A person working as a Sales Manager in Germany typically earns around 18,500 EUR per month. Salaries range from 8,510 EUR (lowest) to 29,400 EUR (highest).
This is the average monthly salary including housing, transport, and other benefits. Sales Manager salaries vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.
Sales Manager salaries in Germany range from 8,510 EUR per month (minimum salary) to 29,400 EUR per month (maximum salary).
The median salary is 20,000 EUR per month, which means that half (50%) of people working as Sales Manager(s) are earning less than 20,000 EUR while the other half are earning more than 20,000 EUR. The median represents the middle salary value. Generally speaking, you would want to be on the right side of the graph with the group earning more than the median salary.
Closely related to the median are two values: the 25th and the 75th percentiles. Reading from the salary distribution diagram, 25% of Sales Manager(s) are earning less than 12,800 EUR while 75% of them are earning more than 12,800 EUR. Also from the diagram, 75% of Sales Manager(s) are earning less than 26,700 EUR while 25% are earning more than 26,700 EUR.
Both are indicators. If your salary is higher than both of the average and the median then you are doing very well. If your salary is lower than both, then many people are earning more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary
The experience level is the most important factor in determining the salary. Naturally the more years of experience the higher your wage. We broke down Sales Manager salaries by experience level and this is what we found.
A Sales Manager with less than two years of experience makes approximately 9,650 EUR per month.
While someone with an experience level between two and five years is expected to earn 12,900 EUR per month, 34% more than someone with less than two year's experience.
Moving forward, an experience level between five and ten years lands a salary of 19,100 EUR per month, 48% more than someone with two to five years of experience.
Additionally, Sales Manager(s) whose expertise span anywhere between ten and fifteen years get a salary equivalent to 23,200 EUR per month, 22% more than someone with five to ten years of experience.
If the experience level is between fifteen and twenty years, then the expected wage is 25,300 EUR per month, 9% more than someone with ten to fifteen years of experience.
Lastly, employees with more than twenty years of professional experience get a salary of 27,400 EUR per month, 8% more than people with fifteen to twenty years of experience.
|0 - 2 Years|
|2 - 5 Years||+34%|
|5 - 10 Years||+48%|
|10 - 15 Years||+22%|
|15 - 20 Years||+9%|
We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down Sales Manager salaries by education level in order to make a comparison.
When the education level is High School, the average salary of a Sales Manager is 11,800 EUR per month.
While someone with a Certificate or Diploma gets a salary of 13,900 EUR per month, 18% more than someone having a High School degree.
A Bachelor's Degree gets its holder an average salary of 20,200 EUR per month, 45% more than someone with a Certificate or Diploma.
Professionals who hold a Master's Degree are rewarded with an average salary of 26,500 EUR per month, 31% more than someone with Bachelor's Degree.
|Certificate or Diploma||+18%|
A Master's degree program or any post-graduate program in Germany costs anywhere from 59,400 Euro(s) to 178,000 Euro(s) and lasts approximately two years. That is quite an investment.
You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.
Many people pursue higher education as a tactic to switch into a higher paying job. The numbers seem to support the thoery. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.
If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.
Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? Male Sales Manager employees in Germany earn 7% more than their female counterparts.
Sales Manager(s) in Germany are likely to observe a salary increase of approximately 12% every 17 months. The national average annual increment for all professions combined is 8% granted to employees every 16 months.
The term 'Annual Salary Increase' usually refers to the increase in 12 calendar month period, but because it is rarely that people get their salaries reviewed exactly on the one year mark, it is more meaningful to know the frequency and the rate at the time of the increase.
The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 ÷ Increase Frequency
Listed above are the average annual increase rates for each industry in Germany for the year 2019. Companies within thriving industries tend to provide higher and more frequent raises. Exceptions do exist, but generally speaking, the situation of any company is closely related to the economic situation in the country or region. These figures tend to change frequently.
A Sales Manager is considered to be a high bonus-based job due to the generally limited involvement in direct revenue generation, with exceptions of course. The people who get the highest bonuses are usually somehow involved in the revenue generation cycle.
12% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 88% said that they received at least one form of monetary bonus.
Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.
