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Marketing Average Salaries in Germany 2020

How much money does a person working in Marketing make in Germany?


Average Monthly Salary
4,420 EUR
( 53,000 EUR yearly)

LOW
1,980
EUR
AVERAGE
4,420
EUR
HIGH
7,090
EUR

A person working in Marketing in Germany typically earns around 4,420 EUR per month. Salaries range from 1,980 EUR (lowest average) to 7,090 EUR (highest average, actual maximum salary is higher).

This is the average monthly salary including housing, transport, and other benefits. Salaries vary drastically between different Marketing careers. If you are interested in the salary of a particular job, see below for salaries for specific job titles.

Salaries for specific jobs

Job TitleAverage Salary
Account Handler3,050 EUR
Affiliate Manager3,870 EUR
Analytics Specialist3,060 EUR
Assistant Brand Manager4,100 EUR
Assistant Product Manager4,580 EUR
Brand Ambassador5,590 EUR
Brand Manager6,240 EUR
Campaign Specialist3,860 EUR
Chief Marketing Officer 6,650 EUR
Communications Officer1,900 EUR
Content Marketing Strategist4,050 EUR
Creative Marketing Lead3,840 EUR
Creative Writer2,580 EUR
Digital Marketing Manager5,040 EUR
Event Marketing4,690 EUR
Localization Manager4,440 EUR
Market Development Manager5,420 EUR
Market Research Analyst4,340 EUR
Market Research Manager4,620 EUR
Market Segmentation Director4,960 EUR
Marketing Advisor3,620 EUR
Marketing Analyst3,820 EUR
Marketing Assistant2,060 EUR
Marketing Associate2,020 EUR
Marketing Communications Manager4,540 EUR
Marketing Consultant4,900 EUR
Marketing Coordinator2,000 EUR
Marketing Distribution Executive5,310 EUR
Marketing Executive5,470 EUR
Marketing Manager6,880 EUR
Marketing Officer2,270 EUR
Marketing Specialist3,260 EUR
Marketing Writer2,510 EUR
Online Marketing Analyst3,540 EUR
Optimization Manager4,060 EUR
Outbound Sales3,080 EUR
Outreach Coordinator2,770 EUR
Outreach Specialist3,530 EUR
Product Development4,600 EUR
Product Marketing Manager4,880 EUR
Product Researcher2,530 EUR
Product Training Specialist3,210 EUR
Project Manager4,020 EUR
Publications Coordinator2,250 EUR
Research Executive4,410 EUR
Sales and Marketing Assistant2,020 EUR
Sales Management Support2,330 EUR
Search Marketing Strategist5,340 EUR
Social Media Specialist3,630 EUR
Spaceman Analyst1,960 EUR
Sponsorship Consultant3,440 EUR
Team Leader3,870 EUR
Telemarketer1,950 EUR
Trade Marketing Manager5,000 EUR
Trade Marketing Professional4,110 EUR
Web Analytics Manager4,000 EUR
Web Content Manager3,880 EUR

Marketing Jobs Salary Distribution in Germany

Median and salary distribution monthly Germany Marketing
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The median, the maximum, the minimum, and the range

  • Salary Range

    Marketing salaries in Germany range from 1,980 EUR per month (minimum average salary) to 7,090 EUR per month (maximum average salary, actual maximum is higher).

  • Median Salary

    The median salary is 4,770 EUR per month, which means that half (50%) of people working in Marketing are earning less than 4,770 EUR while the other half are earning more than 4,770 EUR. The median represents the middle salary value. Generally speaking, you would want to be on the right side of the graph with the group earning more than the median salary.

  • Percentiles

    Closely related to the median are two values: the 25th and the 75th percentiles. Reading from the salary distribution diagram, 25% of people working in Marketing are earning less than 3,040 EUR while 75% of them are earning more than 3,040 EUR. Also from the diagram, 75% of people working in Marketing are earning less than 6,400 EUR while 25% are earning more than 6,400 EUR.


What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both of the average and the median then you are doing very well. If your salary is lower than both, then many people are earning more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary

Salary Comparison by Years of Experience

How does a person's salary progress over time?

Salary Comparison By Experience Level
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The experience level is the most important factor in determining the salary. Naturally the more years of experience the higher the wage.

Generally speaking, employees having experience from two to five years earn on average 32% more than freshers and juniors across all industries and disciplines.

Professionals with experience of more than five years tend to earn on average 36% more than those with five years or less of work experience.


Change in salary based on experience varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of many different jobs. To view accurate figures, choose a specific job title.

