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Marketing Average Salaries in Germany 2019

How much money does a person working in Marketing make in Germany?

5,451 EUR per month
Average Monthly Salary
A person working in Marketing in Germany typically earns around 5,451 EUR per month.
This is the average monthly salary including housing, transport, and other benefits.
Salaries differ drasticly between different Marketing jobs. If you are interested in the salary of a particular job, see below for salaries for specific job titles.

Salaries for specific jobs

Job TitleAverage Salary
Account Handler4,140 EUR
Affiliate Manager4,682 EUR
Analytics Specialist4,191 EUR
Assistant Brand Manager4,969 EUR
Assistant Product Manager5,543 EUR
Brand Ambassador6,772 EUR
Brand Manager7,559 EUR
Campaign Specialist4,675 EUR
Chief Marketing Officer 7,664 EUR
Communications Officer3,413 EUR
Content Marketing Strategist4,906 EUR
Creative Marketing Lead4,644 EUR
Creative Writer3,994 EUR
Digital Marketing Manager6,104 EUR
Event Marketing5,677 EUR
Localization Manager5,377 EUR
Market Development Manager6,790 EUR
Market Research Analyst5,254 EUR
Market Research Manager5,599 EUR
Market Segmentation Director6,011 EUR
Marketing Advisor4,380 EUR
Marketing Analyst4,622 EUR
Marketing Assistant3,307 EUR
Marketing Associate3,426 EUR
Marketing Communications Manager5,493 EUR
Marketing Consultant5,937 EUR
Marketing Coordinator3,083 EUR
Marketing Distribution Executive6,428 EUR
Marketing Executive6,856 EUR
Marketing Manager7,806 EUR
Marketing Officer4,058 EUR
Marketing Specialist4,314 EUR
Marketing Writer3,661 EUR
Online Marketing Analyst4,289 EUR
Optimization Manager4,913 EUR
Outbound Sales4,353 EUR
Outreach Coordinator4,019 EUR
Outreach Specialist4,272 EUR
Product Development5,571 EUR
Product Marketing Manager5,903 EUR
Product Researcher3,463 EUR
Product Training Specialist4,131 EUR
Project Manager4,868 EUR
Publications Coordinator3,358 EUR
Research Executive5,338 EUR
Sales and Marketing Assistant3,188 EUR
Sales Management Support3,849 EUR
Search Marketing Strategist6,544 EUR
Social Media Specialist4,389 EUR
Spaceman Analyst3,517 EUR
Sponsorship Consultant4,148 EUR
Team Leader4,680 EUR
Telemarketer3,033 EUR
Trade Marketing Manager6,003 EUR
Trade Marketing Professional4,973 EUR
Web Analytics Manager4,840 EUR
Web Content Manager4,693 EUR

Marketing Jobs Salary Distribution in Germany

Median and salary distribution monthly Germany Marketing

Abount These Figures: Salary Range, Median and Percentiles

The Marketing salaries in Germany range between 3,089 EUR per month (minimum salary) to 8,010 EUR per month (maximum salary).

The median salary is 5,669 EUR per month, which means that half (50%) of people working in Marketing are earning less than 5,669 EUR while the other half are earning more than 5,669 EUR. The median represents the middle salary value. Generally speaking, you would want to be on the right side of the graph with the group earning more than the median salary.

Closely related to the median are two values: the 25th and the 75th percentiles. Reading from the salary distribution diagram, 25% of people working in Marketing are earning less than 3,941 EUR while 75% of them are earning more than 3,941 EUR. Also from the diagram, 75% of people working in Marketing are earning less than 7,387 EUR while 25% are earning more than 7,387 EUR.

What is the difference between the median and the average salary? What should you be looking at?

Both are indicators. If your salary is higher than both of the average and the median then you are doing very well. If your salary is lower than both, then many people are earning more than you and there is plently of room for improvement. If your wage is in between the average and median, then things can be a bit confusing. We have written a guide to explain all the different senarios. How to compare your salary

Marketing Salary Forecast and Trend in Germany

How do Marketing salaries change over time? Listed below is a chart that shows the average salary in recent years.

Salary trends and forecast monthly Germany Marketing
Average Salary 2016    =  
4,887 EUR
Average Salary 2017    +4%  
5,068 EUR
Average Salary 2018    +4%  
5,256 EUR
Average Salary 2019    +4%  
5,451 EUR
Percentage increase and decrease are relative to the previous value
Marketing salaries in Germany are rising in the year 2019 based on recent submitted salaries and reports. As displayed in the chart, salaries in 2019 are 4% higher than those of 2018. The trend suggests a slow yet continous increase in pay in 2020 and future years. These numbers differ slightly from industry to another.

Marketing Hourly Average Wage in Germany

31 EUR per hour
Average Hourly Wage

The average hourly wage (pay per hour) in Germany for Marketing is 31 EUR. This means that the average person in Germany earns approximatly 31 EUR for every worked hour.


Hourly Wage = Annual Salary ÷ ( 52 x 5 x 8 )

The hourly wage is the salary paid in one working hour. Usually jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fix amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and annual vacation allowance. The figures mentioned above are good approximation and they are considered to the be the standard.

Marketing VS Other Jobs

Salary Comparison Between Marketing and Marketing monthly GermanyWe compared Germany salaries for Marketing and All Jobs and we found that Marketing salaries are 17% more than those of All Jobs.

Salary Comparison By City

CityAverage Salary
Berlin6,208 EUR
Bremen5,383 EUR
Dortmund5,258 EUR
Dresden5,068 EUR
Dusseldorf5,707 EUR
Essen5,482 EUR
Frankfurt5,794 EUR
Hamburg6,105 EUR
Hannover4,948 EUR
Koln5,898 EUR
Leipzig5,173 EUR
Munchen6,001 EUR
Nurnberg4,852 EUR
Stuttgart5,581 EUR
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