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Sales Manager Average Salary in Germany 2020

How much money does a Sales Manager make in Germany?


Average Monthly Salary
18,500 EUR
( 222,000 EUR yearly)

LOW
8,510
EUR
AVERAGE
18,500
EUR
HIGH
29,400
EUR

A person working as a Sales Manager in Germany typically earns around 18,500 EUR per month. Salaries range from 8,510 EUR (lowest) to 29,400 EUR (highest).

This is the average monthly salary including housing, transport, and other benefits. Sales Manager salaries vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.

Sales Manager Salary Distribution in Germany

Median and salary distribution monthly Germany Sales Manager
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The median, the maximum, the minimum, and the range

  • Salary Range

    Sales Manager salaries in Germany range from 8,510 EUR per month (minimum salary) to 29,400 EUR per month (maximum salary).

  • Median Salary

    The median salary is 20,000 EUR per month, which means that half (50%) of people working as Sales Manager(s) are earning less than 20,000 EUR while the other half are earning more than 20,000 EUR. The median represents the middle salary value. Generally speaking, you would want to be on the right side of the graph with the group earning more than the median salary.

  • Percentiles

    Closely related to the median are two values: the 25th and the 75th percentiles. Reading from the salary distribution diagram, 25% of Sales Manager(s) are earning less than 12,800 EUR while 75% of them are earning more than 12,800 EUR. Also from the diagram, 75% of Sales Manager(s) are earning less than 26,700 EUR while 25% are earning more than 26,700 EUR.


What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both of the average and the median then you are doing very well. If your salary is lower than both, then many people are earning more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary

Sales Manager Salary Comparison by Years of Experience

How does experience and age affect your pay?

Salary comparison by years of experience monthly Germany Sales Manager
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The experience level is the most important factor in determining the salary. Naturally the more years of experience the higher your wage. We broke down Sales Manager salaries by experience level and this is what we found.

A Sales Manager with less than two years of experience makes approximately 9,650 EUR per month.

While someone with an experience level between two and five years is expected to earn 12,900 EUR per month, 34% more than someone with less than two year's experience.

Moving forward, an experience level between five and ten years lands a salary of 19,100 EUR per month, 48% more than someone with two to five years of experience.

On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Additionally, Sales Manager(s) whose expertise span anywhere between ten and fifteen years get a salary equivalent to 23,200 EUR per month, 22% more than someone with five to ten years of experience.

If the experience level is between fifteen and twenty years, then the expected wage is 25,300 EUR per month, 9% more than someone with ten to fifteen years of experience.

Lastly, employees with more than twenty years of professional experience get a salary of 27,400 EUR per month, 8% more than people with fifteen to twenty years of experience.


Sales Manager average salary change by experience in Germany

0 - 2 Years
9,650 EUR
2 - 5 Years+34%
12,900 EUR
5 - 10 Years+48%
19,100 EUR
10 - 15 Years+22%
23,200 EUR
15 - 20 Years+9%
25,300 EUR
20+ Years+8%
27,400 EUR
Percentage increase and decrease are relative to the previous value

Typical Salary Progress for Most Careers

Salary Comparison By Experience Level
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Sales Manager Salary Comparison By Education

How do education levels affect salaries?

Displayed below is the average salary difference between different Sales Manager(s) who have the same experience but different education levels.

Salary comparison by education level monthly Germany Sales Manager
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We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down Sales Manager salaries by education level in order to make a comparison.

When the education level is High School, the average salary of a Sales Manager is 11,800 EUR per month.

While someone with a Certificate or Diploma gets a salary of 13,900 EUR per month, 18% more than someone having a High School degree.

A Bachelor's Degree gets its holder an average salary of 20,200 EUR per month, 45% more than someone with a Certificate or Diploma.

Professionals who hold a Master's Degree are rewarded with an average salary of 26,500 EUR per month, 31% more than someone with Bachelor's Degree.


Sales Manager average salary difference by education level in Germany

High School
11,800 EUR
Certificate or Diploma+18%
13,900 EUR
Bachelor's Degree+45%
20,200 EUR
Master's Degree+31%
26,500 EUR
Percentage increase and decrease are relative to the previous value

Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Germany costs anywhere from 59,400 Euro(s) to 178,000 Euro(s) and lasts approximately two years. That is quite an investment.

You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch into a higher paying job. The numbers seem to support the thoery. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.


Typical Salary Difference by Education for Most Careers

Salary Comparison By Education Level
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Sales Manager Salary Comparison By Gender

Salary comparison by gender monthly Germany Sales Manager
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? Male Sales Manager employees in Germany earn 7% more than their female counterparts.

Female
17,800 EUR
Male+7%
19,100 EUR
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Germany for all Careers

Salary comparison by gender monthly Germany
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Sales Manager Average Annual Salary Increment Percentage in Germany

How much are annual salary increments in Germany for Sales Manager(s)? How often do employees get salary raises?

Sales Manager

Sales Manager(s) in Germany are likely to observe a salary increase of approximately 12% every 17 months. The national average annual increment for all professions combined is 8% granted to employees every 16 months.

Annual Salary Increment Rate Germany Sales Manager
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Germany / All Professions

Annual Salary Increment Rate Germany
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The term 'Annual Salary Increase' usually refers to the increase in 12 calendar month period, but because it is rarely that people get their salaries reviewed exactly on the one year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 ÷ Increase Frequency

The average salary increase in one year (12 months) in Germany is 6%.