As you hit the ten years mark, the salary increases by 21% and an additional 14% for those who have crossed the 15 years mark.

Those figures are presented as guidelines only. The numbers become more significant if you consider one job title at a time.

On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Salary Comparison By Education

How does the education level affect your salary?

Salary Comparison By Education
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It is well known that higher education equals a bigger salary, but how much more money can a degree add to your income? We compared the salaries of professionals at the same level but with different college degrees levels across many jobs, below are our findings.


Change in salary based on education varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of multiple jobs. To view accurate figures, choose a specific job title.

Workers with a certificate or diploma earn on average 17% more than their peers who only reached the high school level.

Employees who earned a Bachelor's Degree earn 24% more than those who only managed to attain a cerificate or diploma.

Professionals who attained a Master's Degree are awarded salaries that are 29% more than those with a Bachelor's Degree.

Finally, PhD holders earn 23% more than Master's Degree holders on average while doing the same job.


Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Germany costs anywhere from 19,100 Euro(s) to 57,200 Euro(s) and lasts approximately two years. That is quite an investment.

You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch into a higher paying job. The numbers seem to support this tactic. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

The decision really depends on your situation and experience among many other factors. Putting all variables aside, if you can afford the costs of higher education then the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.

Marketing Salary Comparison By Gender

Salary comparison by gender monthly Germany Marketing
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? Male employees in Germany who work in Marketing earn 7% more than their female counterparts on average.

Female
4,260 EUR
Male+7%
4,570 EUR
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Germany for all Careers

Salary comparison by gender monthly Germany
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Marketing Average Annual Salary Increment Percentage in Germany

How much are annual salary increments in Germany for Marketing professionals? How often do employees get salary raises?

Marketing

Marketing professionals in Germany are likely to observe a salary increase of approximately 10% every 14 months. The national average annual increment for all professions combined is 8% granted to employees every 16 months.

Annual Salary Increment Rate Germany Marketing
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Germany / All Professions

The term 'Annual Salary Increase' usually refers to the increase in 12 calendar month period, but because it is rarely that people get their salaries reviewed exactly on the one year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 ÷ Increase Frequency

The average salary increase in one year (12 months) in Germany is 6%.

Annual Increment Rate By Industry 2019

Banking
9%
Energy
9%
Information Technology
9%
Healthcare
9%
Travel
9%
Construction
9%
Education
9%

Listed above are the average annual increase rates for each industry in Germany for the year 2019. Companies within thriving industries tend to provide higher and more frequent raises. Exceptions do exist, but generally speaking, the situation of any company is closely related to the economic situation in the country or region. These figures tend to change frequently.


Worldwide Salary Raises: All Countries and All Jobs

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Marketing Bonus and Incentive Rates in Germany

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Germany Marketing
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Marketing is considered to be a high bonus-based field due to the generally limited involvement in direct revenue generation, with exceptions of course. The people who get the highest bonuses are usually somehow involved in the revenue generation cycle.

16% of surveyed staff in Marketing reported that they haven't received any bonuses or incentives in the previous year while 84% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.

Received Bonus
84%
No Bonus
16%

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.


What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

Example:
A graphics designer working for a graphics designing company.

Example:
A graphic designer in the marketing department of a hospital.


Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Government vs Private Sector Salary Comparison

Public vs private sector salaries monthly Germany
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Where can you get paid more, working for a private company or for the government? Public sector employees in Germany earn 5% more than their private sector counterparts on average across all sectors.

Private Sector
3,730 EUR
Public Sector+5%
3,900 EUR
Percentage increase and decrease are relative to the previous value

Marketing Hourly Average Wage in Germany


25 EUR per hour

The average hourly wage (pay per hour) in Germany is 25 EUR. This means that the average person in Germany earns approximately 25 EUR for every worked hour.


Hourly Wage = Annual Salary ÷ ( 52 x 5 x 8 )

The hourly wage is the salary paid in one worked hour. Usually jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fix amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

Marketing VS Other Jobs

Salary Comparison Between Marketing and Marketing monthly Germany
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The average salary for Marketing is 16% more than that of All Jobs.

Salary Comparison By City

CityAverage Salary
Berlin5,030 EUR
Bremen4,360 EUR
Dortmund4,260 EUR
Dresden4,110 EUR
Dusseldorf4,630 EUR
Essen4,440 EUR
Frankfurt4,700 EUR
Hamburg4,950 EUR
Hannover4,010 EUR
Koln4,780 EUR
Leipzig4,190 EUR
Munchen4,860 EUR
Nurnberg3,930 EUR
Stuttgart4,520 EUR
4537 - 126

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