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Marketing Manager Average Salary in Germany 2024

How much money does a person working as Marketing Manager make in Germany?


Average Monthly Salary
6,880 EUR
( 82,500 EUR yearly)

LOW
3,160
EUR
AVERAGE
6,880
EUR
HIGH
10,900
EUR
All salary figures displayed here are per month except when noted otherwise.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

A person working as Marketing Manager in Germany typically earns around 6,880 EUR. Salaries range from 3,160 EUR (lowest) to 10,900 EUR (highest).


Salary Variance

This is the average salary including housing, transport, and other benefits. Marketing Manager salaries in Germany vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.



Marketing Manager Pay Scale and Salaries in Germany

Median and salary distribution Germany Marketing Manager monthly
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Salary Structure and Pay Scale Comparison

5% of people earn
6,520 EUR or more
10% of people earn
5,720 to 6,520 EUR
20% of people earn
3,940 EUR or less
65% of people earn
3,940 to 5,720 EUR
Minimum Salary
3,160 EUR
Median
6,570 EUR
Maximum
10,900 EUR




Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

All salary figures displayed here are per month except when noted otherwise.
  • Salary Range, Minimum Wage, and Starting Salary

    Salaries for the position Marketing Manager in Germany range from 3,160 EUR (starting salary) to 10,900 EUR (maximum salary). It should be noted that the given figure is not the legally mandated minimum wage; rather, it represents the lowest figure reported in a salary survey that included thousands of participants and professionals from all regions of the country.

  • Median Salary

    With a median salary of 6,570 EUR, half of the professionals who work as Marketing Manager in Germany earn less than this amount, and the other half earn more. The median salary denotes the middle value of salaries. Ideally, you would want to belong to the group earning more than the median salary, located on the right side of the salary distribution graph.

  • Percentiles and Salary Scale

    The median is closely associated with two other values known as the 25th and 75th percentiles. By examining the salary distribution chart, it can be determined that 25% of professionals employed as Marketing Manager in Germany earn less than 5,300 EUR, while 75% earn more. Similarly, the chart shows that 75% earn less than 7,570 EUR while 25% earn more.

  • Pay Scale Structure

    To provide a better understanding of expected salaries, we categorized the frequently occurring salaries into different ranges. This approach provides a more precise representation of salary distribution for the job title Marketing Manager in Germany compared to simply calculating the average. The majority of reported salaries, approximately 65%, fall within the range of 3,940 EUR to 5,720 EUR. About 20% of salaries are below the 3,940 EUR mark, while 10% fall within the range of 5,720 EUR to 6,520 EUR. Only 5% of individuals have salaries exceeding 6,520 EUR.

Salary Comparison by Years of Experience / Marketing Manager / Germany

How do experience and age affect pay?

0 - 2 Years
3,590 EUR
2 - 5 Years+34%
4,800 EUR
5 - 10 Years+48%
7,090 EUR
10 - 15 Years+22%
8,640 EUR
15 - 20 Years+9%
9,420 EUR
20+ Years+8%
10,200 EUR
Percentage increase and decrease are relative to the previous value
Salary comparison by years of experience monthly Germany Marketing Manager
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The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage. We broke down salaries by experience level for people working as Marketing Manager and this is what we found.


All salary figures displayed here are per month except when noted otherwise.

Employees with less than two years of experience earn approximately 3,590 EUR.

While someone with an experience level between two and five years is expected to earn 4,800 EUR, 34% more than someone with less than two year's experience.

Moving forward, an experience level between five and ten years lands a salary of 7,090 EUR, 48% more than someone with two to five years of experience.

Additionally, professionals whose expertise span anywhere between ten and fifteen years get a salary equivalent to 8,640 EUR, 22% more than someone with five to ten years of experience.

If the experience level is between fifteen and twenty years, then the expected wage is 9,420 EUR, 9% more than someone with ten to fifteen years of experience.

Lastly, employees with more than twenty years of professional experience get a salary of 10,200 EUR, 8% more than people with fifteen to twenty years of experience.

On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Typical Salary Progress for Most Careers

Salary Comparison By Experience Level
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Salary Comparison By Education / Marketing Manager / Germany

How do education levels affect salaries?

Displayed below is the average salary variance between different education levels of professionals working as Marketing Manager.

Certificate or Diploma
4,100 EUR
Bachelor's Degree+57%
6,430 EUR
Master's Degree+68%
10,800 EUR
Percentage increase and decrease are relative to the previous value
Salary comparison by education level monthly Germany Marketing Manager
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We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down salaries by education level for the position Marketing Manager in order to make a comparison.


