sales Executive11,800 EUR+1%
Multimedia Specialist8,220 EUR-30%
Photographer7,540 EUR-36%
PPC Campaign Manager10,400 EUR-11%
Print Production Manager10,700 EUR-8%
Product and Brand Manager14,300 EUR+22%
Sales Promotion Manager12,800 EUR+9%
Sketch Artist8,540 EUR-27%
Social Media Executive11,700 EUR+0%
Technical Typist9,490 EUR-19%
User Experience UX Designer9,100 EUR-22%
UX Designer7,750 EUR-34%

Salary Comparison By City

CityAverage Salary
Berlin12,700 EUR
Bremen11,400 EUR
Dortmund10,600 EUR
Dresden10,100 EUR
Dusseldorf11,500 EUR
Essen11,600 EUR
Frankfurt11,700 EUR
Hamburg13,100 EUR
Hannover9,910 EUR
Koln12,600 EUR
Leipzig10,900 EUR
Munchen12,200 EUR
Nurnberg10,200 EUR
Stuttgart11,900 EUR
8000 - 1

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