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Marketing Average Salaries in Guatemala 2020

How much money does a person working in Marketing make in Guatemala?


Average Monthly Salary
11,700 GTQ
( 141,000 GTQ yearly)

LOW
5,450
GTQ
AVERAGE
11,700
GTQ
HIGH
19,500
GTQ

A person working in Marketing in Guatemala typically earns around 11,700 GTQ per month. Salaries range from 5,450 GTQ (lowest average) to 19,500 GTQ (highest average, actual maximum salary is higher).

This is the average monthly salary including housing, transport, and other benefits. Salaries vary drastically between different Marketing careers. If you are interested in the salary of a particular job, see below for salaries for specific job titles.

Salaries for specific jobs

Job TitleAverage Salary
Account Handler7,850 GTQ
Affiliate Manager10,600 GTQ
Analytics Specialist7,800 GTQ
Assistant Brand Manager11,300 GTQ
Assistant Product Manager12,600 GTQ
Brand Ambassador14,600 GTQ
Brand Manager16,600 GTQ
Campaign Specialist10,700 GTQ
Chief Marketing Officer 17,100 GTQ
Communications Officer5,450 GTQ
Content Marketing Strategist11,100 GTQ
Creative Marketing Lead10,600 GTQ
Creative Writer6,530 GTQ
Digital Marketing Manager13,800 GTQ
Event Marketing12,900 GTQ
Localization Manager12,500 GTQ
Market Development Manager13,600 GTQ
Market Research Analyst12,100 GTQ
Market Research Manager13,000 GTQ
Market Segmentation Director13,600 GTQ
Marketing Advisor10,600 GTQ
Marketing Analyst10,800 GTQ
Marketing Assistant5,900 GTQ
Marketing Associate5,740 GTQ
Marketing Communications Manager11,900 GTQ
Marketing Consultant13,300 GTQ
Marketing Coordinator5,710 GTQ
Marketing Distribution Executive14,500 GTQ
Marketing Executive14,900 GTQ
Marketing Manager18,000 GTQ
Marketing Officer5,820 GTQ
Marketing Specialist8,590 GTQ
Marketing Writer6,990 GTQ
Online Marketing Analyst9,550 GTQ
Optimization Manager11,800 GTQ
Outbound Sales7,820 GTQ
Outreach Coordinator7,610 GTQ
Outreach Specialist9,780 GTQ
Product Development12,200 GTQ
Product Marketing Manager13,000 GTQ
Product Researcher7,490 GTQ
Product Training Specialist8,820 GTQ
Project Manager10,700 GTQ
Publications Coordinator6,580 GTQ
Research Executive12,200 GTQ
Sales and Marketing Assistant5,210 GTQ
Sales Management Support6,100 GTQ
Search Marketing Strategist14,400 GTQ
Social Media Specialist9,420 GTQ
Spaceman Analyst5,340 GTQ
Sponsorship Consultant9,210 GTQ
Team Leader10,200 GTQ
Telemarketer5,400 GTQ
Trade Marketing Manager12,900 GTQ
Trade Marketing Professional10,500 GTQ
Web Analytics Manager11,300 GTQ
Web Content Manager11,100 GTQ

Marketing Jobs Salary Distribution in Guatemala

Median and salary distribution monthly Guatemala Marketing
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The median, the maximum, the minimum, and the range

  • Salary Range

    Marketing salaries in Guatemala range from 5,450 GTQ per month (minimum average salary) to 19,500 GTQ per month (maximum average salary, actual maximum is higher).

  • Median Salary

    The median salary is 12,700 GTQ per month, which means that half (50%) of people working in Marketing are earning less than 12,700 GTQ while the other half are earning more than 12,700 GTQ. The median represents the middle salary value. Generally speaking, you would want to be on the right side of the graph with the group earning more than the median salary.

  • Percentiles

    Closely related to the median are two values: the 25th and the 75th percentiles. Reading from the salary distribution diagram, 25% of people working in Marketing are earning less than 8,160 GTQ while 75% of them are earning more than 8,160 GTQ. Also from the diagram, 75% of people working in Marketing are earning less than 17,400 GTQ while 25% are earning more than 17,400 GTQ.


What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both of the average and the median then you are doing very well. If your salary is lower than both, then many people are earning more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary

Salary Comparison by Years of Experience

How does a person's salary progress over time?

Salary Comparison By Experience Level
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The experience level is the most important factor in determining the salary. Naturally the more years of experience the higher the wage.