Level 1: Certificate or Diploma

Employees at this education level have an average salary of 4,100 EUR.


Level 2: Bachelor's Degree

At this level, the average salary becomes 6,430 EUR, 57% more than the previous level.


Level 3: Master's Degree

At this level, the average salary becomes 10,800 EUR, 68% more than the previous level.



Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Germany costs anywhere from 19,100 EUR to 57,400 EUR and lasts approximately two years. That is quite an investment.

You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support the theory. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.


Typical Salary Difference by Education for Most Careers

Salary Comparison By Education Level
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Salary and Compensation Comparison By Gender / Marketing Manager / Germany

Salary comparison by gender Germany Marketing Manager monthly
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? For the people who work as Marketing Manager in Germany, the average difference between the salary of male and female employees is 6%.

Male
7,080 EUR
Female-6%
6,680 EUR
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Germany for all Careers

Salary comparison by gender monthly Germany
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Average Annual Salary Increment Percentage / Marketing Manager / Germany

How much are annual salary increments in Germany for individuals working as Marketing Manager? How often do employees get salary raises?

Individuals working as Marketing Manager in Germany are likely to observe a salary increase of approximately 13% every 17 months. The national average annual increment for all professions combined is 8% granted to employees every 16 months.

Annual Salary Increment Rate Germany Marketing Manager
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Germany / All Professions

Annual Salary Increment Rate Germany
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The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency

The average salary increase in one year (12 months) in Germany is 6%.

Worldwide Salary Raises: All Countries and All Jobs

World Average Annual Salary Increment
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Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.



Bonus and Incentive Rates / Marketing Manager / Germany

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Germany Marketing Manager
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12% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 88% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.

Received Bonus
88%
No Bonus
12%

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus, where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.


What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

Example:
A graphics designer working for a graphics designing company.

Example:
A graphic designer in the marketing department of a hospital.


Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Average Hourly Wage / Marketing Manager / Germany


40 EUR per hour

The average hourly wage (pay per hour) for individuals working as Marketing Manager in Germany is 40 EUR.This is the rate they get paid for every worked hour.


Hourly Wage = Annual Salary / ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for people working as Marketing Manager in Germany is 18 EUR. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Salary comparison with similar jobs