Annual Increment Rate By Industry 2019

Banking
9%
Energy
9%
Information Technology
9%
Healthcare
9%
Travel
9%
Construction
9%
Education
9%

Listed above are the average annual increase rates for each industry in Germany for the year 2019. Companies within thriving industries tend to provide higher and more frequent raises. Exceptions do exist, but generally speaking, the situation of any company is closely related to the economic situation in the country or region. These figures tend to change frequently.


Worldwide Salary Raises: All Countries and All Jobs

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Sales Manager Bonus and Incentive Rates in Germany

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Germany Sales Manager
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A Sales Manager is considered to be a high bonus-based job due to the generally limited involvement in direct revenue generation, with exceptions of course. The people who get the highest bonuses are usually somehow involved in the revenue generation cycle.

12% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 88% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.

Received Bonus
88%
No Bonus
12%

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.


What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

Example:
A graphics designer working for a graphics designing company.

Example:
A graphic designer in the marketing department of a hospital.


Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Government vs Private Sector Salary Comparison

Public vs private sector salaries monthly Germany
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Where can you get paid more, working for a private company or for the government? Public sector Sales Manager employees in Germany earn 5% more than their private sector counterparts.

Private Sector
11,600 EUR
Public Sector+5%
12,100 EUR
Percentage increase and decrease are relative to the previous value

Sales Manager Salary Trend and Forecast in Germany

How are Sales Manager salaries changing over time? Listed below is a chart that shows the average salary in recent years.

Salary trends and forecast monthly Germany Sales Manager
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Average Salary 2016
16,000 EUR
Average Salary 2017+4%
16,600 EUR
Average Salary 2018+4%
17,200 EUR
Average Salary 2019+4%
17,800 EUR
Percentage increase and decrease are relative to the previous value

Sales Manager salaries in Germany are on the rise in the year 2020 based on recent submitted salaries and reports. As displayed in the chart, salaries in 2019 are 4% higher than those of 2018. The trend suggests a slow yet continuous increase in pay in 2021 and future years. These numbers may vary from industry to another.

Sales Manager Average Hourly Wage in Germany


110 EUR per hour

The average hourly wage (pay per hour) in Germany is 110 EUR. This means that the average Sales Manager in Germany earns approximately 110 EUR for every worked hour.


Hourly Wage = Annual Salary ÷ ( 52 x 5 x 8 )

The hourly wage is the salary paid in one worked hour. Usually jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fix amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

Sales Manager VS Other Jobs

Salary Comparison Between Sales Manager and Sales Retail and Wholesale monthly Germany
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The average salary for Sales Manager is 45% more than that of Sales Retail and Wholesale. Also, Sales Retail and Wholesale salaries are 7% more than those of All Jobs.

Salary comparison with similar jobs

Job TitleAverage Salary
Account Officer8,690 EUR-53%
Area Sales Manager17,400 EUR-6%
Assistant Department Manager6,870 EUR-63%
Assistant Retail Store Manager10,100 EUR-45%
Branch Manager13,600 EUR-26%
Cashier6,620 EUR-64%
Cashier Manager10,100 EUR-45%
Depot Manager14,700 EUR-20%
Deputy Sales Manager13,200 EUR-29%
Distribution Director16,000 EUR-13%
Global Wholesale Manager18,900 EUR+2%
Head Cashier9,520 EUR-49%
Head of Retail15,900 EUR-14%
Head Teller10,300 EUR-44%
Inside Sales Executive12,100 EUR-35%
Inside Sales Representative7,870 EUR-57%
Inventory Manager13,100 EUR-29%
Key Account Manager12,400 EUR-33%
Medical Device Sales10,000 EUR-46%
National Customer Solution Specialist15,300 EUR-17%
Parts Salesperson7,130 EUR-61%
Project Development Manager14,400 EUR-22%
Project Manager13,900 EUR-25%
Purchasing and Sales Executive17,500 EUR-5%
Quotation Engineer8,710 EUR-53%
Relationship Manager16,600 EUR-10%
Retail Operations Manager13,700 EUR-26%
Retail Sales Associate10,600 EUR-43%
Retail Store Manager12,400 EUR-33%
Revenue Manager13,800 EUR-25%
Sales Account Manager14,600 EUR-21%
Sales Admin Executive18,100 EUR-2%
Sales Assistant6,680 EUR-64%
Sales Associate7,820 EUR-58%
Sales Consultant8,870 EUR-52%
Sales Coordinator9,210 EUR-50%
Sales Development Representative9,620 EUR-48%
Sales Engineer9,180 EUR-50%
Sales Executive15,500 EUR-16%
Sales Manager18,500 EUR+0%
Sales Officer8,360 EUR-55%
Sales Planning Analyst12,300 EUR-33%
Sales Representative7,550 EUR-59%
Sales Specialist11,300 EUR-39%
Sales Support8,140 EUR-56%
Sales Team Leader11,400 EUR-38%
Sales Trainer10,800 EUR-42%
Securities Sales Agent12,100 EUR-35%
Shipper / Receiver7,350 EUR-60%
Shop Manager12,500 EUR-32%
Store Development Administrator8,870 EUR-52%
Trade Marketing Officer12,000 EUR-35%
Treasury Officer12,200 EUR-34%
Vice President Sales17,500 EUR-5%
Visual Merchandiser8,910 EUR-52%

Salary Comparison By City

CityAverage Salary
Berlin19,600 EUR
Bremen18,000 EUR
Dortmund17,200 EUR
Dresden15,600 EUR
Dusseldorf17,700 EUR
Essen17,500 EUR
Frankfurt18,100 EUR
Hamburg20,700 EUR
Hannover16,100 EUR
Koln19,000 EUR
Leipzig16,400 EUR
Munchen19,800 EUR
Nurnberg16,100 EUR
Stuttgart18,800 EUR
5658 - 10

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