Marketing Average Salaries in Germany 2023
How much money does a person working in Marketing make in Germany?
LOW
1,980
EUR AVERAGE
4,270
EUR HIGH
7,090
EUR
A person working in Marketing in Germany typically earns around 4,270 EUR per month. Salaries range from 1,980 EUR (lowest average) to 7,090 EUR (highest average, actual maximum salary is higher).
This is the average monthly salary including housing, transport, and other benefits. Salaries vary drastically between different Marketing careers. If you are interested in the salary of a particular job, see below for salaries for specific job titles.
Salaries for specific jobs
| Job Title | Average Salary |
| Account Handler | 3,050 EUR |
| Affiliate Manager | 3,870 EUR |
| Analytics Specialist | 3,060 EUR |
| Assistant Brand Manager | 4,100 EUR |
| Assistant Product Manager | 4,580 EUR |
| Brand Ambassador | 5,590 EUR |
| Brand Manager | 6,240 EUR |
| Campaign Specialist | 3,860 EUR |
| Chief Marketing Officer | 6,650 EUR |
| Communications Officer | 1,900 EUR |
| Content Marketing Strategist | 4,050 EUR |
| Creative Marketing Lead | 3,840 EUR |
| Creative Writer | 2,580 EUR |
| Digital Marketing Manager | 5,040 EUR |
| Event Marketing | 4,690 EUR |
| Localization Manager | 4,440 EUR |
| Market Development Manager | 5,420 EUR |
| Market Research Analyst | 4,340 EUR |
| Market Research Manager | 4,620 EUR |
| Market Segmentation Director | 4,960 EUR |
| Marketing Advisor | 3,620 EUR |
| Marketing Analyst | 3,820 EUR |
| Marketing Assistant | 2,060 EUR |
| Marketing Associate | 2,020 EUR |
| Marketing Communications Manager | 4,540 EUR |
| Marketing Consultant | 4,900 EUR |
| Marketing Coordinator | 2,000 EUR |
| Marketing Distribution Executive | 5,310 EUR |
| Marketing Executive | 5,470 EUR |
| Marketing Manager | 6,880 EUR |
| Marketing Officer | 2,270 EUR |
| Marketing Specialist | 3,260 EUR |
| Marketing Writer | 2,510 EUR |
| Online Marketing Analyst | 3,540 EUR |
| Optimization Manager | 4,060 EUR |
| Outbound Sales | 3,080 EUR |
| Outreach Coordinator | 2,770 EUR |
| Outreach Specialist | 3,530 EUR |
| Product Development | 4,600 EUR |
| Product Marketing Manager | 4,880 EUR |
| Product Researcher | 2,530 EUR |
| Product Training Specialist | 3,210 EUR |
| Project Manager | 4,020 EUR |
| Publications Coordinator | 2,250 EUR |
| Research Executive | 4,410 EUR |
| Sales and Marketing Assistant | 2,020 EUR |
| Sales Management Support | 2,330 EUR |
| Search Marketing Strategist | 5,340 EUR |
| Social Media Specialist | 3,630 EUR |
| Spaceman Analyst | 1,960 EUR |
| Sponsorship Consultant | 3,440 EUR |
| Team Leader | 3,870 EUR |
| Telemarketer | 1,950 EUR |
| Trade Marketing Manager | 5,000 EUR |
| Trade Marketing Professional | 4,110 EUR |
| Web Analytics Manager | 4,000 EUR |
| Web Content Manager | 3,880 EUR |
Marketing Jobs Salary Distribution in Germany
The median, the maximum, the minimum, and the range
Salary Range
Marketing salaries in Germany range from 1,980 EUR per month (minimum average salary) to 7,090 EUR per month (maximum average salary, actual maximum is higher).
Median Salary
The median salary is 4,620 EUR per month, which means that half (50%) of people working in Marketing are earning less than 4,620 EUR while the other half are earning more than 4,620 EUR. The median represents the middle salary value. Generally speaking, you would want to be on the right side of the graph with the group earning more than the median salary.
Percentiles
Closely related to the median are two values: the 25th and the 75th percentiles. Reading from the salary distribution diagram, 25% of people working in Marketing are earning less than 2,970 EUR while 75% of them are earning more than 2,970 EUR. Also from the diagram, 75% of people working in Marketing are earning less than 6,320 EUR while 25% are earning more than 6,320 EUR.
What is the difference between the median and the average salary?
Both are indicators. If your salary is higher than both of the average and the median then you are doing very well. If your salary is lower than both, then many people are earning more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary
Salary Comparison by Years of Experience
How does a person's salary progress over time?
The experience level is the most important factor in determining the salary. Naturally the more years of experience the higher the wage.
Generally speaking, employees having experience from two to five years earn on average 32% more than freshers and juniors across all industries and disciplines.
Professionals with experience of more than five years tend to earn on average 36% more than those with five years or less of work experience.
As you hit the ten years mark, the salary increases by 21% and an additional 14% for those who have crossed the 15 years mark.
Those figures are presented as guidelines only. The numbers become more significant if you consider one job title at a time.