Job TitleAverage Salary
Marketing-100%
Account Handler3,050 EUR-56%
Affiliate Manager3,870 EUR-44%
Affiliate Marketing Manager5,740 EUR-17%
Affiliate Marketing Specialist3,660 EUR-47%
Analytics Specialist3,060 EUR-56%
Assistant Brand Manager4,100 EUR-40%
Assistant Product Manager4,580 EUR-33%
Associate Marketing Manager4,790 EUR-30%
Associate Product Manager4,810 EUR-30%
Blockchain Marketing Specialist4,060 EUR-41%
Brand Ambassador5,590 EUR-19%
Brand Director6,890 EUR+0%
Brand Executive5,950 EUR-13%
Brand Manager6,240 EUR-9%
Business Analytics Specialist3,040 EUR-56%
Business Channel Manager4,140 EUR-40%
Business Intelligence Team Leader4,380 EUR-36%
Campaign Specialist3,860 EUR-44%
Chief Content Officer4,740 EUR-31%
Chief Digital Marketing Officer6,150 EUR-11%
Chief Marketing Officer 6,650 EUR-3%
Chief Product Officer5,890 EUR-14%
Communications Officer1,900 EUR-72%
Content Manager3,470 EUR-50%
Content Marketing Strategist4,050 EUR-41%
Copy Editer2,460 EUR-64%
Copy Writer2,410 EUR-65%
Creative Marketing Lead3,840 EUR-44%
Creative Writer2,580 EUR-62%
Digital Marketer3,680 EUR-46%
Digital Marketing Manager5,040 EUR-27%
Digital Marketing Specialist3,670 EUR-47%
Digital Marketing Strategist 4,850 EUR-29%
Digital Media Specialist4,370 EUR-36%
Director of Marketing6,760 EUR-2%
Director of Research4,930 EUR-28%
Email Marketing Specialist3,350 EUR-51%
eMarketing Manager5,220 EUR-24%
Event Marketing4,690 EUR-32%
Experiential Marketing Manager5,710 EUR-17%
Gamification Marketer2,960 EUR-57%
Head of Executive Search5,420 EUR-21%
Internet Marketer3,440 EUR-50%
Key Affiliate Manager4,660 EUR-32%
Localization Manager4,440 EUR-35%
Market Development Executive5,010 EUR-27%
Market Development Manager5,420 EUR-21%
Market Research Analyst4,340 EUR-37%
Market Research Manager4,630 EUR-33%
Market Segmentation Director4,970 EUR-28%
Marketing Account Supervisor3,920 EUR-43%
Marketing Administrator3,370 EUR-51%
Marketing Advisor3,620 EUR-47%
Marketing Analyst3,820 EUR-44%
Marketing and Communications Officer2,310 EUR-66%
Marketing and Sales Head6,480 EUR-6%
Marketing Assistant2,060 EUR-70%
Marketing Associate2,020 EUR-71%
Marketing Automation Specialist4,180 EUR-39%
Marketing Communications Manager4,540 EUR-34%
Marketing Consultant4,900 EUR-29%
Marketing Coordinator2,000 EUR-71%
Marketing Data Analyst3,780 EUR-45%
Marketing Director6,280 EUR-9%
Marketing Distribution Executive5,310 EUR-23%
Marketing Executive5,470 EUR-20%
Marketing Manager6,880 EUR+0%
Marketing Officer2,270 EUR-67%
Marketing Segment Manager4,750 EUR-31%
Marketing Specialist3,260 EUR-53%
Marketing Supervisor3,850 EUR-44%
Marketing Vice President5,060 EUR-26%
Marketing Writer2,510 EUR-64%
Mobile Marketing Specialist4,240 EUR-38%
Online Marketing Analyst3,540 EUR-49%
Online Marketing Manager4,320 EUR-37%
Optimization Manager4,060 EUR-41%
Outbound Sales3,080 EUR-55%
Outreach Coordinator2,770 EUR-60%
Outreach Specialist3,530 EUR-49%
Podcast Specialist3,620 EUR-47%
Product Development4,600 EUR-33%
Product Manager5,130 EUR-25%
Product Marketing Engineer2,860 EUR-58%
Product Marketing Executive4,820 EUR-30%
Product Marketing Manager4,880 EUR-29%
Product Researcher2,530 EUR-63%
Product Strategist3,980 EUR-42%
Product Strategy Researcher3,680 EUR-46%
Product Training Specialist3,210 EUR-53%
Project Manager4,020 EUR-42%
Publications Coordinator2,260 EUR-67%
Research Executive4,410 EUR-36%
Sales and Marketing Assistant2,020 EUR-71%
Sales and Marketing Coordinator2,250 EUR-67%
Sales and Marketing Director6,480 EUR-6%
Sales Director6,250 EUR-9%
Sales Management Support2,330 EUR-66%
Sales Manager6,000 EUR-13%
Search Marketing Strategist5,340 EUR-22%
Social Media Administrator3,490 EUR-49%
Social Media Specialist3,630 EUR-47%
Spaceman Analyst1,960 EUR-71%
Sponsorship Consultant3,440 EUR-50%
Team Leader3,870 EUR-44%
Telemarketer1,950 EUR-72%
TikTok marketer4,370 EUR-36%
Trade Marketing Executive4,790 EUR-30%
Trade Marketing Manager5,000 EUR-27%
Trade Marketing Professional4,110 EUR-40%
Trade Marketing Specialist3,000 EUR-56%
Video Marketing Specialist4,580 EUR-33%
Web Analytics Manager4,000 EUR-42%
Web Content Manager3,880 EUR-44%
Webinar Marketing Specialist3,930 EUR-43%

Salary Comparison By City

CityAverage Salary
Berlin7,600 EUR
Dortmund6,350 EUR
Frankfurt7,260 EUR
Hamburg7,700 EUR
Munchen7,070 EUR
Stuttgart6,530 EUR

Government vs Private Sector Salary Comparison

Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Germany is 5% on average across all career fields.

Private Sector
3,740 EUR
Public Sector+5%
3,910 EUR
Percentage increase and decrease are relative to the previous value

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary for the job title Marketing Manager in Germany?

A good and competitive compensation would range anywhere between 6,570 EUR and 7,570 EUR. This is a very rough estimate. Experience and education play a very huge part in the final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

Base / Basic Salary

The base salary for a careers like Marketing Manager in Germany ranges from 3,160 EUR to 5,300 EUR. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.


What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary


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