Generally speaking, employees having experience from two to five years earn on average 32% more than freshers and juniors across all industries and disciplines.

Professionals with experience of more than five years tend to earn on average 36% more than those with five years or less of work experience.


Change in salary based on experience varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of many different jobs. To view accurate figures, choose a specific job title.

As you hit the ten years mark, the salary increases by 21% and an additional 14% for those who have crossed the 15 years mark.

Those figures are presented as guidelines only. The numbers become more significant if you consider one job title at a time.

On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Salary Comparison By Education

How does the education level affect your salary?

Salary Comparison By Education
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It is well known that higher education equals a bigger salary, but how much more money can a degree add to your income? We compared the salaries of professionals at the same level but with different college degrees levels across many jobs, below are our findings.


Change in salary based on education varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of multiple jobs. To view accurate figures, choose a specific job title.

Workers with a certificate or diploma earn on average 17% more than their peers who only reached the high school level.

Employees who earned a Bachelor's Degree earn 24% more than those who only managed to attain a cerificate or diploma.

Professionals who attained a Master's Degree are awarded salaries that are 29% more than those with a Bachelor's Degree.

Finally, PhD holders earn 23% more than Master's Degree holders on average while doing the same job.


Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Guatemala costs anywhere from 52,400 Quetzal(s) to 157,000 Quetzal(s) and lasts approximately two years. That is quite an investment.

You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch into a higher paying job. The numbers seem to support this tactic. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

The decision really depends on your situation and experience among many other factors. Putting all variables aside, if you can afford the costs of higher education then the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.

Marketing Salary Comparison By Gender

Salary comparison by gender monthly Guatemala Marketing
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? Male employees in Guatemala who work in Marketing earn 17% more than their female counterparts on average.

Male
12,700 GTQ
Female-14%
10,800 GTQ
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Guatemala for all Careers

Salary comparison by gender monthly Guatemala
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Marketing Average Annual Salary Increment Percentage in Guatemala

How much are annual salary increments in Guatemala for Marketing professionals? How often do employees get salary raises?

Marketing

Marketing professionals in Guatemala are likely to observe a salary increase of approximately 9% every 17 months. The national average annual increment for all professions combined is 7% granted to employees every 19 months.

Annual Salary Increment Rate Guatemala Marketing
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Guatemala / All Professions

The term 'Annual Salary Increase' usually refers to the increase in 12 calendar month period, but because it is rarely that people get their salaries reviewed exactly on the one year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 ÷ Increase Frequency

The average salary increase in one year (12 months) in Guatemala is 4%.

Annual Increment Rate By Industry 2019

Banking
8%
Energy
7%
Information Technology
6%
Healthcare
5%
Travel
4%
Construction
3%
Education
2%

Listed above are the average annual increase rates for each industry in Guatemala for the year 2019. Companies within thriving industries tend to provide higher and more frequent raises. Exceptions do exist, but generally speaking, the situation of any company is closely related to the economic situation in the country or region. These figures tend to change frequently.


Worldwide Salary Raises: All Countries and All Jobs

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Marketing Bonus and Incentive Rates in Guatemala

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Guatemala Marketing
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Marketing is considered to be a high bonus-based field due to the generally limited involvement in direct revenue generation, with exceptions of course. The people who get the highest bonuses are usually somehow involved in the revenue generation cycle.

21% of surveyed staff in Marketing reported that they haven't received any bonuses or incentives in the previous year while 79% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.

Received Bonus
79%
No Bonus
21%

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.


What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

Example:
A graphics designer working for a graphics designing company.

Example:
A graphic designer in the marketing department of a hospital.


Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Marketing Hourly Average Wage in Guatemala


68 GTQ per hour

The average hourly wage (pay per hour) in Guatemala is 68 GTQ. This means that the average person in Guatemala earns approximately 68 GTQ for every worked hour.


Hourly Wage = Annual Salary ÷ ( 52 x 5 x 8 )

The hourly wage is the salary paid in one worked hour. Usually jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fix amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

Marketing VS Other Jobs

Salary Comparison Between Marketing and Marketing monthly Guatemala
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The average salary for Marketing is 12% more than that of All Jobs.

Government vs Private Sector Salary Comparison

Where can you get paid more, working for a private company or for the government? Public sector employees in Guatemala earn 11% more than their private sector counterparts on average across all sectors.

Private Sector
10,000 GTQ
Public Sector+11%
11,100 GTQ
Percentage increase and decrease are relative to the previous value

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