Salary Comparison By Education
How does the education level affect your salary?
It is well known that higher education equals a bigger salary, but how much more money can a degree add to your income? We compared the salaries of professionals at the same level but with different college degrees levels across many jobs, below are our findings.
Workers with a certificate or diploma earn on average 17% more than their peers who only reached the high school level.
Employees who earned a Bachelor's Degree earn 24% more than those who only managed to attain a cerificate or diploma.
Professionals who attained a Master's Degree are awarded salaries that are 29% more than those with a Bachelor's Degree.
Finally, PhD holders earn 23% more than Master's Degree holders on average while doing the same job.
Is a Master's degree or an MBA worth it? Should you pursue higher education?
A Master's degree program or any post-graduate program in Germany costs anywhere from 19,100 Euro(s) to 57,200 Euro(s) and lasts approximately two years. That is quite an investment.
You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.
Many people pursue higher education as a tactic to switch into a higher paying job. The numbers seem to support this tactic. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.
The decision really depends on your situation and experience among many other factors. Putting all variables aside, if you can afford the costs of higher education then the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.
Marketing Salary Comparison By Gender
Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? Male employees in Germany who work in Marketing earn 6% more than their female counterparts on average.
| Male | 4,400 EUR | |
| Female | -6% | 4,150 EUR |
Salary Comparison By Gender in Germany for all Careers
Marketing Average Annual Salary Increment Percentage in Germany
How much are annual salary increments in Germany for Marketing professionals? How often do employees get salary raises?
Marketing
Marketing professionals in Germany are likely to observe a salary increase of approximately 10% every 14 months. The national average annual increment for all professions combined is 8% granted to employees every 16 months.
Germany / All Professions
The term 'Annual Salary Increase' usually refers to the increase in 12 calendar month period, but because it is rarely that people get their salaries reviewed exactly on the one year mark, it is more meaningful to know the frequency and the rate at the time of the increase.
How to calculate the salary increment percentage?
The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 ÷ Increase Frequency
Annual Increment Rate By Industry 2022
| Banking | 9% | |
| Energy | 9% | |
| Information Technology | 9% | |
| Healthcare | 9% | |
| Travel | 9% | |
| Construction | 9% | |
| Education | 9% |
Listed above are the average annual increase rates for each industry in Germany for the year 2022. Companies within thriving industries tend to provide higher and more frequent raises. Exceptions do exist, but generally speaking, the situation of any company is closely related to the economic situation in the country or region. These figures tend to change frequently.
Worldwide Salary Raises: All Countries and All Jobs
Marketing Bonus and Incentive Rates in Germany
How much and how often are bonuses being awarded?
Share This Chart Tweet Get Chart Linkhttp://www.salaryexplorer.com/charts/germany/marketing/annual-salary-bonus-rate-germany-marketing.jpg
Marketing is considered to be a high bonus-based field due to the generally limited involvement in direct revenue generation, with exceptions of course. The people who get the highest bonuses are usually somehow involved in the revenue generation cycle.
16% of surveyed staff in Marketing reported that they haven't received any bonuses or incentives in the previous year while 84% said that they received at least one form of monetary bonus.
Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.
| Received Bonus | 84% | |
| No Bonus | 16% |
Types of Bonuses Considered
Individual Performance-Based BonusesThe most standard form of bonus where the employee is awarded based on their exceptional performance.
Company Performance BonusesOccasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.
Goal-Based BonusesGranted upon achieving an important goal or milestone.
Holiday / End of Year BonusesThese types of bonuses are given without a reason and usually resemble an appreciation token.
Bonuses Are Not Commissions!
People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.
What makes a position worthy of good bonuses and a high salary?
The main two types of jobs | |
| Revenue Generators | Supporting Cast |
Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business. | Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations. |
Example: | Example: |
Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.
Bonus Comparison by Seniority Level
Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.
Marketing Hourly Average Wage in Germany
25 EUR per hourThe average hourly wage (pay per hour) in Germany is 25 EUR. This means that the average person in Germany earns approximately 25 EUR for every worked hour.
The hourly wage is the salary paid in one worked hour. Usually jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fix amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.
Marketing VS Other Jobs
The average salary for Marketing is 12% more than that of All Jobs.
Salary Comparison By City
| City | Average Salary |
| Berlin | 4,870 EUR |
| Bremen | 4,220 EUR |
| Dortmund | 4,120 EUR |
| Dresden | 3,970 EUR |
| Dusseldorf | 4,470 EUR |
| Essen | 4,300 EUR |
| Frankfurt | 4,540 EUR |
| Hamburg | 4,790 EUR |
| Hannover | 3,880 EUR |
| Koln | 4,620 EUR |
| Leipzig | 4,060 EUR |
| Munchen | 4,710 EUR |
| Nurnberg | 3,800 EUR |
| Stuttgart | 4,380 EUR |
Government vs Private Sector Salary Comparison
Where can you get paid more, working for a private company or for the government? Public sector employees in Germany earn 5% more than their private sector counterparts on average across all sectors.
| Private Sector | 3,720 EUR | |
| Public Sector | +5% | 3,900 EUR |