The most standard form of bonus where the employee is awarded based on their exceptional performance.Company Performance Bonuses
Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.Goal-Based Bonuses
Granted upon achieving an important goal or milestone.Holiday / End of Year Bonuses
These types of bonuses are given without a reason and usually resemble an appreciation token.
People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.
The main two types of jobs
|Revenue Generators||Supporting Cast|
Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.
Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.
Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.
Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.
Where can you get paid more, working for a private company or for the government? Public sector Sales Manager employees in Germany earn 5% more than their private sector counterparts.
|Average Salary 2016|
|Average Salary 2017||+4%|
|Average Salary 2018||+4%|
|Average Salary 2019||+4%|
Sales Manager salaries in Germany are on the rise in the year 2020 based on recent submitted salaries and reports. As displayed in the chart, salaries in 2019 are 4% higher than those of 2018. The trend suggests a slow yet continuous increase in pay in 2021 and future years. These numbers may vary from industry to another.
The hourly wage is the salary paid in one worked hour. Usually jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fix amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.
The average salary for Sales Manager is 45% more than that of Sales Retail and Wholesale. Also, Sales Retail and Wholesale salaries are 7% more than those of All Jobs.
|Job Title||Average Salary|
|Account Officer||8,690 EUR||-53%|
|Area Sales Manager||17,400 EUR||-6%|
|Assistant Department Manager||6,870 EUR||-63%|
|Assistant Retail Store Manager||10,100 EUR||-45%|
|Branch Manager||13,600 EUR||-26%|
|Cashier Manager||10,100 EUR||-45%|
|Depot Manager||14,700 EUR||-20%|
|Deputy Sales Manager||13,200 EUR||-29%|
|Distribution Director||16,000 EUR||-13%|
|Global Wholesale Manager||18,900 EUR||+2%|
|Head Cashier||9,520 EUR||-49%|
|Head of Retail||15,900 EUR||-14%|
|Head Teller||10,300 EUR||-44%|
|Inside Sales Executive||12,100 EUR||-35%|
|Inside Sales Representative||7,870 EUR||-57%|
|Inventory Manager||13,100 EUR||-29%|
|Key Account Manager||12,400 EUR||-33%|
|Medical Device Sales||10,000 EUR||-46%|
|National Customer Solution Specialist||15,300 EUR||-17%|
|Parts Salesperson||7,130 EUR||-61%|
|Project Development Manager||14,400 EUR||-22%|
|Project Manager||13,900 EUR||-25%|
|Purchasing and Sales Executive||17,500 EUR||-5%|
|Quotation Engineer||8,710 EUR||-53%|
|Relationship Manager||16,600 EUR||-10%|
|Retail Operations Manager||13,700 EUR||-26%|
|Retail Sales Associate||10,600 EUR||-43%|
|Retail Store Manager||12,400 EUR||-33%|
|Revenue Manager||13,800 EUR||-25%|
|Sales Account Manager||14,600 EUR||-21%|
|Sales Admin Executive||18,100 EUR||-2%|
|Sales Assistant||6,680 EUR||-64%|
|Sales Associate||7,820 EUR||-58%|
|Sales Consultant||8,870 EUR||-52%|
|Sales Coordinator||9,210 EUR||-50%|
|Sales Development Representative||9,620 EUR||-48%|
|Sales Engineer||9,180 EUR||-50%|
|Sales Executive||15,500 EUR||-16%|
|Sales Manager||18,500 EUR||+0%|
|Sales Officer||8,360 EUR||-55%|
|Sales Planning Analyst||12,300 EUR||-33%|
|Sales Representative||7,550 EUR||-59%|
|Sales Specialist||11,300 EUR||-39%|
|Sales Support||8,140 EUR||-56%|
|Sales Team Leader||11,400 EUR||-38%|
|Sales Trainer||10,800 EUR||-42%|
|Securities Sales Agent||12,100 EUR||-35%|
|Shipper / Receiver||7,350 EUR||-60%|
|Shop Manager||12,500 EUR||-32%|
|Store Development Administrator||8,870 EUR||-52%|
|Trade Marketing Officer||12,000 EUR||-35%|
|Treasury Officer||12,200 EUR||-34%|
|Vice President Sales||17,500 EUR||-5%|
|Visual Merchandiser||8,910 EUR||-52%|