Advertising / Grapic Design / Events Average Salaries in Ghana 2023
How much money does a person working in Advertising / Grapic Design / Events make in Ghana?
LOW
2,260
GHS AVERAGE
4,780
GHS HIGH
8,670
GHS
A person working in Advertising / Grapic Design / Events in Ghana typically earns around 4,780 GHS per month. Salaries range from 2,260 GHS (lowest average) to 8,670 GHS (highest average, actual maximum salary is higher).
This is the average monthly salary including housing, transport, and other benefits. Salaries vary drastically between different Advertising / Grapic Design / Events careers. If you are interested in the salary of a particular job, see below for salaries for specific job titles.
Salaries for specific jobs
| Job Title | Average Salary |
| Advertising Account Executive | 5,240 GHS |
| Advertising Account Manager | 5,990 GHS |
| Advertising Account Planner | 2,880 GHS |
| Advertising Coordinator | 3,740 GHS |
| Advertising Manager | 8,200 GHS |
| Advertising Operations Manager | 7,810 GHS |
| Advertising Strategic Planner | 5,430 GHS |
| Advertising Team Leader | 4,400 GHS |
| Animator | 3,550 GHS |
| Art Director | 4,790 GHS |
| Artist | 4,180 GHS |
| Artworker | 2,940 GHS |
| Assistant Art Director | 3,710 GHS |
| Audiosual Technician | 2,910 GHS |
| Broadcast Administrator | 5,140 GHS |
| Catering Sales | 3,180 GHS |
| Catering Trainer | 3,630 GHS |
| Commercial and Industrial Designer | 2,890 GHS |
| Conference Organiser | 3,610 GHS |
| Content and Media Production Lead | 5,570 GHS |
| CopyWriter | 3,240 GHS |
| Creative Designer | 3,810 GHS |
| Creative Director | 4,670 GHS |
| Designer | 2,730 GHS |
| Desktop Publisher | 2,320 GHS |
| Director of Graphic Design | 4,370 GHS |
| Events and Promotions Manager | 8,150 GHS |
| Exhibit Display Coordinator | 3,780 GHS |
| Exhibit Display Manager | 4,950 GHS |
| Finisher | 2,490 GHS |
| Graphic Artist | 3,140 GHS |
| Graphic Designer | 3,000 GHS |
| Graphics Design Supervisor | 4,280 GHS |
| Imagery Analyst | 2,750 GHS |
| Imaging Technologist | 2,980 GHS |
| Interaction Designer | 2,540 GHS |
| Media Planner | 3,860 GHS |
| Media Production Coordinator | 3,610 GHS |
| Media Production Manager | 6,380 GHS |
| Media Project Manager | 6,810 GHS |
| Media Relations Representative | 5,370 GHS |
| Media Sales Executive | 6,080 GHS |
| Multimedia Specialist | 2,980 GHS |
| Photographer | 2,820 GHS |
| PPC Campaign Manager | 4,940 GHS |
| Print Production Manager | 5,460 GHS |
| Product and Brand Manager | 7,720 GHS |
| Sales Promotion Manager | 7,240 GHS |
| Sketch Artist | 3,460 GHS |
| Social Media Executive | 6,180 GHS |
| Technical Typist | 2,260 GHS |
| User Experience UX Designer | 3,500 GHS |
| UX Designer | 2,840 GHS |
Advertising / Grapic Design / Events Jobs Salary Distribution in Ghana
The median, the maximum, the minimum, and the range
Salary Range
Advertising / Grapic Design / Events salaries in Ghana range from 2,260 GHS per month (minimum average salary) to 8,670 GHS per month (maximum average salary, actual maximum is higher).
Median Salary
The median salary is 4,970 GHS per month, which means that half (50%) of people working in Advertising / Grapic Design / Events are earning less than 4,970 GHS while the other half are earning more than 4,970 GHS. The median represents the middle salary value. Generally speaking, you would want to be on the right side of the graph with the group earning more than the median salary.
Percentiles
Closely related to the median are two values: the 25th and the 75th percentiles. Reading from the salary distribution diagram, 25% of people working in Advertising / Grapic Design / Events are earning less than 3,260 GHS while 75% of them are earning more than 3,260 GHS. Also from the diagram, 75% of people working in Advertising / Grapic Design / Events are earning less than 7,100 GHS while 25% are earning more than 7,100 GHS.
What is the difference between the median and the average salary?
Both are indicators. If your salary is higher than both of the average and the median then you are doing very well. If your salary is lower than both, then many people are earning more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary
Salary Comparison by Years of Experience
How does a person's salary progress over time?
The experience level is the most important factor in determining the salary. Naturally the more years of experience the higher the wage.
Generally speaking, employees having experience from two to five years earn on average 32% more than freshers and juniors across all industries and disciplines.
Professionals with experience of more than five years tend to earn on average 36% more than those with five years or less of work experience.
As you hit the ten years mark, the salary increases by 21% and an additional 14% for those who have crossed the 15 years mark.
Those figures are presented as guidelines only. The numbers become more significant if you consider one job title at a time.
Salary Comparison By Education
How does the education level affect your salary?
It is well known that higher education equals a bigger salary, but how much more money can a degree add to your income? We compared the salaries of professionals at the same level but with different college degrees levels across many jobs, below are our findings.
Workers with a certificate or diploma earn on average 17% more than their peers who only reached the high school level.
Employees who earned a Bachelor's Degree earn 24% more than those who only managed to attain a cerificate or diploma.
Professionals who attained a Master's Degree are awarded salaries that are 29% more than those with a Bachelor's Degree.
Finally, PhD holders earn 23% more than Master's Degree holders on average while doing the same job.
Is a Master's degree or an MBA worth it? Should you pursue higher education?
A Master's degree program or any post-graduate program in Ghana costs anywhere from 25,300 Cedi(s) to 76,000 Cedi(s) and lasts approximately two years. That is quite an investment.
You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.
Many people pursue higher education as a tactic to switch into a higher paying job. The numbers seem to support this tactic. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.
The decision really depends on your situation and experience among many other factors. Putting all variables aside, if you can afford the costs of higher education then the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.
Advertising / Grapic Design / Events Salary Comparison By Gender
Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? Male employees in Ghana who work in Advertising / Grapic Design / Events earn 7% more than their female counterparts on average.
| Male | 4,990 GHS | |
| Female | -7% | 4,660 GHS |
Salary Comparison By Gender in Ghana for all Careers
Advertising / Grapic Design / Events Average Annual Salary Increment Percentage in Ghana
How much are annual salary increments in Ghana for Advertising / Grapic Design / Events professionals? How often do employees get salary raises?
Advertising / Grapic Design / Events
Advertising / Grapic Design / Events professionals in Ghana are likely to observe a salary increase of approximately 9% every 18 months. The national average annual increment for all professions combined is 8% granted to employees every 19 months.
Ghana / All Professions
The term 'Annual Salary Increase' usually refers to the increase in 12 calendar month period, but because it is rarely that people get their salaries reviewed exactly on the one year mark, it is more meaningful to know the frequency and the rate at the time of the increase.
How to calculate the salary increment percentage?
The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 ÷ Increase Frequency
Annual Increment Rate By Industry 2022
| Banking | 1% | |
| Energy | 2% | |
| Information Technology | 3% | |
| Healthcare | 4% | |
| Travel | 5% | |
| Construction | 6% | |
| Education | 7% |
Listed above are the average annual increase rates for each industry in Ghana for the year 2022. Companies within thriving industries tend to provide higher and more frequent raises. Exceptions do exist, but generally speaking, the situation of any company is closely related to the economic situation in the country or region. These figures tend to change frequently.
Worldwide Salary Raises: All Countries and All Jobs
Advertising / Grapic Design / Events Bonus and Incentive Rates in Ghana
How much and how often are bonuses being awarded?
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Advertising / Grapic Design / Events is considered to be a moderate bonus-based field due to the generally limited involvement in direct revenue generation, with exceptions of course. The people who get the highest bonuses are usually somehow involved in the revenue generation cycle.
49% of surveyed staff in Advertising / Grapic Design / Events reported that they haven't received any bonuses or incentives in the previous year while 51% said that they received at least one form of monetary bonus.
Those who got bonuses reported rates ranging from 3% to 6% of their annual salary.
| Received Bonus | 51% | |
| No Bonus | 49% |
Types of Bonuses Considered
Individual Performance-Based BonusesThe most standard form of bonus where the employee is awarded based on their exceptional performance.
Company Performance BonusesOccasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.
Goal-Based BonusesGranted upon achieving an important goal or milestone.
Holiday / End of Year BonusesThese types of bonuses are given without a reason and usually resemble an appreciation token.
Bonuses Are Not Commissions!
People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.
What makes a position worthy of good bonuses and a high salary?
The main two types of jobs | |
| Revenue Generators | Supporting Cast |
Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business. | Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations. |
Example: | Example: |
Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.
Bonus Comparison by Seniority Level
Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.
Advertising / Grapic Design / Events Hourly Average Wage in Ghana
28 GHS per hourThe average hourly wage (pay per hour) in Ghana is 28 GHS. This means that the average person in Ghana earns approximately 28 GHS for every worked hour.
The hourly wage is the salary paid in one worked hour. Usually jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fix amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.
Advertising / Grapic Design / Events VS Other Jobs
The average salary for Advertising / Grapic Design / Events is 6% less than that of All Jobs.
Salary Comparison By City
| City | Average Salary |
| Accra | 5,080 GHS |
| Kumasi | 5,320 GHS |
Government vs Private Sector Salary Comparison
Where can you get paid more, working for a private company or for the government? Public sector employees in Ghana earn 8% more than their private sector counterparts on average across all sectors.
| Private Sector | 4,860 GHS | |
| Public Sector | +8% | 5,230 GHS |
